Humans of Agriculture

HOA Media
HOA Media
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Humans of Agriculture brings you inside the conversations, careers and stories shaping agriculture. Hosted by Oli Le Lievre, the podcast gives listeners access to the people, ideas and experiences you might not otherwise get close to.

  1. 6h ago

    The Livestock Industry Was Running on Paper. AgriWebb Bet Everything That Would Change - John Fargher, Co-Founder (AgriWebb Partner episode)

    John Fargher grew up on a sheep and cattle station in South Australia's Flinders Ranges, where innovation wasn't a buzzword. It was a necessity. From School of the Air and life on a remote station to practising law in London, John's path looked a long way from building one of agriculture's most recognised technology companies. But a conversation in a London pub changed everything. Together with fellow co-founders Kevin Baum and Justin Webb, John left his legal career behind to tackle one of agriculture's biggest challenges: helping livestock producers move beyond paper records and make better decisions using data. More than a decade later, AgriWebb supports producers across Australia, the UK, North America, South America and beyond, helping digitise livestock businesses while connecting farmers more closely with supply chains and the future of food production. In this episode, John reflects on the journey from startup garage to global ag-tech business, the realities of building a company in one of the world's least digitised industries, and why earning farmers' trust has always mattered more than building software. The conversation also explores AgriWebb's recent acquisition by URUS, the future of livestock data, and why John believes agriculture still has enormous untapped opportunities for innovation. Key insights from the conversation: Growing up on a remote station in the Flinders RangesLeaving a legal career in London to co-found AgriWebbWhy agriculture was still running on paper when AgriWebb beganBuilding a startup before ag tech was an established industryThe lessons from growing a global software businessExpanding into the UK, North America and BrazilWhy digitising agriculture remains one of the industry's biggest opportunitiesThe role of trust, partnerships and culture in scaling a businessHow AI, data and genetics could shape the future of livestock productionWhat's next for AgriWebb following its acquisition by URUS Chapters: 00:00 Introduction to AgriWebb and its origins 00:33 John Farger's background and childhood in the Flinders Ranges 01:01 The early days of AgriWebb and its mission 02:24 Recent milestones and the URUS acquisition 06:40 John’s childhood and the influence of farming life 09:39 The start of the AgriWebb story in London 12:00 The founding of AgriWebb in Melbourne 13:40 The state of Australian agtech a decade ago 16:08 The initial problem in livestock digitization 20:51 Pivot from hardware to software focus 23:41 Technological evolution and early challenges 27:55 Business model evolution and market education 30:49 Competitive landscape and category creation 33:11 International expansion and market entry strategies 37:26 Building a global business with a unified culture 41:24 Company culture and employee engagement 45:46 Lessons from market fluctuations and industry challenges 49:00 Managing noise and trends in ag tech 51:46 Future opportunities in agriculture and advice for entrepreneurs 55:33 Vision for the next decade and impact goals 58:57 Connecting farm data to global supply chains 01:03:50 The role of sustainability and corporate responsibility 01:06:01 Reflections on the journey and future outlook

    The Livestock Industry Was Running on Paper. AgriWebb Bet Everything That Would Change - John Fargher, Co-Founder (AgriWebb Partner episode)

  2. 5d ago

    “The First AgTech We've Got To Adopt Is...” with Ben Barlow RLF AgTech (Business Spotlight)

    This business spotlight explores how RLF AgTech is turning decades of agricultural research into practical products that help farmers improve productivity and profitability. Chairman Ben Barlow shares his journey from building and exiting New Edge Microbials to leading RLF AgTech, explaining why commercialisation is often the missing link between great science and widespread adoption. He discusses what attracted him to the business, how RLF has built on more than 20 years of research and field trials, and why the future of Australian agriculture depends on making innovation practical at the farm gate. This episode explains how RLF AgTech's approach to plant nutrition, biologicals and local manufacturing is helping strengthen farm businesses while positioning Australian innovation for global growth. For anyone interested in ag tech, agricultural productivity or the future of farming, this is a practical and insightful conversation. RLF AgTech is an Australian agricultural technology company developing plant nutrition and biological solutions that improve crop performance. The business combines decades of research, extensive field trials and local manufacturing to deliver products that integrate into existing farming systems while supporting more productive and resilient agriculture. Key insights from the conversation: How RLF AgTech is commercialising decades of agricultural researchWhy adoption depends on trust, education and on-farm resultsThe role of local manufacturing in strengthening Australian agricultureWhy improving farm profitability is the foundation for future ag tech adoptionBen's outlook on the future of Australian agriculture and agricultural innovation Chapters:00:00 Introduction and Ben Barlow's background01:34 Ben's journey since last conversation02:30 Focus on plant, animal, and soil health03:57 Deep science and commercial potential of biologicals05:55 Involvement with RLF AgTech07:52 Opportunities in biologicals and crop yields10:54 Australian agriculture's adoption challenges14:13 Market opportunities and niche products17:06 Global markets and export potential20:02 Local manufacturing and supply chain resilience23:11 Future of agritech and investment challenges26:08 Leadership, risk, and strategic growth30:00 Opportunities and pathways for Australian agriculture32:50 Skills for the next generation of farmers33:56 Closing remarks and key takeaways

    “The First AgTech We've Got To Adopt Is...” with Ben Barlow RLF AgTech (Business Spotlight)

  3. Jul 27

    From Frozen Yoghurt to Global AgTech Leader with Campbell Mauchan (AgriWebb Partner episode)

    When Campbell Mauchan moved from Canada to Australia in 2016, agriculture wasn't part of the plan. He'd been running frozen yoghurt stores back home when his partner accepted a six-month opportunity in Melbourne. Looking for work, he landed an interview with a small ag-tech startup called AgriWebb, despite having no farming background, no sales experience and none of the qualifications listed in the job description. That decision changed everything. Nearly a decade later, Campbell has helped grow AgriWebb from a team of fewer than ten people into one of agriculture's leading technology businesses, building his career across Australia, the UK, Europe and North America along the way. In this episode, Campbell shares what it's been like to grow alongside the business, why curiosity became his greatest strength, and how working with farmers and ranchers around the world has shaped both his career and perspective. The conversation explores why you don't need to grow up on a farm to build a meaningful career in agriculture, what great leadership looks like inside a fast-growing business, and why trust will always matter more than technology alone. Key insights from the conversation: Following an unexpected opportunity into agricultureJoining AgriWebb in its earliest startup daysWhy asking questions became a career advantageBuilding a global career by putting your hand upWhat farmers across Australia, the UK and North America have in commonThe role trust plays in agriculture and ag-techLessons from working in startups across multiple countriesHow AI and technology could support better decisions on farmWhy agriculture offers incredible opportunities for people from all backgrounds Chapters:00:00 Introduction to Campbell Mauchan and AgriWebb00:33 Campbell’s journey from Melbourne to Toronto02:09 Reflecting on a decade of growth at AgriWebb04:01 Backstory: From frozen yogurt to ag tech08:51 Why AgriWebb backed Campbell10:58 The early days of AgriWebb and initial challenges13:26 Approach to management and decision-making16:57 The importance of farm visits and farmer engagement19:56 Solving real problems with technology22:18 The evolution of farm mapping technology23:50 Building trust with farmers and ranchers27:26 Data ownership, privacy, and value for farmers30:14 Career growth through global opportunities34:46 Balancing confidence and curiosity in leadership38:34 The impact of changing locations on career development42:57 Commonalities among farmers worldwide45:43 Cultural differences in agriculture and technology adoption48:19 The future of ag tech and AI advancements50:56 Closing remarks and advice for aspiring ag tech professionals

    From Frozen Yoghurt to Global AgTech Leader with Campbell Mauchan (AgriWebb Partner episode)

  4. Jul 22

    Rewarding Pathways to Net Zero in Agriculture with ZNE Ag CEO Richard Heath

    Australian agriculture is chasing lower emissions, but what does that actually look like on farm? In this short episode of Humans of Agriculture, Oli Le Lievre catches up with Richard Heath, CEO of the Zero Net Emissions Agriculture CRC, ahead of the 2026 ZNE Ag CRC Conference in Perth. Richard shares what has changed since the CRC's inaugural conference, the promising research already emerging around productivity and emissions, and why there is no single silver bullet. They also unpack this year's conference theme, Rewarding Pathways to Zero, exploring how farmers can reduce emissions while building more productive and profitable businesses. From 18 to 20 August in Perth, Western Australia this is where real conversationswill happen, bringing together the people, ideas, and innovations shaping the futureof agriculture. Whether you're in the paddock, in research, or across the supply chain, this is yourchance to be part of it. Head to zneagcrc.com.au to explore the program and get your ticket today. Key insights from the conversation: Zero Net Emissions CRC's role and projectsResearch on plants, animals, and farm systemsReward pathways for emissions reductionInnovations in methane and nitrous oxide reductionConference in Perth and stakeholder engagementChapters:00:00 Introduction to the conference and its significance01:01 Richard Heath's overview of CRC's work and goals02:00 Recap of last year's Brisbane conference and progress03:01 Focus on reward pathways and economic incentives04:06 Research on plants and animals to reduce emissions05:01 The importance of incremental improvements in agriculture07:07 Understanding the theme: rewards pathways to zero net emissions08:11 Potential financial and environmental rewards for farmers08:51 Significance of Western Australia in the conference10:02 Target audience and benefits of attending the conference10:49 Final thoughts and how to learn more about the event

    Rewarding Pathways to Net Zero in Agriculture with ZNE Ag CEO Richard Heath

  5. Jul 16

    Warakirri Cropping: A Career-Making Opportunity with Tony Murfit

    In this episode of Humans of Agriculture, Oli Le Lievre sits down with Tony Murfit, Regional Manager for Western Australia at Warakirri Cropping, to explore the Farm Operations Manager opportunity at Mawarra and what makes it such an important role within the business. Having managed Mawarra himself before Warakirri purchased the property in 2011, Tony shares how the farm has evolved into one of Western Australia's leading broadacre cropping operations. He reflects on the transformation of the business, the innovation happening across the WA grains industry, and why he believes Mawarra continues to offer enormous potential. The conversation also provides an inside look at the Farm Operations Manager role. Tony explains what success looks like, the importance of planning, logistics and leading a team across more than 24,000 hectares, and why trust, communication and the ability to adapt are just as important as technical farming knowledge. Whether you're already working in broadacre cropping or looking to take the next step in your career, Tony shares why this role is an opportunity to learn, grow and build a long-term future with Warakirri Cropping. With the support of an experienced team and clear pathways for progression, he explains why the right mindset matters more than having all the answers on day one. This episode is designed to give candidates and listeners a genuine insight into the business, the people, the opportunity and Tony's vision for building high-performing farming teams. Key insights from the conversation: How Mawarra became Warakirri Cropping’s first property in Western AustraliaHow soil improvement and changing farming practices have transformed the farmWhat it takes to operate across more than 24,000 hectaresWhy planning, logistics and timeliness are critical at MawarraWhat the Farm Operations Manager will focus on day to dayWhy trust and communication are central to building a strong teamWhy candidates do not need to know everything before stepping into the roleThe importance of leading from the front and working alongside the teamWhat success could look like after the first 12 monthsThe lifestyle and community available around MerredinHow the role could create a pathway towards becoming a Farm Manager within WarakirriInterested in learning more? We have a full job description and additional information available on our Careers page:  https://humansofagriculture.com/careers/job-board/farm-operations-manager-x191 Or connect with Zoe Burgess for a confidential conversation about the role available with Warakirri Cropping. Chapters: 00:00 Introduction and recent farm visit to WA 00:29 Interview with Tony Murfit on WA grain industry 01:31 The evolution of soil management and crop yields in WA 03:29 The importance of Mawarra farm to Warakirri Cropping 04:52 Farm expansion and cropping intensity growth 05:35 Major advancements in farm management since 2011 07:07 Role and team structure of the farm operations manager 08:25 Approach to stepping into the farm operations role 09:06 Current challenges and capacity planning 10:36 Managing farm operations across large distances 11:53 The importance of timeliness and adaptability 12:18 Success indicators after 12 months in the role 14:25 Team culture and peer learning at WA farms 16:03 Leadership style and team trust 19:16 Opportunities for women and diverse leadership in agriculture 22:36 Encouraging relocation and career growth in WA farming 25:37 Final thoughts and closing remarks

    Warakirri Cropping: A Career-Making Opportunity with Tony Murfit

  6. Jul 13

    Tom & Mick: Risk, Timing and Opportunity in the Cattle Market with Jeremy Cummins

    The Tom & Mick Show is back, and so is repeat guest Jeremy Cummins. Two years after first joining the show, Jeremy returns to share how his cattle feeding business has grown from around 4,000 head on feed to more than 22,000 across multiple locations. The conversation also dives into the current cattle market, seasonal conditions, feedlot demand and how Jeremy is positioning his business as the industry navigates another changing cycle. In this episode: Growing the business What's changed since Jeremy's first appearance on the showRebuilding and expanding the Mirambee FeedlotGrowing from 4,000 to more than 22,000 head on feedBuilding a team and bringing experienced people into the businessThe role mentors and advisors continue to playFeedlot strategy Why Jeremy operates across multiple feedlot locationsDiversifying supply, customers and seasonal riskHow different feeding programs fit different marketsWhy flexibility is becoming a competitive advantageReading today's cattle market Jeremy's outlook on current cattle pricesThe impact of seasonal conditions across AustraliaWhy supply and demand still drive his decision makingHow international markets influence, but don't dictate, his businessManaging risk Why Jeremy focuses on margins instead of trying to predict the marketMatching purchases to forward salesLessons learned from previous market correctionsWhy understanding your costs matters more than guessing where prices are headingGrowth mindset Why Jeremy never planned to grow as quickly as he hasBacking opportunities when they make senseScaling a business without chasing growth for growth's sakeHis philosophy: know your numbers, back yourself and don't be afraid to do moreLooking ahead Jeremy's thoughts on the future of feedlottingThe potential of covered feedlotsWhy Wagyu isn't part of his current strategyWhat the next decade could look like for the businessKey takeaways Business growth often comes from recognising opportunities rather than following a rigid plan.Knowing your costs and protecting your margins is more important than trying to pick the market.Diversification across locations, customers and feeding programs helps manage risk.Seasonal conditions will continue to play a major role in shaping Australia's cattle market.The best opportunities often come to those prepared to act with confidence when the numbers stack up.Whether you're involved in cattle production, feedlotting, livestock trading or simply interested in how successful agribusinesses make decisions, this episode offers practical insights into growth, risk management and navigating today's cattle market.

    Tom & Mick: Risk, Timing and Opportunity in the Cattle Market with Jeremy Cummins

  7. Jul 6

    RaboElevate: Why Capability Matters More Than Capital with Danny Shepherd (Partnered Ep)

    Agriculture is built on more than land, livestock, and capital. It’s built on people, capability, and the strength of the communities that support them. In this episode, Danny Shepherd shares the thinking behind RaboElevate, Rabobank’s capability-building platform designed to support farmers and agribusiness leaders through every stage of their career. Drawing on a background in education and leadership development, Danny explains why building knowledge, networks, and self-awareness is just as important as access to finance. From emerging farm managers through to business owners and strategic leaders, RaboElevate aims to help people navigate the "sticky points" that come with growing a business, leading people, and making better decisions. Danny also shares his personal story of discovering his farming roots later in life after meeting his father for the first time in his late thirties, and how that experience unexpectedly brought together his passions for education and agriculture. From leadership development and financial literacy to international study tours, strategic thinking, and the role of AI in agriculture, this conversation explores what it takes to build resilient businesses and thriving rural communities for the long term. This conversation highlights why investing in people and capability may be one of the most important investments agriculture can make. Key insights from the conversation: The story behind RaboElevate and why Rabobank invests in capability, knowledge, and networksHow farmers move through different seasons of leadership across their careersThe importance of self-awareness, curiosity, and critical thinking in businessNavigating the "sticky points" of farm ownership, growth, succession, and leadershipHow practical education programs help bridge the gap between operational and strategic thinkingThe value of peer networks, study tours, and learning from farmers around the worldWhy AI should enhance decision-making, not replace critical thinkingHow stronger leaders contribute to stronger businesses, communities, and future generations of agriculture Chapters: 00:00 Introduction 02:56 Danny Shepherd's Journey to Agriculture 07:29 Understanding RaboElevate 12:22 Career Development in Agriculture 17:26 Sticky Points in Agricultural Careers 21:39 Comparing Agricultural and General Business Challenges 28:44 RaboElevate Programs and Offerings 29:03 Community Involvement and Accessibility of Programs 31:32 The Next Generation and AI in Agriculture 36:01 Conclusion and Reflections

    RaboElevate: Why Capability Matters More Than Capital with Danny Shepherd (Partnered Ep)

  8. Jun 29

    SproutAg: Building the Future of Agribusiness Finance with Oscar McLean

    In this episode of Humans of Agriculture, Oli Le Lievre is joined by SproutAg Senior Agribusiness Manager, Oscar McLean, alongside Humans of Agriculture Talent Specialist, Zoe Burgess, to explore the opportunities available as SproutAg continues its rapid growth across regional Australia. After starting his career in agtech before moving into agricultural banking, Oscar shares the journey that led him to SproutAg and why helping farmers navigate increasingly complex finance decisions has become such a rewarding career. He explains how the business works alongside farming enterprises to provide independent finance, debt advisory and business planning services that help clients achieve their long-term goals. The conversation also provides an inside look at what it's like to work at SproutAg. Oscar explains what an Agribusiness Manager does day-to-day, the type of people who thrive in the business, and why attitude, curiosity and a willingness to learn matter more than ticking every box on a job description. As SproutAg continues to expand across New South Wales, Queensland, Victoria, South Australia and beyond, Oscar shares why now is an exciting time to join the business, the career pathways available, and how ambitious people can grow alongside one of Australia's fastest-growing agribusiness advisory firms. Whether you're already working in agricultural banking, finance or agribusiness, or you're looking for your next career move, this episode offers a genuine insight into the people, culture and opportunities behind SproutAg's continued growth. Key insights from the conversation: Oscar's career journey from Marcus Oldham to banking and into SproutAgWhy independent agribusiness finance and advisory is one of agriculture's fastest-growing sectorsWhat an Agribusiness Manager does day-to-dayThe type of people SproutAg is looking to recruitWhy attitude, curiosity and a willingness to learn matter more than having every technical skillCareer pathways and progression opportunities as SproutAg continues to expand across AustraliaWhy now is an exciting time to join the business, including its recent acquisition and ambitious growth plansWhat makes Tamworth and regional Australia great places to build a career and lifestyle Interested in learning more? We have a full job description and additional information available on our Careers page: https://humansofagriculture.com/careers/job-board/agribusiness-manager-70hq Or connect with Zoe Burgess for a confidential conversation about the opportunities available with SproutAg. Chapters:00:00 Introduction to SproutAg and Recruitment Opportunities02:13 Oscar McLean's Career Journey and Insights05:01 Understanding SproutAg's Business Model07:38 Role of Agribusiness Manager: Responsibilities and Expectations11:26 Growth and Expansion of SproutAg14:26 Career Pathways and Opportunities at SproutAg17:59 Selling Tamworth: A Regional Hub for Agriculture20:56 Encouragement for Potential Candidates

    SproutAg: Building the Future of Agribusiness Finance with Oscar McLean
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About

Humans of Agriculture brings you inside the conversations, careers and stories shaping agriculture. Hosted by Oli Le Lievre, the podcast gives listeners access to the people, ideas and experiences you might not otherwise get close to.

Information

  • Channel
    HOA Media
  • Creator
    Humans of Agriculture
  • Years Active
    2020 - 2026
  • Episodes
    383
  • Rating
    Explicit
  • Copyright
    © Humans of Agriculture 2025
  • Show Website
    Humans of Agriculture

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