The Shit No One Tells You About Writing

Bianca Marais, Carly Watters and CeCe Lyra
  • 4.8 (782)
  • BOOKS
  • UPDATED WEEKLY

This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.

  1. Insights from Beth O'Leary and Kate Hilton

    2D AGO

    Insights from Beth O'Leary and Kate Hilton

    A double author interview you don’t want to miss! Bestselling author Beth O’Leary breaks down her signature approach to writing high-concept, emotionally grounded romance—starting with a compelling “what if” hook and building outward into layered characters, structure, and setting. She shares how ‘The Name Game’ evolved from a simple premise into a complex, multi-POV narrative with intentional use of diaries, emails, and dual timelines to deepen tension and deliver surprising twists. Beth also dives into craft essentials like differentiating character voice, managing pacing across timelines, and why first drafts are meant to be messy. From false starts and massive rewrites to the power of immersive world-building (even in contemporary fiction), this interview is a masterclass in trusting the process, refining your craft, and turning raw ideas into deeply satisfying stories. Author Kate Hilton shares how ‘City of the Muse’ grew from a collision of real-world academic scandals and archival discoveries into a richly layered dual-timeline mystery spanning Egypt and modern-day Toronto. Drawing on her lifelong fascination with archaeology—and years of research into papyrology, forgotten histories, and women in early excavation work—she unpacks the craft behind balancing past and present narratives, sustaining momentum across timelines, and creating distinct, psychologically grounded characters. Kate also offers candid insight into the realities of long-haul writing (including six years of drafting between other projects), the push-pull between research and procrastination, and how intuition ultimately guides decisions around voice, POV, and structure—reminding writers that every story is, at its core, a mystery waiting to be uncovered. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    1 hr
  2. March Bonus Episode

    5D AGO ·  BONUS

    March Bonus Episode

    March’s bonus episode is jam packed. We start off with an engaging conversation, Bianca speaks with author Kerry Clare about her latest novel, 'Definitely Thriving.' They explore the inspirations behind the book, including the influence of Barbara Pym and Rebecca Solnit, and discuss the complexities of writing, character development, and the importance of community and female empowerment in literature. Kerry shares her experiences of writing during the COVID-19 pandemic and reflects on the challenges of marketing unconventional narratives. The discussion highlights the joy of storytelling and the significance of living life on one's own terms. Part two shifts to Bianca connecting with actor-turned-author Summer N. England. She shares her unconventional path to publishing—going from storytelling on TikTok to landing a literary agent (without ever writing a query letter) and ultimately selling ‘The Impossible Garden of Clara Thorne’ at auction. In this lively conversation, she breaks down her character-first writing process, how her background in acting shapes immersive, physical storytelling, and why platform built from joy—not strategy—can open unexpected doors.  Part three turns to publishing insider Chris Houston who pulls back the curtain on what actually sells books today—from why traditional publicity timelines are shrinking to just a few months, to the surprising truth that legacy media (like CBC, The Globe and Mail, and the New York Times) still moves the needle more than social media alone. Chris shares candid insights on why most great books go unnoticed, how platform and consistent online presence can build long-term momentum, and why authors must actively partner in their own publicity (no “set it and forget it” allowed). He also shares why investing in publicity is really an investment in your entire writing career.  Don’t forget to stick around for another comps episode with Emilie Sommer of East City Book Shop! Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    1h 56m
  3. Comp Titles That Make Agents Go...Hmm

    MAR 26

    Comp Titles That Make Agents Go...Hmm

    This week’s Books with Hooks gets real. The hosts dissect two query letters — one with a jaw-dropping horror premise and another that sparks big conversations about comps, pacing, and giving away too much too soon. From believable character choices to the difference between strong writing vs strong storytelling, this episode is packed with blunt, actionable feedback emerging writers need to hear. If you’re querying, revising, or obsessing over your first pages — don’t miss this one. ​​Trigger Warning: This episode contains adult language and discussions of mature themes. Listener discretion is advised. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    41 min
  4. Shooting the Shit About Your Response to Last Week's Episode and What Can Be Copyrighted

    MAR 23 ·  BONUS

    Shooting the Shit About Your Response to Last Week's Episode and What Can Be Copyrighted

    Publishing isn’t broken… or is it? This week, Carly and CeCe unpack the explosive reaction to last episode—burnout, disillusionment, and the uncomfortable truths no one wants to say out loud. Plus: a stat that proves a tiny group of readers is carrying the entire industry (yikes). They also call out London Book Fair myths, Instagram fatigue, and why long-form thinking is making a comeback. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. For the newsletter lovers who enjoy Carly’s off-duty takes on books, motherhood, culture, money, wellness and more she launched her substack THE WEEKEND RANT. Her first post is about the blockbuster memoir STRANGERS by Belle Burden and why financially independent women are so triggered by it. Check it out: https://theweekendrant.substack.com/p/why-financially-independent-women?r=h5j0 Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com You can also read: https://substack.com/home/post/p-190921451 Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    41 min
  5. The Secret Behind Immersive Worlds

    MAR 19

    The Secret Behind Immersive Worlds

    In this week’s episode, bestselling author J.R. Ward—creator of the wildly popular ‘Black Dagger Brotherhood’ series—joins the show to talk about her new romantasy novel ‘Crown of War and Shadow’ and the evolution of fantasy romance. J.R. and Bianca explore the difference between paranormal romance and romantasy, why collectible book editions are booming, and how immersive worlds help readers experience powerful human emotions in extraordinary settings. J.R. shares her unconventional writing process—“watching movies in her head” and transcribing them onto the page—and discusses the challenges of writing in first-person POV, balancing world-building with pacing, and crafting compelling character arcs. She also digs into storytelling craft, including planting curiosity seeds, revealing character through adversity, and why the best stories make readers care deeply about the people on the page. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    26 min
  6. Shooting the Shit About High Brow vs. Low Brow and Editors Who Hate Their Jobs

    MAR 16 ·  BONUS

    Shooting the Shit About High Brow vs. Low Brow and Editors Who Hate Their Jobs

    In this week’s Shooting the Shit, Carly and CeCe bounce from industry gossip to big philosophical questions about publishing. They announce an exciting live podcast recording at the 'When Words Collide 2026’ conference in Calgary and share what’s buzzing around the London Book Fair—from politics and AI to the state of nonfiction. The conversation gets deeper when they unpack a viral Reddit post from a disillusioned editor questioning the publishing industry and what it really values. That leads to a bigger debate: high-brow vs. commercial fiction, literary prestige vs. sales, and whether success in publishing should be measured by awards or by the number of readers a book reaches. It’s an episode you don’t want to miss! Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. For the newsletter lovers who enjoy Carly’s off-duty takes on books, motherhood, culture, money, wellness and more she launched her substack THE WEEKEND RANT. Her first post is about the blockbuster memoir STRANGERS by Belle Burden and why financially independent women are so triggered by it. Check it out: https://theweekendrant.substack.com/p/why-financially-independent-women?r=h5j0 Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    45 min
  7. When Characters Collide with Conflict

    MAR 12

    When Characters Collide with Conflict

    In this week’s episode of Books with Hooks, Bianca, Carly, and CeCe critique two very different query letters—and what makes (or breaks) them on the page. First, they workshop an upmarket literary novel about an accountant heading to the brutal Mongol Derby, questioning stakes, starting point, and whether the pitch is selling the story or simply summarizing it. Then, they pivot to a 1970s dual-POV sports romance about a trailblazing female ultrarunner, breaking down strong comps, a compelling premise, and why opening pages need disruption, emotion, and seduction—not just context. Two queries, two first pages, and a masterclass in what agents are really looking for. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    45 min
  8. Shooting the Shit About Sending The Elevator Back Down And Paying It Forward With Blurbs

    MAR 9 ·  BONUS

    Shooting the Shit About Sending The Elevator Back Down And Paying It Forward With Blurbs

    This week, Carly and CeCe are covering a little bit of everything—from surprising publishing mishaps to the realities of author blurbs and the strange psychology of the slush pile. They unpack what happens when an offer lands in an agent’s inbox… with the author’s name spelled wrong, why blurbs still matter (even when authors are overwhelmed by requests), and the unspoken etiquette of returning the favor in publishing’s “blurb economy.” The conversation also dives into overused comp titles in queries, how agents manage the emotional rollercoaster of the job, and why beta reader praise doesn’t always translate into agent requests. Plus: magazine guilty pleasures, audiobook debates, and the self-care strategies agents rely on when the job gets intense. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince: https://quince.com/tsnotyaw * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands

    42 min
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Hosts & Guests

4.8
out of 5
782 Ratings

About

This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.

Information

  • Creator
    Bianca Marais, Carly Watters and CeCe Lyra
  • Years Active
    2020 - 2026
  • Episodes
    401
  • Rating
    Explicit
  • Copyright
    © 2022 The Shit No One Tells You About Writing
  • Show Website
    The Shit No One Tells You About Writing

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