Mastering Social Media for Schools

Andrea Gribble
  • 4.9 (49)
  • HOW TO
  • UPDATED WEEKLY

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

  1. 2D AGO

    New Accessibility Rules for School Social Media (WCAG 2.1 AA) with Andrea Gribble

    Andrea breaks down what’s changing (without panic) - why WCAG 2.1 AA is becoming the standard for all school digital content (including social media), plus the key compliance timelines (April 2026/April 2027).Alt text becomes a daily habit, not an optional extra. You’ll learn what “good” alt text sounds like, what to avoid when describing students, and how to edit alt text on Facebook/Instagram (even after posting).Video accessibility is more than auto-captions. The episode explains when captions matter most, how to handle “vibes-only” videos, and why accurate captions can help both accessibility and discoverability. Email: andrea@socialschool4edu.com  Follow Andrea on X: @andreagribble  Website: https://socialschool4edu.com   Facebook: https://www.facebook.com/socialschool4edu   USEFUL INFORMATION Video Tip - How to add alternative text to Facebook imagesVideo Tip - How to auto caption your videos in Instagram ReelsSocial Media for Schools Retreat - Register here!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    36 min

  2. MAR 23

    Recruit More Teachers Using Testimonials, Toolkits & Ads with Sara Meredith, APR

    Sara Meredith shares how Peoria Unified rebuilt teacher recruitment around research - not guesses - so messaging matched what educators actually value.You’ll hear why “pay” wasn’t the main reason staff were leaving and how that insight reshaped their campaign to spotlight coaching, benefits, and growth.Get practical ideas you can steal: staff testimonials (“Why Peoria?”), shareable mini-toolkits for employees, and recognition that fuels word-of-mouth.Learn what made their paid strategy work (Meta, LinkedIn, Google search + retargeting), how they targeted out-of-state talent, and what success looked like - like 96% teacher retention. SPECIAL GUEST Sara Meredith, APR Public Relations Manager Peoria Unified School District, Arizona Email: smeredith@pusd11.net  LinkedIn: https://www.linkedin.com/in/sarajmeredith/  Website: https://peoriaunified.org  Facebook: https://www.facebook.com/peoriaunified  Instagram: https://www.instagram.com/peoriaunified11/  USEFUL INFORMATION Check out the entire project on the NSPRA website - Why Peoria Unified? Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    35 min

  3. MAR 16

    Lead From Who You Are: How to Build Your Leadership Rhythms with Dr. Joe Sanfelippo

    Author, speaker, and retired school leader Dr. Joe Sanfelippo joins the podcast to dive into his newest book, Lead from Who You Are. It all starts with values - because who you are drives how you lead.You’ll learn Joe’s three leadership rhythms (personal, people, process) and how they help you stay steady - even when school life isn’t.Presence isn’t a personality trait; it’s a habit. Hear how small hallway moments and micro-interactions build trust for the big decisions.For school communicators, Joe offers a simple reset: start with purpose before the day hijacks you, and use “see something, say something” to build momentum through storytelling. SPECIAL GUEST Dr. Joe Sanfelippo Author, Motivational Speaker, Leadership Coach, & Retired Superintendent Email: jmsanfelippo@gmail.com  Website: https://www.jsanfelippo.com  Connect with Joe: X: @joe_sanfelippo LinkedIn: https://www.linkedin.com/in/joesanfelippo/  USEFUL INFORMATION Order Joe’s book, Lead from Who You Are, here:  https://www.jsanfelippo.com/bookstore/lead-from-who-you-are Self-nominations are now open for our 2026 Best of Social Media Awards! Submit up to 2 categories for free at this link.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    34 min

  4. MAR 9

    Crisis Comms as a One-Person Shop: Real-World Lessons with Adelle Wellens

    Adelle Wellens walks us through how she survived 13 crises in just 9 days - and she handled them all as a solo communications department! You’ll learn some of the tools she had in place to help.You’ll hear how strong community relationships made all the difference during high-stress situations.Adelle shares simple social media settings and templates that helped her stay sane and stay ahead. She is part of the #SocialSchool4EDU Membership Program, and the support she received was really helpful to her in recent situations.She’s not backing down from tough topics - and shares how you can post boldly while keeping things kind. SPECIAL GUEST Adelle Wellens Communications Officer Duluth Public Schools, Minnesota Email: adelle.wellens@isd709.org  Website: https://www.isd709.org/  Facebook: https://www.facebook.com/duluthpublicschools/  Instagram: https://www.instagram.com/duluthpublicschools/  LinkedIn: https://www.linkedin.com/company/duluth-public-schools  USEFUL INFORMATION See the news coverage of the car crashing into the schoolOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    36 min

  5. MAR 2

    2026 Survey: Top Platforms, Biggest Challenges & What Schools Want Next with Andrea Gribble

    It’s here - the 2026 Social Media Survey results! Listen in as Andrea breaks down what 497 respondents revealed about who’s running school social media, what platforms they’re managing, and what’s shifting year-over-year.Facebook still dominates, Instagram remains strong, and X/Twitter continues to slide - learn the biggest changes since 2022.Are you ready for the new accessibility standards that will impact the social media content you share? This new question will provide insight into how others are feeling.Social media has challenges, and we know you have some goals moving forward. Learn the top 10 list of each and grab some great resources to take action to help you succeed. Email: andrea@socialschool4edu.com   Connect on LinkedIn: https://www.linkedin.com/in/andreagribble/   Website: www.socialschool4edu.com    Facebook: https://www.facebook.com/socialschool4edu    Instagram: https://www.instagram.com/socialschool4edu/  YouTube: https://www.youtube.com/@SocialSchool4EDU  USEFUL INFORMATION Link to 2026 Social Media Survey blogYou’re invited to our Social Media for Schools Retreat - Learn more here.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    1 hr

  6. FEB 23

    From Reactive to Proactive: A New Path to Student Wellness with Iuri Melo

    Today you’ll meet Iuri Melo, a licensed clinical social worker and co-founder of SchoolPulse, who's helping schools support student mental health in a whole new way. Learn how simple texts are changing the game for student wellness and opening doors to real-time help. Think your school is doing “enough”? Iuri breaks down the three questions every school should be ready to answer - especially when a crisis hits. One student. One message. One moment that may have changed everything. This powerful story proves just how much impact your school can have. SPECIAL GUEST Iuri Melo, LCSW Co-Founder of SchoolPulse SchoolPulse, Utah Email: iuri@schoolpulse.org  LinkedIn: https://www.linkedin.com/in/iuri-melo-lcsw-ab9521393/    Website: https://www.schoolpulse.org  Facebook: https://www.facebook.com/schoolpulse.org  Instagram: https://www.instagram.com/schoolpulse/  LinkedIn: https://www.linkedin.com/company/schoolpulse/  YouTube: https://www.youtube.com/@SchoolPulsePodcast  USEFUL INFORMATION Video overview of SchoolPulse - just 2 minutesSign up to experience a demonstration of the text service provided by SchoolPulseText the word “DEMO” to 888-298-5368Mental Health Resources at SchoolPulseIuri’s books:Know Thy SelfieMind Over Grey MatterOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    45 min

  7. FEB 16

    Boosting School Customer Service with Creative Strategies and AI with Jeannette Hartwig

    Jeannette Hartwig is a one-person comms team - but that didn’t stop her from leading a customer service refresh across her district. You’ll love the simple, eye-opening tactic she used to uncover real customer service gaps. She created a go-to resource for staff that’s still making a difference - find out what’s in it! Plus, Jeannette’s using a few clever AI tools to better serve families... and they’re not as complicated as you might think. SPECIAL GUEST Jeannette Hartwig Public Information Office & Webmaster North Plainfield School District, New Jersey Email: jeannette_hartwig@nplainfield.org  LinkedIn: https://www.linkedin.com/in/jeannette-hartwig/  Website: https://www.nplainfield.org  Facebook: https://www.facebook.com/northplainfieldschools/  Instagram: https://www.instagram.com/northplainfieldschools/  USEFUL INFORMATION Jeannette’s customer service presentation & tip sheetLive AI translation, captions, transcripts & more with Wordly.aiOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    28 min

  8. FEB 9

    Building Resilience in Students and Ourselves with Tasha Schuh

    Mental health is a top-of-mind topic for schools across the country. Today you’ll meet Tasha Schuh. She shares her powerful journey of resilience and how it fuels her mission to support others through speaking, coaching, and now, a brand-new resilience course.Learn how Tasha uses social media for good - creating authentic, hope-filled content that connects deeply with students and adults alike.She introduces her PATH method (Purpose, Attitude, Team, Hope) and offers practical strategies, such as gratitude journaling and the power of asking for help.Listeners will walk away with a fresh perspective and encouragement to set boundaries, build their team, and model resilience in their schools and lives. SPECIAL GUEST Tasha Schuh Speaker, Author, and Resilience Coach Tasha Schuh Inspirations, LLC, Wisconsin Email: tasha@tashaschuh.com  Website: https://www.tashaschuh.com  Facebook: https://www.facebook.com/tashaschuh99  Instagram: https://www.instagram.com/tashaschuh/  TikTok: https://www.tiktok.com/@tashaschuh  LinkedIn: https://www.linkedin.com/in/Tashaschuh/  YouTube: https://www.youtube.com/TashaSchuh99  USEFUL INFORMATION Get access to Tasha’s new course on resilience at this link. Use code “PODCASTC20” for 20% off!Learn more about Resilience Coaching here.A new podcast is coming - search for Resilience with Tasha Schuh and subscribe today!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    45 min
See All (313)

Trailer

4.9
out of 5
49 Ratings

About

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

Information

You Might Also Like