North Star Conversations | Unlock Your Potential, Performance & Purpose

Will Polston | Business Strategist & Performance Coach
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

Join Will Polston, Business Strategist & Performance Coach, on North Star Conversations the go-to podcast for ambitious entrepreneurs looking to unlock their potential, elevate their performance, and align their business and life with true purpose. Hosted by Will Polston bestselling author, entrepreneur, award winning business strategist and performance coach this weekly show blends solo episodes and in-depth conversations with world-class thinkers, founders, and change-makers from around the globe. Whether you're scaling a business, shifting your mindset, or seeking more clarity and fulfilment, each episode delivers actionable insights. Rooted in Will's North Star mission to help you move from excuses to results and live a life you love, this podcast is designed to help you create lasting impact not just for yourself, but for your family, your team, your community, and the world. Tune in and discover what's possible when you align with your North Star.

  1. 1d ago ·  Bonus

    Why You Haven't Manifested What You Want Yet (And What to Do Instead) - Esther McCann

    Originally aired: August 2025 Episode Number: 247 Sometimes, the key to creating the life you want is to let go of pressure and start becoming the person you want to be. In this episode highlight of North Star Conversations with Will Polston, manifestation coach and author Esther McCann shares how to consciously create a life you love by shifting your mindset, releasing limiting beliefs, and taking small, intentional steps towards your goals. Learn how journaling, practising gratitude, and daily reflection can build self-awareness, reduce resistance, and help you move towards your desired future with greater confidence and ease. Listen to the full episode here:  https://kite.link/esthermccann

    Why You Haven't Manifested What You Want Yet (And What to Do Instead) - Esther McCann

  2. 6d ago ·  Bonus

    Why Financial Freedom Alone Won't Make You Happy - Jason Graystone

    Originally aired: July 2025 Episode Number: 246 Financial freedom means little if you have no purpose or control over your own life. In this episode highlight of North Star Conversations with Will Polston, entrepreneur, investor, and author of "Always Free" Jason Graystone delves into the three freedoms: freedom of mind, money, and movement. Discover why financial independence alone doesn't guarantee fulfilment, how other people's expectations can pull you away from what matters, and why understanding yourself is the first step towards creating a life of genuine freedom and purpose. Listen to the full episode here: https://kite.link/jasongraystone

    Why Financial Freedom Alone Won't Make You Happy - Jason Graystone

  3. Oct 17 ·  Bonus

    Why Your Team Isn't Performing And How to Fix It - Michael Bernoff

    Originally aired: July 2025 Episode Number: 244 Real growth begins when you stop blaming your team, identify where you need to improve, and learn how to bring out the best in others. In this episode highlight of North Star Conversations with Will Polston, personal development legend and author of Average Sucks Michael Bernoff explores the mindset shift required to become a more mature business owner, build a stronger team, and communicate in a way that inspires people to improve. Discover why admitting what you're not good at can unlock growth, how to turn employees into a voluntary army, and why effective communication starts with knowing the response you want to create. Listen to the full episode here: https://kite.link/michaelbernoff

    Why Your Team Isn't Performing And How to Fix It - Michael Bernoff

  4. Oct 13

    Scale-Up Coach: Stuck Below a Million & No Exit Plan? How to Scale Smarter & Build Real Value - Paul Avins | EP 281

    Episode Notes In this episode, I sit down with Paul Avins, a scale-up strategist who has spent over 20 years helping more than a thousand business owners break the £1 million revenue line. We talk about how we met on Clubhouse, the network marketing event that started his personal development journey, and how being adopted left him angry and asking "what's wrong with me?" until he made peace with it. Paul shares what it was like to build a 450-person company by 26 and lose the money within weeks of selling. He breaks down the milestones from 1 to 5 to 10 million, why identity (owner, not operator) comes first, and why you should know your "number" before you chase an exit. He also tells the story behind his trademark purple and the cardiac arrest that changed how he sees contribution. Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / Video Chapters 00:00 - Introduction: meeting on Clubhouse 00:57 - Loneliness and the resurgence of community 02:49 - Why running a business is lonely, and why events matter 04:33 - Human connection as the new currency 06:11 - The network marketing meeting that started it all 07:49 - "Invest 10% of everything you earn back in you" 08:58 - The policeman neighbor who made a fortune 10:01 - Learning from tapes in the car, and a £1M business in 18 months 12:30 - Being adopted, and the American twang 14:37 - The books that changed his thinking 15:59 - How adoption shaped his drive: "What's wrong with me?" 17:43 - Timeline therapy and making peace with it 19:58 - The fear of the cold, and the abandonment pattern 22:13 - Scaling to 450 people by 26, and selling at 29 23:37 - Losing the money in seven weeks 23:55 - Discovering business coaching at the franchise show 25:23 - Ten days of intense training in Australia 27:25 - The volleyball lesson: celebrating before the game 31:49 - Why only 7% of businesses pass £1M 32:32 - Niche, selling, and the irresistible offer 34:40 - Selling vs. marketing 36:01 - Falling conversion: fix the offer, not the ad spend 37:23 - Which conversion rate? The 3% revelation 38:44 - Leading vs. lagging indicators 41:56 - The Grown Up Business framework: level up 43:07 - The £35,000 decision made without data 44:17 - Testing demand before launching the AI event 45:58 - Never take a bet that could end the game 47:38 - The scale-up milestones: 1 to 3 to 5 48:49 - The "profit sandwich" squeezing business owners 50:43 - Identity: owner, not operator 51:52 - AI, offshoring, and building teams 53:52 - Scaling from 5 to 10: capital, culture, acquisition 56:31 - Team dynamics and the Contribution Compass 59:21 - Do you really want a £50M business? 1:01:15 - "What's Your Number?" and £148M in client exits 1:02:24 - Why timing matters when selling 1:04:12 - Life after the sale: the island analogy 1:07:19 - The story behind the purple 1:11:25 - The cardiac arrest and the paramedic who saved him 1:14:24 - The blue inhaler overdose, and a warning for parents 1:16:55 - From "what can I get" to contribution 1:19:24 - How to connect with Paul 1:20:01 - Final reflection: "What should I stop doing?" 1:21:39 - Stop changing what's already working 1:22:17 - Closing remarks \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / Relevant Links For the Viewer and Citations Website - https://www.willpolston.com Instagram - https://instagram.com/willpolston Facebook - https://www.facebook.com/willpolstonmih LinkedIn - https://www.linkedin.com/in/willpolston/ Twitter / X - https://x.com/willpolston TikTok - https://www.tiktok.com/@willpolston Connect with Paul on LinkedIn: search "Paul Avins" Scale Up Coaching (events, retreats, one-day accelerators, free courses): https://www.scaleupcoaching.com/ Paul's website: https://paulavins.com About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

    Scale-Up Coach: Stuck Below a Million & No Exit Plan? How to Scale Smarter & Build Real Value - Paul Avins | EP 281

  5. Oct 12 ·  Bonus

    How to Stop Chasing More and Find Real Fulfilment - Janelle Bruland

    Originally aired: July 2025 Episode Number: 242 Chasing more success doesn't always lead to greater fulfilment. Sometimes, finding purpose means stepping away from society's expectations and understanding what truly matters to you. In this episode highlight of North Star Conversations with Will Polston, entrepreneur and author Janelle Bruland discusses the pressure to achieve more, the importance of identifying your core values, and how unresolved experiences from the past can continue to shape your life. Learn how defining your purpose, recognising what may be holding you back, and giving yourself space to heal can create a future with greater freedom, peace, and fulfilment. Listen to the full episode here:  https://kite.link/janellebruland

    How to Stop Chasing More and Find Real Fulfilment - Janelle Bruland

  6. Oct 10 ·  Bonus

    What Your Future Self Can Teach You About Decision-Making - Alistair Sergeant

    Originally aired: June 2025 Episode Number: 238 Turning your vision into reality requires more than belief. It takes aligned action, patience, and consistency. In this episode highlight of North Star Conversations with Will Polston, Founder & CEO at Niico Alistair Sergeant delves into the power of acting as if, using your environment to support your goals, and creating a clear vision for who you want to become. Learn why meaningful action matters alongside manifestation, how letting go of rigid timeframes can reduce anxiety, and why slowing down can sometimes help you achieve your goals faster. Listen to the full episode here: https://kite.link/alistairsergeant

    What Your Future Self Can Teach You About Decision-Making - Alistair Sergeant

  7. Oct 5 ·  Bonus

    The Journey From Hustling to Building a Sellable Business - Neil Sweeney

    Originally aired: May 2025 Episode Number: 237 Building a successful business requires more than ambition, and knowing when to step back can be just as important as knowing when to push forward. In this episode highlight of North Star Conversations with Will Polston, security-sector entrepreneur Neil Sweeney shares how he built his company into a highly recognised security provider, the role personal development played in his growth, and how he prepared the business for an eventual exit. Discover why surrounding yourself with great people, building a strong management team, and trusting others to do their jobs can give business owners the freedom to step away without losing control. Listen to the full episode here:  https://kite.link/neilsweeney

    The Journey From Hustling to Building a Sellable Business - Neil Sweeney

  8. Oct 3 ·  Bonus

    The Difference Between Loving Someone and Loving Their Potential - Annie Lalla

    Originally aired: May 2025 Episode Number: 235 True development isn't about forcing someone else to grow. It's about acceptance, patience, and giving them space to find their own path. In this episode highlight of North Star Conversations with Will Polston, love coach and relationship expert Annie Lalla shares how personal development can impact relationships and why trying to convince your partner to change can have the opposite effect. Learn the balance between unconditional love and seeing someone's potential, why different people develop in different ways, and how accepting someone as they are can actually create the safety and empowerment they need to grow. Listen to the full episode here: https://kite.link/annielalla

    The Difference Between Loving Someone and Loving Their Potential - Annie Lalla
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About

Join Will Polston, Business Strategist & Performance Coach, on North Star Conversations the go-to podcast for ambitious entrepreneurs looking to unlock their potential, elevate their performance, and align their business and life with true purpose. Hosted by Will Polston bestselling author, entrepreneur, award winning business strategist and performance coach this weekly show blends solo episodes and in-depth conversations with world-class thinkers, founders, and change-makers from around the globe. Whether you're scaling a business, shifting your mindset, or seeking more clarity and fulfilment, each episode delivers actionable insights. Rooted in Will's North Star mission to help you move from excuses to results and live a life you love, this podcast is designed to help you create lasting impact not just for yourself, but for your family, your team, your community, and the world. Tune in and discover what's possible when you align with your North Star.

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