Mastering Social Media for Schools

Andrea Gribble
  • 4.9 (49)
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  • UPDATED WEEKLY

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

  1. 2D AGO

    Boosting School Customer Service with Creative Strategies and AI with Jeannette Hartwig

    Jeannette Hartwig is a one-person comms team - but that didn’t stop her from leading a customer service refresh across her district. You’ll love the simple, eye-opening tactic she used to uncover real customer service gaps. She created a go-to resource for staff that’s still making a difference - find out what’s in it! Plus, Jeannette’s using a few clever AI tools to better serve families... and they’re not as complicated as you might think. SPECIAL GUEST Jeannette Hartwig Public Information Office & Webmaster North Plainfield School District, New Jersey Email: jeannette_hartwig@nplainfield.org  LinkedIn: https://www.linkedin.com/in/jeannette-hartwig/  Website: https://www.nplainfield.org  Facebook: https://www.facebook.com/northplainfieldschools/  Instagram: https://www.instagram.com/northplainfieldschools/  USEFUL INFORMATION Jeannette’s customer service presentation & tip sheetLive AI translation, captions, transcripts & more with Wordly.aiOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    28 min

  2. FEB 9

    Building Resilience in Students and Ourselves with Tasha Schuh

    Mental health is a top-of-mind topic for schools across the country. Today you’ll meet Tasha Schuh. She shares her powerful journey of resilience and how it fuels her mission to support others through speaking, coaching, and now, a brand-new resilience course.Learn how Tasha uses social media for good - creating authentic, hope-filled content that connects deeply with students and adults alike.She introduces her PATH method (Purpose, Attitude, Team, Hope) and offers practical strategies, such as gratitude journaling and the power of asking for help.Listeners will walk away with a fresh perspective and encouragement to set boundaries, build their team, and model resilience in their schools and lives. SPECIAL GUEST Tasha Schuh Speaker, Author, and Resilience Coach Tasha Schuh Inspirations, LLC, Wisconsin Email: tasha@tashaschuh.com  Website: https://www.tashaschuh.com  Facebook: https://www.facebook.com/tashaschuh99  Instagram: https://www.instagram.com/tashaschuh/  TikTok: https://www.tiktok.com/@tashaschuh  LinkedIn: https://www.linkedin.com/in/Tashaschuh/  YouTube: https://www.youtube.com/TashaSchuh99  USEFUL INFORMATION Get access to Tasha’s new course on resilience at this link. Use code “PODCASTC20” for 20% off!Learn more about Resilience Coaching here.A new podcast is coming - search for Resilience with Tasha Schuh and subscribe today!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    45 min

  3. FEB 2

    7 Strategies to Beat Social Media Overwhelm for Schools with Andrea Gribble

    Andrea Gribble walks through seven smart, practical strategies designed to ease the stress of managing school social media. Whether you're brand new to the role or a seasoned storyteller, these tips will help you feel more in control and less overwhelmed. You'll learn how narrowing your focus to your most effective platforms and choosing a few weekly features can bring structure and sanity to your schedule. It’s all about working smarter, not harder—and creating systems that support consistency. Perfection can be paralyzing, so Andrea shares why embracing a “just post it” mindset can help you stay visible and authentic without burning out. She reminds us that showing up regularly matters more than flawless content. Tapping into help from students and connecting with a supportive community of school social media pros can make a world of difference. Andrea explains how these two secret weapons can reduce your workload while keeping your content fresh and engaging. Email: andrea@socialschool4edu.com  Connect on LinkedIn: https://www.linkedin.com/in/andreagribble/  Website: www.socialschool4edu.com  Facebook: https://www.facebook.com/socialschool4edu   Instagram: https://www.instagram.com/socialschool4edu/ YouTube: https://www.youtube.com/@SocialSchool4EDU  USEFUL INFORMATION Helpful blog with lots of links to helpful resources & examples - Social Media Doesn’t Have To Be So OverwhelmingInterested in joining our community? Learn more about the #SocialSchool4EDU Membersip Program: https://socialschool4edu.com/We still have some spots open for our in-person retreat happening in June of 2026! Get the full details and sign up here: https://socialschool4edu.com/retreat/ Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    38 min

  4. JAN 26

    Scaling Storytelling Through Social Media Champions with Kayla Choate & Kelly Jellings

    Kayla and Kelly share how they launched a districtwide Social Media Champions program within their growing school system in Iowa, including why they started it and how they secured buy-in from leadership to offer a stipend for these employees. You’ll hear how they structured expectations, offered ongoing support, and adapted training to work across 20 different schools. The social media results speak for themselves: a 35% increase in followers, 870% more video views, and a 75% bump in posting frequency in just one year. They also share some of the best stories that their schools have created since the start of the program. This episode is packed with replicable ideas - from fostering school-level ownership to using Google Chat for peer support to their approach to national recognition days. You’ll walk away with fresh inspiration (and their job description!). SPECIAL GUESTS Kayla Choate Executive Director of Communications Waukee Community School District, Iowa Email:  kchoate@waukeeschools.org  Kelly Jellings Communications Manager Waukee Community School District, Iowa Email: kjellings@waukeeschools.org  Website: https://www.waukeeschools.org/  Facebook: http://www.facebook.com/WaukeeCSD  Instagram: https://www.instagram.com/waukeecsd/  LinkedIn: https://www.linkedin.com/company/waukeecsd  USEFUL INFORMATION Job description for Social Media ChampionsDisney Reel from one of our elementary schools in April 2024"Throwing a Fit" reel from Waukee CSD middle school 1 school Facebook page: Waukee Elementary1 school Instagram page: Radiant ElementaryOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    40 min

  5. JAN 19

    Empowering Every Voice: Authentic Storytelling in Schools with Coty Kuschinsky

    Coty Kuschinsky shares how empowering every staff member to be a storyteller has created major pride, connection, and culture at Saginaw ISD. “Collective authorship” isn’t just a fancy term - Coty breaks down exactly how it works and how you can make it happen, even if you're a one-person shop. Forget perfect photos and polished captions - real, raw moments are what truly resonate. Coty explains why authenticity wins every time. You’ll love Coty’s staff recognition strategy, which uses storytelling to shine a light on everyday heroes, and Gallup data proves it’s working! SPECIAL GUEST Coty Kuschinsky Chief of Staff & Communications Director Saginaw Intermediate School District (ISD), Michigan Email: ckuschinsky@sisd.cc  LinkedIn: https://www.linkedin.com/in/cotykuschinsky/  Website: https://www.sisd.cc  Facebook: https://www.facebook.com/saginawisd  Instagram: https://www.instagram.com/saginawisd/  X: https://x.com/SaginawISD  USEFUL INFORMATION Blog: Accessibility and the New Standards: What School Social Media Managers Need to KnowOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    34 min

  6. JAN 12

    Building Buzz Without a Blueprint: The Kinder Ready Story with Michelle Shue

    Michelle Shue shares how she and her team pulled off an award-winning kindergarten campaign without a marketing background.  From “What even is a campaign?” to NSPRA Gold Medallion winner, hear how ChatGPT helped Michelle figure it all out. You’ll get access to real, ready-to-use resources - from social media posts to a family-friendly readiness guide. The links are below! Whether it’s teaching kids to skip or telling your district’s story, Michelle’s approach will leave you inspired (and cracking a smile). SPECIAL GUEST Michelle Shue Director of Marketing and Communications Rowan-Salisbury School System, North Carolina Email: shuemc@rss.k12.nc.us  Website: https://rssed.org  Facebook: https://www.facebook.com/rowansalisburyschools  Instagram: https://www.instagram.com/rowansalisburyschools/  USEFUL INFORMATION Click here to see the #StartStrongKinderReady information on their websiteSee their NSPRA Submission hereWant to book a 1-on-1 Consultation with Andrea? Click here to learn more!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    53 min

  7. JAN 5

    Behind the Mic at 300 Episodes - Andrea Gets Interviewed by Daughter Aliya North

    Aliya, my oldest daughter, flips the script and interviews me in this special 300th episode. From how it all started to the biggest surprises along the way, we’re pulling back the curtain like never before. You’ll hear about those early years - no paycheck, selling my house, and wondering if I could really do this. Spoiler alert: with persistence, passion, and the right people around you, anything is possible. I share some of my favorite podcast guests (yes, I actually try to pick!) and the power of those “real” moments. Think unedited flubs and the kind of authentic storytelling that makes this podcast what it is. We wrap up with my take on what’s next for school social media - because this work is never done. From accessibility and AI to simply keeping up, I’m sharing how we can face the future together. Email: andrea@socialschool4edu.com  Follow Andrea on X: @andreagribble  Website: www.socialschool4edu.com  Facebook: https://www.facebook.com/socialschool4edu   SPECIAL HOST Aliya North Marketing & Entrepreneurship student at the University of Wisconsin - Madison Email: anorth3@wisc.edu Connect with Aliya on LinkedIn USEFUL INFORMATION Join us in June for the Social Media for Schools Retreat! Learn more and sign up here.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    44 min

  8. 12/29/2025

    Tell Me Something Good: How a Simple Video Sparked Global Joy with Adam Marcum

    Adam Marcum shares the story behind a feel-good hallway video that captured hearts - and global attention - by simply asking students to “tell me something good.” Want to boost your production value on a budget? Adam reveals the exact setup he used to make this video happen. You’re not going to believe his microphone hack!  The power of student voice shines when there’s trust. Learn how Adam built authentic connections that led to honest, emotional responses. He shares exactly how he filmed this in the school, including how he checked students' social media permissions and made sure they felt comfortable with their responses being shared. Going viral was never the goal, but Adam shares what it taught him about timing, flexibility, and making the most of a once-in-a-career storytelling moment. SPECIAL GUEST Adam Marcum Public Relations & Communications Coordinator Monroe Local Schools, Ohio Email: amarcum@monroelocalschools.com  Website: https://www.monroelocalschools.com/  Facebook: https://www.facebook.com/MLSDHomeoftheHornets/  Instagram: https://www.instagram.com/monroe_local_schools  USEFUL INFORMATION Adam’s resources and posts shared throughout the episode - Click here.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

    43 min
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4.9
out of 5
49 Ratings

About

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

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