On this episode of The Bourbon Life Podcast, Mark and Matt welcome back Zach Johnston, Chief Brand Officer and Senior Vice President of International Sales at Blackwood Distilling Co,, for a wide-ranging conversation about how the brand has grown and evolved since his last appearance on the show nearly two years ago. Zach breaks down Blackwood's approach to whiskey, including its unique one-to-one rebarreling process using new toasted Kelvin barrels and the philosophy behind creating a more complete, rounded flavor profile without letting the secondary barrel overwhelm the whiskey. He also explains how the Toasted 105 line was developed to offer the same Blackwood character at a more approachable proof and price point while still delivering the depth and finish the brand is known for. The conversation also explores Zach's path from restaurants, bars, travel, and spirits writing into the whiskey business, as well as Blackwood's expansion beyond Kentucky into additional U.S. markets. Zach discusses the realities of building an international sales strategy in a constantly changing trade environment and why identifying new opportunities and being willing to pivot have become essential for growing brands. Closer to home, Zach talks about Blackwood's move into Lexington, including its bottle shop and tasting room, and the launch of the Blackwood Barrel Association. He explains how the program gives members access to special bottles, early releases, unique merchandise, and more personal tasting experiences while creating a stronger connection between the brand and its supporters. Zach also gives Mark and Matt a look at what's coming next from Blackwood, including Fifty/50, a collaboration with Germany's Stork Club that combines German rye with Blackwood Toasted Barrel Strength Rye, and Country House, an upcoming 12-year, non-toasted bourbon release that marks a new direction for the brand. And, of course, they taste and review three Blackwood expressions, including: · Blackwood Toasted 105 Bourbon · Blackwood Toasted 105 Rye · Blackwood Toasted Rye Barrel Strength It's a fun, informative conversation about toasted whiskey, thoughtful blending, building a premium brand, navigating a changing bourbon market, and what's ahead for Blackwood Distilling. This episode of The Bourbon Life Podcast is presented by VisitLEX and sponsored by Bluegrass Distillers, District 7 Social, and The Kitchen Table at the James B. Beam Distilling Co.
