Mastering Social Media for Schools

Andrea Gribble
  • 4.9 (50)
  • How To
  • Updated Weekly

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

  1. 5d ago

    Why Your School’s Instagram Should Be a Trophy Case with Robert Chapman

    Robert Chapman believes your school’s Instagram should be a “trophy case.” Discover how this simple mindset helps Clinton Public Schools consistently celebrate students, staff, and the everyday moments that make their district special.You don’t need to chase the algorithm to grow your Instagram. Robert shares how Clinton Public Schools built an audience of more than 5,000 followers by intentionally showing families what’s happening inside their schools.Need people to pay attention to important - but boring - information? Get creative! Hear the story behind a hilarious kindergarten registration video featuring students playing the adults, and why it generated incredible engagement and shares.Podcasting doesn’t have to become another overwhelming task on your list. Robert explains how he has simplified his district podcast, captures conversations with equipment he already has, and repurposes episodes to get even more mileage from great school stories. SPECIAL GUEST Robert Chapman Director of Communications Clinton Public School District, Mississippi Email: rchapman@clintonpublicschools.com  X: https://x.com/ChapmanRobert  Website: https://www.clintonpublicschools.com  Instagram: https://www.instagram.com/clintonpublicschooldistrict/    USEFUL INFORMATION Kindergarten Registration VideoThe Clinton Arrow PodcastOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

  2. Sep 21

    Students Behind the Camera: Building a Student Comms Team with Genna Dellisola

    Fresh out of college and loving her role at Pinkerton Academy, Genna Dellisola shares how students have become an important part of the school’s communications team - creating content while gaining hands-on experience they can take straight into college and future careers.What if your student social media team was actually a class? Hear how Pinkerton structures its one-credit independent study, from selecting students and brainstorming content to assigning projects, scheduling posts, and giving students real responsibility.School social media doesn’t always have to feel polished and serious! Genna shares how her students use fun trends, humor, and relatable ideas to show a more human side of school leaders while building stronger connections across their community.Need an easy storytelling idea you could start right away? You’ll love Pinkerton’s simple approach to class and club spotlights - giving families an inside look at opportunities students may never think to mention when someone asks, “What did you do at school today?” SPECIAL GUEST Genna Dellisola Digital Media Strategist Pinkerton Academy, New Hampshire Email: gdellisola@pinkertonacademy.org  LinkedIn: www.linkedin.com/in/gennadellisola   Website: https://www.pinkertonacademy.org/  Facebook: https://www.facebook.com/pinkertonacademy/  Instagram: https://www.instagram.com/pinkertonacademy/  USEFUL INFORMATION Social Media Post Examples:Golf Cart vs. Student"Have a Good Day"Tour Using Gen-Z ScriptCosmetology Class SpotlightAstros United Club SpotlightWant more training on students as storytellers? Grab your virtual ticket to our Social Media for Schools Retreat! Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

  3. Sep 14

    How to Turn One School Event Into Weeks of Reels with Andrea Gribble

    You really can create a bunch of great video content without spending hours at your school! I’m sharing exactly how I turned less than one hour at Academic Night into 10 different Reels.One event can give you weeks of content if you know what to look for. I’ll walk you through how I found students, staff, projects, and little moments worth capturing along the way.Your videos do not have to be perfect to work! Some of my favorite clips were completely unplanned, a little messy, and very real - and that’s exactly why they connected with our community.You don’t have to edit and post everything right away. I’ll show you how I spread these videos out over several weeks so one night of storytelling kept working for me long after the event was over. Email: andrea@socialschool4edu.com   Connect on LinkedIn: https://www.linkedin.com/in/andreagribble/   Website: www.socialschool4edu.com    Facebook: https://www.facebook.com/socialschool4edu    Instagram: https://www.instagram.com/socialschool4edu/  YouTube: https://www.youtube.com/@SocialSchool4EDU  USEFUL INFORMATION Blog: Social Media Content Batching: 1 Hour Filming, 10 Videos, 37,000+ ViewsAndrea’s Recommended Tools - like the microphone and carrier that I used!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

  4. Sep 7

    What No One Tells You About Working in School Communications with Mike Cyze

    Mike Cyze has spent 14 years in school communications, and he knows firsthand what this role demands. He shares a perspective on the work that will have many school communicators nodding along and thinking, Yep… he gets it.There’s a part of this job that most people never see. Mike opens up about one of those moments - and the lesson he took from it is something every school communicator needs to hear.Some of the best advice Mike has collected over the years is surprisingly simple. From knowing when to stop talking to learning how to receive feedback, these little lessons can make a big difference in how you communicate and lead.And when the work feels especially heavy? You need the right people around you. Mike shares why connection, laughter, and having people who truly understand this profession matter more than we sometimes realize. SPECIAL GUEST Mike Cyze Chief Communication Officer Dubuque Community School District, Iowa Email: mcyze@dbqschools.org  LinkedIn: www.linkedin.com/in/mike-cyze  Website: https://www.dbqschools.org  Facebook: https://www.facebook.com/dbqschools  USEFUL INFORMATION Gravity - a poem written by Mike Cyze for all school communicators Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

  5. Aug 31

    Boosting Staff Retention with Fulton School Champions with Alex Richmond and Marc Copani

    Alex Richmond and Marc Copani from Fulton City School District share how their Fulton School Champions program has grown into a beloved tradition that celebrates staff, builds pride, and brings the community along for the ride.If staff morale and retention are on your mind, this episode will show you how intentional recognition can help people feel seen, valued, and proud to be part of your district.You’ll hear the behind-the-scenes details of how Fulton pulls off these surprise celebrations each month - from nominations and committee planning to video editing, prizes, and local business partnerships.This conversation is a great reminder that social media can be so much more than announcements. When you use it to tell personal staff stories, you can make your district feel smaller, warmer, and more connected. SPECIAL GUESTS Marc Copani Director of Human Resources Fulton City School District, New York Email: mcopani@fulton.cnyric.org  Website: https://fultoncsd.org  Facebook: https://www.facebook.com/FultonCitySchoolDistrict  Instagram: https://www.instagram.com/fultoncsd/  LinkedIn: https://www.linkedin.com/company/fultoncsd/  Alexander Richmond Public Information Assistant with CiTi BOCES Public Relations CiTi BOCES, New York Email: arichmond@citiboces.org  Website: https://www.citiboces.org/  Facebook: https://www.facebook.com/CiTiboces  Instagram: https://www.instagram.com/citi_boces/  USEFUL INFORMATION Visit this website for a full library of Fulton School Champions since it started back in 2023A few of Alex’s favorites include:Lane Perl – January 1Amanda Sherman – February 2Sean Edwards – April 4Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

  6. Aug 24

    How a 360° Communications Program Can Transform Your District with Greg Viebranz

    Greg Viebranz shares lessons from 35 years in school communications and explains how his 360° approach can help districts strengthen trust, transparency, and community support.Discover how a simple “temperature check” survey can reveal what families really think about your communication - and help you make smarter decisions about what to share next.Learn the 30-3-30 principle for creating content that serves people who have 30 seconds, three minutes, or 30 minutes to engage with your district’s story.Hear why your internal communications may not stay internal and how setting clear social media precedents can protect your district when difficult conversations arise. SPECIAL GUEST Greg Viebranz Principal Strategist End in Mind Creative, South Carolina Email: endinmindcreative@gmail.com  Website: https://eimcreative.com  Facebook: https://www.facebook.com/EndInMind/  X: https://x.com/end_creative  USEFUL INFORMATION #K12PRtip example - pinned Facebook post with important informationBuy Greg’s BookOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

  7. Aug 17

    From Local Schools to Global Impact: Giving Back with Allison Martinson

    Today is a very special interview with Allison Martinson, our graphic designer here at #SocialSchool4EDU. You’ll get to know Allison beyond the incredible designs she creates and hear why giving back has become such an important part of her life and our shared mission.Giving back doesn’t have to mean doing something huge. We’ll talk about how each of us can use our own gifts, resources, and opportunities to make an impact right where we are  - and sometimes much farther than we ever imagined.You’ll hear more about how #SocialSchool4EDU is intentionally giving back and why supporting schools, students, and educators goes far beyond the social media work we do every day.This episode comes with an invitation for YOU! Whether you feel called to make a difference locally or globally, we hope this conversation inspires you to find one way to step in, serve others, and create your own ripple effect. SPECIAL GUEST Allison Martinson Graphic Designer at #SocialSchool4EDU Email: allisonmartinson2002@gmail.com Phone Number: 612-209-0117 Honduras Well Projects - www.honduraswellprojects.org  Agua Viva International - aguavivainternational.org Website: www.socialschool4edu.com    Facebook: https://www.facebook.com/socialschool4edu    Instagram: https://www.instagram.com/socialschool4edu/  YouTube: https://www.youtube.com/@SocialSchool4EDU  USEFUL INFORMATION Our first mission trip to Honduras was amazing! Visit Facebook for a glimpse of our experience:PhotosVideo summary of our tripVideo of toothbrush donationWebsite to learn more about #SocialSchool4EDU’s program - coming soon! Just stay connected by visiting www.socialschool4edu.com Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

  8. Aug 10

    Practical AI Strategies for School Communications with Frank Devereaux

    Frank Devereaux shares how school communicators can move beyond viewing AI as a threat or shortcut and start using it as a thought partner to strengthen ideas, streamline workflows, and create clearer messages.Discover how custom AI agents trained on your district’s style guides, mission, and trusted resources can help your team communicate more consistently - without losing the human voice your community values.You’ll hear which privacy-conscious and educator-friendly AI tools deserve a closer look, plus why clear guardrails and transparency are essential for building trust with staff, families, and students.Find out how AI can give school communicators more time to focus on what technology cannot replace: authentic, emotional storytelling that connects families to the heart of their schools. SPECIAL GUEST Frank Devereaux Educational Technology Integration Specialist Email: knarfdev@gmail.com  LinkedIn:  https://www.linkedin.com/in/frank-devereaux-8a449344/  USEFUL INFORMATION The Day “Follower Count” Died: Why School Districts Must Shift to Interest Media by Jason WheelerGrab your virtual ticket to our Social Media for Schools Retreat! We had an entire session (session 2) devoted to AI with Rebecca Bulstma. Jake Sturgis shared many tools in session 8 as well!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

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Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

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