The Branding Business School Podcast

Victoria Marcouillier
  • 4.9 (59)
  • Entrepreneurship
  • Updated Weekly

The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online. Because in today’s market, being the best doesn’t matter if you’re not perceived that way. Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry. We’re talking about:  Elevating your brand as your business grows  The psychology behind being chosen (not just considered)  Scaling without sacrificing your life  And what it really looks like to build a business while raising a family  Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth. Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.

  1. Jul 15

    185: Back Alley Botox, Beauty Trends, and the Misconceptions of Medical Aesthetics ft. Lisa Campbell

    Text a question to Victoria! If you've ever been curious about lip filler and the world of medical aesthetics, then this episode is for you! Lisa Campbell is a nurse practitioner and the Founder of Unveil Aesthetics, an aesthetics and wellness practice based out of Wilmington, Delaware. She specializes in cosmetic injectables, Botox filler, bio stimulators, and more. In this episode, Victoria and Lisa discuss her journey from spending 10 years as a nurse to eventually opening her own aesthetics practice. They talk about medical aesthetics as a field of medicine, rebranding and shifting into a premium brand, advice for new business owners, being a forever student, and how every unique experience you have helps you build the skillset to run your business. Lisa also answers your burning questions on skincare and trendy wellness topics with a fun "do it or ditch it" rapid fire. Whether you work in aesthetics or are simply curious about health and wellness practices (including red light therapy and salmon sperm facials), this conversation is for you. Pour yourself a sparkling water or big mug of coffee, and enjoy this fun girl chat episode with Lisa. Links Mentioned in Today's Episode: Watch the Episode on YouTube Book With Unveil Medical Aesthetics Connect With Lisa on Instagram Work With BrandWell Designs For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

  2. Jul 8

    184: Why the In-Between Matters More Than the Milestones | Entrepreneurship, Brand Positioning & Building a Brand People Choose with Kassidy Owen

    Text a question to Victoria! What if the biggest breakthroughs in your business aren't found in the milestone moments but in everything that happens in-between? This episode originally aired on The In-Between Podcast With Kassidy Lynne Social, where Victoria joined host, Kassidy Lynne, for a conversation about entrepreneurship, branding, and the difference between being liked and being chosen. Together, they explore the surprising parallels between training for a HYROX competition and building a sustainable business, reminding us that the consistency, resilience, and character developed in the "in-between" are what prepare us for the moments we've been working toward all along. Victoria shares the story behind building BrandWell from a side hustle into a thriving all-female branding agency while raising her three daughters, along with practical insights on brand positioning, creating a website that actually converts, leveraging social media to build trust, and why clarity is what truly sets businesses apart. Whether you're in a season of growth, feeling stuck between milestones, or simply needing a reminder that your daily work matters, this conversation will leave you encouraged to embrace the process instead of rushing toward the finish line. Links Mentioned in Today’s Episode: Watch The Video on YouTube Listen to The In-Between Podcast With Kassidy Lynne Social Work WIth Kassidy Follow Kassidy on Instagram Work With BrandWell Designs For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

  3. Jul 1

    183: Why the Decisions You Make Early in Business Shape Your Brand Forever ft. West Medical Aesthetics Founder, Emily Bartel

    Text a question to Victoria! Have you ever felt like you need to live in a big, thriving city to build a premium brand? Do you struggle with wanting to discount your services every time your business hits a slow season? Emily Bartel is the founder of West Medical Aesthetics, located in Oklahoma City, and a Sciton Luminary. She has over 13 years of experience in the aesthetics industry and has worked in several of Oklahoma City’s leading medical aesthetic practices, specializing in laser treatments, injectables, and medical-grade skincare. In this episode, Victoria and Emily sit down at the mic to discuss what it actually takes to build a premium aesthetics brand, no matter where you’re located. They talk about how Emily built her business strategically, so that she was positioned as a luxury brand from the start.   If you’d love to build a more premium reputation for your business but don’t know how to get there, this episode will give you practical steps on how to move forward more intentionally. You’ll walk away with the foundations you need to build a premium brand with a strong reputation, regardless of where you’re located. Whether you’re in the carpool pickup line or running off to your next meeting, you don’t want to miss this honest and actionable conversation. Links Mentioned in Today's Episode:  Watch The Episode on YouTube Visit & Book at West Medical Aesthetics Connect With Emily on Instagram Learn More About Sciton  Work With BrandWell For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

  4. Jun 24

    182: Designing a Business That Doesn’t Depend on You ft. Fractional COO Jessica Frigon

    Text a question to Victoria! Have you ever felt like your entire business lives in your head? Do you know you need to start outsourcing, but worry about being the bottleneck? Jessica Frigon is a Fractional COO and Strategic Operations Architect. She’s the founder of HavenOaks, a full-service operational partnership for creative women who are ready for their business to match the standard of the work they deliver.  In this episode, Victoria and Jessica have a conversation about what it looks like to get operational support in your business, and why it’s so important as you grow. They cover signs your business could be founder-dependent and step-by-step how to build a strong business architecture. If you don’t know where to start when it comes to streamlining your business operations, this episode is for you. After listening, you’ll be able to identify which systems your business is missing in order to scale—without being the bottleneck. Put your feet up, pour yourself a hot cup of coffee or tea, and get out your notepad for this one, because Jessica is bringing you a crash course on business operations. Links Mentioned in Today's Episode: Watch The Video on YouTube Listen to Victoria's episode on the At Home With Founders Podcast Connect with Jessica on Instagram Work With HavenOaks Listen to the At Home With Founders Podcast Work With BrandWell Designs For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

  5. Jun 17

    181: Why Smart Women Make Emotional Business Decisions Around Money ft. Danielle Hayden

    Text a question to Victoria! Do you dread looking at your financial statements? This conversation with Danielle Hayden might be the bit of encouragement you need to change your perspective. Danielle is the founder of Kickstart Accounting Inc. and brings 15+ years of finance experience to help six and seven-figure founders understand their numbers, feel confident making financial decisions, and build sustainable wealth. In this episode, Victoria and Danielle cover the four money personality types she sees most often in entrepreneurs and how understanding your money mindset can change how you run your business. They dive into the impact childhood experiences have on your present-day view of money, money myths that keep entrepreneurs stuck, and why relying on AI tools for financial planning can be problematic. If you’ve ever told yourself, “I’m just not good with numbers”, spend from a place of fear or lack, or simply avoid looking at your finances altogether, this conversation will inspire you to approach your numbers with clarity and confidence. Whether you’re deep cleaning your house or sipping on a latte from your favorite local coffee shop, you’ll leave this episode feeling empowered to know your numbers. Links Mentioned in Today's Episode: Work With Kickstart Accounting Follow Kickstart on Instagram Follow Danielle on Instagram Listen to Business By the Books Podcast For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

  6. Jun 10

    180: What Your Social Media Manager is Afraid to Tell You ft. Chelsea Scott Flower

    Text a question to Victoria! Have you felt frustrated and overwhelmed trying to grow your business on social media? Are you fully convinced the algorithm is out to get you? Chelsea Flower is the founder and CEO of Scott Social, a boutique social media marketing agency that helps brands turn their online presence into something strategic and engaging. She’s seen firsthand how social media has changed over the years, but it hasn’t stopped her from getting huge results for her clients. In this episode, Victoria and Chelsea sit down to discuss what to prioritize on social media in 2026, strategies to grow, the algorithm, AI, and everything in between. They talk about how Instagram specifically has evolved over the years, and what it really takes to grow today. If you’ve considered throwing in the towel on social media marketing for your business, take a listen to this episode first. This conversation is a breath of fresh air and full of actionable advice you can take and run with today. Whether you’re procrastinating filming that reel for your feed or doing a deep clean of your house, this episode will reignite your passion for social media and give you the tools you need to grow in 2026. Links Mentioned in Today's Episode: Watch The Video on YouTube Work With Scott Social Follow Scott Social on Instagram Follow Chelsea on Instagram Watch Chelsea's Interview on YouTube For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

  7. Jun 3

    179: Is HYROX Just CrossFit Rebranded? Small Business Takeaways From the Fastest Growing Fitness Event in the World

    Text a question to Victoria! Have you heard all the hype about the growing fitness competition called HYROX? Or, maybe you’re not a fitness fanatic, but you are a female founder wondering if it’s possible to build a loyal community without paying for ads. Either way, you’ll enjoy this solo episode where Victoria dives deep into HYROX and how the brand has been able to scale rapidly—through social media, affiliates, and community engagement. Victoria takes a seat at the mic to walk through 6 key branding and marketing lessons founders can take away from HYROX. She covers a unique way to niche down beyond demographics, the importance of operational excellence, and how your customers are your best marketers. Whether you’re out enjoying a long walk or training at the gym, this episode may transform how you operate your business, inspire you to sign up for a HYROX competition, or both! Links Mentioned in Today's Episode: Watch the Interview with Moritz Furste on YouTube Learn More About HYROX Here See the BTS Content From Victoria's Recent Race in the HYROX Highlight For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

  8. May 27

    178: Is Your Website Exposing You to Legal Risk? A Small Business Attorney Explains ft. Paige Griffith

    Text a question to Victoria! Did you know that you hold a legal responsibility with your website? Have you heard of ADA guidelines, but you don’t know what they actually are? How does website accessibility apply to small business owners? Today, Victoria is getting these questions answered by having Paige Griffith on the podcast. Paige Griffith is a small business attorney, the founder of The Legal Paige, and a founding partner of Griffith Suazo Law. Her entire career revolves around educating and supporting small business owners with the legal side of their businesses, so they can protect themselves and grow with confidence. In this episode, Victoria and Paige sit down for the first time in almost 4 years to discuss the legal requirements for websites and ways to make your website more accessible in 2026. They cover actionable items that you can double check on your own website, right along with them. If you’ve ever avoided the legal side of business because it feels too confusing, this conversation will encourage you to take a step forward. Be sure to grab your iced coffee and your notebook, you’ll want to take notes or come back to this one because it’s full of legal education. Links Mentioned in Today's Episode: Watch The Video on YouTube The Legal Paige (Legal Contract Template Shop for Business Owners) Griffith Suazo Law (Law Firm for Entrepreneurs) Retainly (SaaS Platform) ADA Compliance Checklist Website Designer Contract Terms and Conditions and Privacy Policy Bundle Web Content Accessibility Guidelines (WCAG) Follow Paige on Instagram For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

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4.9
out of 5
59 Ratings

About

The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online. Because in today’s market, being the best doesn’t matter if you’re not perceived that way. Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry. We’re talking about:  Elevating your brand as your business grows  The psychology behind being chosen (not just considered)  Scaling without sacrificing your life  And what it really looks like to build a business while raising a family  Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth. Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.

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