Welcome to the weekly Recruitment Podcast by The Recruitment Network (TRN) – where we share real conversations to help you build your recruiting team, level up recruiter performance, and stay ahead in an ever-changing recruitment market. TRN – Enabling recruitment businesses to maximise their performance, productivity and profitability. In this episode with James Osborne, David Taylor, Josie Hughes, and Daniel Evans, we dive into one of the most critical (and often misunderstood) drivers of recruitment growth: marketing that actually delivers revenue. Drawing on real-world experience from global recruitment businesses, fractional CMOs, and in-house marketing leaders, this conversation explores how marketing and sales must work together — not in silos — to drive trust, pipeline, and long-term profitability. From personal branding and content strategy to AI, RevOps, and ROI measurement, this episode cuts through the noise and focuses on what really works on the frontline of recruitment. This episode covers:• Why marketing and sales alignment is essential for sustainable growth• Measuring marketing ROI and proving revenue impact• The evolution of recruitment marketing over the last 10–20 years• Personal branding vs company branding — and when each matters most• How AI can do 70–80% of the heavy lifting without killing authenticity• What’s actually working at the top of the funnel right now• Cutting through the noise in an overcrowded market• Building trust, credibility, and authority in a world of automation• Community, content, and creating value beyond job ads• What a 90-day marketing strategy should look like for a brand-new recruitment business Whether you’re a recruitment business owner, leader, marketer, or top biller, this episode will challenge how you think about marketing, help you align it more closely with sales, and give you practical ideas you can apply immediately to drive real commercial results. The Recruitment Network is the ultimate support network for recruitment business leaders. We offer a wide range of benefits including:• An inclusive leadership club• Recruitment Trailblazers – a programme tailored for billing managers• Full back-office support and training• TRN World, our innovative online community• Access to investment insights, technology guidance, expert content, and much more 🔗 Explore more recruitment content:https://trn.world/page/content 📈 Upgrade your team with expert recruitment coaching & training:https://trn.world/page/training(Access to TRN World and content included for members) 📱 Download our app – just search The Recruitment Network 🔐 Already a TRN member? Log in here:https://therecruitmentnetwork.com/login 📚 Access templates, AI tools, playbooks, and practical guides (members only):https://therecruitmentnetwork.com/learn Subscribe nowYour go-to show for recruitment business support, recruiter development, and future-fit leadership. What is TRN?
