The Subconscious Expert: Mindset, Identity Work & Embodied Leadership for Ambitious Women

Rebecca Haydon, Mindset Coach & NLP Trainer
  • 4.8 (14)
  • Entrepreneurship
  • Weekly

The Subconscious Expert is a podcast about the subconscious mind, identity and self leadership for powerfully ambitious women who know what they want next and are ready to become the version of themselves who can actually hold it. You’re doing well, your business works, you’re smart, driven and you already know a lot and yet, behind the scenes, you can feel that something about the way you’ve been operating doesn’t quite fit anymore. Maybe consistency still feels harder than it should, maybe success feels heavier as things grow, maybe you lead everyone else powerfully, but struggle to lead yourself with the same clarity and self trust or maybe you can feel a bigger level calling you, and you want to meet it without burning out, overthinking, or losing yourself in the process. This podcast is for that moment. I’m your host, Rebecca Haydon NLP Trainer and Subconscious Business Mentor. I work with the subconscious side of business growth, identity, and leadership. I work with women building businesses at different stages and the patterns underneath are rarely as different as you’d expect. What’s happening at a subconscious level is what we work with here. Each week on The Subconscious Expert, we unpack subconscious patterns, identity shifts, and self-leadership skills that shape how you: • lead yourself • make decisions • handle responsibility and visibility • hold more success • sustain the level you’re stepping into These episodes are grounded, practical conversations rooted in NLP, subconscious work and leadership, supporting you to trust yourself more, feel clearer about what to do, and lead in a way that actually feels solid to live inside. This is the kind of work that shortens the gap between knowing what to do and actually doing it, the kind that changes how you show up day to day and the kind that lets your next level feel like something you can stand in. If you’re ready to build a life and business that matches who you’re becoming, you’re in the right place. New episodes weekly. You can connect with me on Instagram @_rebeccahaydon_ and if you want to explore working together, visit rebeccahaydon.com.

  1. 3d ago

    304. The 5 Boring Skills That Built My 2 Successful Businesses | Entrepreneurial Mindset

    "I just feel like I don't have the missing key. It's like everyone knows something that I don't." I hear this from female entrepreneurs all the time and I'd love to give you a wildly exciting answer that would be the key to success in your business. But I've built 2 companies, and I fear the things that made the biggest difference in my business are also the most boring. So today I'm talking about the 5 skills behind my entrepreneurial mindset, the inner work I had to do, subconscious beliefs I had to build, and teach you about four stages of learning. Topics covered on Entrepreneurial Mindset:What actually shapes an entrepreneurial mindset?How do you keep going, and do the work when there's no evidence yet that it's working?How do you build bounce back ability after a flopped launch, a rejection or a difficult client?What are the four stages of learning, and why do so many entrepreneurs give up at stage 3? Connect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | YouTube | Website Resources mentioned:The Subconscious Institute

  2. Oct 20

    303. Why You've Started Talking Yourself Out of Your Business Goals

    Sign up to 2027...loading - The FREE masterclass where I'm taking you behind the scenes of how I'm preparing for my biggest year yet, sharing the subconscious strategies I've spent seven years using myself and teaching to hundreds of entrepreneurs to help them turn their biggest business ambitions into reality. When did you become so realistic about the things you used to dream about? Because I bet when you first started your business, you had some outrageous ambitions. The £20k months, the speaking opportunities, the book deal, the financial freedom, the business that everyone in your industry knew about. And you used to get so excited thinking about what was possible. But somewhere between the launches that didn't go to plan, the goals you didn't quite hit and the things that took longer than you expected, you might have started talking yourself out of what you actually want. You probably have more experience, knowledge and evidence of your capabilities now than you've ever had before. So why have your ambitions started getting smaller? In this episode of The Subconscious Expert, we're getting into the subconscious beliefs and expectations that influence your relationship with goals, how previous disappointments can affect the decisions you're making in your business, and why you might be unknowingly protecting yourself from wanting the very things you're working towards. We'll also explore where your relationship with goal setting originally came from, whether the goals you're pursuing are genuinely yours, and how to start experiencing more of what you actually want while you're working towards achieving it. Because I don't particularly fancy you spending the next five years gradually talking yourself out of the things you started your business to experience. And if you've got some rather outrageous ambitions for 2027, I've got something for you! On Thursday 22 October at 11am UK, I'm hosting my completely free masterclass, 2027, Loading... I'm taking you behind the scenes of my own subconscious planning process, showing you how I'm working through my beliefs, expectations and identity, and helping you apply that work to your own goals so you can start preparing for the business and life you want to create. Replay available. Topics covered on why you've started talking yourself out of your dreams:Why experienced business owners can become less ambitious despite having more evidence of their capabilities.How your early experiences influence your subconscious beliefs about wanting things and setting goals.Why missed business goals can turn into limiting beliefs and expectations about future success.How your subconscious can influence self sabotaging behaviours and decisions in your business.Why being realistic or going with the flow can sometimes be a way of avoiding disappointment.How to recognise whether your goals are genuinely yours or influenced by other people's expectations.Why understanding what you actually want your goals to give you is so important.How to stop postponing freedom, confidence and success until you've achieved a particular milestone.How to change your relationship with goal setting through new beliefs, behaviours and experiences.

  3. Oct 13

    302. Why You Only Get Sh*t Done When You're Panicking? (Motivation Strategy)

    "I just work really well under pressure." I hear this from my clients all the time, and yes, you probably do. You've built a business off the back of deadlines, panic and proving people wrong, and it's got you a long way. But there are other ways to motivate yourself, and running on pressure gets exhausting once you want to scale your business. So today, I'm talking about motivation strategy from an NLP perspective, the subconscious patterns behind your business motivation, and how to motivate yourself when nothing is on fire and there's no deadline breathing down your neck. Topics covered on Motivation Strategy:What is a motivation strategy?The motivation strategies I see most in entrepreneurs.How to identify your motivation strategy in business?My top motivation tips.How to motivate yourself without the deadline pressure or panic? Connect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | YouTube | Website Resources mentioned in this episode:Motivation Strategy Mapper: DM "motivation" on Instagram @_rebeccahaydon_ to receive it

  4. Oct 6

    301. The 3 Women I'm Modelling Right Now and How It's Changing My Business (NLP Modeling Technique)

    There are 3 women I am actively modelling in my business right now. If you're a loyal listener, you've heard me talk about the NLP modelling technique. If you're new here, you'll learn all about it today. I'm sharing who these successful women are, what I'm paying attention to with each of them, and the NLP modelling process underneath it all. Because admiration can become a comparison really fast, but with the NLP modelling technique, you turn that admiration into something so much more powerful. So if you want to know how learning from successful women has shaped the way I build a personal brand and coaching business that actually feels like me, this one is for you. Topics covered on NLP Modelling Technique:What is the NLP modelling technique?How do you admire someone's success without comparing yourself to them?Who are the 3 successful women I'm learning from right now?What does the NLP modelling process look like?How can you use modelling to build a personal brand and business that stays true to who you are? Connect with Rebecca Haydon:Subconscious InstituteApply to work with meCome say hi on Instagram | YouTube | Website

  5. Sep 29

    300. Why I’m Changing My Content Strategy After 7 Years in Business

    I haven’t really been posting lately and, if you know me, you’ll know just how unlike me that is. Consistency has been a huge part of how I’ve built my business over the last six years, so this period has brought up a lot for me, from questioning why I suddenly didn’t want to create, to looking at the beliefs and identity wrapped up in being someone who has always been known for showing up. And the more I’ve sat with it, the more I’ve realised just how much I don’t want to go back to creating content in the way I was before. In this episode, I’m taking you behind the scenes of what I’ve actually been navigating, my growing frustration with how strategic content has become, and why I think somewhere along the way we’ve stripped so much of the human out of building a personal brand. I’m also sharing what’s been happening for me subconsciously as I move away from something that has worked incredibly well for six years, why that has been much harder than I expected, and what I want this next chapter of Rebecca Haydon and The Subconscious Institute to look like. There’s no shiny new seven step content strategy at the end of this one, I’m figuring it out, changing things, experimenting and letting you come behind the scenes while I do. This is very much my stake in the ground for what comes next. Topics covered on changing my content strategy:Why I haven’t been creating content consistently recentlyHow being known for consistency became wrapped up in my identityWhy I think content strategy has become so strategic that we’re losing the human behind the brandThe pressure to make every post have a hook, purpose, CTA and perfectly engineered angleWhy I don’t want to keep creating content a certain way simply because I know it worksWhat has been happening subconsciously as I’ve started changing something I’ve done for six yearsGiving myself space to decide what I actually want my personal brand to becomeBringing more of my life, thoughts, businesses, motherhood, opinions and behind the scenes into my contentMy bigger vision for bringing NLP, Hypnosis and subconscious work into more conversations, industries and roomsWhy I’m letting you watch me figure out what comes next rather than waiting until I have it perfectly worked out Connect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | YouTube | Website

  6. Sep 22

    299. Why Success Sells and the Subconscious Psychology Behind It

    Success sells, someone grows by 100,000 followers, has a £500k launch, sells out an event or builds a seven figure business and naturally, we want to know how they did it. But what aren’t we seeing? In this episode of The Subconscious Expert, I’m exploring the subconscious psychology behind success and the part of someone’s results that can’t be packaged neatly into a strategy, framework or five step method. Because when somebody tells you what they did to become successful, you’re seeing the behaviour and the result. You’re not necessarily seeing the beliefs they grew up with, what was already normal to them, their relationship with money, visibility and risk, the experiences that shaped them, what they value or the filters through which they experience their business. And all of that came with them when they executed the strategy they’re now teaching you. We’re getting into why success itself creates authority, why somebody else’s results can make their advice feel more credible, and why two entrepreneurs can follow exactly the same strategy and have completely different experiences doing it. The point of this episode is to look beyond the success itself, get more discerning about what those results actually tell you, and understand more about the human being behind the business strategy. Topics covered on The Subconscious Psychology of Success:Why success is such powerful marketing and why we naturally pay attention to people who have created results we wantThe part of someone’s success you can’t see from their revenue, followers, launches or sold out eventsHow subconscious beliefs, values, memories, experiences and filters influence the way somebody executes a business strategyWhy somebody’s upbringing and relationship with money, visibility, risk, failure and success can matter to the results they createHow two entrepreneurs can follow the same advice and have completely different internal experiences of doing itWhy successful people may not consciously recognise everything that contributed to their own successThe danger of assuming “this worked for me” automatically means “this will work for you”Why being successful at something and being skilled at helping somebody else do it are different skill setsHow visible success can subconsciously create authority and influence who we choose to learn fromWhat to look for beyond somebody’s success when choosing a coach, mentor, programme or strategyWhy understanding what happens inside YOU when you implement a strategy can be more useful than continually searching for another one LinksConnect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | YouTube | Website Related episodes you may enjoy:295. Behind the Scenes of NLP Masters More about The Subconscious Expert:Welcome to The Subconscious Expert, the podcast where your subconscious becomes your one-way ticket to the mind blowing results you desire in your life and business! I’m your host, Rebecca Haydon, The Subconscious Expert who went from being stuck in victim mode to a multi 6 figure business owner. Each week, I will be giving you the subconscious tools and techniques so you can become the woman who is living out her vision with a life and business that she is truly OBSESSED with. I have said it before, and I will say it 100 times again: "Your business can't outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious." So let's dive into the subconscious breakthrough you so deeply deserve!

  7. Sep 15

    298. Are You Building an Aligned Business or Someone Else's Version of Success? | Identity Work

    Do you feel like you have been following someone else's advice for so long that your business no longer feels like your own? I'm seeing this happen so often right now among women entrepreneurs, and it's time we talked about it! You join someone's mastermind or coaching container because you want what they have. You learn their strategy, how they run their business, how they show up... and it works great. But somewhere along the way, you realise the version of you that created those results doesn't actually feel like you any more, and isn't aligned with your values. That's what I'm talking about today: the identity work behind building an aligned business, the difference between identity expansion vs imitating someone else's, and how to create your own version of success. Topics covered on Identity Work:What's the difference between identity expansion and identity imitation?How do you end up losing yourself when following someone else's version of success?What happens when a strategy works but feels completely wrong?How do your values shape the way you sell, lead, and show up in your business?What does real identity work look like, and where did the identity you're building actually come from? Connect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | YouTube | Website Related episodes:296. Identity Work Explained: What Does It Actually Mean to Change Your Identity?297. 3 Clues That Will Immediately Expose The Identity You're Operating From | Identity Work

  8. Sep 8

    297. 3 Clues That Will Immediately Expose The Identity You're Operating From | Identity Work

    Identity work isn't about sitting down with a thousand journal prompts and a 17 step mindset routine (even though that's what the internet would make you believe). Identity work starts with observing your current identity: how you show up in your business, the language you use, the subconscious beliefs you hold about yourself. So if you want to know how to change your identity, we start with something I call 'hidden clues'. It's what I listen for in every client conversation, in every message, and it's where your limiting beliefs give themselves away without you noticing. Topics covered on Identity Work:What are throwaway sentences, and what do they tell me about you that you can't hear?Once you notice your throwaway sentences, ask yourself these 3 identity work questionsWhy does your brain keep collecting proof of the identity you're actively trying to change?Does your future self feel like someone else ENTIRELY? Good, that's exactly what we're looking for! Connect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | YouTube | Website Related episodes:296. Identity Work Explained: What Does It Actually Mean to Change Your Identity?132. Harnessing the Reticular Activating System to Turn Dreams into Reality

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The Subconscious Expert is a podcast about the subconscious mind, identity and self leadership for powerfully ambitious women who know what they want next and are ready to become the version of themselves who can actually hold it. You’re doing well, your business works, you’re smart, driven and you already know a lot and yet, behind the scenes, you can feel that something about the way you’ve been operating doesn’t quite fit anymore. Maybe consistency still feels harder than it should, maybe success feels heavier as things grow, maybe you lead everyone else powerfully, but struggle to lead yourself with the same clarity and self trust or maybe you can feel a bigger level calling you, and you want to meet it without burning out, overthinking, or losing yourself in the process. This podcast is for that moment. I’m your host, Rebecca Haydon NLP Trainer and Subconscious Business Mentor. I work with the subconscious side of business growth, identity, and leadership. I work with women building businesses at different stages and the patterns underneath are rarely as different as you’d expect. What’s happening at a subconscious level is what we work with here. Each week on The Subconscious Expert, we unpack subconscious patterns, identity shifts, and self-leadership skills that shape how you: • lead yourself • make decisions • handle responsibility and visibility • hold more success • sustain the level you’re stepping into These episodes are grounded, practical conversations rooted in NLP, subconscious work and leadership, supporting you to trust yourself more, feel clearer about what to do, and lead in a way that actually feels solid to live inside. This is the kind of work that shortens the gap between knowing what to do and actually doing it, the kind that changes how you show up day to day and the kind that lets your next level feel like something you can stand in. If you’re ready to build a life and business that matches who you’re becoming, you’re in the right place. New episodes weekly. You can connect with me on Instagram @_rebeccahaydon_ and if you want to explore working together, visit rebeccahaydon.com.

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