Family Brand: Take Back Your Family

Family Brand
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We at Family Brand want to raise a war cry to families everywhere. Now is the time to TAKE BACK YOUR FAMILY. Develop a family culture where relationships last, and each member of the family is seen and valued for who they are. It is absolutely possible to raise a family today without fear of the future. Define who you are as a family, and what you stand for. Stop looking at the future with fear and uncertainty and start looking forward with a possibility of more. More love. More joy. More connection. More resolve. The world needs strong families now more than ever. Let us show you how.

  1. 3d ago

    264. The Fine Line Between Empowerment and Entitlement (Summer Work & Raising Future Leaders)

    Welcome back to the podcast! With summer officially here, we've found ourselves having a lot of conversations about something that many parents seem to be wrestling with right now: how do you raise hardworking, capable, confident kids without accidentally raising entitled ones? We're not coming to this conversation as experts who have it all figured out. In fact, we're right in the middle of it ourselves. As our kids get older, we're constantly asking questions about responsibility, work, money, freedom, and what it looks like to prepare them for adulthood. One thing we've noticed is that almost every parent we talk to is carrying some version of the same concern. Are we teaching our kids enough? Have we given them too much? Are they ready for the real world? Recently we found ourselves in conversations with other parents who were expressing many of the exact same fears. And honestly, it was reassuring. It reminded us that most parents care deeply about raising great kids and are doing the best they can while trying to navigate challenges that previous generations didn't necessarily face in the same way. A big part of this discussion comes back to the relationship between responsibility and opportunity. We've been thinking a lot about what we pay for, what our kids pay for, and how to create clear expectations around things like cars, phones, spending money, and privileges. Not because we want to make life harder for our kids, but because we've seen how powerful it is when people earn something for themselves. There's a confidence that comes from contributing, working, sacrificing, and learning that freedom is often connected to responsibility. The goal isn't to create struggle for the sake of struggle. It's to help our kids discover that they're capable of doing hard things and creating opportunities for themselves. Another idea we've been discussing is the difference between entitlement and empowerment. We recently came across a perspective that challenged us to think differently about how families support the next generation. It raised questions about family businesses, shared resources, multigenerational living, and what intentional support could look like as children become adults. We don't have all the answers, but we do think it's worth asking the question: what kind of future are we intentionally designing for our family instead of simply drifting into? At the end of the day, this episode isn't really about summer jobs, cell phones, curfews, or snacks. It's about intentionality. It's about deciding what values matter most to your family and then creating systems that reinforce those values. Whether your kids are five, fifteen, or twenty-five, one of the greatest gifts we can give them is the opportunity to become capable, confident, and responsible adults. And sometimes that starts by asking a simple question: are we creating conditions that help them rise—or conditions that make growth optional?   LINKS:   All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.    Episode Minute By Minute: 00:00 – Summer is here: parenting conversations we're having 02:00 – Are we accidentally raising entitled kids? 03:30 – The parenting dilemma: provide more or require more? 05:00 – Why parents worry as kids become teenagers 06:00 – Encouraging feedback from other adults about our kids 07:30 – Revisiting expectations around money and responsibility 09:00 – Why every family needs a clear philosophy 10:00 – When expectations are low, performance follows 11:00 – A story about earning phones, cars, and spending money 13:00 – Necessity creates action and confidence 14:00 – The hidden cost of over-providing 15:30 – A different perspective on supporting adult children 18:00 – Designing your family's future intentionally 20:00 – Family businesses, family compounds, and family vision 21:30 – Freedom and autonomy must be earned 23:00 – Real-life examples: cars, curfews, and cell phones 25:00 – Teaching kids the connection between effort and freedom 26:00 – Final thoughts on raising future leaders and capable adults

    28 min

  2. May 29

    263. Growing Up Nine: Siblings, Perspective & the Gift of a Big Family

    Welcome back to the podcast! Today's episode is a little different and honestly really special to me. I'm sitting down with my youngest brother, Taylor, for a conversation I've wanted to have for a long time. I'm the oldest of nine kids, Taylor is the youngest, and after my daughter Indy randomly asked me why Taylor had never been on the podcast, I realized this was finally the perfect time to record it. Recently there's been a lot of conversation online around large families, especially after influencer Hannah Neeleman announced the birth of her ninth child. And watching the reactions was fascinating because people seemed split into a few camps: admiration, criticism, and curiosity. Some people thought it looked beautiful. Others questioned whether it was realistic or healthy. And then there were people who were simply fascinated asking, what is it actually like growing up in a family that big? It made me realize—we actually have a pretty unique perspective on that conversation. One of my favorite parts of this episode was reading a paper I wrote as a teenager when my parents announced they were having their ninth baby… Taylor. And to be honest, my initial reaction wasn't exactly excitement. I remember worrying about the comments people made about our family, feeling overwhelmed by the idea of "one more," and wondering how our family could possibly stretch any further. But then I read the ending of the paper, written after Taylor was born, where I admitted something completely different: that our family felt more complete because of him. Reading it back now was hilarious, emotional, and honestly a reminder of how perspective changes over time. Taylor shares what it was actually like growing up as the youngest of nine, and one thing I loved hearing was that what looked "crazy" from the outside just felt normal to him. He talks about how much he loved always having people around, growing up close to nieces and nephews because of our age gaps, and now becoming genuine friends with our siblings as adults. We also talked about how closeness in families doesn't just happen automatically—it comes from prioritizing each other, staying connected, and intentionally creating time together. More than anything, this episode left me feeling deeply grateful. Grateful for siblings, for cousins, for the relationships that continue long after childhood, and especially for my parents. As we talked, I found myself reflecting on how much they gave to create the life we had. And maybe the biggest takeaway from this conversation is this: family life may not always look efficient or easy from the outside, but the relationships built inside of it can become some of the greatest gifts of your entire life. LINKS: All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.    Episode Minute By Minute: 00:00 – Introducing Taylor + why this episode happened 02:00 – Melissa and Taylor's 17-year age gap 04:00 – The online debate around large families 06:00 – Melissa reads the paper she wrote about baby #9 09:00 – "He makes our family complete" 10:00 – What it was like being the youngest of nine 12:00 – Did the older siblings resent babysitting? 13:00 – The lasting effects of having a big family 14:00 – Becoming friends with siblings as adults 15:00 – The "ingredients" that create sibling closeness 17:00 – Melissa's sisters trip to Paris 19:00 – Challenges of growing up in a large family 20:00 – How their mom raised nine kids with one arm 22:00 – "Shoutout to moms everywhere" 23:00 – Final reflections on family, siblings, and gratitude

    24 min

  3. May 8

    262. Rituals, Family Stories & the Moments That Hold Us Together with Bruce Feiler

    Welcome back to the podcast! Today's conversation is one I've been looking forward to for a long time. I'm sitting down with bestselling author Bruce Feiler to talk about families, transitions, rituals, and the stories that shape us. I first came across Bruce's work years ago through his article The Stories That Bind Us, and it completely changed the way I thought about family culture and the role our stories play in our kids' lives. One of the things Bruce shares in this conversation is that strong families aren't strong because they avoid hardship—they're strong because they know how to navigate it together. He talks about research showing that children who know more about their family history tend to have greater resilience and emotional well-being. Not because they think their family is perfect, but because they understand that every family goes through challenges, setbacks, loss, growth, and reinvention. I loved this reminder that one of the best things we can do for our kids is tell the truth about our stories in age-appropriate ways. Not hiding the hard parts, but helping them see that difficult seasons are part of life—and that people can make it through them. We also spent a lot of time talking about rituals, which is the focus of Bruce's new book, A Time to Gather. Before this conversation, I think I mostly associated rituals with formal traditions or religious ceremonies. But Bruce reframed it in such a practical and meaningful way. He describes rituals as shared acts that help people feel connected and grounded during moments of change. And honestly, the more we talked, the more I realized how much families need this right now. In a world that moves fast and constantly pulls us in different directions, rituals create space to pause, gather, reflect, and reconnect. One of my favorite moments in the episode was when Bruce helped me think through creating a meaningful graduation ritual for my oldest son. As we talked about him preparing to leave home, I found myself emotional realizing that this season really is the end of a chapter for our family. And instead of just letting that moment pass by, Bruce showed how intentional gatherings and small symbolic acts can help families honor transitions in a way that feels memorable and grounding. This conversation reminded me that families don't need to do everything perfectly to create meaningful connection. Sometimes the most powerful things are also the simplest: gathering around a table, telling stories, asking good questions, celebrating milestones, or creating intentional moments during seasons of change. More than anything, this episode feels like an invitation to slow down and create space for togetherness—because those moments are often the ones our families remember most. LINKS: All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.  Links For This Episode: Bruce's substack is at this link: https://brucefeiler.substack.com/ Most recent post about his upcoming book release and some other exciting announcements: https://brucefeiler.substack.com/p/its-time-to-gather-watch-me-on-cnn A pre-order link for the book: https://greenlightbookstore.com/book/9780593656433   Episode Minute By Minute: 00:00 – Introducing Bruce Feiler and his work 02:00 – Bruce's journey from travel writer to family expert 04:00 – Why Bruce started studying families 06:00 – The modern challenges families face today 07:30 – Why parenting advice feels overwhelming 11:00 – The Stories That Bind Us explained 14:00 – Why family stories build resilient kids 16:00 – The "oscillating family narrative" 18:00 – Why kids need to hear about family struggles 19:00 – The importance of extended family and community 22:00 – Family mission statements and values 24:00 – Bruce shares his family mission statement 26:00 – How family values shape everyday decisions 28:00 – Introducing Bruce's new book: A Time to Gather 30:00 – What rituals actually are (and aren't) 32:00 – Why rituals are disappearing in modern culture 33:30 – The rise of reinvented family rituals 36:00 – How rituals help with loneliness and transition 38:00 – Bruce shares a story about grief and gathering 41:00 – Melissa workshops a graduation ritual for her son 48:00 – Why rituals don't need permission or perfection 50:00 – Bruce's three most important pieces of family advice 52:00 – "Family is not the most important thing—it's the only thing"

    53 min

  4. May 1

    261. The Pursuit of More

    Welcome back to the podcast. Today we want to talk about something that we think almost every family can relate to—the pursuit of more. More money, more success, more stability, more opportunities, more experiences. And on the surface, none of those things are bad. But recently, we've both had some conversations and experiences that made us pause and ask a deeper question: what are we really pursuing—and why? For most of our lives, we both felt this constant pull toward "more." And if we're honest, a lot of it came from the belief that the next milestone would finally be the thing that made us feel whole, fulfilled, or enough. Whether it was financial success, recognition, or even just a sense of stability, it felt like if we could just get there, everything would click. But what we've come to realize—and what we've seen in others—is that it often becomes an endless pursuit. You reach one level, and there's always another. And if the pursuit is rooted in comparison or trying to prove something, it can feel surprisingly empty. What's been helpful for us is redefining what "more" actually means. Because more itself isn't the problem. In fact, when you look at the original meaning of the word, it wasn't about accumulation—it was about becoming greater. Growth. Expansion. And that shift has been really powerful. Instead of chasing more things, we've been asking: what would it look like to pursue more purpose, more fulfillment, more impact? And to do that from a place where we already believe we're enough—not from a place of trying to prove it. We've also seen how this shows up in family life. It's not just about what we pursue individually—it's what we create for our kids. It's easy to get caught in the mindset of more activities, more opportunities, more experiences, thinking that's what will create a better life for them. But sometimes it just creates more noise, more pressure, and more overwhelm. And the truth is, with how much access we have today—technology, comparison, constant input—it's easier than ever to fall into that cycle without even realizing it. For us, one of the most grounding questions has been this: what is all of this for? Not in a negative way, but as a way to realign. Are we building something that actually leads to a meaningful life? Are we pursuing more in a way that helps us become better, serve others, and live with purpose? Because at the end of the day, more isn't the enemy—but if we don't define it intentionally, it can quietly take us somewhere we never meant to go. LINKS: All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.  Episode Minute By Minute: 00:00 – Intro + recent trips and conversations 01:30 – The "endless pursuit of more" 03:00 – Why more doesn't always lead to fulfillment 04:30 – Defining "more" in a meaningful way 06:00 – How life has changed over the last 100 years 07:30 – Why we're overwhelmed with options today 09:00 – The original meaning of "more" (growth vs accumulation) 10:30 – A personal story: rebuilding life and chasing more 12:00 – The shift: from building our kingdom to serving something bigger 13:30 – Asking: what is all of this for? 14:30 – Final takeaway: pursue becoming, not just having

    14 min

  5. Apr 17

    260. Confidence Isn't a Feeling, It's an Identity! Here's How to Build It For You and Your Kids

    Welcome back to the podcast! Today we're talking about something that we truly believe impacts every area of your life—your confidence. This conversation came from a recent event Chris spoke at, where the theme was connection, and it led to a powerful realization: before you can truly connect with others, you have to have confidence in yourself. For a long time, Chris struggled with confidence in a way that might surprise people who see him today. There was a season where he didn't like himself, constantly compared himself to others, lived in regret and fear, and didn't keep commitments—even to himself. And looking back now, it's obvious why confidence was lacking. It wasn't random. It was the result of patterns, behaviors, and internal narratives that were being repeated daily. One of the biggest shifts came from a simple but uncomfortable decision: taking 100% responsibility for everything in his life. That moment was both humbling and empowering. Because while it meant owning the things that weren't working, it also meant reclaiming the ability to change them. From there, it wasn't about "feeling confident"—it was about becoming someone who could be trusted. Keeping small commitments. Changing the way he spoke to himself. Focusing on serving others instead of being consumed by his own problems. Over time, those behaviors started to build something deeper—an identity. That's really the key idea we want to share with you: confidence isn't a feeling—it's an identity. It's not something you either have or don't have. It's something you practice. And more than anything, it's something you earn. Every time you make a commitment and keep it, you reinforce the belief that you are someone who can be counted on. And that belief compounds over time in a really powerful way. The reason this matters so much is because confidence isn't just for you. It directly impacts your ability to show up, serve others, and make a difference. When you believe in yourself, you're more willing to take risks, speak up, and share your gifts. And as parents, one of the most important things we can remember is this: our kids will learn far more from what they see than what we say. If we want them to be confident, the most powerful thing we can do is model it—by how we show up, how we speak to ourselves, and how we choose to live.   LINKS: All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.   Episode Minute By Minute: 00:00 – Intro + exciting things coming soon 01:30 – Melissa shares the mastermind event experience 03:00 – Confidence before connection: the core idea 04:30 – Chris's personal struggle with confidence 06:00 – Why confidence is not a feeling 07:30 – The exercise: who do you have confidence in? 09:00 – Traits of people we trust and believe in 10:30 – Chris's lowest point and what was happening internally 12:30 – Taking 100% responsibility 14:00 – Becoming reliable and keeping commitments 15:30 – Controlling the internal narrative 17:00 – Serving others vs. focusing on yourself 18:30 – Identity vs. behavior: how confidence is built 20:00 – The "confidence hack": keep commitments to yourself 22:00 – Why confidence is not selfish 24:00 – Confidence allows you to serve more people 26:00 – Signs you are becoming more confident 28:00 – Helping your kids build confidence 29:30 – Model confidence, don't just teach it 31:00 – Family values and identity shaping 32:30 – Final takeaway: be confident and share your gifts

    33 min

  6. Apr 10

    259. Why Parents Struggle to Stay Healthy (And What to Do About It) with Ben Brown

    Welcome back to the podcast. Chris here! Today I'm sitting down with someone who has become not just a client, but a coach and a friend—Ben Brown. And if there's one thing I want you to take from this conversation, it's this: your health isn't just about how you look… it determines how you show up in your life. One of the first things we got into was why health is often the first thing to fall off for parents. And honestly, it makes sense. The moment you have kids, your priorities shift. You want to give everything to your family. But what we talked about is how that can actually become counterproductive. Because if you're not taking care of yourself, you're not showing up as your best for the people who matter most. It's that simple but hard truth: taking care of yourself isn't selfish—it's one of the most selfless things you can do. We also talked about something that I think a lot of people need to hear: most of us don't have a time problem—we have a commitment problem. It's really easy to say "I don't have time" or "I'm too busy," but when you actually look at your day, there are always opportunities. Whether it's getting up a little earlier, going for a walk during your kid's practice, or simply being more intentional with how you spend your evenings, there are small decisions available to all of us that can start to shift everything. Ben shared a really practical way to think about this, which I loved—having a "floor" and a "ceiling." Your ceiling is what you'd love to do on your best days. But your floor is what you commit to no matter what. And for a lot of people, that can be as simple as moving your body every day, creating some structure around your eating, and prioritizing your sleep. Those small, consistent actions start to build something much bigger: a new identity. And that's really what this comes down to. More is caught than taught. Your kids are always watching. Your health will either allow you to fully participate in your life—or it will force you to sit on the sidelines. So the question isn't just "Do I want to be healthier?" It's "Who do I want to be for my family?" Because when you start to answer that honestly, the decisions you need to make become a lot more clear.   LINKS:   All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.   Episode Minute By Minute: 00:00 – Introducing Ben Brown and his background 01:30 – The biggest health challenge for busy parents 03:00 – Why health is often the first thing to fall off 05:00 – Selflessness vs. taking care of yourself 07:00 – Using family as an excuse (and the truth behind it) 10:00 – Time vs. commitment: what's really holding people back 13:00 – "Show me your calendar, I'll show you your priorities" 16:00 – The power of language and identity 19:00 – Practical swaps: where time is actually being lost 22:00 – Finding movement in everyday life (walking, practices, etc.) 25:00 – The "floor vs. ceiling" framework 27:00 – Where to start if you feel overwhelmed 30:00 – Building identity through small wins 33:00 – Why walking is more powerful than you think 36:00 – Leading by example as a parent 39:00 – Health determines whether you participate or observe 42:00 – Final thoughts + Ben's 30-day reset resource

    50 min

  7. Apr 3

    258. Slow Down and Follow the Light: How to Keep Your Family Connected During Busy Seasons

    Welcome back to the podcast! Today we want to share a little bit about how we're thinking about this upcoming season—heading into the busy summer months—and how we're trying to bring more joy, connection, and intention into our daily family life. Like most families, this time of year can feel really full. Between sports, school events, work, and everything else, it's easy to feel like you're just moving from one thing to the next. And recently, we found ourselves pausing and asking a simple but really important question: Are we actually happy right now? Not just getting everything done—but truly enjoying the life we're building as a family. That question brought us back to an idea we came across a few years ago about identifying your "ingredients" for joy and meaning—the things that, when they're present, consistently help your life feel grounded and connected. And it made us realize that most of the time, we already know what those things are… we just aren't always doing them consistently. Around the same time, Chris had an experience that really captured this. He was driving late at night and ended up following a car that was going slower than he wanted. At first it felt frustrating, but then he realized the driver had special lights that were helping illuminate the road and spot danger ahead. In that moment, the thought came: slow down and follow the light. And it felt like more than just driving—it felt like a message for how we've been living. So we came back to something we've done before as a family: asking, when does our family actually work? Not when everything is perfect, but when life feels smooth, connected, and aligned. And the answers were simple—when we're eating meals together, spending time outside, staying consistent with small routines, and making time for each other. Those are the things that actually bring the most joy into our daily life. As you head into a busy season, this is your invitation to pause and ask the same question: what are the few things that make your family feel connected and happy—and how can you make sure those don't get pushed aside? Because more often than not, it's not about adding more… it's about coming back to what already works. LINKS: All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.    Episode Minute By Minute: 00:00 – The idea of "ingredients" for joy and meaning 01:00 – Applying this concept to family life 02:00 – How busy this season feels for families 03:00 – The question: "Are we actually happy right now?" 04:15 – Chris's late-night driving story 05:30 – Following the car and realizing the lesson 06:45 – "Slow down and follow the light" 07:45 – Reframing pace and control in life 08:30 – The exercise: "Our family works when…" 09:45 – Examples of what makes a family work 11:00 – Identifying what doesn't work 11:45 – Final takeaway: do more of what already works

    13 min

  8. Mar 27

    257. How to Create Your Family Mission, Vision, and Values! Family Brand® Foundations

    We're really excited to be with you this week because this is something we've been working on for a long time—figuring out how to make this whole idea of creating a family brand as simple, practical, and meaningful as possible. We know what family life feels like. It's busy. It's full. There's always something going on. And because of that, anything we create for families, we're constantly asking ourselves: is this actually useful, or is it just one more thing to add to the list? Most families want to be more intentional. They want to define their values, create a shared vision, and be more aligned—but it often feels overwhelming or unclear where to even start. One thing we've learned over the years is that if something isn't simple, it usually doesn't become meaningful. And so we've taken everything we've taught inside our larger programs and asked: what are the absolute foundations? What are the core pieces every family would benefit from having? What we've landed on is this—when a family has a clear mission, a vision for who they want to become, and a set of values they actually use, everything else starts to align. What we've created is a way for you to do exactly that—in less than an hour. Not something complicated or overwhelming, but something simple and repeatable. A mission statement that's one line. A vision you can actually remember. Values that your kids can say out loud and understand. Because if it's too long or too complex, it doesn't get used. We've seen firsthand how powerful this kind of language can be. In our own family, phrases like "we elevate and inspire" or "we do hard things" have become part of how our kids see themselves. And no, they don't always love repeating it. Sometimes they roll their eyes. But it's in them. And when they're in hard moments, they come back to it. At the end of the day, every family is creating an identity—whether it's intentional or not. The question is: are you shaping it, or is the world shaping it for you? Because when you give your kids simple, consistent language about who they are and what they stand for, you're giving them something they'll carry with them for the rest of their lives.   LINKS: Links For This Episode: https://academy.familybrand.com/checkout/family-brand-foundations   All Links Family Brand!  stan.store/familybrand familybrand.com/quiz   Episode Minute By Minute: 00:00 – Life updates and why families need simplicity 01:00 – The evolution of Family Brand programs 02:00 – Why simple = meaningful 03:00 – The problem: families want this but don't know how 04:00 – Introducing Family Brand® Foundations 05:00 – Creating mission, vision, and values in under an hour 06:30 – Why most families never finish this process 08:00 – Real-life example: kids on Trek and identity in action 09:30 – "Smiths do hard things" and identity language 11:00 – Why repetition matters (even when kids resist) 12:00 – If you don't shape identity, the world will 13:00 – Why this is one of the most valuable things you can give your kids 14:00 – Final invitation + where to find the program

    15 min
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We at Family Brand want to raise a war cry to families everywhere. Now is the time to TAKE BACK YOUR FAMILY. Develop a family culture where relationships last, and each member of the family is seen and valued for who they are. It is absolutely possible to raise a family today without fear of the future. Define who you are as a family, and what you stand for. Stop looking at the future with fear and uncertainty and start looking forward with a possibility of more. More love. More joy. More connection. More resolve. The world needs strong families now more than ever. Let us show you how.

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