Ipsos' Customer Perspective

Ipsos
  • 3.7 (3)
  • MARKETING
  • UPDATED BIMONTHLY
Ipsos' Customer Perspective

Ipsos' Customer Perspective is aimed at all of you who help your organisation deliver on its Brand Promise to customers and colleagues. So if you’re an Experience practitioner, lead CX measurement. management and design , head up Mystery Shopping, are all about understanding and measuring shoppers and channels, and their role in delivering business success … then this podcast is for you! Questions/Comments: CustomerPerspective@Ipsos.com www.ipsos.com

  1. 1 DAY AGO

    Season 7, Episode 10: Shifting Gears - CX Transformation at Volkswagen Group UK

    Ipsos' Customer Perspective

    36 min

  2. JAN 8

    Season 7, Episode 9: The Employee Customer Ripple Effect

    Ipsos' Customer Perspective

    30 min

  3. 12/11/2024

    Season 7, Episode 8: Building Brands with Soul: A CMOs Journey to Humanising Growth and Lasting Impact

    Ipsos' Customer Perspective

    42 min

  4. 11/06/2024

    Season 7, Episode 7 - From Bean to Cup: The Starbucks Vietnam Journey!

    Ipsos' Customer Perspective

    33 min

  5. 09/25/2024

    Season 7, Episode 6: The Channel Performance Benchmark

    In this episode, join Danielle Doran as she chats with Erika Terblenche and Andy Firth about the Channel Performance Benchmark. Erika and Andy give us everything we need to know about the Benchmark; what it is, why it was created, the channel and sectors it covers, and how clients can put it to work to uncover hidden insights that leads to improved business and channel performance in our onmichannel world. As the largest Mystery Shopping agency in the world, we know the importance of data, data and more data. But knowing what to do with it and how to put it to work is rarely optimised. Erika shares with us how Benchmark data and additional sales data can be used in tandem to achieve greater insight which can have a huge effect on the bottom line through effective mystery shopping programmes. Get ready to uncover how the Channel Performance Benchmark is the competitive advantage your clients need to compare their performance against competitors and wider industry standards, identify performance gaps, uncover best practices, set realistic goals, and make informed strategic decisions. What to learn more about the Channel Performance Benchmark? Head to Ipsos.com. There you can also find previous episodes of this podcast, for more thought leadership on Channel Performance and CX!

    14 min

  6. 08/13/2024

    Season 7, Episode 4 - The Experience Beyond The Product - Part 1 of 2

    Ipsos' Customer Perspective

    35 min

  7. 08/13/2024

    Season 7, Episode 5 - The Experience Beyond The Product - Part 2 of 2

    Ipsos' Customer Perspective

    27 min

  8. 07/30/2024

    Season 7, Episode 3 Virtual Experience - Unlocking Retail Insights With Virtual Testing: Efficient And Effective Shopper Research

    Ipsos' Customer Perspective

    31 min
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Ratings & Reviews

3.7
out of 5
3 Ratings

About

Ipsos' Customer Perspective is aimed at all of you who help your organisation deliver on its Brand Promise to customers and colleagues. So if you’re an Experience practitioner, lead CX measurement. management and design , head up Mystery Shopping, are all about understanding and measuring shoppers and channels, and their role in delivering business success … then this podcast is for you! Questions/Comments: CustomerPerspective@Ipsos.com www.ipsos.com

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