Windermere Ask A Coach, Real Talk, Real Results

Michael Fanning "Windermere Coaching"

Transform your real estate career and reclaim your life with "Windermere Ask A Coach." Industry veterans reveal the systems, mindsets, and strategies that create exceptional results with less stress. Stop grinding 24/7! Our coaches share battle-tested approaches to generate consistent leads, close more deals, and build wealth while maintaining work-life harmony. Each episode delivers immediately applicable tactics from top-producing agents who've mastered the art of working smarter, not harder. Ready to build a thriving business that serves your life instead of consuming it?

  1. Oct 19

    Season 10 Episode #5 Would AI Recommend You? Eight Ways to Show Up in AI Search

    HOST: Stevi Fanning, Windermere Coaching. Host of the Windermere Ask a Coach podcast. EPISODE SUMMARY: Consumers are using AI tools to research neighborhoods, compare options, and vet the agents they might hire, which makes your digital reputation part of the first impression. Stevi walks through why this matters, how it connects to referrals and leverage, and eight practical steps you can start this week. No technical knowledge required. WHAT YOU'LL LEARN: • Search your own name in several AI tools and evaluate whether the results are accurate, current, and complete • Check that your website bio, market pages, and neighborhood content are current and actually indexed by Google • Turn the questions clients ask you most into specific, market-based FAQ content • Build review requests into your transaction process and reach back out to past clients • Record short, plain-spoken videos that show your expertise and your communication style • Earn credibility beyond your own platforms through local news, community publications, and podcast interviews RESOURCES & RECOMMENDATIONS: 2025 NAR Profile of Home Buyers and Sellers: 88% of buyers and 91% of sellers used an agent or broker, and 43% of buyers started by looking online for properties Google Business Profile Google Search Console YouTube: video titles, descriptions, captions, and transcripts appear in Google search results Windermere Ask a Coach podcast guest interviews CONNECT: windermerecoaching.com Submit a topic: fanning@windermere.com

  2. Oct 13

    Season 10 Episode #4 The Split Isn't the Story, Part 2: Who Do They Answer To?

    HOST: Michael Fanning, SVP & Co-Owner, Windermere Coaching. Host of the Windermere Ask a Coach podcast.EPISODE SUMMARY:Who owns a company decides who it answers to, and that drives every decision that lands on an agent's desk. Michael finishes the picture with community and the Windermere Foundation, tools and support, who owns your data, the honest trade-offs, and the common denominator no company can fix for you. It closes with eight questions to put to any company, including Windermere.WHAT YOU'LL LEARN:- Weigh economy of scale, legal support, and client services like Windermere Ready that never show up on a split comparison- Compare public, family-owned, and private-equity-backed companies by who they answer to, and find out who owns your database before you need to know- Name the honest trade-offs of a full-service company and who it might not fit- Check the common denominator before deciding the company is the problem- Put any company through the same eight questions, including the one you're withRESOURCES & RECOMMENDATIONS:Windermere Foundation — windermere.com/foundationWindermere Ready — seller pre-listing funding programOne-sided vs. two-sided messages meta-analysis — Mike Allen (1991)"Stealing thunder" courtroom research — Kipling Williams, Lara Bourgeois & Robert Croyle (1993)Self-serving bias research — Dale Miller & Michael Ross (1975)Hedonic treadmill — Philip Brickman & Donald Campbell (1971)CONNECT:windermerecoaching.comSubmit a topic: fanning@windermere.com

  3. Sep 30

    Season 10 Episode #3. The Split Isn't the Story, Part 1: What Doesn't Show Up on the Spreadsheet

    Host: Michael Fanning, SVP & Co-Owner, Windermere Coaching. Host of the Windermere Ask a Coach podcast. When agents compare companies, the split is the easiest number to see, so it gets all the weight. Michael walks through the difference between price, cost, and value, and the first three pillars of what a company brings its agents: coaching and training, brand and reputation, and culture. It's a serious conversation for agents thinking about a move, agents weighing where to start, and agents who have never stopped to look at what they already have. Separate price, cost, and value when weighing what you pay your company Recognize the focusing illusion and why the split gets over-weighted Count the coaching, training, and complimentary CE credits that never show up as a line item Understand what a brand does for you, and what it doesn't Tell a mercenary culture from a collaborative one, and why success breeds success Episode SummaryWhat You'll Learn Separate price, cost, and value when weighing what you pay your company Recognize the focusing illusion and why the split gets over-weighted Count the coaching, training, and complimentary CE credits that never show up as a line item Understand what a brand does for you, and what it doesn't Tell a mercenary culture from a collaborative one, and why success breeds success Connect windermerecoaching.com Submit a topic: windermerecoaching.com

  4. Sep 3

    Season 10 Episode #2 The What-If Conversation: How to Price-Proof a Listing Before It Ever Sits

    HOST: Michael Fanning, SVP & Co-Owner, Windermere Coaching. Host of the Windermere Ask a Coach podcast. EPISODE SUMMARY:Part two picks up where Jordan's overpriced listing went stale no agreed plan, no agreed trigger, just hope. Michael breaks down the conversation most agents skip at the consultation table: naming both ways a listing can underperform, attaching a real number to each, and getting it in writing before the sign goes in the yard. WHAT YOU'LL LEARN:• Distinguish a showings-but-no-offers problem from a no-showings visibility problem, and respond to each differently• Size a price reduction to actual search-band math instead of a token 1% trim• Write a specific reduction trigger and percentage into the listing agreement before it's needed• Tie the trigger to a rolling average days-on-market instead of a fixed date, so it stays accurate as the market shifts• Shift a seller's price comparison from a hoped-for number to their real appreciation, using gap-to-gain framing• Hold sellers capable of a good decision instead of accountable for wanting a high number RESOURCES & RECOMMENDATIONS:None mentioned in this episode. CONNECT:windermerecoaching.comSubmit a topic: fanning@windermere.com

  5. Aug 24

    Season 10 Episode #1 Why Overpricing Doesn't Work Anymore: The Confident Pricing Conversation (Part 1 of 2)

    Michael Fanning,SVP & Co-Owner, Windermere Coaching. Host of the Windermere Ask a Coach podcast. Episode Summary The market's shifted days on market are climbing, and the “price it high, we'll come down” strategy that used to survive a hot market doesn't anymore. This episode gives agents the current market data, the psychology behind a seller's anchor number, and a word-for-word pricing conversation that holds the line with confidence instead of hedging it away. What You'll Learn ●     Explain to a seller why today's market no longer forgives an overpriced listing ●     Recognize anchoring bias in yourself and your sellers, and counter it with a stronger, more current anchor ●     Present a data-backed pricing range instead of a single number a seller can just reject ●     Tie a seller's prep decisions staging, repairs, photos- directly to where they land in that range ●     Use the “switching hats” technique to show a seller what a buyer's agent would actually say about their price Resources & Recommendations National Association of REALTORS® (NAR) monthly existing-home sales data cited on days on market, inventory, and mortgage rates Northcraft, G.& Neale, M. (1987) “Experts, Amateurs, and Real Estate: AnAnchoring-and-Adjustment Perspective on Property Pricing Decisions,” Organizational Behavior and Human Decision Processes Connect windermerecoaching.com Submit a topic:fanning@windermere.com

  6. Aug 10

    Season 9 Episode #14 Get It Ready or Get It Rejected: Whose Job Is Home Prep, Really?

    HOST: Michael Fanning, SVP & Co-Owner, Windermere Coaching. Host of the Windermere Ask a Coach podcast. EPISODE SUMMARY: Sellers are pushing to pay agents less, skip repairs, or dump prep costs onto concessions and some agents have quietly reinforced the idea that a good agent should help cover the bill. This episode walks through the listing consultation, the pre-listing inspection, and the Windermere Ready loan program, and draws a hard line between an agent's expertise and a seller's financial responsibility for their own home. WHAT YOU'LL LEARN: - Identify friction points during a walk-through before they quietly lower a buyer's mental price - Recommend a pre-listing inspection so defects surface on the seller's terms, not the buyer's - Explain how the Windermere Ready loan program actually works financed, not free - Reframe seller pushback using the doctor and mechanic analogy - Script the listing consultation conversation about who pays for what RESOURCES & RECOMMENDATIONS: Windermere Ready Program Windermere Real Estate, in partnership with Notable Finance, LLC and Move Forward Financial, LLC 2025 Profile of Home Staging National Association of Realtors CONNECT: windermerecoaching.com Submit a topic: fanning@windermere.com

  7. Jul 20

    Season 9 Episode#13. The Hot Dog Move: How Small Gestures Win Big Referrals

    HOST: Michael Fanning, SVP & Co-Owner, Windermere Coaching. Host of the Windermere Ask a Coach podcast. EPISODE SUMMARY: Numbers get you hired, they rarely get you referred. This episode breaks down the difference between service and hospitality, why clients judge a transaction by its peak moment and its ending rather than the average, and how to build a repeatable hospitality system instead of relying on personality or bulk-ordered gifts. WHAT YOU'LL LEARN: - Distinguish service from hospitality in your own client interactions - Apply the peak-end rule to design the emotional high points of a transaction - Build a noticing habit that captures one personal detail per client conversation - Create a hospitality moment map tied to each stage of the transaction - Follow up within 24 hours of a stressful moment with something human, not transactional RESOURCES & RECOMMENDATIONS: Unreasonable Hospitality Will Guidara Mr. Shmooze: The Art and Science of Selling Through Relationships Richard Abraham CONNECT: windermerecoaching.com Submit a topic: fanning@windermere.com

  8. Jun 29

    Season 9 Episode #12 House Rich, Cash Poor: The Retirement Mortgage Solution Most Agents Miss

    EPISODE TITLE: House Rich, Cash Poor: The Retirement Mortgage Solution Most Agents Miss SEASON/EPISODE: S9 E12 HOST: Michael Fanning, SVP & Co-Owner, Windermere Coaching. Host of the Windermere Ask a Coach podcast. GUEST: Tane Cabe, Retirement Mortgage Specialist and founder of tanecabe.com. Tane has been in the mortgage industry since 1993, specializing in reverse mortgages since 2004, and works exclusively with the 55-plus demographic on leveraging home equity as part of their retirement plan. EPISODE SUMMARY:Most agents are sitting across from 55-plus clients who are house rich and cash poor and have no idea there's a third option beyond paying cash or taking a traditional mortgage. Tane Cabe walks through how the retirement mortgage works, how to introduce it without losing credibility, and why agents who know this tool consistently win listings that others don't even compete for. WHAT YOU'LL LEARN:• Explain what a HECM for Purchase is in plain language without sounding like a mortgage expert• Identify 55-plus clients who could buy more home and keep more cash using a retirement mortgage• Introduce the retirement mortgage in a listing consultation without triggering the reverse mortgage stigma• Recognize the situations where this tool is not the right fit• Connect clients to a specialist and position yourself as the agent who brings options others don't RESOURCES & RECOMMENDATIONS:• Tane Cabe's book on HECM for Purchase free at tanecabe.com (physical copies available on request; skip • tanecabe.com book a 20-minute call with Tane through the Chat link in the main menu• Keeping Current Matters (keepingcurrentmatters.com) historical home appreciation data back to 1990• CFPB (consumerfinance.gov) reverse mortgage reports exist; Tane notes they are not always accurate or practical for real-world use• Mutual of Omaha and Long Bridge cited as top reverse mortgage lenders in the country• Tane's equity visualization tool pie charts and bar graphs showing equity position over time; available to agents who connect with him directly CONNECT:windermerecoaching.comSubmit a topic: fanning@windermere.com

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5
out of 5
9 Ratings

About

Transform your real estate career and reclaim your life with "Windermere Ask A Coach." Industry veterans reveal the systems, mindsets, and strategies that create exceptional results with less stress. Stop grinding 24/7! Our coaches share battle-tested approaches to generate consistent leads, close more deals, and build wealth while maintaining work-life harmony. Each episode delivers immediately applicable tactics from top-producing agents who've mastered the art of working smarter, not harder. Ready to build a thriving business that serves your life instead of consuming it?

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