Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast

Gianni Quintana
  • 5.0 (5)
  • MARKETING

Smart Chickens is intentionally a quirky, yet intelligently poised dialogue B2B SaaS and Demand Gen podcast. In this podcast, you will hear from professionals in SaaS and B2B share best practices they deploy at their organizations as well as a bit about their career journey stories. They also will share their point of view around creativity, innovation, and strategies they've used to become better at marketing, sales, and leadership roles to help drive revenue and market share. We highlight both the wins and losses, what strategies worked, and how their “different way of thinking” made them, their teams, and overall their companies better. Our non-scripted conversations will cover most of the following topics and stories. 1. How has their origin story shaped them and their journey in business and life 2. How they create and execute demand gen best practices to drive revenue 3. What they are experiencing now within their industry and growth strategies 4. How they are pivoting to address the ever-evolving changes in B2B SaaS 5. What book recommendations and advice do they have for aspiring entrepreneurs and business professionals 6. What advice they would give a younger self with 2020 hindsight

  1. Retail's Holy Grail: An All-in-one CDP, Customer Data Platform to Measure Online and Offline Campaigns

    10/28/2021

    Retail's Holy Grail: An All-in-one CDP, Customer Data Platform to Measure Online and Offline Campaigns

    SALESManago was founded in 2012 and has employed over 200 skilled IT and marketing professionals. To date, the company has expanded tremendously and has over 1000 offices across Europe, Asia, and in the US. With over 2000 customers and reference stories, SALESmanago has solidified itself as a tangible content partner for many businesses that depend on these kinds of services. Having a customer retention rate of 100% speaks for itself. Greg Blazewicz had amassed over 20 years of experience in the digital marketing realm. For 6 of those years, he was the marketing director of Comarch, which is deemed one of the largest IT solution providers in Europe. 2008 saw the inception of his entrepreneurial initiatives which involved creating software for marketing teams, eventually leading to the creation of SALESmanago. When he’s not heading the day to day tasks at his company, Greg will spend his spare time educating young minds as a lecturer at various universities. He enjoys helping other startups with understanding the importance of success and utilizing the right tools to achieve these upper echelons of success.

    1h 4m
  2. The Impact Of Digital Pollution in B2B Marketing | Ethan Beute, Chief Evangelist of BombBomb

    10/05/2021

    The Impact Of Digital Pollution in B2B Marketing | Ethan Beute, Chief Evangelist of BombBomb

    BombBomb was founded in 2006 by Darin Dawson and Conor McCluskey. The idea came from two salesmen that knew their best client interactions came from face to face meetings, but during this time, communication had started to become faceless. Connor wanted to test the waters and sent out a video email to test out this form of communication and the results were overwhelming-essentially leading to the birth of BombBomb! Ethan Beute came onto BombBomb in 2011 as their VP of Marketing. At this point in time, Ethan had already carved a niche for himself in the B2B marketing world. Having written books such as “Rehumanize Your Business” and “Human-Centered Communication”, Ethan eventually blossomed into his current role as Chief Evangelist, to spread the good word of Bomb Bomb’s mission in changing the ways in which organizations communicate with their consumers. Contact Information: Ethan Beute-Chief Evangelist of BombBomb Linkedin Page: https://www.linkedin.com/in/ethanbeute/ BombBomb Website: https://bombbomb.com/

    1h 1m
  3. Changing the ID Verification market, with a tech data-driven platform respecting the privacy of clients/users.

    09/17/2021

    Changing the ID Verification market, with a tech data-driven platform respecting the privacy of clients/users.

    Jay details his journey from early childhood to his current position as founder of Vyyer. Growing up in a Lebanese family, the entrepreneurial spirit is something that is heavily embedded within their culture.  Jay’s father was also an entrepreneur, so the influences and foundation to be successful were always there.  Jay was technology oriented his entire life. Being a driving force for inciting the desire to make a difference in the B2B technology sector. While he demonstrated these passions early on, it didn’t stop there. As he puts it: “I knew nothing, and wanted to learn everything. He attended the NYU Stern School Of Business, receiving his BS in Finance in 2012. Shortly after achieving this milestone, he realized that this wasn’t the career path he envisioned for himself.  In having this realization, he decided to pursue his passion in the technology sector as it relates to privacy and security, having been inspired from the events of identity theft happening with his sister.  Jay has been the CEO of Vyyer since Feb 2017, and the CTO for Bestow App which focuses on solutions for contactless payments, since March of this year.

    59 min
  4. Connecting All Data Points From Marketing, Sales, and Customer Success to Generate Revenue Using MindTickle

    09/14/2021

    Connecting All Data Points From Marketing, Sales, and Customer Success to Generate Revenue Using MindTickle

    🔴 The Smart Chickens Podcast 🐔 is an effort for teach at the world the secrets of the b2b Saas Deman Generation Growth. Every week our guest, that life in the sales and big marketing world, tell us about their goals, problem and solutions to growth their companies. 🟣 All its work is possible thanks of friends of digitechy.com the best 👏 demand generation growth consulgency 📈 🔵 Conect with our Host and founder od Digitechy in linkedIn 👉 https://www.linkedin.com/in/gianni-qu... 🟠 The others episodes and secrets os revenew groth in our web 👉 https://digitechy.com/smart-chickens/

    51 min
  5. NOT need Venture Capital Investment to be a successful SaaS Company | Guillaume Moubeche CEO of lemlist

    09/13/2021

    NOT need Venture Capital Investment to be a successful SaaS Company | Guillaume Moubeche CEO of lemlist

    Guillaume’s early journey was full of successes and failures, as he so vividly describes. He and his parents grew up on a farm in Southern France. His unbridled ambition is the driving force for putting him in the position he’s lucky to be in, today. Before his journey brought him into the world of digital marketing, G was a chemical engineer, having received his first degree from Chimie ParisTech-PSL. Every journey starts with rock-bottom level experiences. G travelled for a year, using social networks to stay at people’s homes.  He would work in exchange for living accommodations, taking any job he could get his hands on to stay afloat. Once he uncovered his passion, he went back to school to study marketing at HEC Paris, launching his 1st business with his father. Unfortunately the 1st business didn’t pan out in the ways he had hoped. As G states: ''When we launched our first website, we only got 6 orders.” The relationship with his father suffered, due to the failures of the business.  Following this journey of trials and tribulations, he went into an agency job with his friend, starting with outbound prospecting. He was the Co-Founder of LeadGuru.io After a few months, they generated thousands and thousands in revenue.  This, in turn, fostered the love for the industry. Which prompted G to start Lemlist in 2018. If you’re interested in keeping up with G’s journey, see below for a list of the channels you can find him on: Linkedin Profile: https://www.linkedin.com/in/-g-/ Lemlist Website: https://www.lemlist.com/

    51 min
  6. Sam Capra: What it means to be successful in B2B sales?

    09/09/2021

    Sam Capra: What it means to be successful in B2B sales?

    Sam Capra’s journey into the world of sales was not something he had envisioned for himself. Having received his bachelor’s in Communications at The University Of Montevallo, Sam slowly nestled into the world of sales, starting off as a door to door salesman.  He went on to work for some corporate influences in the B2B sector such as Cintas and Career Builders, but his scope of knowledge doesn’t stop here. Sam is fully aware of what it means to work for fully capable enterprise-level organizations as well as smaller scale start-ups. If you’re interested in learning more about Sam & his journey, see below for his social media credentials: Linkedin Profile: https://www.linkedin.com/in/samcapra/ flexEngage website: https://www.flexengage.com/ Sales Samurai Profile: https://www.linkedin.com/company/sales-samurai/

    54 min

  7. 07/22/2021

    The Right Way To Create B2B Marketing with a B2C Lens | Justin Keller, VP of Marketing at Terminus

    Show Notes & Bio: Justin Keller details his extensive journey in the world of B2B & Saas marketing.  He went to business school at Indiana University,receiving his BA in English and Psychology, then proceeded to work in San Francisco for Visage, Jazz, and Whil Concepts. Inc, respectively.  During this time, he also went on to receive his MBA from Purdue University in General Management. During his time in San Francisco, his area of focus was primarily performance marketing.  After his time in San Francisco came to an end, Justin transitioned into VP of Marketing at Sigstr, spending 3 years with them until Terminus acquired Sigstr in 2019. During his tenure at Sigstr, he had an epiphany that marketing is so much more than just performance-based operations.  If you’ve had the immense pleasure to be a part of Justin’s journey in the world of B2B/Saas marketing, then you too recognize the willingness and capabilities to leverage B2B marketing for consumers and clients.  It’s very easy to utilize a run-of-the-mill sales funnel or buyer persona guide to entice customers to consume your products or services.  However, the ways in which we buy into these services are always changing, and Justin makes it abundantly clear that this “one size fits all” method do not work. Justin describes the B2B sector as a “noisy marketplace” and is dedicated to revamping the approach of B2B/Saas marketing, for the betterment of the digital marketing world.  We are certain you will get the fundamental education on B2B Marketing with the intent of being more B2C if you follow Justin and his team at Terminus on their socials.  Contact Information: Justin Keller-VP Of Marketing at Terminus Linkedin Profile: https://www.linkedin.com/in/justindkeller/ Terminus Website: https://terminus.com/ Top Key Takeaways from Justin Keller: Hosting virtual events that are more like CoachellaB2B Marketing from perspective of consumer (B2C)Getting away from the traditional methods of B2B Marketing, so that it’s not so linear and boringUtilizing virtual events like Break Shit to act as a driving force for the B2B/SAAS sector of Digital Marketing

    56 min

  8. 05/08/2021

    Gabriel Lim Co-founder & CEO Saleswhale.com How He's Created a Content Flywheel with His MasterClass Series

    Gabriel Lim really shares his 5-year journey from being accepted to the Y Combinator (YC-S16) class in San Francisco for his launch of Saleswhale.com from Singapore to the U.S. market.  Fast forward to 2021 and Saleswhale.com has had incredible growth and being named by G2Crowds  top High User Adoption Best of Spring 2021, High Performer Spring 2021, and   Best Support Spring 2021.  If you've been following Gabriel, as I have had the pleasure to do so over the last year or so, you'll notice an interesting pattern of high-quality, engaging, and well thoroughly planned out content execution on LinkedIn and other platforms.  We deep dive into his scientific method approach and how he creates a framework of planning and reverse engineering his team's content engine to drive demand and inevitably turn followers into revenue.   He also is generous in sharing his point of view on failures, why he feels it's important to have marketing campaign failures, and how that buys trust and credibility  in terms of latitude from other C-levels and sales when you are up-front about expectations of experimenting with content campaigns.  There are many nuggets and key takeaways for other SaaS founders and heads of marketing or sales in this episode.   Three key learnings you'll get are the following: How to work from a scientific method to create content that solves problems and resonatesHow to approach entering the U.S. market if you're a SaaS company from APAC or abroadHow transparency in the funnel and leveraging Saleswhale can lead to 2X more conversionsWhy it's important to keep the middle of the funnel engaged to help build pipeline sales and close velocityI'm certain you'll get even more from this episode by following Gabriel on LinkedIn, signing up for his newly minted newsletter, and  reaching out to him about Saleswhale.

    45 min
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About

Smart Chickens is intentionally a quirky, yet intelligently poised dialogue B2B SaaS and Demand Gen podcast. In this podcast, you will hear from professionals in SaaS and B2B share best practices they deploy at their organizations as well as a bit about their career journey stories. They also will share their point of view around creativity, innovation, and strategies they've used to become better at marketing, sales, and leadership roles to help drive revenue and market share. We highlight both the wins and losses, what strategies worked, and how their “different way of thinking” made them, their teams, and overall their companies better. Our non-scripted conversations will cover most of the following topics and stories. 1. How has their origin story shaped them and their journey in business and life 2. How they create and execute demand gen best practices to drive revenue 3. What they are experiencing now within their industry and growth strategies 4. How they are pivoting to address the ever-evolving changes in B2B SaaS 5. What book recommendations and advice do they have for aspiring entrepreneurs and business professionals 6. What advice they would give a younger self with 2020 hindsight

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