SeventySix Capital Sports Leadership Show

SeventySix Capital

The podcast is an audio-only version of the SeventySix Capital Sports Leadership Show. The full video is available on Youtube and our SeventySix Capital website. Each podcast, host Wayne Kimmel, interviews the sports industry’s top entrepreneurs, athletes, and thought leaders. The SeventySix Capital Sports Leadership Show was selected as the #1 sports leadership podcast in 2022 by Feedspot! Have a sports startup or need strategic sports advice? Please reach out to us at: seventysixcapital.com/contact

  1. 5d ago

    Mik Lemieux, J.P. Morgan’s Athlete Center of Excellence - SeventySix Capital Sports Leadership Show

    On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel sits down with Mik Lemieux from J.P. Morgan’s Athlete Center of Excellence to discuss how athletes can build strong financial habits and prepare for life beyond their playing careers. Mik explains why financial education needs to start early and how athletes can make the most of their unique earning window. He discusses building the right team of agents, attorneys, accountants, and advisors, and why communication between those groups is critical to making better financial decisions.The conversation also explores NIL, personal branding, networking, and career planning. Mik shares how J.P. Morgan works with athletes to make financial education practical and relatable, while helping them think about opportunities both during and after their careers. In This Episode - Building strong financial habits early in an athlete’s career - Making the most of an athlete’s earning window - The financial questions athletes ask most often - Building a team of agents, attorneys, accountants, and advisors - Why communication between advisors matters - NIL and new opportunities for athletes - Networking and preparing for life after sports - The J.P. Morgan Athlete Council - Building a smart personal brand on social media Chapters 02:20 Starting Financial Education Early 04:49 Investing and Building the Right Team 06:53 Handling Requests for Money 12:56 Communication Between an Athlete’s Advisors 16:24 Opportunities for Athletes Beyond Sports 21:28 The J.P. Morgan Athlete Council 24:12 Making Financial Education Engaging 28:35 Building an Athlete’s Financial Team 32:09 Financial Education, NIL, and Personal Branding Subscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports! #AthleteDevelopment #FinancialEducation #SportsBusiness

    Mik Lemieux, J.P. Morgan’s Athlete Center of Excellence - SeventySix Capital Sports Leadership Show
  2. Sep 30

    Ricardo Briceno, CEO of Gamefam - SeventySix Capital Sports Leadership Show

    On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel sits down with Ricardo Briceno, CEO of Gamefam, to discuss how Roblox is creating new opportunities for sports organizations and brands to connect with the next generation of fans. Ricardo breaks down Gamefam’s partnership with FIFA and the development of FIFA Super Soccer on Roblox, including how the platform has created scalable digital experiences around major soccer moments. He also discusses how brands are using virtual worlds for activations, from live events to jersey unveilings, and the impact these experiences can have on fan engagement. The conversation also explores the growth of Gamefam, the importance of building trust with major sports brands, and why community feedback is critical to developing successful games. Ricardo shares his perspective on the future of Roblox, gaming, and sports entertainment, along with lessons from his career and the mentors who have shaped his leadership. In This Episode - Ricardo’s journey and the growth of Gamefam - Partnering with FIFA to build FIFA Super Soccer - Bringing major soccer moments to Roblox - How Roblox is changing sports fan engagement - Creating digital brand activations for global audiences - Using virtual experiences for jersey launches and other activations - Building games through community feedback - Why Roblox matters for reaching younger generations - The future of gaming, sports, and digital experiences Chapters 01:05 Partnering with FIFA and the journey of FIFA Super Soccer 02:45 The success of the World Cup event on Roblox 05:00 Expanding FIFA Super Soccer and other soccer IPs on Roblox 06:51 The origin story of GameFame and its mission 09:41 Building a team and executing brand campaigns on Roblox 11:00 The opportunity and potential of Roblox for brands and IPs 13:40 Creating the FIFA Super Soccer game and design choices 16:56 Continuous updates and community engagement in Roblox games 17:50 Partnerships with clubs like Borussia Dortmund and their impact 19:55 The power of Roblox for brand relevance and fan building 21:11 Ricardo’s career journey and leadership lessons 24:28 The importance of mentorship and team culture 28:04 Ricardo’s career path from diapers to gaming leadership Subscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports! #Roblox #SportsGaming #FanEngagement

    Ricardo Briceno, CEO of Gamefam - SeventySix Capital Sports Leadership Show
  3. Sep 24

    Josh Blank, VP of Executive Strategy at AMBSE - SeventySix Capital Sports Leadership Show

    On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel sits down with Josh Blank, Vice President of Executive Strategy at AMB Sports and Entertainment (AMBSE), to discuss Atlanta’s growing sports ecosystem and the strategy behind the Falcons, Atlanta United, Mercedes-Benz Stadium, major events, and the organization’s new NWSL club. Josh breaks down the 365-day strategy behind Mercedes-Benz Stadium and reflects on Atlanta’s experience hosting the World Cup. He also discusses the growth of soccer in Atlanta, AMBSE’s new NWSL club, its partnership with U.S. Soccer, and the importance of youth participation in building lifelong fans. The conversation also covers lessons from Josh’s time at the NFL, how technology and AI are improving the fan experience, and AMBSE’s fan-first approach to leadership and innovation. In This Episode Josh’s role and strategy across AMBSE The 365-day vision for Mercedes-Benz Stadium Atlanta’s experience hosting the World Cup Building Atlanta’s new NWSL club AMBSE’s partnership with U.S. Soccer Growing soccer and flag football through youth participation Lessons from Josh’s time at the NFL Technology, AI, and the future of fan experience AMBSE’s fan-first leadership philosophy Chapters 01:20 A Day in the Life of a Sports Strategy Executive 02:16 Managing Multiple Sports and Events in Atlanta 03:38 Leveraging Major Events for City Growth 05:22 Designing a Multi-Use Stadium for Year-Round Use 09:07 Hosting the 2026 World Cup in Atlanta 10:12 Fan Engagement and Media During the World Cup 12:55 Memorable Moments from the World Cup in Atlanta 18:36 Atlanta United and the Future of Women's Soccer 21:57 Partnership with US Soccer and Growing the Sport 25:04 Youth Sports and Community Engagement 28:34 Insights from NFL Experience and International Growth 31:58 Embracing Innovation and Technology in Sports 35:07 Mentors and Influences in Josh's Career 37:46 Core Values and Leadership Principles 40:05 Fan First Philosophy and Stadium Enhancements 43:27 Excitement for Future International Events Subscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports! #AMBSE #SportsBusiness #AtlantaSports

    Josh Blank, VP of Executive Strategy at AMBSE - SeventySix Capital Sports Leadership Show
  4. Sep 16

    David Aufhauser, Sports, Media & Technology Executive - SeventySix Capital Sports Leadership Show

    On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed David Aufhauser to discuss his 30-year career at the intersection of sports, media, technology, and innovation. David reflects on his experience working with major sports leagues, media companies, technology platforms, and startups throughout his career. He shares how relationships and working with the right people have shaped his journey and why surrounding himself with talented leaders has been critical to his success. The conversation dives into David’s involvement in the creation of Bay FC and the growth of women’s sports. He discusses what went into building the organization, working with some of the biggest names in soccer, and developing a strong team culture while bringing a new professional sports franchise to life. David also reflects on his experience at companies including Yahoo and Twitch and how those roles shaped his perspective on the convergence of sports, media, and technology. He discusses how the sports industry has evolved into an increasingly significant asset class, creating new opportunities for investors, entrepreneurs, and technology companies. The episode also explores the impact of AI and emerging technology on sports business models, media, and fan experiences. David shares his perspective on how Silicon Valley views opportunities across sports and gaming and what founders should understand when building companies in the space. David also discusses the rapidly changing college sports landscape, including the evolution of NIL and the opportunities and challenges facing athletes, universities, investors, and other stakeholders. Finally, David reflects on leadership, mentorship, and navigating change throughout his career. He shares the principles that have guided him, the people who have influenced his approach, and where he sees opportunities emerging across sports, media, and technology. In This Episode David’s 30-year career across sports, media, and technologyThe importance of relationships and working with the right peopleLeadership principles that have shaped David’s careerHelping build Bay FC and expand women’s professional sportsBuilding a team culture with leading figures in soccerLessons from David’s experience at Yahoo and TwitchThe convergence of sports, media, and technologyThe emergence of sports as an asset classNew investment opportunities across the sports industryHow AI is transforming sports and mediaSilicon Valley’s approach to sports and gaming investmentsThe evolution of college sports and NILOpportunities and challenges in the modern college sports landscapeStrategic partnerships and venture capital in sportsLeadership, mentorship, and navigating industry change Chapters 02:07 Connection with Quintar and early collaborations 04:35 The importance of working with the right people 07:06 Highlights of David’s career and key achievements 08:05 The story of Bay FC and women's sports expansion 09:37 Branding and naming of Bay FC 11:05 Working with top women soccer players and team building 13:29 In-person and virtual collaboration during team development 16:20 Early days at Yahoo, Twitch, and sports media innovation 19:28 Reflections on the evolution of sports as an asset class 26:30 Sports as an asset class and investment opportunities 28:09 Silicon Valley's evolving interest in sports and gaming 31:02 David's involvement in college sports and NIL 35:28 Challenges and opportunities in college sports and NIL 38:13 Leadership, people, and navigating change in sports 39:30 Mentors and influential figures in David’s career 41:39 Future outlook and ongoing collaborations Subscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports! #SportsBusiness #SportsTechnology #SportsInnovation

    David Aufhauser, Sports, Media & Technology Executive - SeventySix Capital Sports Leadership Show
  5. Sep 9

    Stephen Schanwald, Former NBA Executive - SeventySix Capital Sports Leadership Show

    On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel sits down with Steve Schanwald to discuss his career in professional sports, his time helping build the Chicago Bulls into a global brand, and his work preparing the next generation of sports business leaders. Steve reflects on his career with the Chicago Bulls and Pittsburgh Pirates and shares lessons from working inside two iconic sports organizations. He discusses the fundamentals of building a successful sports business, from understanding fans and creating value to developing a strong connection between a team and its community. The conversation dives into Steve’s time with the Bulls during the Michael Jordan era and the innovative marketing strategies that helped transform the organization into one of the most recognizable brands in sports. Steve shares how the Bulls approached ticket sales, fan engagement, branding, and database marketing while navigating the extraordinary growth and attention surrounding Jordan and the team. Steve also shares stories from his time with the Pittsburgh Pirates during the “We Are Family” era and reflects on the importance of authentic moments in creating a team identity. He discusses his relationships with influential leaders throughout his career, including Phil Jackson, and the leadership lessons he learned from working alongside successful executives, coaches, and athletes. The episode also explores how sports marketing has evolved with technology while many of its core principles have remained the same. Steve explains why understanding perceived value, knowing your audience, and consistently executing the fundamentals remain essential for building fan loyalty and successful sports organizations. Finally, Steve discusses his commitment to mentorship and sports business education, including his role in establishing the University of Maryland’s sports management program. He shares what aspiring sports professionals should understand about breaking into the industry and why hard work, foundational skills, relationships, and giving back are critical to building a lasting career. In This Episode Steve Schanwald’s career with the Chicago Bulls and Pittsburgh PiratesBuilding a career in the sports industryHelping establish the University of Maryland’s sports management programThe skills young professionals need to succeed in sports businessInnovative marketing strategies during the Bulls eraBuilding fan loyalty and creating perceived valueWorking with Michael Jordan and growing the Bulls brandHow the Bulls became a global sports brandUsing fan data to improve marketing and engagementThe importance of authentic moments in building team identitySteve’s experience with the Pittsburgh Pirates and the “We Are Family” eraWorking with Phil Jackson and other influential sports leadersLeadership and succession planning within sports organizationsHow technology has changed sports marketingWhy fundamentals remain critical in the sports businessMentorship and giving back to the next generation Chapters 00:00 Introduction and Steve Schanwald's Background01:51 The Importance of Sports Management Education03:54 Skills and Realities of a Career in Sports07:21 Innovative Marketing Strategies with the Bulls10:04 Working with Michael Jordan and Team Dynamics12:27 The Jordan Era and Global Branding14:03 Filling Entertainment Gaps During Games16:52 Leadership and Team Building During the Dynasty22:34 Building a Fan Database and Understanding the Market24:47 Memories from the Pittsburgh Pirates and the "We Are Family" Team27:28 Reflections on Coaching, Mentorship, and Legacy Subscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports! #SportsBusiness #ChicagoBulls #SportsMarketing

    Stephen Schanwald, Former NBA Executive - SeventySix Capital Sports Leadership Show
  6. Sep 1

    Tracy Perlman, SVP of Player Operations at the NFL - SeventySix Capital Sports Leadership Show

    On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel sits down with Tracy Perlman, Senior Vice President of Player Operations at the NFL, to discuss her career with the league and how the NFL supports players on and off the field. Tracy shares her journey from submitting a blind resume to the NFL to eventually leading Player Operations. She discusses how her career has been built around developing relationships with players, listening to their needs, and creating programs and resources that support them throughout their careers and beyond. The conversation explores how the NFL’s approach to player engagement has evolved over the years. Tracy discusses the importance of understanding each player as more than an athlete and supporting their entire ecosystem, including their families. She also explains how feedback from players helps shape new programs and how partnerships with outside organizations provide additional education, resources, and opportunities. Tracy also dives into the NFL Legends Community and the work being done to keep former players connected to the league while helping them navigate life after football. She discusses how the skills players develop during their careers can translate into business and other professional opportunities and how current players can learn from those who came before them. The episode also highlights My Cause My Cleats as the initiative approaches its 10th year. Tracy explains how the program gives players an opportunity to showcase the causes and organizations that matter to them while using the NFL platform to create greater awareness and impact. Finally, Tracy reflects on her approach to leadership, including the importance of listening, transparency, and building trust. She shares what she hopes her legacy at the NFL will be and why being a trusted resource for players and their families remains at the center of her work. In This Episode Tracy’s journey from submitting a resume to leading NFL Player OperationsBuilding meaningful relationships and trust with NFL playersHow the NFL’s player support and engagement programs have evolvedListening to players and building programs around their needsSupporting players beyond their careers on the fieldThe role of families in a player’s NFL journeyCreating partnerships that provide education and resources for playersThe creation and growth of the NFL Legends CommunityConnecting NFL Legends with current playersTranslating skills from football into opportunities beyond the gameSharing player engagement best practices across professional sportsThe story and impact of My Cause My CleatsHelping players use their platforms to support causes they care aboutTracy’s approach to leadership and communicationBuilding a lasting legacy through player support Chapters 02:09 First Job at the NFL 03:44 Transition to NFL Films and Content Creation 05:13 Building Relationships with Players and Legends 06:13 Launching the Legends Community in 2013 07:13 Shifting Focus to Player Support and Transition 08:24 Creating a Culture of Care for Players 09:38 Supporting Player Development and Post-career Success 11:07 The Modern NFL Player: Leaders and Entrepreneurs 12:35 Evolving Programs Based on Player Feedback 15:15 Engaging Players Through Innovative Content and Webinars 17:07 Supporting Player Families and Community 18:54 Teamwork and Collaboration in Player Engagement 20:42 Building Relationships with Legends and Current Players 23:37 Sharing Insights with Other Sports Leagues 24:56 Impact of Social Media and Communication Strategies 25:44 My Cause, My Cleats Program and Player Causes 28:03 Mentors and Inspirations in Tracy Perlman's Career 29:44 Leadership Philosophy and Legacy in Sports Subscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports! #NFL #PlayerEngagement #SportsLeadership

    Tracy Perlman, SVP of Player Operations at the NFL - SeventySix Capital Sports Leadership Show
  7. Aug 27

    Lucra Acquires Bracketology - SeventySix Capital Sports Leadership Show

    On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel sits down with Dylan Robbins, CEO and Co-Founder of SeventySix Capital portfolio company Lucra, alongside Bracketology Co-Founders Kaitlyn Hurley and Jonah Fialkow to discuss Lucra’s acquisition of Bracketology and what it means for the future of fan engagement. Dylan, Kaitlyn, and Jonah share how the acquisition came together and why combining Lucra’s gamification technology with Bracketology’s highly engaged community creates new opportunities across sports and entertainment. Kaitlyn and Jonah also reflect on Bracketology’s journey from an idea in college to a platform used by more than one million reality TV fans. The conversation explores how Bracketology turns reality TV into an interactive experience, allowing fans to make predictions, compete with friends, and stay engaged throughout their favorite shows. The group discusses the parallels between sports and reality TV fandom and why gamification can create deeper engagement around both. They also break down Bracketology’s organic growth, including the role of social sharing, creators, and influencers in building its community. Dylan discusses how Lucra’s technology and rewards infrastructure can help build on that foundation, opening new opportunities for monetization and creating more ways for fans to interact with the content they already love. Looking ahead, the group discusses plans for integrating the two platforms and expanding into new shows, experiences, and formats. They also explore how AI could enable more personalized reality TV experiences and how the combination of digital gaming, rewards, and in-person experiences could reshape fan engagement across entertainment. Finally, Dylan, Kaitlyn, and Jonah share their vision for the combined company, the ideas they are most excited to pursue, and what comes next for Lucra and Bracketology. In this episode How Lucra’s acquisition of Bracketology came together Why Bracketology was a strategic fit for Lucra Kaitlyn and Jonah’s journey building Bracketology Turning reality TV into an interactive gaming experience The parallels between reality TV and sports fandom Building an engaged community through organic growth and social sharing The role of creators and influencers in growing fan communities Expanding gamification beyond traditional sports Creating new rewards and monetization opportunities Combining Lucra’s technology with Bracketology’s community Connecting digital and in-person fan experiences The potential for AI and personalized reality TV experiences The future of fan engagement across sports and entertainment 01:13 How the Merger Came About and the Quick Deal Process03:40 Kaitlyn's Journey from College Hobby to Industry Leader05:22 Jonah's Story and How He Got Involved06:40 Pre-Merger Growth and Expansion of Bracketology08:03 How Users Experience Bracketology During Shows09:53 The Organic Growth and Social Sharing Phenomenon11:52 Engaging Creators and Influencers in Fan Communities13:40 The Diversity of Players and the Appeal to Women15:53 The Parallels Between Reality TV and Sports Fandom16:43 Why the Merger Was the Right Move for Both Companies17:13 Jonah's Passion and the Future of Reality TV18:51 Next 12-24 Months: Plans and Vision20:28 Future Growth Strategies22:09 The Potential for Wild Ideas and New Formats24:32 Connecting In-Person and Digital Fan Experiences27:52 Family Support and the Passion Behind the Ventures31:17 The Exciting Future of Reality TV and Fan Engagement33:54 Dream Projects and Innovative Ideas in Entertainment34:38 How to Get Involved with Bracketology and Lucra Subscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports! #Lucra #Bracketology #FanEngagement

    Lucra Acquires Bracketology - SeventySix Capital Sports Leadership Show
  8. Aug 25

    Jon Bradway, Principal, Sports & Media at CapTech - SeventySix Capital Sports Leadership Show

    On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Jon Bradway, Principal, Sports & Media at CapTech. Bradway shares how CapTech works with some of the biggest organizations in sports to solve complex technology challenges and create new experiences for athletes, leagues, broadcasters, and fans. He explains how building trust with major sports organizations has allowed CapTech to work behind the scenes on technologies that directly impact how sports are played and experienced. The conversation dives into CapTech’s work with TGL, the technology-driven golf league founded by Tiger Woods and Rory McIlroy’s TMRW Sports. Bradway discusses the technology and data infrastructure behind the competition, the process of testing new systems before live play, and what it takes to build technology when, as he puts it, “the game is the technology.” Bradway also explores how data is changing the fan experience. From real-time statistics and storytelling to personalization and digital engagement, he explains how sports organizations can use data to give fans more context and create deeper connections to the action. The episode also looks at the continued growth of flag football and the opportunities technology can create as the sport reaches new athletes and fans. Bradway discusses CapTech’s work across football, ESPN, NASCAR, and other areas of sports and media, along with how technology is becoming increasingly integrated into broadcasts and live events.Finally, Bradway looks ahead at the next wave of sports technology, including AI, fan data, personalization, and the growing connection between data and storytelling. In This Episode - Bradway’s role and CapTech’s work in sports technology - How CapTech works with major sports leagues and organizations - Building the technology and data infrastructure behind TGL - Testing technology for live sports competition - How data is transforming the fan experience - Using real-time data to create better sports storytelling - The growth of flag football and opportunities for youth engagement - Technology and data innovation in football - Integrating technology into sports media and broadcasting - CapTech’s work with ESPN and NASCAR - Building trust with major sports organizations - Using AI and data to better understand sports fans - The growing importance of personalization - The future of sports technology, data, and fan engagement Chapters 01:07 Overview of CapTech's Sports Technology Services 02:24 Case Study: TGL Golf and Data Innovation 04:13 Technology in TGL: From Testing to Live Competition 08:12 How Data Drives Fan Engagement and Experience 12:27 Future of Sports: Flag Football and Youth Engagement 16:35 Data and Technology in Football and Media 18:33 Collaborations with ESPN and NASCAR 19:47 Building Trust with Major Leagues 22:49 Emerging Trends in Fan Data and Personalization 26:41 Partnerships and Future Opportunities in Sports Subscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports! #SportsTechnology #FanEngagement #SportsInnovation

    Jon Bradway, Principal, Sports & Media at CapTech - SeventySix Capital Sports Leadership Show
4.8
out of 5
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About

The podcast is an audio-only version of the SeventySix Capital Sports Leadership Show. The full video is available on Youtube and our SeventySix Capital website. Each podcast, host Wayne Kimmel, interviews the sports industry’s top entrepreneurs, athletes, and thought leaders. The SeventySix Capital Sports Leadership Show was selected as the #1 sports leadership podcast in 2022 by Feedspot! Have a sports startup or need strategic sports advice? Please reach out to us at: seventysixcapital.com/contact

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