Created For Marketers By Marketers

Billy Loizou
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A podcast for the modern-day marketer to listen, learn and be inspired by some of the industries best marketing minds. Guests interviewed have worked at some of the worlds more innovative businesses such as Salesforce, NFL, Deloitte, Nike, Microsoft, World Vision, Toyota, TBWA, and many more. Articles published at: www.billyloizou.com

  1. 07/25/2024

    Being Human In The Face of AI (Guest Su Jella)

    The topic for today is "Being Human In The Face of AI." My guest today is Su Jella, Su has previously been recognised as Australia’s Top 25 Analytics Leaders. She was also recently awarded the prize of Winner - Women in AI (Asia Pacific) by the Women in AI Committee for APAC.

    42 min

  2. 04/09/2024

    From Breakeven To Breakthrough (Guest Michelle Stanton)

    The topic for today is “Almost Bankrupt to Breakthrough , The 3 T's for Transforming Your Business!” We will be discussing the turnaround story of beloved family business, Bevilles Jewellers, and the lessons learned along the way to completely transform its outlook, its results and it’s obsession around being customer centric. My guest today is Michelle Stanton, the former CEO of her family's 80 year old business Bevilles Jewelers. Michelle led the company out of receivership, driving exceptional growth and orchestrating a lucrative sale to a global multi-national. Michelle today is the Founder and CEO of Complete Success, where she uses expertise to empower people to achieve exceptional results through her speaking, teaching and coaching programs. She is a true student of leadership and has dedicated over 10,000 hours to her craft. Music: Compositions By Cameron Segal

    57 min

  3. 01/18/2024

    Are You Ready For The Environmental Revolution? (Guest Kiarne Treacy)

    The topic for today is “Are you ready for the ESG revolution?” for those who aren’t aware ESG stands for Environmental, social, and corporate governance. We will be discussing a new products in the market to track sustainability, explaining the term greenwashing and visiting the mandatory climate disclosures which will impact every business in the future. My guest today is Kiarne Treacy, the CEO of Sustainable Choice Group and founder of Sustainability Tracker, a word-first technology platform that allows you to access the social and environmental sustainability credentials of your favourite brands, at the touch of a button.  A career marketer, Kiarne has spent over 17 years growing major Australian and international brands and has a unique understanding of the intersection between sustainability, brand reputation and commercial success. Crowded House Playlist

    39 min

  4. 12/14/2023

    The Entrepreneurs Journey (Guest Kenny Lee - Founder of Light My Bricks)

    The topic for today is “From Idea To Reality”, we will be discussing the entrepreneurs journey from turning a passion, into an idea, into a thriving business! My guest for today is Kenny Lee, Kenny is the creator and founder of Light My Bricks - a lego lighting company based right here in Melbourne Australia.

    33 min

  5. 09/25/2023

    OMG! Retail Media! (Guest Hugh Cameron)

    The topic for today is “OMG! Retail Media Networks!”, we will be discussing what they are, the brands involved in launching them, why you should care and the importance of customer data fuelling richer audience insights - therefor ad inventory. My guest for today is Hugh Cameron, Hugh is The Head of Data at Zitcha the new force in retail media and has spent time brand side as Digital Marketing Manager at Car Sales, and most recently the VP of Data at Lexer. Music: Alpine - Yuck

    48 min

  6. 08/07/2023

    Drowning In Data, Where Do We Start? (Guest Warwick Matthews)

    The topic for today is “Drowning In Data, Where Do We Start?” We will be discussing identity resolution, customer data collection, data prioritisation, data management and more. My guest for today is Warwick Matthews, a self-confessed data geek with more than 15 years’ experience in working with complex cross-cultural, multi-lingual data and content in global companies.  A Melbourne native  Warwick has also lived in Japan and the US and worked in markets across Europe, North America and Asia.  Most recently he was the leader of Identity Data at the NFL and is now CDO and CTO of CDL, a Japan-based startup specialising in compliance data.

    44 min

  7. 06/22/2023

    Are You Prepared For The Australian Privacy Laws Overhaul (Guest Chris Brinkworth)

    The topic for today is “Are You Prepared For The Australian Privacy Laws Overhaul”, we will be discussing the new privacy landscape in the ANZ market, the changes coming into effect and how businesses can take the right actions to mitigate any risk. My guest for today is Chris Brinkworth, a media and marketing technology executive with a history of delivering innovative strategic projects across global markets, he has 20+ years in digital and has built foundational teams in the NYC SaaS Martech & Adtech community and ASX listed Agency environments. Today Chris is a thought leader in the ever changing technology and regulatory environments. Beastie Boys Intergalactic Civic Data Website Civic Data Privacy Act Review - Discussion Paper Submission Privacy Act Review - released by the Australian Government IAB Data Collaboration Explainer

    1h 2m

  8. 04/08/2023

    The Journey To Hyper-Personalisation (Guest Andy Sutton)

    The topic for today is “The Journey To Hyper-Personalisation”, we will be discussing real world examples of how data, team design and enablement in combination can deliver real world results. My guest for today is Andy Sutton, he is a big data leader who sits at the intersection between data, technology and marketing, and strives to deliver leading digital solutions. He spent time earlier in his career at Lloyd banking group, then moved to Australia and joined Woolworths, Dan Murphy's and today is the GM of Analytics and Endeavour Group. Pearl Jame - 10: https://open.spotify.com/album/5B4PYA7wNN4WdEXdIJu58a

    46 min
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About

A podcast for the modern-day marketer to listen, learn and be inspired by some of the industries best marketing minds. Guests interviewed have worked at some of the worlds more innovative businesses such as Salesforce, NFL, Deloitte, Nike, Microsoft, World Vision, Toyota, TBWA, and many more. Articles published at: www.billyloizou.com

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