My Amazon Guy

Steven Pope
  • 5.0 (38)
  • Entrepreneurship
  • Updated Daily

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. 1d ago

    Amazon is Testing AI Main Images Without Telling Anyone

    Send us Fan Mail  Amazon is testing AI-generated main image backgrounds, and sellers may not even know their images are changing. For years, Amazon has pushed sellers to use clean white backgrounds for their main product photos. Now, Amazon appears to be testing its own AI-generated backgrounds on beauty listings from brands like Olay, Bliss, L'Oréal, and St. Ives. From gray backgrounds to completely different product images, these changes raise questions about Amazon's image rules and how they could affect click-through rates. Watch real examples from Amazon search results and see what these AI image tests could mean for sellers and their product listings. Get expert help growing your Amazon sales. Book a call with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonSeller #AmazonFBA #AmazonAI #AmazonListing #AmazonNews Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 – Amazon’s Unannounced AI Main Image Test 0:17 – The Irony: Breaking the Stark White Background Rule 0:43 – Live Search Examples (Olay, Bliss & L'Oréal) 1:22 – Amazon Replacing Main Images Without Permission 1:46 – Gray Gradients vs. Full Lifestyle Backdrops 2:11 – Testing Click-Through Rates (CTR) Across Beauty 2:48 – Will Gray Backgrounds Become the New Standard? 3:15 – What Sellers Need to Watch Next ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw  Support the show

  2. 2d ago

    Building in the Open: Can MAG Turn This Amazon Brand Into $100M?

    Send us Fan Mail  My Amazon Guy is putting its brand-building strategy to the test. Can MAG turn a growing supplement brand into a $100M business? In this video, Steven Pope and Noah Wickham meet with Scott, who runs a $250 million company outside his supplement business, to discuss an electrolyte brand already selling over 4,000 units per month. The discussion covers product positioning, manufacturing challenges, inventory management, and scaling in a competitive Amazon category. Scott also proposes a potential partnership with MAG, opening the door to a new opportunity. As part of MAG's Building in the Open series, the team shares how it evaluates real business opportunities, makes strategic decisions, and approaches building an Amazon brand from the ground up. Ready to grow your Amazon brand? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonFBA #AmazonSeller #Ecommerce #BrandBuilding #MyAmazonGuy Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Building in the Open: MAG's Amazon Brand Launch 00:46 - Meeting Scott and His Supplement Business 01:46 - Selling 4,000 Units a Month and Running Out of Stock 02:20 - Manufacturing Problems and Supply Chain Decisions 03:08 - Growing an Electrolyte Brand Through College Sports 04:32 - MAG's Decision to Buy or Build an Amazon Brand 05:05 - Why Product Positioning Matters in a Competitive Market 06:35 - The Potential to Build a $100M Supplement Brand 07:11 - Evaluating the Mushroom Coffee Opportunity 08:37 - A Potential Brand Partnership With MAG 10:38 - Building in the Open and Business Transparency 11:32 - Partnership Expectations and Next Steps ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw  Support the show

  3. 3d ago

    How to Design Amazon Images That Convert (Main Image & A+ Guide)

    Send us Fan Mail  Amazon product images can improve CTR and conversion rates when they answer shoppers' questions. Learn how main images, product keywords, pack sizes, infographics, and lifestyle photos can help Amazon sellers get more clicks and sales. See how negative reviews can guide image design, why mobile-friendly text matters, and how A+ Content can address buyer concerns. The video also covers how to test listing images and track conversion rates using Amazon's Manage Your Experiments. Get expert help improving your Amazon listings and conversions. Book a call: https://bit.ly/4jMZtxu #AmazonSeller #AmazonListingOptimization #AmazonCTR #AmazonProductImages #AmazonFBA Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon Main Image CTR Hacks and Keyword Placement 01:00 - Using Product Badges and Pack Counts to Get More Clicks 02:26 - Using Negative Reviews to Improve Listing Images 03:42 - Product Infographics and Installation Instructions 04:41 - Designing Amazon Images for Mobile Shoppers 05:51 - Addressing Customer Concerns Through Product Images 07:11 - Lifestyle Images and Eye Contact for Better Conversions 09:20 - Using A+ Content to Convert More Shoppers 11:57 - Measuring Conversion Rates and A/B Testing Amazon Images ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw  Support the show

  4. 4d ago

    Amazon PPC Mistakes: Why You Need Broader Search Terms

    Send us Fan Mail Amazon PPC budget tips cover $500 monthly ad spend, daily budgets, and long-tail keyword targeting. Auto campaigns, broad match campaigns, and product-specific searches shape an Amazon product launch strategy for sellers with limited ad spend. Campaign data, sales, and profitability guide Amazon PPC bid changes and budget increases instead of a fixed monthly spending cap. Turn a $500 PPC guess into a focused launch plan, book a strategy call to review campaign targeting, bids, and where the next advertising dollar should go: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAdvertising #AmazonProductLaunch #AmazonPPCStrategy Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 Amazon PPC Broad Match vs. Exact Match 00:37 Is a $500 Amazon PPC Budget Enough? 01:07 When to Increase Amazon PPC Daily Budgets 01:39 Starting Amazon PPC Auto and Broad Match Campaigns 02:10 Long-Tail Amazon PPC Keywords for More Relevant Clicks 02:59 Why Broad Match Can Find Winning Search Terms 03:29 Adjusting Amazon PPC Targeting, Bids, and Budgets ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  5. 5d ago

    Steven Pope is Launching a New Amazon Brand - Find Out What

    Send us Fan Mail Launching an Amazon brand from scratch in 2026 sounds risky. Doing it in one of the most competitive categories makes it even more interesting. Steven Pope and the My Amazon Guy team are taking on that challenge with a new supplement brand. From choosing the right products to questioning what it takes to compete, the team shares the decisions, debates, and challenges behind the launch. But with so many established competitors, does starting from zero still make sense? Ready to launch or grow an Amazon brand? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Selling Products You Believe In Matters 00:56 - Can You Still Launch an Amazon Brand in 2026? 02:10 - Declining Amazon Sellers and the New Brand Challenge 03:52 - Buying vs. Building an Amazon Brand From Scratch 05:35 - Amazon Profit Margins, Fees, and Customer Lifetime Value 08:12 - Relaunching Brands and Building Authenticity 10:31 - Finding the Right Audience for a Supplement Brand 11:53 - Why Product Knowledge Beats Chasing Trends 13:04 - Amazon Native vs. DTC: Building Brand Demand 15:03 - Branding Supplements for Everyday Consumers 17:17 - Electrolyte Powder vs. Ready-to-Drink Products 19:15 - Amazon Launch Strategy and Supplier Testing 20:54 - The Decision to Launch a New Brand From Scratch 21:05 - Packaging Design, AI, and Customer Feedback 23:16 - The $100K Amazon Brand Launch Goal 24:09 - Amazon PPC Strategy: From Sales Growth to Profit ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  6. 5d ago

    Why Your Agency Keeps Losing Deals (And How to Fix It)

    Send us Fan Mail  Doing everything right in sales and still losing deals? The problem might be what happens when an agency tries too hard to win a client.  Steven Pope and Noah Wickham discuss a real sales opportunity My Amazon Guy lost, the decision that may have hurt their chances, and why giving potential clients everything they ask for can backfire. This conversation reveals why sticking to a proven sales process matters, even when it means walking away from a deal. Ready to grow your Amazon sales? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu #AgencySales #SalesProcess #BusinessGrowth #AmazonAgency #SalesStrategy Want free resources? Dowload our Free Amazon guides here: FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0 Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 – Why Agencies Lose Sales 00:30 – Why My Amazon Guy Lost a Potential Client 01:22 – Why Brand Managers Shouldn't Join Sales Calls 02:07 – The Cost of Making Exceptions for Clients 02:45 – Giving Customers What They Need vs. What They Ask For 03:31 – Why Brand Managers Aren't Salespeople 04:14 – The Risks of a Bad Agency Deal 05:09 – What Clients Keep When They Hire an Agency 06:02 – Why Sticking to Your Sales Process Matters ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw  Support the show

  7. Oct 15

    The Real Strategy to Rank Higher on Amazon ft. Harshank Vyes

    Send us Fan Mail Amazon PPC wasted ad spend is costing sellers sales. See how a 90-day Amazon PPC audit finds keywords with zero conversions. Learn how Amazon search term reports help identify wasted ad spend and why campaign ACoS alone misses costly problems. Mad Growth Podcast covers Amazon DSP retargeting, new-to-brand customers, and ways to improve Amazon advertising performance. Get more Amazon PPC tips and expert insights from Sellers Umbrella: https://sellersumbrella.com/ Stop wasting money on Amazon ads that don't convert. Book a call with My Amazon Guy to find out where ad spend is going wrong:  https://bit.ly/4jMZtxu #AmazonFBA #AmazonSellerCentral #AmazonShipping #AmazonSellers #FBAShipping Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Amazon PPC Ads Spend Money Without Sales 00:44 - Mad Growth Podcast With Sellers Umbrella 01:19 - Why 34% of Amazon PPC Ad Spend Gets Wasted 02:31 - How Amazon Search Term Reports Reveal Wasted Spend 03:39 - How to Audit Amazon PPC Spend and Conversions 04:19 - New-to-Brand ACoS and Customer Lifetime Value 05:39 - Using Amazon New-to-Brand Data for Repeat Sales 06:43 - When Should Amazon Brands Start Using DSP? 07:17 - Amazon DSP Retargeting, Audience Size, and Budget 08:38 - How Amazon DSP Works With Sponsored Ads 09:46 - Amazon Marketplace Expansion for Growing Brands 10:24 - Selling on Amazon Canada, Europe, and Other Markets 11:36 - Sellers Umbrella Website and Amazon PPC Resources ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

  8. Oct 14

    How to Launch a New Product on Amazon (2026 Strategy)

    Send us Fan Mail How to launch a product on Amazon in 2026 with a smart Amazon FBA product launch strategy, PPC campaigns, pricing tips, and first sales. Learn Amazon PPC launch strategy using auto, broad, phrase, and exact match campaigns, competitor targeting, launch discounts, and Buy Box pricing. See how Amazon FBA fees, advertising costs, profit margins, and the Amazon revenue calculator affect new product sales and long-term growth. A product launch can burn through cash before the first sale. Get an Amazon launch plan built around pricing, PPC, and real profit margins before spending another dollar: https://bit.ly/43N1bZD #AmazonProductLaunch #AmazonFBA #AmazonPPC #AmazonSellingTips #AmazonSellers Want free resources? Dowload our Free Amazon guides here: Our  Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47 Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps Timestamp Search-focused chapter 00:00 How to Launch a New Product on Amazon 00:44 Amazon Product Launch Pricing Strategy 01:29 Why New Amazon Sellers Get No Sales 02:36 Amazon FBA Product Pricing and Profit Margins 03:13 How to Calculate Amazon FBA Fees and PPC Costs 04:05 Amazon New Seller Incentives and Launching in 2026 ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

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5
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About

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Information

  • Creator
    Steven Pope
  • Years Active
    2020 - 2026
  • Episodes
    2K
  • Rating
    Explicit
  • Copyright
    © 2026 My Amazon Guy
  • Show Website
    My Amazon Guy

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