FOOTBALL BUSINESS Podcast by FBIN

FOOTBALL BUSINESS INSIDE
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The FOOTBALL BUSINESS Podcast takes a look at the business side of football, with experts answering practical questions in each episode.

  1. 12/03/2025

    Football for All: Improving Accessibility Across the Game – ft. Michael Rice

    We talk with Michael Rice from AccessibALL about how football improves accessibility for disabled fans, staff and media. From small operational fixes to large-scale tournament standards, we discuss the progress made, the gaps that remain and the practical steps clubs and federations can take to build inclusive matchday experiences for everyone.

    46 min

  2. 10/23/2025

    Global Game, New Markets: Inside Cádiz CF & Al-Kholood – ft. Ben Harburg

    We talk with Ben Harburg about the changing geography of football investment. From Cádiz CF’s international strategy to the first foreign ownership in Saudi Arabian football with Al-Kholood, we discuss what drives new markets, how community-first models can work globally, and what these moves reveal about football’s next era of growth.

    43 min

  3. 10/01/2025

    Revolutionizing Latvian Football: Inside Virsliga's App - ft. Maksims Krivuņecs & Vladimir Liulka

    We talk with the Latvian Virsliga about revolutionizing fan engagement through their new mobile app. Chairman Maksims Krivuņecs and CEO of Blocksport Vladimir Liulka discuss the app's development, its impact on Latvian football, and future plans for enhancing fan interaction and league growth.

    37 min

  4. 08/14/2025

    How to Grow Lincoln City On and Off the Pitch - ft. Liam Scully and Jason Futers

    We speak with Lincoln City FC about competing with bigger clubs through innovation, strong community ties, and clear strategic focus. CEO Liam Scully and Chief Growth & Innovation Officer Jason Futers share insights on governance, fan engagement, and building for long-term success.

    45 min

  5. 03/10/2025

    The Future of European Football Media Rights through the lens of the German Bundesliga_ ft. Robin Austermann

    In this episode, Robin Austermann, Head of Europe & LATAM - Sales & Audiovisual Rights, shares insights into the Bundesliga’s media rights strategy. From tackling piracy to engaging a new generation of viewers, the league is redefining media rights through innovation to stay ahead in football broadcasting. We dived into several exciting questions: 1) The Current State of Media Rights in European Football and the German Bundesliga 2) How does Bundesliga tackle piracy and illegal streaming, especially in emerging markets?  3) How does the Bundesliga adapt to the changing viewing habits of younger fans? 4) What makes the Bundesliga’s media rights strategy different from other top leagues? 5) How will the media rights landscape change in the next five years?

    50 min

  6. 01/15/2025

    How to Build a Multi-Club Ownership Model with 'Underdog' Clubs – ft. Matt Rizzetta

    FOOTBALL BUSINESS Podcast by FBIN

    41 min

  7. 12/09/2024

    Keep the Goosebumps: Blending Technology, Creativity, and Authenticity ft. Markus Klausmann, Director of Sales & Partnerships (DACH & CEE) at Stats Perform

    In this episode, Markus Klausmann, Director of Sales and Partnerships (DACH & CEE) at Stats Perform, shares his journey of blending a lifelong passion for football with cutting-edge innovation. Born into a family with a rich football tradition, Markus reflects on fulfilling his childhood dream through a partnership with kicker, gaining inspiration from his digital-native son about Gen Z’s evolving engagement with the sport, and why data-driven storytelling is essential for leagues and clubs.

    51 min

  8. 11/24/2024

    From Hype to Adoption: Web3 in Football – Challenges, Opportunities, and the Road Ahead

    In this episode, we sat down with Vladimir Liulka, CEO and Founder of Blocksport.io, a Web3-ready sports tech company specializing in digital fan engagement and innovative solutions for clubs, leagues, and federations. We explore how Web3 technology is redefining fan engagement and transforming the football industry. Vladimir shared his journey from tech innovator to sports tech pioneer, delving into how blockchain, AI, and digital tools are creating a new layer of connection between clubs and their biggest asset—the fans.

    40 min
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The FOOTBALL BUSINESS Podcast takes a look at the business side of football, with experts answering practical questions in each episode.

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