Breaking and Entering Advertising Podcast

Breaking and Entering Media
  • 4.9 (132)
  • BUSINESS
  • UPDATED BIWEEKLY

Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/

  1. 9H AGO

    What Top Creative Directors Want From Entry-Level Talent

    In this solo episode of the Breaking and Entering Podcast, Geno Schellenberger opens up about how AI, holding company consolidation, and changing agency structures are reshaping the path into advertising. From portfolio schools to creative partnerships to tools like Runway and ChatGPT, Geno breaks down what young creatives should actually focus on in 2026.Geno also shares advice on building a portfolio, finding mentors, standing out to recruiters, and why “nerd up, work up, cool up” still applies in today’s industry. Plus, updates on the Crowbar Awards, the B&E Mastermind Cohort, and how Breaking and Entering is continuing to help the next generation break into advertising More from Breaking and Entering Media: 💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-media  📖 Read our Publications https://www.breaking-entering.com/blog 💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei ✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/ 📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/ 🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/ 🤝 Work With Us - Email: breakingandentering@smoothmedia.co

    13 min

  2. MAY 13

    The Manifesto Expert Behind Apple, Meta & Nike’s Greatest Brand Writing Secrets | Lonnie Elliot

    What separates memorable brands from forgettable ones? According to brand writer and manifesto expert Lonnie Elliot, it starts with belief. In this episode of Breaking and Entering Advertising, Geno Schellenberger sits down with the former Apple and Meta writer to break down the true anatomy of great manifestos, from Think Different to Nike’s Dream Crazier. Lonnie explains the structures behind powerful brand storytelling, why tension and point of view matter, how startups often get branding wrong, and why AI still can’t replicate the specificity of elite human copywriting. For copywriters, strategists, founders, and marketers, this is a masterclass in writing words that move people. More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

    39 min

  3. MAY 6

    Todd Condie on Leaving Law Behind for a Career in Advertising

    Todd Condie could’ve stayed on the traditional path: Georgetown Law, Wall Street, big paycheck, partner track. Instead, he walked away from it all to chase creativity. In this episode, the Terri & Sandy Group Creative Director shares his unconventional rise from magazine hopeful to corporate lawyer to award-winning creative leader. Todd unpacks the mindset, risks, and relentless hustle it took to reinvent himself, why passion always beats security, and how today’s creatives need to evolve in an AI-shaped industry. This is a story about betting on yourself, breaking the safe mold, and building a career where creativity actually wins. For anyone questioning the expected path, Todd’s journey proves there’s another way. More from Breaking and Entering Media: 💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-media  📖 Read our Publications https://www.breaking-entering.com/blog 💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei ✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/ 📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/ 🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/ 🤝 Work With Us - Email: breakingandentering@smoothmedia.co

    30 min

  4. APR 29

    CEO of Havas NY on Breaking In When There Are Fewer Jobs (Sarah Collinson)

    Sarah Collinson, CEO of Havas New York, joins the Breaking and Entering Advertising Podcast to talk about what it takes to break into advertising at a time when there are fewer roles and higher expectations than ever. She shares how she built a high-performing agency culture, why leadership and communication matter more than process, and how her team continues to win major clients while prioritizing people. The conversation covers the reality of entry-level roles changing due to AI, what young professionals should focus on instead, and why becoming an expert in your client’s business is still the fastest way to stand out. They also get into pay gaps in the industry, the challenges around maternity leave, and what agencies need to do to better support talent long term. If you are trying to break into advertising or lead within it, this episode gives a clear view of what works now. More from Breaking and Entering Media: 💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-media  📖 Read our Publications https://www.breaking-entering.com/blog 💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei ✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/ 📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/ 🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/ 🤝 Work With Us - Email: breakingandentering@smoothmedia.co

    32 min

  5. APR 22

    The Designer Who Makes the Future Feel Inevitable | Brian Collins (COLLINS)

    Brian Collins, co-founder of COLLINS, joins the show to break down how design actually drives business transformation. COLLINS has won the Ad Age Design and Brand Agency of the Year or Business Transformation Agency of the Year seven times, and has helped shape brands like Spotify, Airbnb, Robinhood, and The Coca-Cola Company. In this conversation, Brian explains why advertising makes things famous while design makes them useful, and how the best brands win by doing both. He shares his philosophy of “making the future irresistible so it becomes inevitable,” and what that looks like inside COLLINS, a consultancy-studio hybrid that helps companies imagine and build their next chapter. We get into the Up&Up transformation at Target, how great packaging should live in your home, and why most brands are designed to sell instead of to last. Brian also breaks down what actually builds long-term client relationships, the role of trust in creative work, and the difference between having a job and building a career. If you care about branding, design, and where the industry is going next, this episode is a masterclass from one of the most respected thinkers in the space. More from Breaking and Entering Media: 💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-media  📖 Read our Publications https://www.breaking-entering.com/blog 💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei ✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/ 📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/ 🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/ 🤝 Work With Us - Email: breakingandentering@smoothmedia.co

    40 min

  6. APR 15

    #539| 100+ Cannes Lions Later: The Truth About Great Advertising | Rick Brim

    Rick Brim has won over 100 Cannes Lions and helped shape one of the most iconic creative agencies in the world. He played a key role in building Adam&EveDDB and bringing campaigns like John Lewis’ holiday ads to global attention, turning them into cultural moments that drove real business impact. In this conversation, he breaks down what actually makes great advertising and why so much of the industry gets it wrong. He talks about the danger of chasing awards, how momentum can transform an agency overnight, and why creativity should be treated as a serious business tool rather than surface-level output. Rick shares what it was like working on high-pressure campaigns that the public reacts to in real time, how to lead creative teams without pretending to have all the answers, and why vulnerability and curiosity matter more than hierarchy. He also explains why most ads don’t last, what makes certain ideas endure for years, and how the best work often comes from doing what you personally find interesting rather than trying to impress others. The conversation also covers his decision to launch Ace of Hearts, what he believes the future of agencies looks like, and what advice he would give to anyone trying to break into advertising today. More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

    38 min

  7. APR 8

    #538: Inside Canva’s Creative System | Ted Markovic, Global Head of Advertising & Creative Ops at Canva

    Geno sits down with Ted Markovic, Global Head of Advertising & Creative Ops at Canva, to break down how one of the world’s fastest-growing brands actually runs creative. From building a 150-person in-house team to working seamlessly with agencies, Ted shares the systems, expectations, and communication required to get great work. If you want to understand how modern brands scale creativity and become better clients, this is the playbook.

    30 min

  8. APR 3

    Jaime Robinson, CCO of JOAN, on Creativity, Advice for Advertising's Next Generation

    Join the show today for an exclusive episode with the Co-Founder and Chief Creative Officer at JOAN. She goes in-depth about the Dr. Bronner's campaign for this quarter's Crowbar brief.You'll hear from the winners, Carolina Versolato and Jane Wineman, both soon-to-be advertising graduates from the University of Miami.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

    29 min
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4.9
out of 5
132 Ratings

About

Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/

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