Breaking and Entering Advertising Podcast

Breaking and Entering Media

Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/

  1. #537 - Daniel Portrait | How Camp Grizzly Lands Apple, Adidas & Uber Eats Work

    15H AGO

    #537 - Daniel Portrait | How Camp Grizzly Lands Apple, Adidas & Uber Eats Work

    Daniel Portrait, founder of Camp Grizzly, breaks down how the agency evolved from a small Portland studio into a global creative partner for brands like Apple, Adidas, Uber Eats, HBO, and Amazon.In this conversation, he explains how Camp Grizzly grew over 20+ years into an 80+ person agency and how their approach to experiential marketing and IRL activations has become central to modern advertising. He shares why brands are investing more in real-world moments that scale digitally, along with the thinking behind campaigns like Uber Eats’ Halloween film.Daniel also gets into what agencies need to win in a creator-driven, AI-influenced industry, why “joy” is becoming a KPI, and what he looks for when hiring the next generation of creatives. Throughout the episode, he shares lessons from working with top brands and why having a strong point of view continues to separate great creative work from the rest. More from Breaking and Entering Media: 💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-media  📖 Read our Publications https://www.breaking-entering.com/blog 💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei ✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/ 📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/ 🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/ 🤝 Work With Us - Email: breakingandentering@smoothmedia.co

    30 min
  2. #536 Rony Castor (BarkleyOKRP) on How Long It Takes to Break Through After Breaking In

    MAR 25

    #536 Rony Castor (BarkleyOKRP) on How Long It Takes to Break Through After Breaking In

    Rony Castor, Group Creative Director at BarkleyOKRP, joins the Breaking and Entering Advertising Podcast to break down his journey from getting laid off in 2008 to leading award-winning campaigns. Rony shares how Mad Men pushed him toward advertising, why portfolio school still matters, and what it actually takes to “figure it out” as a creative. He walks through his time at agencies like FCB, DDB, Havas, and Goodby, and the campaigns that shaped his career including “Not a Gun” and “Driving While Black.” This episode covers breaking into advertising with no clear path, why it took 5–6 years to feel confident as a creative, the importance of having a strong partner, how great ideas actually get made under pressure, what separates good creatives from great ones, and why knowing how to get things done matters more than anything. If you are trying to break into advertising or level up your creative career, this is a direct look at what the path really looks like. More from Breaking and Entering Media: 💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-media  📖 Read our Publications https://www.breaking-entering.com/blog 💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei ✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/ 📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/ 🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/ 🤝 Work With Us - Email: breakingandentering@smoothmedia.co

    30 min
  3. #535 - Andre Gray | You Don’t Know sh*t… And That’s Your Advantage

    MAR 18

    #535 - Andre Gray | You Don’t Know sh*t… And That’s Your Advantage

    What does it actually take to break into advertising in 2026?Andre Gray, Chief Activation Officer and Head of Culture & Entertainment at Havas Lynx New York, joins the Breaking and Entering Advertising podcast to unpack why the old playbook is dead, why most agencies are behind, and why not knowing everything might be your biggest edge.From growing up in San Francisco to sleeping on a couch in Paris chasing a career in advertising, Andre shares the real story of how he broke in and what he’s learned as a creative leader navigating an industry that’s changing in real time.This conversation dives into the gap between culture and corporate marketing, why we no longer live on the same internet, and why emerging media is often more “true” than legacy platforms.Andre also breaks down:Why advertising won’t exist the same way in the next few yearsThe difference between objective truth and what agencies sellHow young talent can win in a system that hasn’t caught upThe two skills that matter most when breaking in todayWhy relatability and trust beat resumes every time More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

    38 min
  4. StrawberryFrog’s New CEO on the Agency’s Next Chapter

    MAR 11

    StrawberryFrog’s New CEO on the Agency’s Next Chapter

    Steve Scutellaro, CEO of StrawberryFrog, joins the Breaking and Entering Advertising Podcast to talk about the agency’s next chapter and the future of independent shops. In this episode, Steve shares how the 26-year-old agency operates as a boutique, senior-led team working closely with brands. He discusses how agencies can stay relevant as AI and self-service media platforms reshape the industry, why smaller agencies can still compete with holding companies, and what he is focused on in his first months as CEO. Steve also offers advice for the next generation entering advertising, including why writing remains the most important skill and why starting your career at a smaller agency can accelerate learning. More from Breaking and Entering Media: 💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-media  📖 Read our Publications https://www.breaking-entering.com/blog 💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei ✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/ 📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/ 🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/ 🤝 Work With Us - Email: breakingandentering@smoothmedia.co

    27 min
  5. #533 - PJ Pereira | On Taking the Brunt of AI Backlash From The Industry

    MAR 4

    #533 - PJ Pereira | On Taking the Brunt of AI Backlash From The Industry

    On this episode of The Breaking and Entering Podcast, Geno sits down with PJ Pereira. He's the founder of Silverside AI, the agency behind some of the most controversial ads to come out this past year - the Coca-Cola holiday spot, and the Svedka Super Bowl spot. The two spots have one thing in common - they're both fully generated by AI. Pj has heard all the comments, and he joins us to give his point of view. Tune in for Breaking and Entering's most loaded interview yet. More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

    46 min

  6. FEB 26

    #532 - Amanda Moul, Rick Milenthal | Breaking Into The Shipyard

    AGENCY BREAK IN: THE LARGEST AGENCY IN SAN DIEGO - THE SHIPYARDMore from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

    36 min
  7. #531 - Joaquín Mollá | We Need Younger, Braver Voices

    FEB 25

    #531 - Joaquín Mollá | We Need Younger, Braver Voices

    In this episode, we sit down with Joaquín Mollá, co-founder and Chief Creative Officer of The Community. From Buenos Aires to building one of the most culturally influential agencies in the world, Joaquín shares how identity, instinct, and artistic obsession shaped his path. Recognized as a Hispanic Heritage Month Icon by The Advertising Club of New York, Joaquín reflects on what it really means to create work that resonates across cultures without diluting its soul. We talk about the power of community in creativity, the difference between trend chasing and truth telling, and why some of the industry’s biggest awards from Cannes Lions to D&AD matter less than the human impact behind the work. This is a conversation about legacy, leadership, and building ideas that move people, not just metrics. More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

    42 min

  8. FEB 20

    #530 - Margaret Johnson | Breaking Into Goodby Silverstein & Partners

    This week, we are breaking into FIVE difference advertising agencies across the city of San Francisco. Today, Goodby Silverstein & Partners, one of the most iconic ad agencies of the century. We sit down with Chief Creative Officer, Margaret Johnson to talk the impact GSP has had on the industry. Every agency we visited this week was born out of GSP. At least one founder from Erich & Kallman, Barrett Hofherr, BSSP, and Venables Bell + Partners worked at Goodby at one point in their career. Chew on that! More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠  📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437...✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa...📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c...🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

    26 min
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4.9
out of 5
131 Ratings

About

Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/

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