My Amazon Guy

Steven Pope
  • 5.0 (38)
  • Entrepreneurship
  • Updated Daily

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. 15h ago

    Why Big Brands Pay LESS for Amazon PPC (The Relevancy Secret)

    Send us Fan Mail Learn how Amazon PPC relevancy impacts ad placement, CPC, and keyword performance.  In this video, we break down why big brands like KitchenAid can often pay less for Amazon ads while newer sellers may need higher bids to compete on broad keywords like “kitchen scissors.” This overview explains how Amazon uses sales velocity, click-through rate, conversion history, reviews, and organic ranking signals to decide which products are most relevant for search terms. Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAds #AmazonFBA #EcommerceStrategy #AmazonSeller Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 - The $7.59 Product vs. Your $3.92 Bid  0:20 - What is Amazon Relevancy?  0:42 - The "Deck of Cards" Analogy  1:32 - History: The 4 Pillars of Relevancy  2:10 - Why Big Brands Pay Less  2:47 - The Broad Match Trap for New Products  3:20 - How to Improve Your Relevancy Rank ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min

  2. 1d ago

    The AI Shopping Revolution: Is Your Amazon Brand Ready?

    Send us Fan Mail AI agents like Amazon Rufus are changing how customers buy. Are you ready for Agentic Commerce? Learn how to transition from human-driven tasks to "Human-in-the-loop" AI strategies to scale your Amazon FBA brand in 2026 Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/3SH8m0l #AmazonAI #AmazonSellers #EcommerceAI #AmazonMarketing #RetailMedia Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 – The Need for AI Infrastructure with a Human Touch 01:34 – Introduction: Noah Wickham & Sai Koppala (Commerce IQ) 02:55 – How Retailer Algorithms (Rufus/Alexa) Are Changing the Game 05:23 – What AI Agents Can Actually Do for Amazon Brands Today 07:02 – Case Study: Reducing Content Update Time from Weeks to Minutes 10:02 – Is Keyword Search Dying? Optimizing for AI Visibility 13:55 – Change Management: Why You Can’t Just "Deploy an Agent" 16:41 – The Shift in Metrics: Lower Glance Views vs. Higher Conversions 19:42 – Agentic Commerce vs. Agentic Retail: What’s the Difference? 23:40 – The Future: Building "Superhuman" Teams with 80% Less Grunt Work 25:37 – Advice for the Future: Curiosity in the Age of AI ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    27 min

  3. 4d ago

    Founder Update: My Mission To Build A 1,000 Year Company

    Send us Fan Mail Founder journey, entrepreneurship, leadership, and personal growth shape this honest update on building a company, culture, jobs, and long-term impact. Steven Pope covers founder life, business purpose, remote team culture, Amazon brand work, content creation, personal change, dating, fatherhood, and life goals. He also shares thoughts on AI, SaaS, sales, persuasion, company values, education-based leadership, and building work that can last beyond one person. Amazon brands that are stuck should get a real plan before PPC, SEO, and design problems keep draining sales: https://bit.ly/4jMZtxu #FounderJourney #Entrepreneurship #BusinessLeadership #AmazonSellers #PersonalGrowth Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Founder Journey and Personal Expectations 01:06 - Why Statement and Company Mission 01:44 - Creating Jobs and Long-Term Company Vision 03:05 - Building a Functional Amazon Agency Culture 05:19 - Founder Life After Personal Change 06:19 - Family Time, Travel, and Fatherhood 07:08 - SaaS, AI, and Sales in 2026 08:47 - Looking for a Bigger Mission 10:18 - Jobs, Remote Work, and Helping People Grow 12:01 - Education-Based Company and Long-Term Impact 13:45 - Health, Personal Growth, and Prosperity 14:28 - Founder Role, Culture, and Leadership Team 16:19 - CEO Training and Lifestyle Business Thoughts 17:02 - Content Creation That Brings the Right People 18:42 - Legacy, AI, and Future Content 20:04 - Business Books and New Learning Goals 22:18 - Leadership Habits and Dating Challenges 23:29 - Debate, Persuasion, and Career Lessons 27:07 - Social Life, Dating Apps, and New Experiences 32:44 - Dating Lessons Applied to Business Partners 33:41 - The Talents Story and Personal Mission 35:15 - Comments, Amazon Brand Help, and Coaching ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    29 min

  4. 5d ago

    How To Increase Your Amazon Ads Spending Limit and Charging Frequency Higher Than $500

    Send us Fan Mail Amazon Ads billing cycle limits can cause frequent $500 charges, cash flow stress, and payment issues for sellers. This video explains how Amazon Ads credit limits work, how to request a higher payment frequency limit, and when sellers should ask for $1,000 or $1,500. Learn how Amazon PPC billing threshold changes can help reduce charge frequency, support ad spend, and give sellers more time between payments. Stop letting Amazon Ads billing issues squeeze cash flow. Get a clear ad payment plan before the next charge hits: https://bit.ly/4jMZtxu #AmazonAds #AmazonPPC #AmazonAdvertising #AmazonSellers #AmazonFBA Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - How Amazon Ads Billing Cycle Works 00:36 - Why Sellers Hit the $500 Billing Limit 00:59 - Where to Request a Billing Limit Review 01:24 - Increase Payment Frequency Limit in Amazon Ads 01:41 - Best Credit Limit Request for Sellers 02:12 - Credit Card Limit and Approval Timing 02:36 - Why Higher Amazon Ads Billing Helps Cash Flow 03:10 - When Sellers Should Request a Higher Limit ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min

  5. 6d ago

    How to Scale Amazon PPC with 50+ SKUs (Single ASIN vs Grouped)

    Send us Fan Mail Managing more than 50 SKUs on Amazon gets tricky when deciding whether to group products together or separate them by ASIN. In this video, Kevin breaks down how to structure Sponsored Products campaigns based on parent-child variations, separate listings, and shared keywords. You’ll learn when it makes sense to let Amazon’s algorithm favor the best-performing child variation, how the variation “halo effect” can help traffic move between products, and why separate listings usually need their own dedicated campaigns for better bid control. Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAds #AmazonFBA #AmazonSeller #amazonmarketing  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps:  0:00 - Strategies for 50+ SKU Catalogs 0:13 - Grouping by Parentage vs. Individual ASINs 0:41 - Keyword Strategy for Color & Style Variations 0:58 - When to Use Single ASIN Campaigns for Separate Listings 0:1:36 - The "Halo Effect": Driving Traffic Between Variations 0:2:30 - Maintaining Bid Control Across Similar Products 0:2:56 - How to Structure Your PPC ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min

  6. Jun 16

    The Scaling Secret Most Founders Discover Too Late

    Send us Fan Mail Are you struggling to scale your CPG brand?  In this interview, the founder of Startup CPG shares the critical lessons every brand owner needs to hear to navigate the journey from startup to established player. Whether you're selling on Amazon or expanding into retail, these insights on brand building, community, and strategy are essential for your growth. Ready to take your Amazon or CPG brand to the next level? Don't navigate the complex marketplace alone. Let's build a strategy that works for you. Book a call: https://bit.ly/4dQ2hbr #CPG #BrandScaling #Entrepreneurship #RetailGrowth #FounderAdvice Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 - Introduction to CPG Scaling  1:45 - The Most Common Mistakes Founders Make  4:20 - Building a Scalable Infrastructure  7:15 - Retail vs. D2C Growth Strategies  10:30 - Final Advice for CPG Founders ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    37 min

  7. Jun 15

    Amazon Opens Premium A+ Content To All Sellers and Requires AI Image Disclosures

    Send us Fan Mail Amazon Premium A+ Content is now open to Seller Central brand owners, changing product detail pages and A+ access. This Amazon seller update covers Premium A+ Content, Seller Central, A+ Content Manager, AI-generated images, and brand owner rules. Learn what changed, why AI image disclosure matters, and how sellers should handle A+ Content before listing issues appear. Stop guessing with Premium A+ Content, get a listing review before Amazon flags the parts sellers usually miss: https://bit.ly/4jMZtxu #AmazonAPlusContent #AmazonSellerCentral #AmazonSellers #AmazonListingOptimization Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 - Amazon Premium A+ Content Access for Sellers 00:42 - Why Product Detail Pages Are Changing 01:17 - AI Generated Images in A+ Content 01:52 - Amazon Advertising Rules and AI Disclosure ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    2 min

  8. Jun 12

    Amazon SEO For AI Agents Full Walkthrough Guide

    Send us Fan Mail Amazon search is changing fast. It’s no longer just about keywords. AI shopping tools like Rufus and Alexa are now answering customer questions and shaping buying decisions before shoppers even open a listing. In this Amazon SEO for AI Agents walkthrough, we cover how Answer Engine Optimization, or AEO, works on Amazon, where to place clear answers in your bullet points and crawlable A+ Content, and why intent-based listing optimization matters for sellers. You’ll also see how to find the questions Amazon is already surfacing in search and use them to prepare your listings for AI shopping. Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu #AmazonSEO #AmazonAEO #AmazonSelling #AmazonListingOptimization #amazonfba  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps  00:00 – Introduction to AEO (Artificial Engine Optimization) 00:46 – Amazon's Phase 5 SEO approach for AI search 01:52 – How to identify "Ask Alexa" questions on your listing 02:30 – Two high-potential areas for AI optimization 03:02 – Finding AI prompts and search bar questions 04:08 – Optimizing bullet points for intent-based answers 05:52 – Using crawlable text in A+ content for AI agents 06:50 – The power of FAQ sections for AI shopping 07:15 – Manual search methods for finding high-relevancy questions 08:32 – Start tracking and optimizing for AI today ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    10 min
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5
out of 5
38 Ratings

About

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Information

  • Creator
    Steven Pope
  • Years Active
    2020 - 2026
  • Episodes
    1.9K
  • Rating
    Clean
  • Copyright
    © 2026 My Amazon Guy
  • Show Website
    My Amazon Guy

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