Doing It Online : The Doable Online Marketing Podcast

Kate McKibbin
  • 5.0 (80)
  • MARKETING
  • UPDATED WEEKLY
Doing It Online : The Doable Online Marketing Podcast

The Doing It Online Podcast with your host Kate McKibbin, where every week we‘re here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a ton more profit too.

  1. 22 HR. AGO

    #243 - How to make sure your sales are RELIABLE in 2025

    Running a business can sometimes feel like constantly flinging spaghetti at the wall to see what sticks. It’s exhausting and, frankly, not sustainable.    Rather than constant guesswork and trying to play catch up, wouldn't you rather wake up every morning with a plan you trust? Knowing with confidence what your revenue will look like, and having a clear map to reach your goals, can turn your business into a well-oiled machine.   A huge part of this is being able to make reliable sales you can count on. So, let’s dive in and find out how you can make sure your sales are reliable and steady in 2025. We’ll explore:    Redefining Reliability Two Pillars of Reliable Sales Embracing Market Research Optimisation and Continuous Learning Commitment to the Process Expanding Your Reach   These steps towards sales reliability for 2025 might not be wildly glamorous, but they’re a game-changer. With stability, your business breaks free from the relentless cycle of scrambling and stress. Instead, you step into a space where strategic planning and confidence reign supreme.  LINKS: Website |  Instagram | Programs | YouTube

    15 min

  2. JAN 7

    #242 - Our launch flopped: Here's why I am delighted!

    Have you ever found yourself excited that something completely tanked?    Sounds counterintuitive no doubt. But that's exactly where I found myself after our recent live launch flop. Yes, you read that right—I am delighted our launch failed! You might be wondering if I've lost my mind. But stick with me, and I'll share why this "failure" was one of the best things that happened in my business this year.   I'm beyond grateful for this "failed" launch because it brought clarity, wisdom, and an affirmed focus on the future. If you're in the same boat, take heart. Embrace the lessons and use them to craft the success story that suits your business best. LINKS: 47 Page Marketing Planner Website |  Instagram | Programs | YouTube

    15 min

  3. 12/31/2024

    #241 - Steal my end of year ritual

    We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around, now is your opportunity to give them another listen!   We’re approaching the end of the year, and I have a specific end-of-year ritual that I’m sharing with you today. You’re more than welcome to steal this very simple ritual, which will not only help you finish the year with a positive mindset, but will help you in the planning phase for the following year.   To really make the most of this process, I recommend finding a comfortable and inspiring space outside of your usual work environment. Whether it's a park, a cozy café, or your favourite corner of your home, choose a place where you can unwind and allow your thoughts to flow freely.   Celebrate Your Wins: Reflecting on all your wins, big and small. Did someone you admire follow you back on Instagram? Did you write an email that you were incredibly proud of? Celebrate every single achievement. Take a moment to acknowledge your progress and savour those victorious moments. You'll be surprised by how much positivity this exercise brings. Embrace the Lessons: Think about the lessons you've learned throughout the year.. Each one has contributed to your growth and will propel your business forward. Recognise your Improvements: Appreciate the areas in which you've improved or upleveled your business. Celebrate these significant upgrades, even if they overlap with the lessons you've learned. Identify Areas for Growth: Consider the aspects of your business or skills that you'd like to improve in the coming year. These goals will guide your future plans and help you achieve greater success. Set Three Meaningful Goals: Envision three goals—ambitious and exciting—that you want to accomplish in the new year. Choose goals that excite you and feel within reach, while still pushing your limits.   Once you've written everything down, take a deep breath, read over your notes, and make any necessary refinements. Consider this draft as the foundation for your future planning endeavours. LINKS: Website |  Instagram | Programs | YouTube

    9 min

  4. 12/24/2024

    #240 - What is a Sales Ecosystem and why do you need one for your course?

    We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around, now is your opportunity to give them another listen!   Have you ever been told that you could be just "one funnel away from a million dollars"?  While this sounds pretty enticing, I’ll be honest with you: it’s just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice. So, what can you do instead that works easier, better and faster?  Today, we’ll explore creating a sales ecosystem, which includes these three main components: Email Engine: The Heartbeat of Your Business Social Selling System: Engaging Your Audience Evergreen Launching: Sustaining and Growing By integrating these three systems, you can create a resilient sales ecosystem with multiple revenue layers. This approach gives you control, flexibility and peace of mind.  So, if you’re tired of running on the spot and hoping things work out in your business, give these strategies a try. I guarantee it’ll give you the confidence you need to plan and grow strategically.   LINKS: Website |  Instagram | Programs | YouTube

    16 min

  5. 12/17/2024

    #239 - How to reverse engineer your goals

    Today, I want to get stuck into the topic of reverse engineering your goals and share with you the step-by-step process we use with our clients. This process will not only help you set effective goals but also create a plan to achieve them.  Planning out your year can be an overwhelming task, especially when you're not sure where to begin. You may have heard people talk about starting at the end and working your way backwards, but how do you ensure your goals are realistic and attainable? That's where reverse engineering your goals comes in. To begin, I recommend grabbing a spreadsheet or pen and paper along with a calculator. We'll be breaking down the process into five steps in this episode, so give it a listen, and get to work! LINKS: Website |  Instagram | Programs | YouTube

    12 min

  6. 12/10/2024

    #238 - If launching feels hard right now : listen to this

    We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around, now is your opportunity to give them another listen!   Let's face it, launching online programs in 2024 is rough. It just keeps getting harder, and there's no magic bullet on the horizon. If this sounds like you, constantly launching but with fizzling results, you're not alone. So, what's the answer? We need a sustainable, manageable system to remove the launch cycle without sacrificing income.  Forget the one-size-fits-all funnel. We teach our clients to build an ecosystem that consists of three parts:  Social Sales System (aka InstaATM): This is your sales engine on autopilot, powered by the magic of ManyChat and a few automations.. Email Engine (aka M3 Funnel): This is your tireless salesperson, working 24/7 to turn leads into sales with a nurturing sequence. Evergreen Launches: We're not ditching launches entirely, but we're making them evergreen. This isn't a get-rich-quick scheme – it's about building a sustainable business. After a few months of implementing this ecosystem, you'll not only have a well-oiled sales engine, but you'll also have a system that pretty much runs on autopilot. This frees up your time and energy to focus on what truly matters – growing your business and serving your clients. We've got a free tool to help you see the potential – a calculator that lets you plug in your numbers and project your monthly revenue with this system in place. Head over to hellofunnels.co/quit (as in "quit launching") to check it out.   LINKS:   Website |  Instagram | Programs | YouTube

    17 min

  7. 12/03/2024

    #237 - 10 Qs to create a million dollar low ticket offer

    We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around, now is your opportunity to give them another listen! If you’ve been with me for a while now, you’ve certainly noticed that I’m a big fan of low-ticket offers.  Low Ticket Offers, when done correctly, can be an absolute game changer for your business They have the potential to not only boost sales but also enhance your marketing strategy, increase your revenue streams, and attract high-quality leads. However, crafting a successful low-ticket offer requires careful consideration and strategic planning. Thats why I want to share with you 10 questions that will help you evaluate a low-ticket offer so you can be confident it’ll work for your business.   Does your offer grab your ideal client's attention with its uniqueness and relevance? Is your offer easily understandable, showcasing its value and target audience? Is your offer tailored to your ideal client while appealing to a broader audience? Does your offer provide enough value to prompt purchases? Will customers feel they've received exceptional value after consuming your offer? Does your offer reflect your unique approach, creating interest in working with you further? Does your offer leave customers wanting more without overwhelming them? Is your offer easy to implement without overwhelming the customer? Does your offer provide clients with immediate benefits, showcasing your expertise? Does your offer smoothly lead to your higher-tier offerings, maximizing sales potential?   I’ll walk you through each of these questions, so you’ll be able to build irresistible low-ticket offers that don’t just drive sales, but also forge a lasting connection with your audience. Until next time, stay inspired and keep striving for success! LINKS:   Website |  Instagram | Programs | YouTube

    14 min

  8. 11/26/2024

    #236 - Want our 3 TOP Cash Campaigns of 2024 ?

    Has launching been a bit of a drag lately? I totally get it – launching doesn’t feel as easy, rewarding or fun as it used to.  Unfortunately, no matter how good our funnels are, live launches are crucial. But don’t worry, Ive got your back!  Today I’m sharing my top three cash campaigns from 2024 which can make your launches easier, breezier, and far more profitable. The 'Blink and You Miss It' Campaign The Money Mail Campaign The OG Waitlist Magic Campaign What makes these campaigns extra exciting is how easily they can be reused. Built-in rinse-and-repeat models ensure that once they're set up, you can run them again with minimal effort. If that appeals to you, I’ve got some great news.  Our Black Friday sale is fast approaching and in it you’ll be able to purchase all three of these campaigned bundled together. So head to my website my.hellofunnels.co/friday and hop on the waitlist to buy the whole suite at a huge 85% discount. LINKS:   Black Friday Bundle   Website |  Instagram | Programs | YouTube

    13 min
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The Doing It Online Podcast with your host Kate McKibbin, where every week we‘re here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a ton more profit too.

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