How to Market Your Horse Business with Denise Alvarez

Denise Alvarez
  • 5.0 (22)
  • Marketing
  • Updated Biweekly

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com

  1. 3h ago

    Are You the Bottleneck in Your Equine Business? 5 Mindset Shifts That Build Resilience With Aoife Leggett

    Sometimes the biggest obstacle to growth isn't something outside of your control. Sometimes, you are the bottleneck. That doesn't mean you're doing a bad job. It means that as the business owner, your mindset, habits, decisions, and capacity can either help your business move forward or keep it stuck. That's exactly why I wanted to have Aoife Leggett on the How to Market Your Horse Business podcast. Aoife is a mindset and performance coach who works with riders, trainers, and business owners, helping them build confidence, manage pressure, and develop the resilience to navigate challenges. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/227  ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins 🐴 60-Minute Clarity Coaching Call → Stormlily.com/clarity

  2. Aug 12

    How to Leverage a Book to Grow Your Equine Business with Lee Baucom, PhD

    Whether you’re exploring the idea of a book or you’re already a published author, this conversation is for you. As you’ll learn from author and business coach Lee Baucom, PhD, leveraging a book for your equine business is much bigger than focusing on book sales alone. Lee has written seven books and built an entire business around his expertise. Along the way, he’s worked with other authors to help them grow their business while focusing on one key principle: the book itself can be the starting point for much more. In my conversation with Lee, we talked about how equine entrepreneurs can think beyond simply selling copies of a book and instead use their expertise to create more opportunities within an existing business. A book may never become your primary source of income. And Lee would actually encourage you not to make that the entire goal. But it can become something much more valuable: an asset that showcases your expertise, communicates your message, attracts the right audience, and opens the door to new opportunities within the business you've already built. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/226 ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins 🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

  3. Jul 29

    Before You Hire a Business Coach, Ask These 4 Questions

    Not all coaching programs are created equal. And they’re all definitely an investment, financially, emotionally, and energetically.  So, to help you make the decision that’s right for you in this season of business and life, I'm walking you through the four questions I use every time I hire a coach. You’ll also get a closer look at Take the Reins so you can confidently decide if my 1:1 coaching container is the right fit for your equine business. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/225  🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

  4. Jul 23

    Why Your Reputation Matters More Than Your Social Media Following with Kelly Vineyard, MS, PhD

    Ever wish you could build a brand without relying solely on social media? Good news. You have options. Social media is simply a tool to communicate who you are. The trust you build, the relationships you cultivate, and the way you consistently show up are what create long-term opportunities and loyal customers. That’s exactly what Kelly Vineyard, PhD of EquiVine PhD Nutrition has learned as she’s built her business from the ground up after 16 years of experience in the commercial equine feed industry as an equine nutritionist with Purina Animal Nutrition.  Through Kelly’s story and the lessons she’s learned in the early stages of entrepreneurship, you’ll discover the importance of betting on yourself, building a personal brand with intention, and why authentic relationships create opportunities no algorithm ever could. If you've ever wondered where to focus your energy as you grow your equine business, this episode will help you think differently about what really matters, including why your reputation may be your greatest marketing asset. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links mentioned.”) are over at Stormlily.com/224 ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

  5. Jul 10

    Behind the Scenes: What's It Like In My 1:1 Coaching? With Amy Williams & Audrey Paslow

    What really happens inside 1:1 business coaching? In this special behind-the-scenes episode, I'm pulling back the curtain with two Take the Reins coaching clients, Amy Williams and Audrey Paslow. Although they run very different equine businesses, they both reached the same crossroads: they were tired of trying to figure everything out on their own and wanted a clear strategy for growing their business. Listen in as they share what led them to coaching, the challenges they were facing, the breakthroughs that surprised them most, and how personalized support changed the way they approach marketing and business growth. If you've ever wondered whether one-on-one coaching is worth the investment—or what it's actually like to have a coach in your corner—this episode gives you an honest, unfiltered look inside Take the Reins. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/223 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

  6. Jul 2

    Attract Dream Clients to Your Equine Business: 4-Step Brand Messaging Audit

    What if the next message in your inbox or inquiry through your website made you think, “Yes — this is exactly the kind of client I love working with”?  In this episode, we’re talking about how your brand messaging can become a filter that helps attract the right people to your equine business — the ones who align with your values, your approach, and the work you’re excited to do more of. Effective marketing isn’t just about getting more leads and followers. My goal for you is to create connections with clients and customers who are the right fit for your business. I’ll walk you through my simple 4-step brand messaging audit to help you make sure the message you’re putting into the world is attracting the opportunities you actually want. If your marketing isn’t bringing in the people you hoped for, this episode will give you tangible steps you can take to make the shift starting today. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/222 ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

  7. Jun 27

    When Self-Doubt Stalls Your Equine Business Growth

    It’s time to talk about self-doubt and the way it can impact how you show up in your equine business. We’re unpacking why entrepreneurship can make every win and setback feel personal, plus the tools you can use to recognize those thoughts, challenge them, and keep chasing your big vision with confidence. If you’ve ever questioned whether you’re capable, qualified, or truly cut out for this wild ride of entrepreneurship, this episode will give you the practical tools to keep doubt from holding you back. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/221 ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

  8. Jun 18

    The Hidden Risk in Your Horse Business: Understanding Equine Liability Insurance with Danielle Aamodt

    Even if you’re on board with systems, marketing, and lead generation for your equine business (and, I hope you are) there’s one particular gap you might be missing or misunderstanding. Ignore it, and it can completely take out your business.  In this episode, Danielle Aamodt shares what every horse business owner needs to understand about equine liability insurance, common misconceptions, and how the right coverage can help protect the business you’ve worked so hard to build. ✓ Why a waiver alone may not provide the protection you think it does ✓ The biggest insurance mistakes equine business owners make ✓ What to consider when choosing coverage for your unique business ✓ How protecting your business is part of building a sustainable future in the horse industry Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/220  (LINK) ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map 🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

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About

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com

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