Creativ Rise Podcast

Joey and Christy Speers

A weekly podcast that turns creatives into 6 figure business owners. Each episode brings business strategies for the growing creative. Hosted by Joey & Christy Speers. Find more at www.creativrise.com

  1. From $500 Videos to $25K Months at Age 20 w/ Will Latham

    12h ago

    From $500 Videos to $25K Months at Age 20 w/ Will Latham

    In this episode of the Creativ Rise Podcast, Joey sits down with 20-year-old filmmaker Will Latham of LumaWorks Video. Will graduated high school two years ago, skipped college, and has been building his video business full time ever since. In the six weeks of the Creativ Rise Mastermind alone, Will closed $73,000 in contracts, including his first five-figure deal and a 12-month retainer, going from charging $500 for product videos to landing $25,000 months before his 21st birthday. This episode is a masterclass in what actually separates creatives who stay stuck at low rates from those who break through to high-ticket work, and it has nothing to do with your camera, your age, or your city. Here's what's covered: Why video is worth more than $500 and how to position it that way by shifting from selling a deliverable to solving a business problemValue stacking and what it actually means — the pre-production meetings, brand deep dives, and multi-asset offers Will uses to charge 10x what he used toHow to identify higher-leverage clients who have real problems, real budgets, and real reasons to say yesCold outreach, follow-up, and the mindset around rejection — why Will treats every no as motivation and keeps swinging for the fencesHow age becomes an asset, not a liability and how young creatives can use their perspective to educate and win clientsWhen to hire an editor and how to get over the financial and control hurdles that keep most creatives stuck doing everything themselvesWhy the Creativ Rise Mastermind gave Will a 24X ROI and what the single biggest mindset shift was that changed everythingWhether you're a photographer, filmmaker, UGC creator, or social media manager who's tired of undercharging and overworking, this conversation will challenge how you think about your pricing, your clients, and what your creative business could actually become. P.S. If you're ready to make the same kind of shift Will did, the 6 Week Creativ Rise Mastermind is where that foundation gets built. Get on the waitlist for Round 16 at www.creativrise.com. FREE TOOLS & TRAININGS→ Pricing Calculator: https://www.creativrise.com/pricingcalculator→ Pitching Masterclass Course: https://www.creativrise.com/pitchingmasterclass→ Sales Call Formula Course: https://www.creativrise.com/offers/RM2ZPtZx/checkout→ Productivity Course: https://www.creativrise.com/productivity→ Money Management Training: https://www.creativrise.com/moneytraining→ Fix Your Inquiry Form: https://www.creativrise.com/inquiryform LISTEN & SUBSCRIBE→ Apple Podcasts: https://apple.co/creativrise→ Spotify: https://open.spotify.com/show/creativrise FOLLOW ALONG→ Instagram: @creativrise | @joeyspeers | @christyjspeers

    59 min
  2. 6d ago

    How to Win The Deal Even If You're More Expensive - What Creatives Can Learn From Luxury Hotels

    In this episode, Christy is breaking down why creatives lose deals to cheaper, closer, or more experienced competitors - and the exact middle funnel strategy that flips that around, even when you're the most expensive option in the room. Most photographers, filmmakers, content creators, and social media managers focus almost entirely on portfolio content and conversion content. What gets skipped is the middle: the content that makes someone actually like you. And without that, even a warm inquiry turns cold the second they see your price. Christy uses a story from her stay at the Montage in Laguna Beach to unpack why luxury brands are actually the most personal brands - and how that applies directly to your marketing. The Marriott is polished and professional. The Montage knows your name. That difference is what gets clients to choose you over someone cheaper, more convenient, or more local. She also walks through the Identity Pillar Framework she teaches inside the Creativ Rise Mastermind: three specific content pillars that build the know, like, and trust factor your funnel is missing. Here's what's covered: Why the "like" factor is the most skipped piece of the marketing funnelWhat luxury brands do differently (and how to apply it to your creative business)The Identity Pillar Framework and how to pick your three pillarsWhat identity matching is and why it closes deals at higher price pointsWhere to start sharing your pillars without overhauling your whole content strategyStart building the middle of your funnel and the right clients will start choosing you - even when you're not the cheapest, closest, or most experienced option. P.S. If you want to build the full funnel that closes clients at higher prices, get on the waitlist for the next round of the 6 Week Creativ Rise Mastermind at www.creativrise.com. FREE TOOLS & TRAININGS→ Pricing Calculator: https://www.creativrise.com/pricingcalculator→ Pitching Masterclass Course: https://www.creativrise.com/pitchingmasterclass→ Sales Call Formula Course: https://www.creativrise.com/offers/RM2ZPtZx/checkout→ Productivity Course: https://www.creativrise.com/productivity→ Money Management Training: https://www.creativrise.com/moneytraining→ Fix Your Inquiry Form: https://www.creativrise.com/inquiryform LISTEN & SUBSCRIBE→ Apple Podcasts: https://apple.co/creativrise→ Spotify: https://open.spotify.com/show/creativrise FOLLOW ALONG→ Instagram: @creativrise | @joeyspeers | @christyjspeers

    21 min
  3. The Difference Between Outdoor Photographers Who Make It And Those Who Don’t w/ Ross Bernards

    May 29

    The Difference Between Outdoor Photographers Who Make It And Those Who Don’t w/ Ross Bernards

    In this episode, Joey sits down with Ross Bernards, an adventure and outdoor lifestyle photographer from Fruita, Colorado, who tripled his business in 18 months and had two $20K months in the same year after years of feast-or-famine cycles and scattered strategy. Ross had tried everything. Ads, outreach, tips from other photographer friends. Nothing was connecting because none of it was a system. He was firing tactics at the wall and hoping something stuck. The income rollercoaster reflected exactly how disjointed the approach was. What changed wasn't working harder. It was overhauling how he pitched, building a real follow-up system, and learning how to communicate value in a way that actually got responses. His email reply rate went from roughly 3 out of 100 to 3 out of 10. For photographers, filmmakers, content creators, and social media managers who are putting in the work but not seeing the return, this episode shows what the turning point actually looks like. Here's what's covered: Why his pitches were getting ignoredBuilding a follow-up system that actually gets responsesThe mindset shift that made investing feel like a no-brainerMaking his ROI back in 4 weeksThe work is there. Sometimes it just needs the right system behind it to turn into real, consistent revenue. P.S. If Ross's story sounds familiar, the 6 Week Creativ Rise Mastermind Round 16 is where that kind of transformation happens. It's where we help creatives build the systems, offers, and pitching strategies that turn inconsistent income into a real business. Get on the waitlist at www.creativrise.com. FREE TOOLS & TRAININGS→ Pricing Calculator: https://www.creativrise.com/pricingcalculator→ Pitching Masterclass Course: https://www.creativrise.com/pitchingmasterclass→ Sales Call Formula Course: https://www.creativrise.com/offers/RM2ZPtZx/checkout→ Productivity Course: https://www.creativrise.com/productivity→ Money Management Training: https://www.creativrise.com/moneytraining→ Fix Your Inquiry Form: https://www.creativrise.com/inquiryform LISTEN & SUBSCRIBE→ Apple Podcasts: https://apple.co/creativrise→ Spotify: https://open.spotify.com/show/creativrise FOLLOW ALONG→ Instagram: @creativrise | @joeyspeers | @christyjspeers

    1h 7m
  4. May 21

    "Sorry, It's Out Of Our Budget" — Reply With This To Win The Deal

    In this episode of the Creativ Rise Podcast, we’re breaking down how to handle pricing objections as a photographer, filmmaker, content creator, or social media manager. If you've ever heard "this is too expensive," "we don't have the budget," or "we found someone cheaper," this episode gives you a step-by-step playbook for responding without dropping your price. Most creatives treat "it's too expensive" as a dead end. It's not. Every pricing objection is hiding one of two problems: a cash flow issue or a perceived value gap. Knowing which one you're dealing with is the difference between closing the deal and losing it. We break down a live $5,000 brand photography offer example to show you exactly how to diagnose the real objection in real time, and how to respond depending on what you find. Here's what's covered: How to handle the "it's too expensive" objection without lowering your rateThe difference between a price objection and a value objectionHow to close deals using payment plans and phase-based billingHow to educate clients on value so they stop comparing you to cheaper optionsSales scripts and frameworks for creative entrepreneursWhether you're a wedding photographer, brand photographer, UGC creator, or social media manager, these sales strategies will help you close more deals, hold your pricing, and stop losing business to clients who say they can't afford you. P.S. Handling objections gets easier when you already have confidence in your number. The free Creativ Rise Pricing Calculator helps photographers, filmmakers, and creative business owners figure out exactly what to charge for weddings, brand work, social media retainers, and packages. And if you're ready to build a full six-figure creative business foundation, get on the Round 16 waitlist at **www.creativrise.com.** Applications open Fall 2026. FREE TOOLS & TRAININGS→ Pricing Calculator: https://www.creativrise.com/pricingcalculator→ Pitching Masterclass Course: https://www.creativrise.com/pitchingmasterclass→ Sales Call Formula Course: https://www.creativrise.com/offers/RM2ZPtZx/checkout→ Productivity Course: https://www.creativrise.com/productivity→ Money Management Training: https://www.creativrise.com/moneytraining→ Fix Your Inquiry Form: https://www.creativrise.com/inquiryform LISTEN & SUBSCRIBE→ Apple Podcasts: https://apple.co/creativrise→ Spotify: https://open.spotify.com/show/creativrise FOLLOW ALONG→ Instagram: @creativrise | @joeyspeers | @christyjspeers

    27 min
  5. May 13

    Should You Put Prices On Your Website? (The Honest Answer)

    In this episode, Joey and Christy are breaking down one of the most asked questions in the creative business space: should you put your pricing on your website? 👀 It sounds like a simple yes or no. But the real answer depends on exactly where your business is right now, and getting it wrong is costing creatives either bookings or time. For photographers, filmmakers, social media managers, and other creative entrepreneurs, this question comes up at every stage of business. Too many creatives either hide their pricing and lose trust, or post it too early and kill their inquiry volume before they have a chance to sell. Joey and Christy have been on both sides of this debate in their own businesses, and in this episode, they're giving you a clear framework to decide which move is right for you. Here's what's covered:• When hiding your pricing is actually the smarter sales strategy• The inquiry volume benchmark that tells you whether to show your pricing or not• Why making pricing hard to find destroys trust faster than a high price tag ever will• The "starting at" approach that works for almost every creative business• How to filter out low-quality leads without losing serious clients If you've been going back and forth on this, this episode will help you make the call with confidence and build a website that works for your business instead of against it. P.S. Knowing what to put on your website is one piece - knowing how to price, package, and sell your offers is what turns inquiries into booked clients. Round 16 of the 6 Week Creativ Rise Mastermind is coming up soon. Get on the waitlist at www.creativrise.com. FREE TOOLS & TRAININGS→ Pricing Calculator: ⁠⁠https://www.creativrise.com/pricingcalculator⁠⁠→ Pitching Masterclass Course: ⁠⁠https://www.creativrise.com/pitchingmasterclass⁠⁠→ Sales Call Formula Course: ⁠⁠https://www.creativrise.com/offers/RM2ZPtZx/checkout⁠⁠→ Productivity Course: ⁠⁠https://www.creativrise.com/productivity⁠⁠→ Money Management Training: ⁠⁠https://www.creativrise.com/moneytraining⁠⁠→ Fix Your Inquiry Form: ⁠⁠https://www.creativrise.com/inquiryform⁠⁠ LISTEN & SUBSCRIBE→ Apple Podcasts: ⁠⁠https://apple.co/creativrise⁠⁠→ Spotify: ⁠⁠https://open.spotify.com/show/creativrise⁠⁠ FOLLOW ALONG→ Instagram: @creativrise | @joeyspeers | @christyjspeers

    18 min
  6. May 6

    Something Is Happening Inside The Creative Industry

    In this episode, Joey and Christy are breaking down what just happened inside Round 15 of the 6 Week Creativ Rise Mastermind, where 37 creatives booked $611,407 in just 6 weeks, and more importantly, what you can learn from it as a photographer, filmmaker, social media manager, or content creator trying to grow your business. This isn’t a one-off result or a lucky round. This is a pattern. Across 155 deals, 17+ retainers, and creatives from all over the world, we’re seeing the same moves create the same outcomes again and again. If you’ve been wondering how people are landing $5K, $10K, or even $20K+ projects, this episode breaks it down in a way that actually makes it make sense!! We are so proud of everyone in Round 15. Here’s what’s covered: The real reason some creatives stay stuck at $500–$2K jobs while others jump to $5K–$10K+ projectsWhy solving “high-stakes” business problems is the key to unlocking higher-paying clientsHow better offers (not better gear) dramatically increase your income ceilingThe sales call shift that helped close 155 deals in just 6 weeksWhy proximity to the right people can completely change what you believe is possibleThe role of imperfect action and why speed beats perfection every timeP.S. If you’re listening to this and thinking, “I want to be in a room like that,” Round 16 of the 6 Week Creativ Rise Mastermind is happening this September. Round 15 sold out and Round 16 will too. Get on the waitlist now at www.creativrise.com. FREE TOOLS & TRAININGS→ Pricing Calculator: ⁠https://www.creativrise.com/pricingcalculator⁠→ Pitching Masterclass Course: ⁠https://www.creativrise.com/pitchingmasterclass⁠→ Sales Call Formula Course: ⁠https://www.creativrise.com/offers/RM2ZPtZx/checkout⁠→ Productivity Course: ⁠https://www.creativrise.com/productivity⁠→ Money Management Training: ⁠https://www.creativrise.com/moneytraining⁠→ Fix Your Inquiry Form: ⁠https://www.creativrise.com/inquiryform⁠ LISTEN & SUBSCRIBE→ Apple Podcasts: ⁠https://apple.co/creativrise⁠→ Spotify: ⁠https://open.spotify.com/show/creativrise⁠ FOLLOW ALONG→ Instagram: @creativrise | @joeyspeers | @christyjspeers

    36 min
  7. Apr 22

    We Shot Coachella for a Brand… Here’s What We Learned As Creatives

    In this episode, Joey and Christy are breaking down their full behind-the-scenes recap of shooting Coachella 2026, including the date mix-up that almost cost them the job, the 5 a.m. wrap time at the Neon Carnival, and the exact lessons every commercial photographer, filmmaker, and content creator needs to hear about pitching and shooting major brand events. 🫣 Most photographers, filmmakers, social media managers, and UGC creators stay on the sidelines of brand event work because they think it's "too intimidating" or they feel like they need a massive portfolio to pitch Coachella, Stagecoach, or any major festival. The reality is, brands are actively looking for creatives who show up with ideas, flexibility, and fast turnaround times, and events are one of the most underrated ways to get your foot in the door with dream brand clients. Coachella is no longer just a music festival. It's a full-scale media festival where brands are spending seven figures on activations, influencer houses, and experiential marketing, and they desperately need creatives who can actually capture it all. If you're a creative entrepreneur trying to break into the commercial and brand space, this is the opportunity hiding in plain sight. 🔥 Joey and Christy walk through the flop that almost derailed the whole weekend, what they learned about working with massive brands on-location, and the exact framework for pitching yourself into high-paying brand event work in any city. Here's what's covered: How Coachella actually works as a giant media festival (and why this changes how you should pitch)The exact pitch framework for landing brand event work at Coachella, Stagecoach, and local festivalsWhy fast turnaround times are one of the highest-leverage value-adds for commercial photographers and filmmakersThe "human tripod" trap killing creative careers in the 2026 brand economyHow to pitch ideas to brands without fearing they'll steal them and hire someone elseIf you want more brand deals, more retainers, and more high-paying commercial gigs on your calendar, stop waiting for the perfect opportunity and start pitching the brand activations happening in your city right now. P.S. Pitching brand events is one piece of the puzzle. If you want the full system on offers, marketing, pitching, and client experience that's landing our grads 5-figure deals (like Ian's $48K retainer locked in just this past week), the next round of the 6 Week Creativ Rise Mastermind is happening this September. Round 15 sold out and Round 16 will too. Get on the waitlist at www.creativrise.com. FREE TOOLS & TRAININGS→ Pricing Calculator: https://www.creativrise.com/pricingcalculator→ Pitching Masterclass Course: https://www.creativrise.com/pitchingmasterclass→ Sales Call Formula Course: https://www.creativrise.com/offers/RM2ZPtZx/checkout→ Productivity Course: https://www.creativrise.com/productivity→ Money Management Training: https://www.creativrise.com/moneytraining→ Fix Your Inquiry Form: https://www.creativrise.com/inquiryform LISTEN & SUBSCRIBE→ Apple Podcasts: https://apple.co/creativrise→ Spotify: https://open.spotify.com/show/creativrise FOLLOW ALONG→ Instagram: @creativrise | @joeyspeers | @christyjspeers

    36 min
  8. Apr 15

    The Best $750 We Spend Per Year - 5 Subscriptions My Creative Business Can't Live Without

    In this episode, Joey is breaking down the exact five software tools he and Christy use every year to run their photography and filmmaking business - and the total cost is just $750 a year. Most photographers, filmmakers, content creators, and social media managers are either overspending on tools they barely use, or piecing together a free-tool workflow that's quietly costing them in missed clients and dropped details. The reality is, the software running your business directly impacts how professional you look, how many leads you close, and how smooth your client experience feels. And most creatives aren't running the right stack. In this episode, Joey walks you through the five must-have tools for running a creative business in 2026 - covering lead generation, client communication, meeting management, project management, and campaign pre-production. ⚡️ Here's what's covered: ManyChat - how to build automated Instagram funnels that turn comments into leads (Christy's giveaway brought in $50K in inquiries in 48 hours)Loom - the $12.50/month screen recording tool that upgrades your pitches and cuts down endless email chainsFathom AI - the AI meeting note taker that records every call, captures every detail, and lets you stay fully present with clientsNotion - how to build a pitching tracker that auto-schedules follow-up dates so no lead falls through the cracksMilanote - the visual workspace where mood boards, shot lists, and client approvals all live in one placeFive tools. $62.50 a month. A photography and creative business that books more, runs cleaner, and delivers a better experience every time. 🔥 P.S. The right tools help you run your business - but the right foundation helps you grow it. The next round of the 6 Week Creativ Rise Mastermind is coming, and it's where photographers, filmmakers, and creatives build the offers, marketing, and systems that power six-figure businesses. Get on the waitlist at www.creativrise.com. FREE TOOLS & TRAININGS→ Pricing Calculator: https://www.creativrise.com/pricingcalculator→ Pitching Masterclass Course: https://www.creativrise.com/pitchingmasterclass→ Sales Call Formula Course: https://www.creativrise.com/offers/RM2ZPtZx/checkout→ Productivity Course: https://www.creativrise.com/productivity→ Money Management Training: https://www.creativrise.com/moneytraining→ Fix Your Inquiry Form: https://www.creativrise.com/inquiryform LISTEN & SUBSCRIBE→ Apple Podcasts: https://apple.co/creativrise→ Spotify: https://open.spotify.com/show/creativrise FOLLOW ALONG→ Instagram: @creativrise | @joeyspeers | @christyjspeers

    24 min
5
out of 5
94 Ratings

About

A weekly podcast that turns creatives into 6 figure business owners. Each episode brings business strategies for the growing creative. Hosted by Joey & Christy Speers. Find more at www.creativrise.com

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