Building the Premier Accounting Firm

Roger Knecht
  • 5.0 (17)
  • Entrepreneurship
  • Updated Weekly

A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies, Accounting Services, Value Added Services, Workflow, Practice Management, Staff Training, Client On-boarding, Client Relations & Retention, etc. This podcast will help you become an Accountrepreneur, to work ON your business with advice from the experts.

  1. 2d ago

    This Week on BPAF : Peter McCarroll

    Join us this Wednesday for a new episode where Roger discusses AI with Peter McCarroll.

  2. Aug 12

    Why Accounting Marketing Messages Fail w/ Heidi Ryder

    Join Roger Knecht and guest Heidi Ryder as they explore the essentials of growing a bookkeeping business with powerful marketing on the latest episode of Building the Premier Accounting Firm. This episode provides practical advice on marketing your firm, leveraging AI tools, and overcoming imposter syndrome to build a successful, remote-first accounting practice. In This Episode: 00:00:00 Introduction and Why Become a Bookkeeper 00:04:22 Virtual Bookkeeping and Client Retention 00:08:36 Common Marketing Pitfalls and Language 00:13:35 Practical Advice and Using AI for Marketing 00:20:47 Building Confidence and Overcoming Sales Anxiety 00:26:53 Peer Collaboration and Overcoming Imposter Syndrome 00:33:05 Balancing Motherhood, Faith, and Business 00:43:31 Closing Thoughts and Final Challenges Key Takeaways: Translate complex accounting jargon into simple, client-friendly language to build trust. Prioritize clear communication and networking over cold-calling to find ideal clients. Maintain professional confidence by acting as a peer rather than an employee to your clients. Featured Quotes: "Whatever that thing is that scares you, that's what you should go out and do." — Heidi Ryder "You're never going to have a balance. But when you're out of balance, make sure it means something." — Heidi Ryder Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Book a demo and/or purchase by going to keepful.com   Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777.  And know that if it's about accounting, it's Universal.

  3. Aug 5 ·  Video

    The Secret to Closing the Gap Between Profit and Cash w/ David Safeer

    Welcome to another episode of Building the Premier Accounting Firm. Today you'll discover how to bridge the gap between technical accounting and the practical cash flow needs of small business owners. Roger Knecht and guest David Safeer share actionable strategies to help accounting professionals transition into high-value cash flow advisory roles. In This Episode: 04:08 Cash vs. Accrual Perspectives 08:24 Implementing Cash Flow Projections 14:16 Attention and Accountability 26:47 Managing Cash Flow Strategies 37:37 Cash Flow Misconceptions 42:01 Accrual vs. Cash Forecasts 49:17 Impactful Cash Flow Strategies 1:07:40 Digital Tools for Cash Flow Key Takeaways: Prioritize clear, simple language over complex financial terminology to improve client communication. Implement 13-week cash flow projections to provide actionable visibility for business owners. Identify "gold nuggets" within a business, such as unused assets or inefficient procurement processes, to generate immediate cash. Featured Quotes: "Accounting is the language of big business. It's being shoved down the throats of small businesses." — David Safeer "If you're an accountant and they have an internal bookkeeper, I teach… I don't give reports. They don't need another report. They need a cash flow projection." — David Safeer "You can't go to the supermarket and buy dinner with profits. You have to use cash." — David Safeer Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Get the free eBook with 24 profitable cash flow strategies: www.cic60.com  Get a free advisory exploratory phone call: https://calendly.com/dsafeer/strategy  Mention you heard David on the "Building the Premier Accounting Firm" podcast and get 10% off any program you sign up for. Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777.  And know that if it's about accounting, it's Universal.

  4. Jul 29

    Is Your Sales Process Limiting Your Accounting Firm? w/ Brian Mayoral

    Thank you for joining us for another episode of Building the Premier Accounting Firm. Today Roger Knecht and Brian Mayoral, Co-Founder and CEO of Sell Up, explore how accounting professionals can create the ideal sales package for their services. Discover how niching, effective sales systems, and shifting from features to benefits can help you scale your firm with easy to implement sales strategies. In This Episode: 00:00:00 Introduction to the Podcast 00:02:10 Redefining the Meaning of Sales 00:07:54 Mentorship and Personal Growth 00:13:01 Common Sales Pitfalls for Accountants 00:19:58 Packaging and Selling Value 00:27:10 Strategies for High-Value Sales 00:36:11 Closing Thoughts and Final Advice Key Takeaways: Define an ideal customer profile to move away from the "jack of all trades" trap and increase your firm's repeatability. Prioritize "bennies" (benefits) over features to communicate the actual value of your services to business owners. Implement a structured sales process that builds trust and uses both logic and emotion to drive faster client decisions. Avoid the "Grand Slam" mentality by using a value ladder to offer smaller, high-impact services first. Featured Quotes: "Sales is believing in someone's highest potential, not in their current circumstances." — Brian Mayoral "The best sales techniques rarely beat the person who truly believes in their product or service." — Brian Mayoral "Sales isn't coercive; it's a collaborative decision that betters a situation." — Roger Knecht Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Helping accounting professionals confidently and Increase profit by 30%  - Convert more high-paying clients upfront without more hours   Book you no cost offer review at wesellup.com/schedule competently offer quality accounting services to get paid what they are worth. Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777.  And know that if it's about accounting, it's Universal.

  5. Jul 27

    This Week on BPAF : Brian Mayoral

    Join us this Wednesday for a new episode where Roger discusses having a successfull sales cycle with Brian Mayoral

  6. Jul 22

    The 5-Part Framework for Magnetic Company Culture w/ Dr. Ruth Mannschreck

    Thank you for joining us for another episode of Building the Premier Accounting Firm. Today you'll discover how to build a self-sustaining accounting firm that thrives without your constant presence. Roger Knecht and guest Dr. Ruth Mannschreck share a five-part framework for creating robust systems, fostering a magnetic company culture, and hiring for long-term success. In This Episode: 02:34 The Catalyst for Business Transformation 06:16 Collaborative Problem Solving and Systems 10:05 Communication and The Warm Handoff 17:27 Hiring for Soft Skills 23:06 Defining Culture through Behavior 28:10 Effective Leadership Styles 34:37 Redefining Success Beyond Busy Work Key Takeaways: Standardize your client journey using video-based SOPs to ensure consistency. Implement a culture of leadership where every team member is empowered to take initiative. Prioritize soft skills during the hiring process to ensure long-term cultural fit. Shift your mindset from being "busy" to being "effective" to reclaim your personal time. Featured Quotes: "I'd like to get people out of their office and back into their lives and have their practice support their life instead of the other way around." — Dr. Ruth Mannschreck "If they can't make decisions, if they can't move forward without stopping by your office to ask a question, you've missed a big piece there." — Dr. Ruth Mannschreck Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Get access to the 'Self-Propelled Business Framework' at www.WorkFewerHours.com  Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777.  And know that if it's about accounting, it's Universal.

  7. Jul 20

    This Week on BPAF : Dr. Ruth Mannschreck

    Join us this Wednesday for a new episode where Roger discusses building a practive hat runs without you with Dr. Ruth Manschreck

  8. Jul 15

    The Secret to Falling in Love with Accounting Again w/ Matt Granados

    In today's episode of Building the Premier Accounting Firm, Roger Knecht and guest Matt Granados discuss how accounting firm owners can move beyond basic efficiency to reach true effectiveness. They explore how setting clear client expectations and implementing structured planning systems help reduce burnout and improve profitability. In This Episode: 00:00 Efficiency vs Effectiveness in Accounting 03:50 Managing Expectations and Client Satisfaction 07:13 Bridging Intention and Execution 12:24 Evolution of Leadership Styles 17:24 Creating Margin and Optimal Performance 23:29 Strategic Planning for Success 27:33 Combating Burnout Through Systems 33:49 Closing Insights and Resources Key Takeaways: Differentiate between efficiency (speed) and effectiveness (quality) to provide better client outcomes. Set clear, professional expectations with clients early in the onboarding process to manage workloads and maintain boundaries. Prioritize personal and organizational margin to ensure you are prepared for unexpected business or life challenges. Shift your leadership style from a "drill sergeant" to an "architect" to help your team perform optimally. Featured Quotes: "Efficient is based on speed. Effective is based on quality of the outcome." — Matt Granados "No one accidentally becomes fulfilled. I've seen people accidentally become rich. I've seen people accidentally become successful, but I've never seen someone be accidentally fulfilled." — Matt Granados "The most successful people I work with have a system and solution before they need it." — Matt Granados Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: This is a monthly group coaching call to help high performers level up to optimal performance. community.lifepulseinc.com Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777.  And know that if it's about accounting, it's Universal.

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A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies, Accounting Services, Value Added Services, Workflow, Practice Management, Staff Training, Client On-boarding, Client Relations & Retention, etc. This podcast will help you become an Accountrepreneur, to work ON your business with advice from the experts.

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