The Shit No One Tells You About Writing

Bianca Marais, Carly Watters and CeCe Lyra

This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.

  1. 8h ago ·  Bonus

    October Bonus Episode

    It’s the last Monday of the month and that means it’s Bonus Episode week! Back in the hot seat is Emilie Sommer from East City Bookshop to answer all your comp questions. But first, join Bianca Marais and #1 international bestselling author Sir Ian Rankin, to discuss his latest crime thriller, The Heights. Sir Ian Rankin shares why he writes without an outline, how his characters guide the story, and the challenges of keeping track of details across a decades-long series. The two authors talk about compelling mysteries, creating unforgettable characters, the importance of trusting readers, and why the first draft is all about discovery. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Sign up for Coaching Corner: https://learn-with-cece.thinkific.com/products/courses/cecescoachingcorner Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com * Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com * Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co * Check out Wayfair: https://www.wayfair.com Advertising Inquiries: https://redcircle.com/brands

    October Bonus Episode
  2. 4d ago

    Your Job Is to Seduce, Not Explain

    Bianca, Carly, and CeCe are joined by listener Yemeng Lu-Myers. Our hosts critique Yemeng’s upmarket novel, discussing the importance of specificity when discussing inciting incidents in queries, strengthening tension between a character’s obligations and their desire, as well as how comps and titles can be used to position your book for the right audience. Carly, CeCe, and Bianca also dig into Yemeng’s opening pages, emphasizing some of CeCe’s favourite things – interiority, emotionality, and curiosity! Listen to find out more about hooking and seducing readers… hint: don’t reveal all your cards right away! Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Sign up for CeCe's course: https://learn-with-cece.thinkific.com/products/courses/cecescoachingcorner Our Sponsors: * Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com * Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com * Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co * Check out Wayfair: https://www.wayfair.com Advertising Inquiries: https://redcircle.com/brands

    Your Job Is to Seduce, Not Explain
  3. Oct 19 ·  Bonus

    Shooting the Shit Featuring Guest Literary Agent Ashley Lopez

    With Carly still on vacation, CeCe is getting herself into a little mischief! This week CeCe trades her cup of coffee and pours herself a glass of wine with friend and literary agent Ashley Lopez of MMQA Literary Agency. CeCe and Ashley talk about the rise of AI-narrated audiobooks and AI-generated rejection letters to the struggles facing nonfiction and the case for paperback originals. They also discuss why the agency behind your literary agent matters, the best times to query, and what Ashley is currently looking for in her inbox. About Ashley Lopez: Ashley Lopez is an agent with Massie McQuilkin & Altman Literary Agents. She received her MFA in Fiction from Sarah Lawrence College and has over a decade of publishing experience. Formerly the Director of Foreign Rights and an agent at WLA Books, she has worked on international and New York Times bestsellers, bringing a global perspective to her authors. An active member of the AALA, she represents literary and book club fiction, grounded speculative, horror, thrillers, narrative and practical nonfiction, as well as select poetry and YA. As discussed on the podcast: https://lunch.publishersmarketplace.com/2026/10/fbf-the-future-of-audio-frankfurt/ https://lunch.publishersmarketplace.com/2026/10/publishers-use-ai-for-marketing-copy-rejection-letters/ https://thewalrus.ca/nonfiction-is-struggling-publishers-are-making-it-worse/ https://leighstein.substack.com/p/losers-v-victims Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Sign up for CeCe's course: https://learn-with-cece.thinkific.com/products/courses/cecescoachingcorner Our Sponsors: * Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com * Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com * Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co * Check out Wayfair: https://www.wayfair.com Advertising Inquiries: https://redcircle.com/brands

    Shooting the Shit Featuring Guest Literary Agent Ashley Lopez
  4. Oct 15

    Everything You Write Is Both a One-Star Review and a Tattoo

    Bianca sits down with author Jonathan Edward Durham to talk about Winterset Hollow, his genre-bending novel that went from self-published hidden gem to cult favourite—and eventually landed a traditional publishing deal. Jonathan shares the unconventional journey behind the book, the power of word of mouth, and how he built an authentic social media following without constantly selling his work. They also dig into craft, from writing a book within a book to blending horror, fantasy, humour, and friendship—and why finding the right story can bring out your best writing. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Sign up for CeCe's course: https://learn-with-cece.thinkific.com/products/courses/cecescoachingcorner Our Sponsors: * Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com * Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com * Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co * Check out Wayfair: https://www.wayfair.com Advertising Inquiries: https://redcircle.com/brands

    Everything You Write Is Both a One-Star Review and a Tattoo
  5. Oct 12 ·  Bonus

    Shooting the Shit With CeCe's Former Co-Workers Turned Bestie

    Will Carly have a serious case of FOMO after this Monday’s Shooting the Shit episode?! In this special episode, CeCe was supposed to fly solo—but instead, she twisted the arms of her former colleagues turned besties, literary agents Eric Smith, Nour Sallam, Adria Goetz, and Claire Harris, to join her for a publishing industry catch-up. This fireside chat amongst besties, covers everything from printing delays and a new children's imprint to the resurgence of bookstores and the latest buzz from the Frankfurt Book Fair. AI…the agents go there. Diving into the increasingly complicated world of AI in publishing, discussing author protections, AI-generated submissions, and the controversy surrounding AI detection tools like Pangram. This episode is packed with loads of laughs, strong opinions, and publishing industry hot takes. Sorry, Carly. You definitely missed a good one! As mentioned on this episode: Sign up for Coaching Corner for access to the editorial library with agents' feedback — including feedback from Eric, Claire, Adria, and Nour! https://learn-with-cece.thinkific.com/products/courses/cecescoachingcorner The first publisher to issue AI guidelines to authors and illustrators:  https://www.bloomsbury.com/us/connect/contact-us/ai-policy-for-authors-and-illustrators/ Supply Chain Issues Threaten Book Sales: https://lunch.publishersmarketplace.com/2026/10/as-supply-chain-problems-increase-some-books-miss-on-sale-dates/ What's Hot at the Frankfurt Book Fair:  https://www.publishersweekly.com/pw/by-topic/industry-news/trade-shows-events/article/101287-frankfurt-book-fair-2026-what-s-hot-according-to-agents.html Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com * Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com * Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co * Check out Wayfair: https://www.wayfair.com Advertising Inquiries: https://redcircle.com/brands

    Shooting the Shit With CeCe's Former Co-Workers Turned Bestie
  6. Oct 8

    Delivering on the DNA of the Book

    It’s Books with Hooks week on the podcast! This week, CeCe and Bianca are joined by acquiring editor Elizabeth Hitti Musicant from Dial Press, an imprint of Penguin Random House. As they critique two queries, they break down choosing strong comps, creating specific stakes, trimming an overstuffed query, and making sure your opening pages deliver on your pitch. Plus, they unpack romantasy vs. romantic fantasy, prologues, dual POVs, and what it takes to create romantic chemistry readers can root for. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com * Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com * Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co * Check out Wayfair: https://www.wayfair.com Advertising Inquiries: https://redcircle.com/brands

    Delivering on the DNA of the Book
  7. Oct 5 ·  Bonus

    Shooting The Shit About People of Publishing

    It’s the first Monday of the month, which means Carly and CeCe are back for another Shooting the Shit! This week, Carly and CeCe unpack the latest from the People of Publishing Conference, from shifting reader habits and publishing trends to what’s happening behind the bestseller lists. CeCe shares what she learned about the return of historical fiction, the pressure on authors to promote their own books, why some books find success long after pub week, and the industry’s ongoing—and complicated—conversation around AI. Plus, Carly and CeCe talk about the power of long-term relationships in publishing and why sometimes it takes 20 years for the right agent-editor-book combination to come together. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com * Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com * Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co * Check out Wayfair: https://www.wayfair.com Advertising Inquiries: https://redcircle.com/brands

    Shooting The Shit About People of Publishing
  8. Oct 1

    Insights From Imbolo Mbue and Patrick Ryan

    October is starting with a BANG. And this episode delivers. In part one, Bianca sits down with award-winning author Imbolo Mbue, author of the New York Times bestseller Behold the Dreamers, winner of the PEN/Faulkner Award for Fiction and an Oprah’s Book Club selection. Her second novel, How Beautiful We Were, was named one of The New York Times’ ten best books of 2021. Now, Imbolo joins the podcast to discuss her new novel, Every Story Is a Love Story, and its powerful exploration of grief, guilt, forgiveness, and healing. She shares her unconventional path to publication—including years of writing, countless rejections, and finally landing her dream agent—plus the personal experience that inspired her latest novel. Imbolo discusses craft, from creating complex characters to weaving together timelines, plots, and subplots, and why structure is essential to her writing process. Stay tuned for part 2! Patrick Ryan, author of Buckeye, joins Bianca to talk about the eight-year journey behind the novel and why he learned to separate the joy of writing from the pressure to publish. They dive into writing without rigid rules, balancing showing and telling, experimenting with structure, mastering the omniscient narrator, and why revision is where so much of the magic happens. Patrick also shares what writing short stories taught him about economy, pacing, and giving a novel room to breathe. Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com Our Sponsors: * Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com * Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com * Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co * Check out Wayfair: https://www.wayfair.com Advertising Inquiries: https://redcircle.com/brands

    Insights From Imbolo Mbue and Patrick Ryan
4.8
out of 5
810 Ratings

About

This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.

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