Doing It Online : The Doable Online Marketing Podcast

Kate McKibbin
  • 5.0 (80)
  • MARKETING
  • UPDATED WEEKLY
Doing It Online : The Doable Online Marketing Podcast

The Doing It Online Podcast with your host Kate McKibbin, where every week we‘re here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a ton more profit too.

  1. 4 DAYS AGO

    #247 - How to get your first 500 subscribers - Step by step action plan

    Trying to sell anything online when you don’t have an audience is like shouting into the void. The only way to make that work is if you’ve got a massive budget to throw around, and honestly, who does?! But don’t despair! Today I want to share with you an easy, three-step plan to get your first 500 email subscribers, so you can start making waves - all without spending a cent! Your first task today is creating an irresistible lead magnet that stands out. You might also call it an 'opt-in bribe' because, let’s be honest, we’re basically ‘bribing’ people to join our email list, and here’s the key: Make it juicy! Something so valuable people can't help but sign up. Then it’s time to use my 'Beg, Borrow, Pay' framework. Step 1 - Beg: Reach out personally to friends, family, and colleagues who might be interested in what you're doing and ask them to share it. This step can feel uncomfortable but if you ask sincerely and make the process easy, people are often more than willing to help! Step 2 - Borrow: Once you’ve got some traction, it’s time to commit to a routine of sharing your lead magnet three times a day across various platforms - Facebook groups, LinkedIn groups, Reddit threads, anywhere your ideal customer might be hanging out.   Phase 3 - Pay: Re-invest a portion of your initial revenue back into your strategy. Consider running Facebook ads for your freebie, allowing your list to grow more rapidly and begin paying for itself.  So, there you have it, my three-step framework for skyrocketing your subscriber count to 500+ quickly and without breaking the bank. I’d love to hear how it works for you, so please reach out on Instagram @HelloFunnels if you give it a try. Until next time, happy list building! LINKS: Website |  Instagram | Programs | YouTube

    14 min

  2. FEB 4

    #246 - How I made $5k a week from my dead instagram account

    Have you ever felt trapped in Instagram jail? Like the algorithm is out to get you? Or like social media is just a big waste of time?  I’ve been there, and I know how frustrating it can be when no matter what you try, or how hard you work, you can’t get your follower count to grow. Then came last year, when I decided to give it one last try, and I posted something completely different.  Suddenly, my engagement shot up to the heavens, and we kept riding that wave ever since.So let’s talk about the three big changes that made a difference: Changing My Mindset Updating My Offers Building Simple Funnels To keep this momentum going I then revamped the type of content I was posting. I researched and experimented to find three types of post that really resonated with the audience I wanted to attract.  Possibility Posts Behind the Scenes Problem Solving The ultimate trick here was to fill my posts with intrigue that invited people to engage and delve deepr. This means leaving some things out, so they’d need to click a link, or download my content to satisfy their curiosity.  If you’re feeling trapped with a static social media account, I hope this post has given you some guidance and inspiration on how you can transform it into a thriving venture.  LINKS:   Website |  Instagram | Programs | YouTube

    19 min

  3. JAN 28

    #245 - How I grew my list from 0 to 20K in the first year for free

    You probably wouldn't believe me if I told you that I went from zero to twenty thousand plus email subscribers in my very first year of business without spending a cent on ads.   But it's true, and today I want to share the steps I took to make the impossible a reality so you can apply them in your own business.    Step One:  Believe it or not, my initial email subscribers came from my personal contacts. I told them exactly what I was doing and gave them an easy way to opt out. From there, I asked if they would be willing to share my content with five friends, my list quickly swelled to around 200 subscribers. So don’t underestimate the power of your existing network!   Step Two:  As a journalist, I’d had many brands reach out to me for help expanding their reach, and it worked wonders! So I started writing content for other people so I could tap into their audience. Blogging isn’t as much of a thing these day, but podcasts are a great modern-day equivalent for getting infront of more people who will appreciate your work.    Step Three: My biggest breakthrough came with my first joint venture - when I was approached to participate in a massive online giveaway. We pooled resources to create an enticing prize and everyone promoted it to their respective lists. Harnessing the power of combined audiences, I was able to grow my subscriber list by more than 10,000 in one fell swoop.    With these three steps, and not a single dollar spent on ads, I was able to amass over 20,000 subscribers in my first year. So if you’re beginning your journey, don’t fall for the belief that you have to pay to be successful. You can build your audience from scratch, all it takes is hard work, dedication and collaboration!  Remember to head over to our Instagram, @HelloFunnels, and send me a DM with "20K" for your free guide.  LINKS: Website |  Instagram | Programs | YouTube

    12 min

  4. JAN 21

    #244 - What to do every day, week + month to scale in 2025

    Imagine waking up every day, knowing exactly what you need to do to propel your business forward.  It might sound too good to be true, but it’s totally achievable and today I’m breaking down the simple steps you can take to make it happen.  But before you can get started with planning, you need a reliable and consistent way to sell your offers. I spoke about this in a recent episode, but to put it simply: you need to be able to predict your conversion rate with a high degree of accuracy.  For example, if you can confidently say that putting 100 people through your sales process yields 10 sales, you’re already in a good place. Your next step? Simply find ways to increase that number of prospects. There are lots of ways to do that, but the right approach is usually a mix of paid ads, social media, and borrowed audiences.  Once you've identified how you’re going to build your audience, it's time to break your plan down into manageable, scheduled tasks. I set aside 40 minutes each morning for daily tasks,about two hours each Friday for weekly tasks, and two days each month for the bigger planning work.  Once these tasks are outlined, they’re easily manageable and allow you to focus on scaling your business without feeling torn between commitments.  If you found this episode helpful, please share with a friend or give us a thumbs-up or review—every bit helps us reach more entrepreneurs like you. LINKS:   Download our FREE 2025 Marketing Planner: hellofunnels.co/2025 Website |  Instagram | Programs | YouTube

    14 min

  5. JAN 14

    #243 - How to make sure your sales are RELIABLE in 2025

    Running a business can sometimes feel like constantly flinging spaghetti at the wall to see what sticks. It’s exhausting and, frankly, not sustainable.    Rather than constant guesswork and trying to play catch up, wouldn't you rather wake up every morning with a plan you trust? Knowing with confidence what your revenue will look like, and having a clear map to reach your goals, can turn your business into a well-oiled machine.   A huge part of this is being able to make reliable sales you can count on. So, let’s dive in and find out how you can make sure your sales are reliable and steady in 2025. We’ll explore:    Redefining Reliability Two Pillars of Reliable Sales Embracing Market Research Optimisation and Continuous Learning Commitment to the Process Expanding Your Reach   These steps towards sales reliability for 2025 might not be wildly glamorous, but they’re a game-changer. With stability, your business breaks free from the relentless cycle of scrambling and stress. Instead, you step into a space where strategic planning and confidence reign supreme.  LINKS: Website |  Instagram | Programs | YouTube

    15 min

  6. JAN 7

    #242 - Our launch flopped: Here's why I am delighted!

    Have you ever found yourself excited that something completely tanked?    Sounds counterintuitive no doubt. But that's exactly where I found myself after our recent live launch flop. Yes, you read that right—I am delighted our launch failed! You might be wondering if I've lost my mind. But stick with me, and I'll share why this "failure" was one of the best things that happened in my business this year.   I'm beyond grateful for this "failed" launch because it brought clarity, wisdom, and an affirmed focus on the future. If you're in the same boat, take heart. Embrace the lessons and use them to craft the success story that suits your business best. LINKS: 47 Page Marketing Planner Website |  Instagram | Programs | YouTube

    15 min

  7. 12/31/2024

    #241 - Steal my end of year ritual

    We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around, now is your opportunity to give them another listen!   We’re approaching the end of the year, and I have a specific end-of-year ritual that I’m sharing with you today. You’re more than welcome to steal this very simple ritual, which will not only help you finish the year with a positive mindset, but will help you in the planning phase for the following year.   To really make the most of this process, I recommend finding a comfortable and inspiring space outside of your usual work environment. Whether it's a park, a cozy café, or your favourite corner of your home, choose a place where you can unwind and allow your thoughts to flow freely.   Celebrate Your Wins: Reflecting on all your wins, big and small. Did someone you admire follow you back on Instagram? Did you write an email that you were incredibly proud of? Celebrate every single achievement. Take a moment to acknowledge your progress and savour those victorious moments. You'll be surprised by how much positivity this exercise brings. Embrace the Lessons: Think about the lessons you've learned throughout the year.. Each one has contributed to your growth and will propel your business forward. Recognise your Improvements: Appreciate the areas in which you've improved or upleveled your business. Celebrate these significant upgrades, even if they overlap with the lessons you've learned. Identify Areas for Growth: Consider the aspects of your business or skills that you'd like to improve in the coming year. These goals will guide your future plans and help you achieve greater success. Set Three Meaningful Goals: Envision three goals—ambitious and exciting—that you want to accomplish in the new year. Choose goals that excite you and feel within reach, while still pushing your limits.   Once you've written everything down, take a deep breath, read over your notes, and make any necessary refinements. Consider this draft as the foundation for your future planning endeavours. LINKS: Website |  Instagram | Programs | YouTube

    9 min

  8. 12/24/2024

    #240 - What is a Sales Ecosystem and why do you need one for your course?

    We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around, now is your opportunity to give them another listen!   Have you ever been told that you could be just "one funnel away from a million dollars"?  While this sounds pretty enticing, I’ll be honest with you: it’s just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice. So, what can you do instead that works easier, better and faster?  Today, we’ll explore creating a sales ecosystem, which includes these three main components: Email Engine: The Heartbeat of Your Business Social Selling System: Engaging Your Audience Evergreen Launching: Sustaining and Growing By integrating these three systems, you can create a resilient sales ecosystem with multiple revenue layers. This approach gives you control, flexibility and peace of mind.  So, if you’re tired of running on the spot and hoping things work out in your business, give these strategies a try. I guarantee it’ll give you the confidence you need to plan and grow strategically.   LINKS: Website |  Instagram | Programs | YouTube

    16 min
See All (227)

Trailer

5
out of 5
80 Ratings

About

The Doing It Online Podcast with your host Kate McKibbin, where every week we‘re here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a ton more profit too.

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada