Brand Master Podcast

Stephen Houraghan
  • 4.9 (32)
  • Marketing
  • Updated Daily

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com

  1. Aug 25

    317 | Why Most B2B Positioning Fails with April Dunford

    Why most B2B positioning fails has less to do with the strategy itself and more to do with what happens after it leaves the room. April Dunford reveals why positioning must involve sales, product, marketing, and leadership—and how to turn positioning into a sales story that actually survives contact with customers. You’ll learn: Build positioning around what customers actually choose you overAlign sales, marketing, product, and leadership around one clear positionTranslate positioning into a sales pitch that reps will actually useTest and refine your positioning with real qualified prospects

    317 | Why Most B2B Positioning Fails with April Dunford

  2. Aug 25

    314 | Beyond AI-Generated Strategy with Jenny Sagstorm

    Beyond AI-generated strategy, the real advantage is no longer producing more options—it’s knowing which direction deserves conviction. In this episode, Jenny Saxton explains why judgment, workshops, and human collaboration are becoming more valuable as AI makes strategic outputs instant, abundant, and dangerously persuasive. You’ll learn: Identify what makes human strategic judgment defensible in the age of AIAvoid the AI sycophancy trap that reinforces weak strategic thinkingUse workshops and collaboration to build conviction around the right directionProtect the critical thinking skills AI cannot develop for you

    314 | Beyond AI-Generated Strategy with Jenny Sagstorm

  3. Aug 18

    316 | Why Customers Change Minds with Bobby Moesta

    Customers don’t switch brands easily. When they do, it’s typically because of a struggling moment that makes staying with the status quo harder than making a change. In this episode of The Brand Master Podcast, Bobby Moesta reveals how identifying those moments can create the perfect side road from your competitors to your brand — and how the next wave of customer demand can often be found in the struggles your market hasn’t encountered yet. You’ll learn: Identify the “struggling moments” that actually cause customers to switchPosition your brand around the moments competitors overlookAnticipate future demand by uncovering the struggles every new innovation createsRethink product roadmaps around what customers will need rather than what you can buildUnderstand why thinking deeper and caring more will become increasingly valuable in the age of AI

    316 | Why Customers Change Minds with Bobby Moesta

  4. Aug 10

    315 | The End of Selling Expertise with Blair Enns

    Selling expertise is changing. Blair Enns reveals why traditional sales tactics, free pitching, and proving your value can actually weaken your position—and why the sale itself should be a sample of the client relationship to come. You’ll learn: Build authority so clients see you as the expert, not another vendorUse the four conversations to qualify, price, and close with confidenceCreate confidence through options, positioning, and restraintProductize expertise without sacrificing value-based pricing

    315 | The End of Selling Expertise with Blair Enns

  5. Jul 14

    313 | Why Brand Value Now Comes From Human Values with Mary Meehan

    Why Brand Value Now Comes From Human Values is explored through a conversation with cultural analyst Mary Meehan. This episode breaks down how shifting human values are reshaping brand value in a world of AI, anxiety and trust. You’ll learn what drives modern consumer choice and how brands stay relevant in a rapidly changing culture. You’ll learn: Understand how human values drive consumer choiceLearn how brands become anchors in uncertain timesSee how AI is reshaping trust and decision-makingApply cultural insight to modern brand strategy

    313 | Why Brand Value Now Comes From Human Values with Mary Meehan

  6. Jul 7

    312 | Why Everything Agencies Sell is About to Collapse with TIm Williams

    AI is about to collapse the agency model built on selling time, tasks and deliverables. In this episode, Tim Williams reveals why agencies must move beyond commoditized work and start selling what clients can’t replicate: expertise, IP, productized programs and high-value strategic outcomes. You’ll learn: Shift from hourly billing to scalable, value-based agency pricingPackage your expertise into products, programs and signature systemsIdentify the “magic work” AI can’t easily replaceBuild defensible agency IP clients can’t replicate

    312 | Why Everything Agencies Sell is About to Collapse with TIm Williams

  7. Jul 2

    311 | The Biggest Lie About Selling to Wealthy Clients with Jeffrey Shaw

    Selling to wealthy clients isn’t about looking expensive or chasing money. It’s about understanding how affluent buyers think, what they value, and the subtle signals that make a premium brand feel credible. In this episode, Jeffrey Shaw reveals what most brands get wrong about luxury buyers and how to earn their respect.You’ll learn:• Understand the psychology and behavior of wealthy clients• Use pricing as positioning to build premium brand perception• Recognize the subtle cues that separate expensive from premium• Embody the lifestyle and values of the clients you want to serve

    311 | The Biggest Lie About Selling to Wealthy Clients with Jeffrey Shaw

  8. Jun 23

    310 | Why Every Great Brand Needs an Enemy with Laura Ries

    Grab the Brand Operating System Blueprint and Find the friction, embed the structure, and run the brand from strategy to action.→ https://brandmasteracademy.com/brand-os-blueprint/ Why Every Great Brand Needs an Enemy This episode breaks down why every great brand needs an enemy and shows how defining what you stand against can sharpen positioning, increase differentiation, and create unstoppable clarity in crowded markets. You’ll learn how strategic enemies shape perception, why neutrality kills brand growth, and how to use contrast to own a stronger position in the mind. You’ll learn: Define a strategic enemy to sharpen and differentiate your brand positionApply category thinking to dominate mental space more effectivelyUse visual hammers and naming to lock meaning into memory 📚 Resources Mentioned • Pro Brand Strategy Blueprint (Free) → https://brandmasteracademy.com/pro-brandstrategy-blueprint-fb • Free Brand Building Resources → https://brandmasteracademy.com/free-resources/ • Path To Mastery Curriculum → https://brandmasteracademy.com/brand-strategycurriculum-programs/ • Blog (Strategy articles & frameworks) → https://brandmasteracademy.com/bma-blog/ 🚀 Continue Your Brand Building Journey • BMA All Access – Join our community of serious brand builders → https://brandmasteracademy.com/bma-all-access/ • Become a Certified Brand Strategist → https://brandmasteracademy.com/brand-strategy-curriculum-programs/ • Become a Certified Brand Strategist → https://brandmasteracademy.com/get-certified/ 🎧 Listen to The Brand Master Podcast Apple: https://podcasts.apple.com/us/podcast/brand-master-podcast/id1523015028 Spotify: https://open.spotify.com/show/1PdrZjdb3e9DYHdZJpfLQT 📍 Connect with Stephen Houraghan LinkedIn: /in/stephenhouraghan Instagram: @stephenhouraghan Website: https://brandmasteracademy.com #brandstrategy #branding #marketingstrategy #positioning #brandbuilding #businessgrowth

    310 | Why Every Great Brand Needs an Enemy with Laura Ries
See All (317)

4.9
out of 5
32 Ratings

About

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com

Information

  • Creator
    Stephen Houraghan
  • Years Active
    2020 - 2026
  • Episodes
    317
  • Rating
    Clean
  • Copyright
    © Stephen Houraghan
  • Show Website
    Brand Master Podcast

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