The Branding Business School Podcast

Victoria Marcouillier
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  • ENTREPRENEURSHIP
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The Branding Business School Podcast is the go-to show for women looking to build brands that command higher prices, so they can work on their own terms and create more time for their kids and families. Whether you’re a mompreneur juggling kids and clients or a businesswoman seeking more time and income freedom, this podcast delivers actionable tips, expert insights, and real-life stories to help you elevate your brand, scale your business, and create a life you love. As a mom to two young children and the CEO of BrandWell Designs, Victoria Marcouillier teaches what it takes to build a powerhouse brand in this online era without sacrificing your sanity or misplacing your priorities.We support the dreamers and the disruptors and are showing up weekly to teach you practical advice on what it takes to become the go-to in your industry.  Get ready to charge more, work less, and enjoy the moments that matter most in life...the ones that don’t happen behind a laptop screen!

  1. FEB 4

    173: The Goal Digger Podcast, Amy Porterfield, and a Season of Strategic Change

    Text a question to Victoria! In this episode, Victoria is jumping in between seasons to unpack two major announcements you might have seen in the online business world: 👉 Jenna Kutcher’s farewell to The Goal Digger Podcast  After nearly a decade and 968 episodes, Jenna shared that she’s pausing the podcast to choose peace, presence, and creative spaciousness over performance.  👉 Amy Porterfield’s announcement about closing Digital Course Academy One of the most iconic online course programs in the creator space will no longer be open for enrollment as Amy leans into what’s next.  These moves are not about failure or burnout, they’re strategic shifts from two leaders who have built brands, not just offers. In today’s short episode, Victoria digs into what these decisions reveal about how people are choosing now, why offer tweaks aren’t enough when your brand isn’t aligned, and how you can build longevity in your own business. She also shares: The broader context shaping online business right nowWhat it means when trusted leaders can walk away from big revenue driversA challenge for you: If one of your signature offers disappeared tomorrow, would your brand still carry its weight?Whether you’re in launch season, in a pivot moment, or just curious about what comes next for female founders, this episode is for you. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    11 min

  2. 12/31/2025

    172: The Entrepreneurial Advice That Shaped 2025 ft Kelly Stumpe, Jessica Marx, Robyn Spangler, and Keri Ford

    Text a question to Victoria! What better way to close out the year than with the Season 10 finale of The Branding Business School Podcast! After a year filled with powerful conversations and transformational insights, Victoria is wrapping things up with a highlight compilation of the most impactful moments from 2025 — the clips that made us think deeper, build smarter, and lead more intentionally as entrepreneurs stepping into a new year. In this episode, you’ll hear from Kelly Stumpe (The Car Mom) on disrupting industries, Jessica Marx on scaling strategically from 0 to multi-six figures, Robyn Spangler on building authority through vulnerability, and Keri Ford on nervous system support for ambitious founders. We’re also revisiting some of Victoria's most-downloaded episodes, including the one where she’s in the guest seat! Whether you’re launching, scaling to your first $100K, or leading a team and stepping fully into your CEO role, this episode is your permission to pause, reflect, and reset. Let these clips spark inspiration, clarity, and direction as you enter 2026 grounded, confident, and supported. Season 10 may be closing, but while you wait for what's next, dive into the full episodes behind each clip — we will link them below! We’ll see you next year! Happy New Year! Listen to the FULL episodes: Episode 155: How The Car Mom Disrupted the Auto Industry Episode 159: Luxury Branding 101 Episode 161: What It Really Takes to Break $100K, $500K, and $1M Episode 164: How I Built BrandWell Episode 167: How Vulnerability Builds Authority (and a Business) Episode 170: The Cognitive Cost of Always-On Entrepreneurship Work With BrandWell Designs Looking for Brand Clarity? Join The Branding Busine For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    48 min

  3. 11/12/2025

    171: Timeless Branding: The Strategy Behind Building a Brand That Works 10 Years from Now

    Text a question to Victoria! If you want your brand to feel aligned, elevated, and something you’re still proud of ten years from now, this episode is your blueprint for building it right. In this episode, Victoria shares how to build a timeless brand—one that evolves with your growth instead of holding you back. You’ll learn how to design a brand with true staying power so you’re not constantly rebranding or blending into what’s trending online. Victoria dives into the real reasons why so many brands age poorly and reveals how to avoid the common mistakes that cause entrepreneurs to outgrow their visual identity too soon. From chasing trends to prioritizing personal taste over strategy, you’ll uncover what separates a brand that simply looks good today from one that builds trust, authority, and recognition for years to come. With relatable stories and practical takeaways, Victoria guides you through how to refine your message, make timeless design decisions, and develop a brand voice that grows with you through every season of business. Because when your brand is rooted in strategy, clarity, and authenticity, you won’t have to chase trends or start over—you’ll show up with confidence, attract the right clients, and build something that truly lasts.  Links Mentioned in Today's Episode Work With BrandWell Designs Looking for Brand Clarity? Join The Branding Business School! Follow BrandWell on Instagram For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    14 min

  4. 11/05/2025

    170: The Cognitive Cost of Always-On Entrepreneurship ft. Keri Ford

    Text a question to Victoria! As an entrepreneur, have you ever struggled to turn your work brain “off”? Keri Ford is a mom of two, creative director turned award-winning executive coach, and the CEO and founder of Elevate with Keri. She is trauma trained and passionate about nervous system regulation for high-achieving women. Keri helps women bridge the gap between outer achievement and inner peace, teaching them how to build thriving businesses without burning out. In this episode, Victoria and Keri dive into everything from trauma in entrepreneurship to the real cost of always being “on”. Keri shares how she went from corporate creative director to CEO and how each chapter taught her tools to get to the next level. You’ll walk away knowing how to recognize early signs of burnout, build resilience through regulated stress, and redefine what success looks like in your current season. If you’ve ever felt the weight of constant decision fatigue, racing thoughts at night, or the pressure to maintain momentum no matter the cost, this episode is your permission slip to slow down. Whether you’re on your morning walk or taking a break between calls, this conversation will leave you feeling grounded with practical tools to use throughout your day. Grab your notebook and a fresh cup of coffee, because you don’t want to miss this one. Links Mentioned in Today's Episode: Follow Keri on Instagram Visit Elevate with Keri Check Out The Champagne Club For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    39 min

  5. 10/29/2025

    169: Is Your Website an Asset or Liability | Why Most Websites Don’t Work (and How to Fix Yours)

    Text a question to Victoria! Your website might be costing you clients without you even realizing it. Discover how to tell if your website is a true brand asset or if it’s actually a brand liability. As a female entrepreneur, your website is often the first impression your clients have and it can either build trust and credibility or create hesitation that keeps potential clients from booking with you. In today’s episode, Victoria is sharing valuable information to teach you how to make your website work for you, not against you. From designing with user experience in mind, to creating consistent branding, and using storytelling and messaging that speaks directly to your ideal clients, you’ll gain strategies to turn your website into a conversion-driving, trust-building tool.  Be sure to listen all the way through because Victoria is giving you a six step framework to help you do a self audit of your website! If this still feels daunting to you, don’t worry! Keep listening because there may even be a special offer to help you get personalized guidance on how to optimize your website! Like Victoria always says, you don’t get a second chance at a first impression, so get ready to take notes and let’s turn your website into your brand’s strongest asset!  Give Your Website a Self-Audit! Ask Yourself These Six Questions! 1.  Can a stranger understand who you serve and how in less than five seconds when they land on your website? 2. Do your visuals and messaging feel like the same brand across all platforms?  3. Would you be proud to send a high ticket customer to your website right now? 4. Do you think your friends are excited to send out your website URL when they are referring someone to you? 5.  Does your site guide users towards one clear action? 6. Does it communicate authority and professionalism equal to your expertise? Links Mentioned in Today's Episode: Get a FREE Website Audit by Victoria Work With BrandWell Designs Looking for Brand Clarity? Join The Branding Business School! Follow BrandWell on Instagram For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    15 min

  6. 10/22/2025

    168: Debunking 10 Common Myths About Selling ft. My Sales Coach, Gwen Tinsley | Selling With Confidence During the Holiday Season

    Text a question to Victoria! As we're quickly approaching the Holiday Sales Season, this episode is a great reminder of ten common myths we've been told about selling, that's actually hurting our businesses and our confidence. Originally aired in June 2025, Victoria is joined by BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley. This episode is an honest, energizing conversation about what it really takes to sell with confidence as a female entrepreneur. Gwen opens up about her career transition, the deep friendship she’s built with Victoria, and how she helped her find clarity and ease in selling her services without apology. Together, they unpack the 10 biggest myths about sales that might be holding you back and share exactly what to do instead. You’ll learn how to maintain pricing integrity, confidently close deals, and navigate difficult clients with empathy and boundaries. Gwen and Victoria also dive into how emotions drive purchasing decisions, why a strong discovery process matters, and how choosing the right clients protects your energy and business growth. If you’ve ever felt uncomfortable when it comes to selling, this episode will shift your perspective. Discover how to create genuine, human-to-human connections, implement outcome-based sales strategies, and develop the mindset needed to grow your business with grace and grit. Tune in to challenge what you’ve been told about selling and walk away with practical tools to build confidence, attract aligned clients, and elevate your entrepreneurial journey. Links Mentioned in Today's Episode: Enroll for The Branding Business School here! Grit and Tenacity Consulting Listen to Gwen's Newest Podcast: The Reigning Queen Podcast  For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    53 min

  7. 10/15/2025

    167: How Vulnerability Builds Authority (and a Business) ft. The Clear Skin Lab Founder, Robyn Spangler

    Text a question to Victoria! Have you ever refused to believe “there’s nothing you can do”, especially when it comes to your health? If so, you’ll resonate with Victoria's guest, Robyn Spangler, registered dietitian nutritionist, founder of The Clear Skin Lab, and creator of Rayvi, a mineral-based hydration brand. After battling psoriasis for two years, Robyn took matters into her own hands and found healing through functional medicine. Now, she helps other women uncover the root cause behind their chronic skin issues and reclaim their confidence. In this episode, Victoria sits down with Robyn to unpack her own health journey that became the foundation for a thriving business, how vulnerability became her greatest asset, and why managing stress and prioritizing wellness are essential for long-term health. You’ll hear how she built two successful brands from scratch, what she’s learned about the emotional side of skin struggles, and her best advice for prioritizing self-care without guilt—especially for busy moms and entrepreneurs. Whether you’re struggling with your own skin journey, curious about functional medicine, or just need a reminder that your struggles can become your superpower, this episode will inspire you to bet on yourself and reclaim your confidence. Grab a snack and your drink of choice, and get ready to feel motivated and encouraged in your business and life. Links Mentioned in Today's Episode: Shop Rayvi Minerals The Clear Skin Lab Free Course: How to Transform Your Skin from Breakouts to Blemish-Free in 6 Months or Less Follow Robyn on Instagram For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    40 min

  8. 10/08/2025

    166: The Truth About Fake It Till You Make It | Why Taking Action is Necessary to Grow Your Confidence

    Text a question to Victoria! If you’ve ever caught yourself waiting for the “perfect” moment to launch, post, or raise your prices, this episode is your wake-up call. You’ll hear from Victoria why waiting until you feel ready is the very thing holding you back and how taking imperfect action is what actually builds the confidence you’ve been waiting for. This episode is the reminder that progress doesn’t come from overthinking, it comes from doing. Victoria shares how to spot the sneaky ways perfectionism disguises itself as productivity, and how to replace it with momentum-building habits that grow your confidence, your business, and your impact. She continues to share real life examples from launching BrandWell without a perfect plan to her husband paying off debt one small step at a time. From these personal stories, you’ll see how action leads to clarity, courage, and ultimately, success. If you’ve been sitting on that website redesign, waiting to raise your prices, or convincing yourself you need to “feel confident first,” consider this your friendly nudge of encouragement. Confidence isn’t a prerequisite for action, it’s a result of it. So, hit play, take one small step, and start building the proof that you can do hard things. Because perfectionism won’t move your business forward… but progress will. Links Mentioned in Today’s Episode: Visit BrandWell Designs Follow BrandWell on Instagram For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    18 min
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Trailer

4.9
out of 5
59 Ratings

About

The Branding Business School Podcast is the go-to show for women looking to build brands that command higher prices, so they can work on their own terms and create more time for their kids and families. Whether you’re a mompreneur juggling kids and clients or a businesswoman seeking more time and income freedom, this podcast delivers actionable tips, expert insights, and real-life stories to help you elevate your brand, scale your business, and create a life you love. As a mom to two young children and the CEO of BrandWell Designs, Victoria Marcouillier teaches what it takes to build a powerhouse brand in this online era without sacrificing your sanity or misplacing your priorities.We support the dreamers and the disruptors and are showing up weekly to teach you practical advice on what it takes to become the go-to in your industry.  Get ready to charge more, work less, and enjoy the moments that matter most in life...the ones that don’t happen behind a laptop screen!

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