Kreatures Of Habit Podcast

Michael Chernow

Michael Chernow, host and founder of Kreatures of Habit, hosts discussions with his guests about their routines and habits, and how committing to them has helped their paths to success. In each episode, Michael asks about the guest’s morning and evening routines, 3 habits that have changed their life, and one habit that they've broken, and how they stay committed to it.

  1. MAR 18

    Visionary vs Integrator: Building CPG Brands with Adam Greenfeld | Kreatures of Habit

    In this episode of the Kreatures of Habit Podcast, host Michael Chernow sits down with entrepreneur and creative strategist Adam Greenfeld for a deep conversation about entrepreneurship, building CPG brands, and the balance between vision and execution. Adam shares his journey from launching his first supplement brand Go, learning hard lessons from failure, and later helping grow Formula through innovative paid media, creative strategy, and strong product positioning before the company eventually rebranded to Thesis. The conversation explores the role of visionaries vs. integrators, a key framework in the Entrepreneurial Operating System (EOS), and why founders must surround themselves with the right people and systems as companies scale. Michael and Adam also talk about the importance of reading people’s energy, avoiding pushy  partnerships, and building a circle of inspiring peers who elevate your thinking. Adam reflects on stepping away from a company when it outgrew him, moving from New York to Los Angeles, and launching Frij, a creative studio focused on health and wellness ingestible brands. If you're interested in brand building, entrepreneurship, creative marketing, and founder mindset, this conversation offers valuable perspective and real-world lessons from two experienced operators. TIME STAMPS 03:35 Energy and Vetting People  13:37 Build a Winning Circle  18:05 Entrepreneurship Timeline  20:34 Paid Media Creative Edge 24:27 Top of Funnel Targeting  29:48 Rebrand and Stepping Away  34:36 Co-Founder Dynamics and Self-Doubt  41:15 Creative Entrepreneurs and RDT  44:04 Visionary vs Integrator  47:25 Innovation as a Role  50:41 Transcend the Process  52:51 Protein Bar Taste Test  55:00 Moving to LA Reset  01:02:55 Top Three Founder Priorities  01:06:58 Curiosity and Learning Speed  01:10:58 Fitness and Journaling Rituals  01:17:32 Gratitude and Wrap Up

    1h 22m
  2. MAR 16

    Why Every Man Needs a Retreat Like This | Monday Moments

    In this Monday Moments episode of the Creatures of Habit Podcast, Michael Chernow shares the vision and experience behind the Return to Self Men’s Retreat, a powerful three-day immersion designed to help men reconnect with themselves, nature, and brotherhood. Hosted on his Hudson Valley property in upstate New York, the retreat brings together a small, intentionally selected group of men for a technology-free deep dive into personal growth, healing, and transformation. Michael reflects on the first retreat held last year with 30 participants and explains why the experience was so impactful. The weekend is built around practices designed to break through mental and emotional barriers, including rebirthing breathwork, somatic work, contrast therapy with saunas and cold plunges, and meaningful time spent outdoors around the fire. Participants also take part in traditional ceremonies and guided experiences using non-psychoactive plant medicines such as kambo, sananga, and hape, all within a safe and intentional environment focused on self-discovery and connection. Taking place June 18–21 (with the option to depart June 20 for Father’s Day), the retreat is designed for men seeking clarity, emotional growth, and deeper relationships with themselves and others. With limited spots available and participants hand-selected to create a cohesive group dynamic, the experience is intentionally intimate and transformational. If you’re looking for a reset, deeper connection, and a space to challenge yourself alongside other men committed to growth, this episode offers a glimpse into what the Return to Self retreat is all about. 👉 Apply at warriorcouncil.com to learn more and secure one of the remaining spots.

    12 min
  3. MAR 11

    The Truth About Fear, Shame & Addiction with Dr. Adi Jaffe | Kreatures of Habit

    In this powerful episode of the Kreatures of Habit Podcast, Michael Chernow sits down with psychologist, author, and addiction expert Dr. Adi Jaffe for a raw conversation about trauma, fear, shame, addiction, and the discipline required to heal and reclaim your life. The discussion begins with Michael sharing his experience of childhood sexual abuse and the shame that followed, opening the door to a deeper exploration of how hidden pain, fear, and secrets often fuel addiction and compulsive behavior. Dr. Jaffe explains why bringing darkness into the light can create relief, how belief systems shape our experience of life, and why identity labels like “I am anxious” can reinforce suffering. Together they explore the psychology of fear versus joy, the power of discipline as a free tool for building confidence and boundaries, and how shifting from scarcity to abundance can fundamentally change how we approach life and recovery. Dr. Jaffe also shares his own story—from addiction and jail to a life-changing motorcycle accident that forced him to confront deeper truths about purpose and healing. The conversation also dives into themes from his book Unhooked, which examines the deeper emotional hooks behind addiction trauma, fear, shame, and feelings of worthlessness and how understanding these patterns can lead to real transformation. This episode is a vulnerable and thought-provoking exploration of healing, accountability, and the courage it takes to own your story. If you’re navigating trauma, addiction recovery, or personal growth, this conversation offers powerful insights, perspective, and hope. #AddictionRecovery #TraumaHealing #MentalHealth TIMESTAMPS 00:00 Why Speak Up 01:37 Sharing Darkness 04:08 Fear Shame Secrets 06:02 Fear Versus Joy 08:33 Balance Hustle Culture 11:05 Obsession Or Passion 14:00 Discipline Builds Confidence 18:40 Jail And Owning Reality 20:08 Beliefs Shape Life 27:57 Scarcity To Abundance 32:10 Value Over Scarcity 33:49 Optimism As A Practice 34:57 Sobriety And Discipline 36:55 Rose Colored Research 38:22 Motorcycle Crash Turning Point 40:54 Facing Pain And Fear 42:13 Sharing Abuse And Shame 45:28 Grooming And Realization 48:28 Trust Barriers With Men 53:32 Fear Journaling Exercise 58:30 Marriage Discipline And Repair 01:02:15 Best And Worst Decisions 01:04:38 Unhooked Book And Farewell

    1h 10m
  4. MAR 4

    The Daily Routine That Helped Me Stay Sober for 21 Years | Kreatures of Habit

    In this episode of the Kreatures of Habit podcast, Michael Chernow shares his deeply personal story of addiction, recovery, and transformation. Growing up in Manhattan, Michael turned to drugs and alcohol at a young age while trying to cope with childhood trauma and instability at home. What began as experimentation quickly escalated into selling drugs, struggling with addiction, and entering rehab by the age of sixteen. Michael reflects on losing friends as opioids and fentanyl spread, and recounts the near-fatal heroin overdose that almost ended his life in 2004. After hitting rock bottom and being fired by a restaurant owner he saw as a father figure, he finally made the life-changing decision to ask for help. With the guidance of his mentor Marcus, Michael adopted a disciplined plan centered on faith, AA, Muay Thai training, healthy habits, and personal accountability principles he still follows today. He also shares lessons about recovery, relationships, and how structure and humility helped him rebuild his life and dedicate himself to helping others. TIME STAMPS 01:44 Home Life and Upbringing 07:37 Self Harm and Survival 10:58 Parenting and Attention 18:04 Early Rehab at Sixteen 22:18 Heroin Overdose Story 25:24 Rock Bottom and Mirror Moment 30:25 Fired and Final Wake Up34:21 Marcus Plan for Sobriety 40:33 Addiction Misconceptions 46:45 Meeting His Future Wife 58:35 Learning Self Love01:03:48 Advice for Getting Sober 01:09:27 Protein Bar Taste Test 01:12:06 Final Thanks and Wrap

    1h 12m
4.8
out of 5
273 Ratings

About

Michael Chernow, host and founder of Kreatures of Habit, hosts discussions with his guests about their routines and habits, and how committing to them has helped their paths to success. In each episode, Michael asks about the guest’s morning and evening routines, 3 habits that have changed their life, and one habit that they've broken, and how they stay committed to it.

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