On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Marc Reeves, Global Head of Strategic Partnerships for Fever. Reeves is an investor and advisor across various sports properties including Leeds United, CD Leganes, Cancun FC and Blue Crow Analytics. He was previously Head of Brand, Football, for Nike. In this role, he was the consumer and marketplace lead for the company's business across NFL, NCAA, High School, Grassroots and Performance. Previous to this role, Marc was GM, Nike+, responsible for the company's connected membership ecosystem including vision, brand and connecting all consumers through digital (apps, Nike.com), physical (DTC, wholesale, events) and related products (e.g. Apple Watch Nike+). Prior to joining Nike, Marc was the NFL's first ever International Commercial Director, where he led partnerships and marketing for the league outside of the US. He added on the responsibilities of Managing Director of NFL Canada during his tenure. His prior experiences include various roles at IMG (now Endeavor), including Vice President, Consulting where he led the agency's global relationships with Visa, Electronic Arts, Wells Fargo, and he worked in the Athlete Management division at ProServ. In addition, he co-founded a sports-based social gaming company, Lionside, which was acquired by Japanese mobile company, ngmoco:). Marc is on the Board of Directors of Relo Metrics. He is also a Board Advisor to Cloud9 esports, Sportable, Web3 Pro, Screen Skinz, a Techstars Sports Mentor and on the Advisory Board of the Tulane Sports Law Program. Marc has been a featured speaker at numerous venues including Stanford Graduate School of Business, Kellogg School of Management, University of Michigan, Tulane Law School, Leaders (UK), Sports Lawyers Association and Ivy League Sports Symposium. He has been interviewed and quoted in various media outlets including The New York Times, CNN, ESPN, Reuters, Irish Times, The Nikkei and the Sports Business Journal. Marc has been an adjunct professor of Sports Marketing at University of San Francisco. He earned a JD/MBA from Tulane University, with a specialty in Sports Law, and a BA from Kalamazoo College, where he was a member of two NCAA Division III National Championship Tennis teams. Chapters 00:00 Introduction to Mark Reeves 02:05 Mark's Journey in Sports Management 05:24 Transitioning from Agent to Executive 09:51 Building the NFL's International Presence 12:51 Engaging Fans through Technology 18:19 Memorable Brand Collaborations and Campaigns 22:34 The Power of Storytelling in Sports Marketing 25:09 Innovating Live Experiences with Data 29:21 The Intersection of Sports and Entertainment 32:05 Expanding the Reach of Football 33:54 Investing in Soccer: A Personal Journey 39:35 The Future of Soccer in America Marc Reeves: LinkedIn: https://www.linkedin.com/in/marcjreeves/
