Family Brand: Take Back Your Family

Family Brand
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We at Family Brand want to raise a war cry to families everywhere. Now is the time to TAKE BACK YOUR FAMILY. Develop a family culture where relationships last, and each member of the family is seen and valued for who they are. It is absolutely possible to raise a family today without fear of the future. Define who you are as a family, and what you stand for. Stop looking at the future with fear and uncertainty and start looking forward with a possibility of more. More love. More joy. More connection. More resolve. The world needs strong families now more than ever. Let us show you how.

  1. 3D AGO

    255. Family Book Club: How to Win Friends and Influence People

    One habit that has created some of the most meaningful conversations in our home is something surprisingly simple: family book club. It's not formal or complicated. Sometimes it's just reading a book over a few weeks and sitting down on a Sunday to talk about it for twenty minutes. But those conversations have opened the door to ideas and discussions that might never have happened otherwise. Recently, our family read the classic How to Win Friends and Influence People by Dale Carnegie, and it sparked one of the most practical conversations we've had in a long time. At first glance, the title sounds like it's about influencing people out in the world—at work, at school, or in business. But as we talked about it together, we realized the principle that stood out most actually applies right inside our homes. One of the central ideas from the book is simple: don't criticize, condemn, or complain. Criticism might feel productive in the moment, but it usually puts people on the defensive. When someone feels attacked, their instinct is to justify themselves rather than grow. Encouragement, on the other hand, creates openness. When people feel valued first, they're far more willing to listen and improve. Chris shared a couple recent experiences with our kids' sports that brought this lesson into focus. After a game, his instinct was to point out what they could have done better. The intention was good—he wanted to help them improve—but the criticism didn't land the way he hoped. Instead of helping, it left them discouraged and defensive. The next time, he tried something different and simply told them how much he loved watching them play. What surprised us was that later they came back and asked for feedback themselves. When people feel encouraged first, they become much more open to influence. That conversation led us to a realization we've been thinking about a lot lately: a person to be loved is always more important than a problem to be solved. As parents, it's easy to focus on fixing things—behavior, performance, mistakes. But when the relationship comes first, growth tends to follow naturally. And when we get it wrong (which happens often), modeling repair—apologizing, resetting, and trying again—can be just as powerful as getting it right the first time. For us, the real value of family book club isn't just reading the book—it's the shared experience of learning together. Whether it's through books, videos, or conversations around the dinner table, creating moments where a family learns together can shape the culture of a home in ways that last far beyond the conversation itself. LINKS: All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.   Links For This Episode: How to Win Friends and Influence People' by Dale Carnegie: https://amzn.to/4bdF0k7 Smith Family Book Club Book List: https://www.amazon.com/shop/ourfamilybrand/list/1C9YQEQMOSQJS?ref_=cm_sw_r_cp_ud_aip_sf_list_spv_ofs_mixed_d_SF4M1KEH4THWG32NS5XV  Episode Minute By Minute: 00:00 – The Smith family book club tradition 02:45 – Why families should read books together 04:30 – The impact of How to Win Friends and Influence People 06:30 – Why social skills feel harder for kids today 07:30 – The principle: Don't criticize, condemn, or complain 09:00 – Why criticism backfires 10:30 – A parenting example from youth sports 12:30 – Encouragement vs criticism 14:00 – A person to be loved vs a problem to solve 15:30 – Modeling repair as parents 18:30 – Ideas for starting your own family book club 21:30 – Creating shared learning experiences as a family 25:00 – Letting kids choose the books

    26 min

  2. FEB 27

    255. Consistency: The Real Divider Between Good and Great

    What separates high performers from everyone else? It's not talent. It's not intelligence. It's not even experience. It's consistency. In this episode, Chris and Melissa unpack why consistency might be the single greatest differentiator in business, parenting, marriage, health — and life. Chris shares something he teaches in sales leadership: the highest performers are consistently coachable, consistently curious, and consistently willing to refine their craft. Ironically, it's often lower performers who assume they've "already figured it out." The best stay students. That conversation led to a bigger family reflection. For 2026, the Smith family chose a single word to guide their year: Consistent. Not because they were failing — but because they recognized that almost every area of growth depends on sustained effort. Health goals. Marriage habits. Business development. Family routines. Spiritual practices. None of them collapse because of lack of knowledge. They collapse because of inconsistency. Chris shares a powerful quote their son Tanner selected: "Success isn't owned, it's rented — and the rent is due every day." That line captures the heart of this episode. Everyone can be disciplined for a week. Most can push for a month. Few can sustain effort once excitement fades. They explore some of the biggest threats to consistency: Busyness Boredom Short-term motivation Missing once and quitting altogether One powerful reframe that surfaces: Motivation is unreliable. Vision is sustaining. When you attach your habit to a bigger identity — to the kind of parent, partner, leader, or human you want to become — consistency stops being about willpower and starts being about alignment. Chris shares how coaching basketball didn't stay alive because it was exciting every day. It stayed alive because the vision expanded. It became about mentorship, leadership, and impact — not just a sport. The takeaway is simple but demanding: Anything worthwhile requires showing up after the novelty fades. And the moment you stop expecting it to feel exciting all the time is the moment you actually grow. The real question they leave listeners with: What in your life deserves long-term consistency — even if it isn't always thrilling? Because the difference between who you are and who you want to become may simply be how long you're willing to stay consistent. LINKS: All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.   Episode Minute By Minute: 00:00 – Pepper makes a guest appearance! (Our fam dog) 01:00 – The three traits of high performers: coachable, curious, consistent 02:30 – The myth of "experience" without growth 03:30 – Why curiosity matters 04:30 – Introducing the 2026 family word: Consistent 05:30 – How the Smith family chooses a word of the year 07:00 – Scripture and quote for 2026 08:00 – The great divider: consistency 09:30 – "We were doing so good at…" 10:30 – What derails consistency: busyness and boredom 12:30 – The 90-day drop-off pattern 14:30 – Where does motivation come from? 16:00 – Obsession and high performance 17:30 – Vision sustains consistency 19:00 – Anything worthwhile requires grit 20:00 – Practical takeaway: what needs consistency in your life?

    23 min

  3. FEB 20

    254. Where Attention Goes, Energy Flows: Take Back Your Focus

    This episode was sparked by one of Chris and Melissa's classic "walk conversations" — the kind where something clicks, and you realize it needs to be shared…  They begin with a powerful testimonial from a Family Brand family who realized they were spending more time talking about what they don't like in the world — politics, division, noise — than they were talking about their own values. And that insight led to a bigger question: Where are we allowing our attention to go? Because wherever your attention goes, your energy follows. Chris shares how easy it is to get pulled into news cycles, controversial figures, political opinions, and cultural outrage — sometimes without even realizing it. And while many of those conversations feel urgent, he began asking himself a better question: What is this attention taking me away from? When he thinks about his wife, his five kids, his team, the players he coaches, and the people in his real, immediate life — he realizes that his influence is strongest right there. And every ounce of attention spent elsewhere is attention not available for those relationships. Melissa adds another layer: Sometimes it feels like we're being pressured — even bullied — into having opinions about everything. Social media makes it easy to take a stance instantly. But do we actually have to?  You don't owe the world an opinion on every issue. You don't have to be dragged into every debate. And you definitely don't have to sacrifice your peace or your family's focus in the process.  They also clarify: This isn't about sticking your head in the sand. It's not about ignoring real issues or not standing for something meaningful. It's about being intentional. If you care about a cause, choose it on purpose. If you want to serve your community, do it intentionally. If you want to shape the world, start by loving your family well. Because the most meaningful influence often begins at home.  This episode is ultimately an invitation to do a personal audit: Where am I giving my attention? Is that aligned with who I want to be? Is the energy tradeoff worth it? What deserves more of my focus? When you protect your attention, you protect your energy. And when you protect your energy, you protect your family.   LINKS: All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.    Episode Minute By Minute: 00:00 – The walk that inspired today's episode 01:00 – The Nickerson family quote and cultural noise 02:30 – Where attention goes, energy flows 04:00 – The hidden cost of divided attention 05:30 – Do I actually care about this issue? 06:30 – Chris's example: where his energy truly belongs 08:30 – "If you want to change the world, go home and love your family." 09:30 – Being intentional about the causes you support 10:30 – Feeling pressured to take a stance 12:00 – You don't owe anyone an opinion 13:30 – Choosing principles over politics 15:00 – Protecting your attention 16:00 – Practical audit: where is my attention going? 17:00 – Final takeaway and weekly challenge

    18 min

  4. FEB 13

    253. Raising Good Men: A Conversation with Tim Wright

    In this powerful episode, Melissa sits down with Tim Wright — former Lutheran pastor of 41 years, author, and passionate advocate for helping boys grow into strong, compassionate men of character. Melissa begins the conversation with a question many parents of boys are quietly asking: What does it even mean to be a man in today's world? With cultural messages constantly shifting — and often equating masculinity with toxicity — Tim offers a refreshing, grounded perspective. He shares why boys need intentional guidance, not stereotypes. Why strength and compassion are not opposites. And why raising good men starts with developing character — not just behavior. Tim explains how throughout history, many cultures practiced rites of passage to help boys transition into manhood. Today, we often lack those intentional moments. Without guidance, boys will still seek definition — but they may look in the wrong places. Tim shares how simple, intentional experiences can help boys build identity rooted in love, responsibility, empathy, and conviction. He also shares a deeply moving story about the rite of passage ceremony he created for his son when he became a father — gathering strong male figures, reading letters of affirmation, and symbolizing the moment through intentional marking. It's a beautiful picture of what mentorship and generational blessing can look like. The conversation then turns to Tim's middle-grade fantasy series, The Adventures of Toby Baxter. Through adventure, humor, and imagination, Tim weaves character lessons about courage, wisdom, love, grit, and truth into engaging stories designed especially to help boys grow. Melissa and Tim discuss: Why boys need strong male role models beyond just dad The power of language and affirmation ("I love you. I'm proud of you.") How parents can be intentional even if a father is absent Why character must come before labels And how to take back influence in an age of screens and algorithms Tim closes with a simple but powerful reminder: Look your child in the eyes every day and say, "I love you, and I'm proud of you." Because when a child knows they are deeply loved, it becomes a protective force against so much of what culture throws at them.   LINKS: All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.  Links For This Episode: : Tim Wright Books -- The Adventures of Toby Baxter Episode Minute By Minute: 01:00 – Tim's background: pastor, author, and grandfather 03:30 – What does it mean to be a man today? 05:00 – Masculinity vs. "toxic masculinity" 06:30 – Why boys need intentional training 08:00 – The loss of rites of passage in modern culture 10:00 – Character as the foundation of manhood 12:30 – What rites of passage can look like today 14:30 – The ceremony Tim created for his son 16:30 – Why boys need multiple male role models 18:00 – Supporting boys when a father isn't present 20:00 – The Adventures of Toby Baxter series 22:00 – Using story to teach courage, wisdom, and grit 24:00 – Why boys need to rediscover reading 26:00 – Navigating technology and modern parenting 28:00 – Tim's final parenting advice: affirmation and love 30:00 – Where to find Tim's books and resources

    35 min

  5. JAN 30

    252. Seasons of Life: Why Balance Is a Myth (and What to Focus on Instead)

    This episode started the way some of our best conversations do — on a walk. Chris and Melissa talk about why the idea of "balance" often leaves families frustrated, exhausted, and feeling like they're failing. Instead, they introduce a different lens that has brought them far more peace over the years: seasons of life. Every season affords certain opportunities. Every season also has real limitations. And neither are permanent. Chris shares a conversation he had with someone wrestling with a big opportunity — one that looked great on paper, but didn't quite align with the season of life he and his family were in. That's when the idea of seasonality clicked. Not as an excuse, but as a filter. They walk through real-life examples — newly married seasons, seasons with little kids, seasons when kids are more independent, seasons packed with sports schedules, and even micro-seasons like coaching a basketball team or building a business. Each season requires different energy, different priorities, and different definitions of success. Melissa reflects on how much pressure we put on ourselves to "do it all" at once — careers, health, friendships, travel, parenting — without acknowledging that something always has to give. The freedom comes when you choose what gives on purpose, rather than resenting it later. They also talk about how comparison makes this even harder. Seeing other families travel, rest, hustle, or expand can make you question your own choices — unless you remember that you're not in the same season. Chris shares one of the most grounding decisions he's made for himself: If I choose it, I surrender my right to complain about it. Whether it's coaching basketball, committing to a business season, or choosing rest — owning your choice removes resentment and allows you to fully show up where you are. This episode is an invitation to pause and ask better questions: What season am I in right now? What does this season afford me? What am I choosing to prioritize here? And can I trust that the seasons will change? Because no season lasts forever. And no matter where you are right now, the belief that the best is yet to come is always available. LINKS: All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.  Episode Minute By Minute: 00:00 – Why this conversation started on a walk 01:00 – The power of walks for connection 02:00 – Clarity, commitment, and consistency 03:00 – Why Chris doesn't believe in "balance" 04:00 – Introducing seasons of life 05:00 – What newlywed seasons afford 06:00 – Seasons with little kids 07:00 – When kids get older and independence grows 08:00 – Sports schedules and real-life limitations 09:00 – Evaluating opportunities through seasonality 10:00 – Equity, work, and family alignment 11:00 – Embracing a season instead of resenting it 12:00 – Choosing what gives (and why that matters) 13:00 – Health goals and shifting seasons 14:00 – Comparison and the pressure to do it all 15:00 – Behind the highlight reel 16:00 – Why seasons always change 17:00 – Micro-seasons (like coaching basketball) 18:00 – Choosing presence over forcing hobbies 19:00 – "If I choose it, I surrender my right to complain"  20:00 – Releasing resentment 21:00 – Final encouragement: the best is yet to come

    22 min

  6. JAN 23

    251. Couple's Playbook: How to Get on the Same Page for the Year Ahead

    Couple's Playbook: Getting on the Same Page for the Year Ahead It's easy to start a new year with good intentions — and just as easy to lose them once life speeds back up. In this episode, Chris and Melissa talk about why so many couples want to be intentional but struggle to actually do it together. The issue isn't desire. It's structure. Most couples don't need more motivation — they need a simple playbook that creates the right conversations. They kick things off with a lighthearted look at Chris fully embracing his cowboy era (yes, cowboy hats and horses included), which naturally leads into a bigger theme of the episode: when you don't slow down to get aligned, life starts making decisions for you. Melissa shares how their family has built meaningful year-end and new-year rhythms — from vision boards to reflection questions — and why those traditions work so well, even with kids. Chris explains how reflection and planning became a cornerstone not just in their family, but in their business as well, helping them shape focus, priorities, and direction for the year ahead. The heart of the conversation centers on the Couple's Planning Playbook Melissa created — a simple, guided experience designed to help couples reflect individually, then come together on the things that matter most. They share what it looked like to take the playbook on a date night, fill it out separately, and then talk through it over dinner — including the moment their waitress asked where she could buy it. They also dig into why individual clarity is just as important as shared goals. From health and fitness to parenting and schedules, many goals quietly require two people to succeed — whether we acknowledge that or not. Without alignment, support turns into frustration and good intentions turn into resentment. One of the most meaningful parts of their experience came from walking through questions about each child individually — stepping back from the rush of daily life to really see where each kid is thriving, struggling, or needing extra support. Chris explains how alignment around parenting doesn't happen by accident; it happens through regular, intentional conversations. They wrap up with a hilarious (and very real) story about nearly being manipulated into getting a third dog — a perfect metaphor for what happens when couples don't pause long enough to compare notes. When you don't get on the same page intentionally, decisions get made for you. This episode is an invitation to stop chasing your tail and start leading your family with clarity, unity, and purpose — one simple conversation at a time. P.S.  Get your couples playbook here: https://familybrand.com/playbook   LINKS: All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.  Links For This Episode: Get your couples playbook here: https://familybrand.com/playbook Episode Minute By Minute: 00:00 – Happy New Year and Cowboy Chris makes an appearance 01:00 – Chris's goals, cowboy hats, and qualifying for Vegas 02:30 – Vision boards, manifestation, and setting intentions 04:00 – Family year-end reflection traditions 05:15 – Why reflection without structure feels overwhelming 06:45 – Using the same process for business and family 07:45 – Why couples need an actual playbook 08:45 – Taking the Couple's Playbook on a date night 10:00 – Filling it out individually, then talking it through 11:00 – Why individual clarity matters inside marriage 12:15 – Supporting each other's health and personal goals 13:30 – One powerful question about each child 15:00 – Alignment in parenting doesn't happen accidentally 16:30 – The almost-got-a-third-dog story 18:15 – Why couples need "forcing functions" to align 19:15 – Final encouragement: stop letting life run your marriage

    20 min

  7. JAN 16

    250. Wanting to Believe: The Marriage Shift That Changes Everything

    Wanting to Believe: Re-Enrolling Each Other Into What's Possible This episode came out of a conversation Chris had this week — and it hit him so clearly that he realized he and Melissa had never talked about it publicly before. They've shared openly about the hard seasons in their marriage. They've taught frameworks for having honest, productive conversations about what isn't working. But in this episode, they talk about the missing piece that made all the difference when their marriage was at its lowest: They started talking about what they wanted to create — before there was any evidence it was possible. Chris shares how a couple he was advising had been doing "everything right" — having authentic conversations, communicating well, addressing issues — yet still felt stuck. And the realization was simple, but profound: they were only talking about what was broken… not what they believed could exist on the other side. Melissa takes the conversation deeper, sharing a moment from their own marriage when there was absolutely no evidence that things would improve. No proof. No results. No momentum. And yet, she chose to hold onto something smaller, but powerful: the desire to believe a miracle could happen. They talk about faith — not as certainty, but as willingness. Wanting to believe, even when belief feels impossible. And how that willingness created the foundation for real change. Throughout the episode, Chris and Melissa reflect on how repeatedly re-enrolling each other into a shared vision — "I want to be married to you. I want our marriage to be amazing. I believe we can create something beautiful together." — slowly shifted the trajectory of their relationship. This isn't about ignoring what's not working. It's about balancing honest conversations with intentional vision-casting. Because if the only seeds you plant are about what you don't want, that's exactly what keeps growing. If your marriage feels stuck… if you're tired… if belief feels hard — this episode is an invitation to start where they did: You don't have to fully believe. You just have to be willing to want to. LINKS: All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.   Episode Minute By Minute: 00:00 – Chris introduces an unexpected episode topic 01:10 – Why they've never talked about this before 02:15 – Authentic Conversations vs. vision-casting 03:15 – Asking the question: "What are you trying to create?"  04:05 – Melissa reflects on their separation 05:10 – Faith when there is no evidence 06:10 – "Wanting to believe" as the starting point 07:25 – The scripture story and "help my unbelief" 08:40 – Talking about what's possible before it's possible 09:50 – Planting seeds through language and vision 10:55 – When you don't know what a good marriage looks like 11:50 – Looking for models and borrowed belief 12:45 – Re-enrolling each other during hard seasons 13:40 – Choosing to be on the same team 14:30 – Final encouragement: start with wanting to believe

    15 min

  8. JAN 9

    249. Pick Your Frequency for 2026 or "Word" For The Year!

    Couple's Playbook for 2026: Setting the Frequency for Your Year It's that time of year when the Smith family pauses, reflects, and intentionally sets the tone for the year ahead. In this episode, Chris and Melissa walk through exactly how they approach vision boards, words (or frequencies) for the year, and why doing this work up front creates so much more ease as the year unfolds. While they share what this looks like in their own family, their hope is that it gives you practical inspiration you can adapt for yours — no matter what time of year you're listening. They talk about why your "word for the year" is more than just a cute idea — it's a frequency you choose to live at. A lens that shapes what you notice, what you prioritize, and how you show up when life gets busy or hard. Chris explains how reflecting on the past year, looking ahead, and then choosing a word that truly embodies who you want to be can completely change how a year unfolds. Melissa shares a powerful exercise they did with their kids — a timed writing prompt asking "What do I want in 2026?" — and how repeating it helped everyone move past surface-level answers into more imaginative, honest desires. They also explain how they invite their kids into the process by asking what the family could use most this year, then choosing a shared family frequency together. You'll hear Melissa unpack her word for the year — Gather — and how, once she leaned into it, the meaning expanded far beyond what she initially expected. From gathering people, to gathering at church, to gathering growth through using her voice, she shares how the word already seems to be "finding her." Chris shares his word for the year — Partner — and why he's choosing to live more fully as a committed partner in every area of life: with God, with Melissa, with their kids, with their team, and with the people they serve. They talk honestly about how words create identity, how telling people your word builds accountability, and why allowing others to support your focus is one of the hidden gifts of this practice. They also address the real-life parenting side of this process — what to do when kids resist, how to balance support with challenge, and why it's okay if your child's vision board is one picture taped to a page. The goal isn't perfection — it's participation. The episode closes with powerful stories of vision boards turning into reality, sometimes immediately, sometimes years later — and a reminder that choosing a word, a frequency, or a focus plants a seed of possibility. One that has a way of growing when you give it attention.   LINKS: All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.  Links For This Episode: http://familybrand.com/playbook Episode Minute By Minute: 00:00 – Why this is the Smith family's favorite time of year 01:00 – Reflecting on the year and setting the tone for 2026 02:00 – Why Chris thinks of words as "frequencies" 03:00 – Choosing your frequency by reflecting on the past and future 04:00 – Melissa's writing exercise: "What do I want in 2026?" 05:00 – How repeating the exercise unlocked deeper clarity 06:00 – Inviting kids into choosing a family word 07:00 – Melissa reveals her word for the year: Gather 08:00 – Unpacking what "Gather" really means 09:00 – How sharing your word invites support and alignment 10:00 – The shower hack: writing your word every day 11:00 – Creating cues so your word doesn't get forgotten 12:00 – Vision boards as visible reminders 13:00 – Using word definitions and etymology for deeper meaning 14:00 – Chris shares his word for the year: Partner 15:00 – What it means to live as a committed partner 16:00 – Telling people your word to create accountability 17:00 – When kids resist the process (and how to handle it) 18:00 – Support vs. challenge in parenting 19:00 – Why imperfect vision boards still matter 20:00 – Stories of vision boards becoming reality 22:00 – Immediate results vs. long-term seeds 23:00 – Final encouragement: choose your frequency and plant the seed

    24 min
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We at Family Brand want to raise a war cry to families everywhere. Now is the time to TAKE BACK YOUR FAMILY. Develop a family culture where relationships last, and each member of the family is seen and valued for who they are. It is absolutely possible to raise a family today without fear of the future. Define who you are as a family, and what you stand for. Stop looking at the future with fear and uncertainty and start looking forward with a possibility of more. More love. More joy. More connection. More resolve. The world needs strong families now more than ever. Let us show you how.

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