OnBD with ALF

Ultimate Content
  • 4.9 (14)
  • Marketing
  • Monthly

Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.    Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

  1. 3d ago

    The Art and Science of Business Development with BD100’s Rich McHardy & Jody Osman

    Amanda Rosevear, Host and General Manager of ALF Insight, welcomes returning guests Rich McHardy and Jody Osman, Co-Founders of The BD100. They discuss this year’s BD100 theme, ‘The Art and Science of Business Development,’ and how technological innovation and AI adoption is impacting day to day business in the BD community, sharing why they believe the ‘human side’ of the role remains as important as ever and how to strike a balance. They also share advice for the BD100 nominations and highlight some of the stand-out achievements from past winners. Head to the website to submit your application or nominate a colleague! Plus, Rich and Jody answer Amanda’s quickfire questions and set a challenge to everyone listening. Make sure you also check out our Spotify playlist, Hype Songs by ALF Insight, updated with their latest picks. It’s the perfect soundtrack to get energised ahead of your next pitch. 00:00 Welcome 01:24 BD100 Theme Explained 03:38 Rich and Jody’s Own Art/Science Split 06:06 AI Research Workflows 12:41 Beyond Tech Metrics 16:02 Creative Outreach Stories 19:30 Skills That Matter Now 26:40 Celebrating BD100 Winners 28:18 What Judges Look For 33:41 BD100 Timeline Key Dates 35:30 Quickfire Questions 39:44 Advice to Past Self 42:49 I Love My Job When… 44:43 Listener Challenge 48:01 Wrap-up and Key Takeaways If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

  2. Oct 22

    How Your Company Culture Impacts Business Success, with Paloma Walder

    Amanda Rosevear, host and General Manager of ALF Insight, meets Paloma Walder, Managing Director at Canopy Media, to discuss company culture and how it impacts business success. Paloma sets out the importance of a good workplace culture, how to define and measure it, practical strategies for building a positive, cohesive environment and the impact of culture on employee motivation and retention. Amanda and Paloma also talk about how to address toxic behaviour, strategies for implementing cultural change and evolution, and the role of leadership in shaping that. 00:00 Welcome and Guest Intro 01:10 Defining Company Culture 06:42 Trust Respect and Tolerance 07:04 Canopy Culture and Values 11:19 Building Culture Post Pandemic 15:30 Hiring for Cultural Fit 18:10 Where Companies Get It Wrong 24:46 Measuring and Maintaining Culture 31:18 Healthy Sales Team Culture 39:12 Fixing a Broken Culture 42:14 Quick Fire Questions 44:55 Listener Challenge and Summary If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

  3. Sep 17

    What Growth Really Means with Oya Mustafa

    Host and General Manager of ALF Insight, Amanda Rosevear, chats with Oya Mustafa, the newly appointed Head of Partnership Innovation at Chelsea FC, and former Chief Growth Officer at Not Normal Group, about how to approach growth intentionally and mistakes to avoid.   Oya tells us why it’s important to understand and analyse your data and define the meaning of growth before chasing new business and why you should prioritise efficiency over simply being busy.    She also shares the four sales personas she’s created – the tree shaker, the pirate, the transformer and the unicorn. Which one are you?   Oya also advises how to avoid key blockers including emotional attachment to the wrong opportunities and the qualities you need to master sustained growth.    Plus find out about Oya’s listener challenge as she reminds you to ask, “what kind of growth are we actually trying to create?”   00:00 Welcome and Guest Intro 01:31 What Growth Really Means 03:21 Oya’s Four BD Personas 06:28 Start with the Numbers 12:47 Intentionality and Alignment 16:14 Blockers to Growth Plans 18:22 Sustaining Focus Over Time 22:54 Everyone Owns Growth 25:52 Growth vs Sales Explained 28:53 Quickfire Questions 32:29 One Thing to Start Today 34:25 Wrap Up and Listener Challenge If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

  4. Aug 20

    Summer Special - Highlights on Great BD, Outreach, Follow-Up, Community, Sales, the Impact of AI and Advice to Your Younger Self

    Listen back to highlights from the first season of OnBD with ALF, hosted by Amanda Rosevear, General Manager of ALF Insight. Featured topics and guests include BD100’s Jody Osman who tells us what he thinks distinguishes a ‘great’ business development person from a ‘good’ one.  Becky Hipkiss from We Are Futures offers insights on outreach and explains her belief on why ‘people buy people’, whilst global media and tech leader, Evelyn Oluwole, shares follow up advice including common mistakes to avoid.  Rob Biagioni, CEO of Time Out, tells us about building community and deepening engagement with their audience to steer content and support commercial aims. And Kim James from Havas Media Network talked us through the steps they take when considering their own growth strategy. Katie Street, founder and MD of Street Agency, spoke to us about overcoming some of the challenges of business development, and sales trainer Debra Sharron offered advice on honing your skills as a salesperson and what she means by ‘consultative selling’.   Charlie Celino, Commercial Services Director at News UK, discusses how AI is transforming planning and buying infrastructure but why he believes a human touch will always remain central.  Plus, we hear back from all our season one guests on the advice they would give their younger selves. Topics include authenticity, speaking up, patience, networking, relationships, trusting your gut, and starting your pension sooner! 00:00 Summer Bonus Highlights 00:19 What Makes Great BD 02:28 Outreach That Cuts Through 04:10 Follow Up Like a Pro 05:01 Audience Engagement at Time Out 05:52 Building Growth Communities 07:36 Authentic New Business Content 10:38 Consultative Selling Skills 13:11 AI in Media Sales 14:54 Advice to Your Younger Self 24:52 Final Thoughts If you want to do business with the UK’s leading brands, request an ALF Insight demo Hosted on Acast. See acast.com/privacy for more information.

  5. Jun 25

    The Follow-Up Queen: Building a Strategic Process That Converts with Evelyn Oluwole

    In this episode, host and General Manager of ALF Insight, Amanda Rosevear, meets Evelyn Oluwole, a global media and tech sales leader to discuss why ‘follow-up’ should be viewed as a strategy not a task.   Evelyn highlights common mistakes when it comes to follow up and shares her advice and tips for adding value to cut through noise, the role that AI should and shouldn’t play in your communications and her recommendations for building relationships.    Plus, what should you do if your emails continually get ghosted? Amanda and Evelyn debate different approaches for leaving the door open.   If you want to enhance your follow up, then this is a must-listen.    00:00 Welcome and introduction to Evelyn 01:30 What Follow Up Means 02:42 Three Follow Up Mistakes 06:52 Add Value Not Noise 09:28 Stakeholders and Account Mapping 14:01 Trust and Retention Mindset 15:46 AI and Human Touch 22:24 McDonalds Follow Up Example 26:59 Timing Next Steps and Value 32:23 When to Stop Following Up 36:39 Dear John Email Debate 40:00 Quick Fire Round 42:00 One Follow Up Challenge 43:36 Final thoughts and goodbye   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

  6. May 21

    Outreach That Works: Quality, Relevance, and Relationship-Building with Becky Hipkiss

    Amanda Rosevear, host and General Manager of ALF Insight, chats to Becky Hipkiss, who leads new business at marketing agency, We Are Futures. In 2025 Becky was named as BD100’s Rising Star with judges citing her "purpose-driven mindset, tenacity and clear results" and in this conversation, she shares her expertise on effective outreach strategies, relationship building, and pipeline health. Discover practical tips on how to cut through digital noise and build meaningful connections that lead to long-term success. 00:00 Welcome and Guest Intro 01:27 Bad Outreach Red Flags 03:59 Channels That Cut Through 06:57 Email vs LinkedIn Messaging 10:41 Creating Cut Through 13:04 Building a Flexible Framework 18:22 Staying Top of Mind 23:06 Pipeline Roles and Relationship Equity 27:16 Metrics That Matter 30:22 Personalisation at Scale 33:32 Team GB Outreach Win Story 38:55 Quick Fire Questions 42:48 Wrap Up and Key Takeaways If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

  7. Apr 23

    How Time Out is Reinventing Content for Modern Audiences

    In this episode, General Manager of ALF Insight, Amanda Rosevear, is joined by Rob Biagioni, CEO of Time Out.   Rob shares his journey through the media industry, offering insights on adapting to digital transformation, and strategies for engaging audiences in a rapidly changing landscape.   This includes how Time Out is pivoting in the face of AI challenges, why they won’t succumb to the drive for ‘negative news’ clicks and how their 4,000+ members of the ‘Time Out Loud’ community is being used for editorial direction and advertiser insight work.     00:00 Introduction and Rob's Career Beginnings 02:51 Rob's Journey from Sports Science to Media 08:41 Leadership lessons 10:08 Joining Time Out  11:25 Time Out Markets model 13:10 The Evolution of Media and Audience Engagement 18:14 Moving Away from Page Views to Core Value 19:06 The Power of Human Reviews and Authentic Content 21:29 Using Community and First-Party Data for Insights 30:44 Adapting to Platform Changes and Diversification 34:02 The Future of Media and AI Challenges 34:44 Leadership, Culture, and Learning from Mistakes 35:19 Quickfire Questions   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

  8. Mar 26

    How News UK is Using AI to Transform Advertising

    In this episode, Amanda Rosevear, General Manager for ALF Insight, is joined by Charlie Celino, Commercial Services Director at News UK.    Charlie shares insights on navigating the evolving media landscape, the impact of AI on news and advertising, and proactive strategies for future success.    Discover how News UK is leveraging technology and innovation to stay ahead in a turbulent industry.   00:00 Introduction and Background of Charlie Celino 02:59 Role of Commercial Services Director at News UK 04:45 Challenges in the News Industry: AI and Trust 06:21 Advertiser Relationships and Brand Safety Concerns 13:02 Proactive Strategies in a Changing Landscape 16:09 Embracing AI: Opportunities and Internal Initiatives 22:24 Revolutionising Sales with Digital Tools 31:16 The Future of Media Consumption 34:37 Quickfire Insights on Sales and Authenticity 40:24 Charlie’s life as a movie and favourite hype songs   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

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4.9
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About

Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.    Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Ultimate Content
  • Years Active
    2020 - 2026
  • Episodes
    75
  • Rating
    Clean
  • Copyright
    © Ultimate Content
  • Show Website
    OnBD with ALF

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