Entrepreneurs United

John St.Pierre and Rich Hoffmann

Weekly conversations with Entrepreneurs from across the globe sharing their biggest learnings and experiences with fellow Entrepreneurs.

  1. 4D AGO

    EP 291: How to Win When AI Can Do Everything You Do w/ Mark Schaefer

    What if the greatest disruption in the history of marketing is not coming for your job but for your customer? Mark Schaefer is a bestselling author, keynote speaker, and a top marketing strategist. In this episode he discusses his book Audacious and explains why competence alone now makes people and businesses vulnerable and ignorable in an AI-driven world. He walks through how ChatGPT's launch sparked an existential moment for him, and then lays out a clear path for entrepreneurs to out-human AI through disruptive storytelling, human connection, and emotional resonance. Mark argues that the best defense any entrepreneur has against AI is a strong personal brand built on trust, and that small businesses are structurally positioned to win in ways large companies cannot replicate because you cannot delegate vulnerability to an advertising agency. He also breaks down his four-step personal brand framework and describes what it takes to build an audience that evolves from social followers to engaged subscribers to a loyal brand community. What you will walk away with: Why competence alone now makes you ignorable and what to build instead. How to out-human AI through disruptive storytelling and emotional resonance. Mark's four-step personal brand framework and how to finish the sentence "only I." How to build an actionable audience that grows from followers to subscribers to brand community. Why small businesses have a structural advantage large companies simply cannot replicate. Visit businessesgrow.com for Mark's free weekly ideas, blog posts, and resources. Connect with Mark Schaefer on LinkedIn at https://www.linkedin.com/in/markwschaefer/ Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week. https://entrepreneursunited.us/links/ Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week.

    36 min
  2. MAR 23

    EP 290: Random Acts of Marketing Are Costing You More Than You Know w/ Charlie Sells

    Are your marketing dollars quietly disappearing with nothing to show for it? Most entrepreneurs aren't losing because of bad strategy. They're losing because of confusion they can't see. Brand strategist Charlie Sells calls it "random acts of marketing" and after 15 years helping businesses untangle complexity, he's seen it destroy brands that had every reason to succeed. In this episode, Charlie breaks down the real cost of unclear direction, why most marketing audits miss the point, and the exact 7-step framework he uses to bring clarity to any business in 30 days. What you'll walk away with: The 3 phrases that reveal a clarity problem in your business and why most owners never catch them. A 1-hour marketing audit you can run this week to cut waste and find what's actually working. Why AI is a tool and not a cure, and what to do before you touch it. The 7 Cs framework: Curiosity, Context, Competitiveness, Consistency, Conciseness, Clarity, and Creativity. How problem-first positioning wins more customers than any tagline ever will.Take Charlie's free Clarity and Alignment Self-Assessment at clearovereverything.com. Connect with Charlie Sells on LinkedIn Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week. https://entrepreneursunited.us/links/

    43 min
  3. FEB 23

    EP 286: Choosing Confidence, A Journey to Communication Mastery w/Karen Laos

    What makes someone sound like a leader, even before they have the title? In this episode of Entrepreneurs United, John St. Pierre and Rich Hoffmann sit down with communication expert Karen Laos to unpack the subtle shifts that instantly elevate your presence, credibility, and influence. Karen shares why the first person to speak is often perceived as the leader, how your “focus face” may be working against you, and the fastest way to eliminate filler words without sounding robotic. You will learn practical frameworks you can apply immediately, including how to stop rambling in real time with one simple phrase, how to make direct asks that actually get results, and how small language tweaks can either shrink your authority or amplify it. Karen also opens up about the pivotal boardroom moment that shaped her mission to help women stop over apologizing, minimizing their expertise, and waiting for permission to speak. If you run meetings, pitch clients, lead teams, negotiate deals, or want to be taken more seriously when you speak, this episode delivers clear, actionable insights you can use today. After listening, ask yourself: What is one communication habit you are ready to change this week? Timestamps00:00 The Power of Speaking First00:41 Introduction to Karen Laos01:05 Understanding Communication Challenges02:03 The Importance of Self-Awareness03:39 Improving Your Presence05:02 Mastering Public Speaking08:54 Bringing Fun into Professionalism14:59 The Confidence Key: Asking for What You Want22:11 Empowering Women Executives24:41 The Power of Speaking First25:29 How to Stop Rambling26:04 The Impact of Language on Mindset27:57 Interpreting Word Choice in Communication29:10 The Role of Gratitude in Communication31:27 Effective Communication Techniques35:02 Coaching on Communication Skills40:59 Final Thoughts and Reflections Connect with Karen LaosLinkedIn: https://www.linkedin.com/in/karenlaos/Book, Trust Your Own Voice: https://karenlaos.com/book/Free Guide, 9 Words to Avoid: https://karenlaos.com/words-to-avoid/The Confidence Cocktail™ Self-Assessment: https://karenlaos.com/confidence-cocktail-fb/

    48 min
4.9
out of 5
36 Ratings

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Weekly conversations with Entrepreneurs from across the globe sharing their biggest learnings and experiences with fellow Entrepreneurs.