Worth Every Penny Joycast

Sarah Petty
  • 5.0 (3.5K)
  • Entrepreneurship
  • Updated Weekly

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What's the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn't as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America's most profitable and this joycast will show you how. It's designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don't want to sacrifice their family along the way. Each week you'll learn pricing tips, marketing ideas, selling tips and get insights into what's working now. Along with a huge helping of motivation to build your own photography business where your clients say you're worth every penny. You can find Sarah Petty at: www.photographybusinessinstitute.com www.instagram.com/sarah.petty www.facebook.com/photographybusinessinstitute

  1. 3d ago

    #321: From spending 16 years getting 8X10 orders, listen to how Ginger got a $3,050 sale

    Ever feel like you've worked hard for years, yet still can't figure out why some clients say yes and others disappear? That tension between knowing your craft and building a profitable business can be exhausting. This conversation will feel deeply familiar. This week, Sarah sits down with Ginger, a photographer with 20+ years behind the camera, who was on the verge of walking away from the business she loved. After years of guessing, second-guessing, and feeling alone, she discovered what changed everything: a clear system, confidence in her pricing, and a better way to serve clients. • Why more experience doesn't always equal more profit, and what finally unlocked consistent sales • The mindset shift that helped Ginger confidently present premium artwork without fear • How serving clients more deeply led to bigger orders, stronger relationships, and renewed joy If you've ever wondered whether it's too late to make a change, or felt stuck despite your talent, Ginger's story is the reminder you need. Press play and discover what's possible when you stop guessing and start trusting a proven path. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    40 min

  2. Jun 16

    #320: 5 Things I Stopped Doing As A Photographer That Changed Everything

    If you've been treating photography like a side hustle because you're not sure you're "good enough" yet, this episode is for you. The biggest thing standing between you and real income might not be your talent. It might be the stories you keep telling yourself. In this solo episode, Sarah shares the five mindset shifts that completely changed her photography business. From letting go of comparison to trusting yourself before you feel ready, this conversation is a reminder that growth starts long before perfect confidence arrives. • Why your clients care more about the experience you create than technical perfection • How comparison keeps photographers stuck in someone else's version of success • The powerful difference between making hobby decisions and business decisions If you've been waiting for permission, more experience, or the "right time" to take your business seriously, consider this your sign. Press play and dis RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    9 min

  3. Jun 9

    #319: Stop Discounting and Start Manufacturing Demand

    Ever feel like your calendar is packed in the fall, then painfully quiet by January? That feast-or-famine cycle can leave even talented photographers questioning what comes next. In this episode, Sarah Petty unpacks why discounts, mini sessions, and desperate "now booking" posts often make slow seasons worse. Instead, she shares how profitable photographers create demand year-round by building strategic partnerships and meaningful campaigns that clients actually want to be part of. You'll hear: • Why discounting trains clients to wait and quietly devalues your work • How partnerships with local businesses and charities can create consistent bookings • The secret to building urgency without relying on sales or mini sessions If you're tired of wondering where your next client is coming from, this conversation offers a smarter, more sustainable path forward. Press play and start building a business that feels steady in every season. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    11 min

  4. Jun 2

    #318: The Correct Way to Market a Photography Business on Social Media

    If you're posting every day, announcing availability, and still hearing crickets, this episode might explain why. The truth is, most photographers treat social media like a billboard when what their clients really want is a relationship. If you're tired of chasing likes that never turn into bookings, this conversation will change how you show up online. In this episode, Sarah Petty breaks down why "now booking" posts often push premium clients away and shares the mindset shift that helps photographers attract the right people without feeling salesy. You'll learn how to use social media as a connection tool, stay top of mind during life's milestone moments, and create content that builds trust instead of desperation. • Why premium buyers respond to relationships, not repeated sales posts • Sarah's simple HYPE framework for creating content that connects and converts • How listening to your audience can lead to bookings faster than chasing engagement metrics If social media feels exhausting, confusing, or like a never-ending hamster wheel, you're not alone. This episode offers a refreshing reminder that the goal isn't to go viral. It's to build genuine relationships that lead to meaningful, profitable work. Press play and discover a smarter way to show up online. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    12 min

  5. May 26

    #317: 6 Business Skills 99% of Photographers Don't Have (But Should)

    Most photographers think talent is the thing that builds a profitable business. But what if the photographers winning awards are also the ones quietly burning out, overworking, and barely making money? This episode is the wake-up call so many portrait photographers need. Sarah Petty breaks down the six business skills photographers often avoid, even though they're the exact skills that create freedom, profit, and a family-first life. From cash flow and outsourcing to planning, branding, and building genuine client relationships, this conversation pulls back the curtain on what actually moves a business forward. • Why "busy" doesn't always mean profitable, and the numbers every photographer needs to understand • The mindset shift that helps photographers stop drowning in busywork and start buying back their time • How genuine human connection leads to better clients, stronger referrals, and more meaningful work If you've been feeling stretched thin, reacting instead of leading, or wondering why your business still feels harder than it should, this episode will feel like a deep exhale. Press play, you might realize the missing piece isn't your photography at all. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    15 min

  6. May 20

    #316: It's Boring, But It Will Make Even Beginner Photographers More Money

    What if the thing you've been overlooking is actually the thing that could change everything? In a world obsessed with fast bookings and digital files, it's easy to believe you need more clients, more hustle, and more content to succeed. But the photographers building sustainable, profitable businesses are often doing something much quieter, and far more meaningful. In this week's Joycast, Sarah Petty breaks down the "boring" business model that helped her go from overwhelmed mom of three to one of America's most profitable photographers. This episode is a powerful reminder that success doesn't come from chasing trends. It comes from serving people deeply and creating artwork that actually matters in their lives. Here's a peek at what you'll walk away with: • Why selling wall portraits creates more freedom, profit, and connection than chasing high-volume sessions • The mindset shift that helps beginner photographers confidently charge more, even without a perfect portfolio • How simple systems, not talent alone, are what truly create thrilled clients and repeat referrals If you've been feeling exhausted trying to "keep up" with the photography industry, this episode might feel like permission to build your business differently. Slower. Simpler. More intentionally. Press play and rediscover what people are really investing in when they hire you. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    10 min

  7. May 14

    #315: $400 vs $4,000 Portrait Photographer: What's the difference?

    Most photographers aren't struggling because they lack talent. They're struggling because they built a business that demands everything from them and gives very little back. If you've ever felt exhausted chasing sessions, undercharging to stay booked, or wondering if this industry can actually support your life, this episode will hit home. In this week's Joycast, Sarah Petty breaks down the real difference between a $400 portrait photographer and a $4,000 portrait photographer. Spoiler alert, it has nothing to do with your camera or your market. It's about the client experience, the relationships you build, and the business model you choose. Sarah shares the mindset shifts and practical changes that help photographers stop competing on price and start creating profitable, sustainable businesses. Here's a sneak peek: ● Why sales actually begin in the very first client conversation  ● The surprising reason clients invest more when they're more involved  ● How intentional planning creates bigger orders with less overwhelm If you're tired of hustling for small orders and craving a business that gives you more freedom, more confidence, and deeper client connections, this episode will show you what's possible. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    24 min

  8. May 6

    #314: 6-Figure Portrait Photography Business (My Exact Process)

    You're working nonstop, booking sessions, delivering galleries… and still feeling stuck. Like no matter how hard you push, the income just won't follow. What if the problem isn't you, but the model you've been taught to follow? In this episode, Sarah Petty pulls back the curtain on the exact 4-step process she used to build a six-figure portrait business, without burning out or missing life at home. It's a shift in thinking, pricing, and how you serve. • Why low-priced digital sessions quietly cap your growth • The mindset shift from selling photos to creating experiences • How fewer clients can actually mean more income and freedom If you've been hustling harder with little return, this might be the reframe you've been needing. Press play, your next level could be simpler than you think. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    24 min
See All (321)

5
out of 5
3,531 Ratings

About

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What's the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn't as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America's most profitable and this joycast will show you how. It's designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don't want to sacrifice their family along the way. Each week you'll learn pricing tips, marketing ideas, selling tips and get insights into what's working now. Along with a huge helping of motivation to build your own photography business where your clients say you're worth every penny. You can find Sarah Petty at: www.photographybusinessinstitute.com www.instagram.com/sarah.petty www.facebook.com/photographybusinessinstitute

Information

  • Creator
    Sarah Petty
  • Years Active
    2020 - 2026
  • Episodes
    321
  • Rating
    Clean
  • Copyright
    © Sarah Petty | Photography Business Institute
  • Show Website
    Worth Every Penny Joycast

You Might Also Like