The Branding Business School Podcast

Victoria Marcouillier
  • 4.9 (58)
  • Entrepreneurship
  • Updated Weekly

The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online. Because in today’s market, being the best doesn’t matter if you’re not perceived that way. Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry. We’re talking about:  Elevating your brand as your business grows  The psychology behind being chosen (not just considered)  Scaling without sacrificing your life  And what it really looks like to build a business while raising a family  Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth. Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.

  1. 6d ago

    178: Is Your Website Exposing You to Legal Risk? A Small Business Attorney Explains ft. Paige Griffith

    Text a question to Victoria! Did you know that you hold a legal responsibility with your website? Have you heard of ADA guidelines, but you don’t know what they actually are? How does website accessibility apply to small business owners? Today, Victoria is getting these questions answered by having Paige Griffith on the podcast. Paige Griffith is a small business attorney, the founder of The Legal Paige, and a founding partner of Griffith Suazo Law. Her entire career revolves around educating and supporting small business owners with the legal side of their businesses, so they can protect themselves and grow with confidence. In this episode, Victoria and Paige sit down for the first time in almost 4 years to discuss the legal requirements for websites and ways to make your website more accessible in 2026. They cover actionable items that you can double check on your own website, right along with them. If you’ve ever avoided the legal side of business because it feels too confusing, this conversation will encourage you to take a step forward. Be sure to grab your iced coffee and your notebook, you’ll want to take notes or come back to this one because it’s full of legal education. Links Mentioned in Today's Episode: The Legal Paige (Legal Contract Template Shop for Business Owners) Griffith Suazo Law (Law Firm for Entrepreneurs) Retainly (SaaS Platform) ADA Compliance Checklist Website Designer Contract Terms and Conditions and Privacy Policy Bundle Web Content Accessibility Guidelines (WCAG) Follow Paige on Instagram For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    50 min

  2. May 20

    177: AI is Exposing Weak Brands | Here’s What Great Brands Understand

    Text a question to Victoria! “The brands winning right now are not necessarily the brands with the most experience. They are often the brands creating the clearest emotional connection and the strongest sense of trust.” Have you ever felt a disconnect between your work and your brand? Or have you felt discouraged by founders with less credentials booking clients you’ve only dreamed of working with? In this short, yet impactful episode, Victoria defines "The Perception Gap" and how you can close it to ensure every aspect of your business represents the high-quality experience you give your clients. Victoria explains how the modern buying behavior has shifted, the impact AI could have on trust, and ways to reduce friction with potential clients. This is the education and pep talk combination so many founders need to hear right now—at a time when the internet is the loudest it's ever been. Whether you’re in the school drop off line or heading out the door for a meeting, this episode will leave you feeling inspired and more equipped to handle the ever-changing marketing landscape. Links Mentioned in Today's Episode: Work With BrandWell Designs Marketing Rebellion by Mark Schaefer For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    14 min

  3. May 13

    176: Can You Build a High-Impact Brand in a "Soft Girl" Era? ft. Fractional COO, Brooke Dumas

    Text a question to Victoria! Have you noticed the swing from hustle culture to the “soft girl era” in the online business space? Or maybe you’ve heard of the recent comments Emma Grede has shared regarding being a 3-hour mom. Today, Victoria and her guest are diving into this topic. Brooke Dumas is a Fractional COO, strategic partner, and serial entrepreneur who has built and scaled multiple businesses. She partners with multi-six and seven figure businesses through Tailored Premier and brings a grounded, intentional approach to scaling a business sustainability.  In this episode, Victoria and Brooke discuss why it’s so important to define your priorities and version of success before scaling a business. They talk about what Brooke looks for during a business audit, building to sell, and the mental load so many founders struggle with as they grow their businesses. If you’ve ever wondered if you can have both a successful business while being present in your life, or if you want to lean into your soft girl era but aren’t sure how to get there, this is for you. Whether you’re in a hustle season or leaning into your own soft-girl era, this episode will leave you feeling excited about growing in a way that’s intentional and aligned with your values and goals. Links Mentioned in Today's Episode: Connect with Brooke on Instagram Visit Brooke’s Website Work with Tailored Premier For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    1h 2m

  4. May 6

    175: Training the Mind | The Psychology Behind Success at the Highest Level ft. Dr. Brook Choulet

    Text a question to Victoria! Do you consider yourself to be a high-performing woman? If you’re an entrepreneur, the answer is likely yes. With entrepreneurship comes challenges such as burnout, analysis paralysis, and the pressure of success. Dr. Brook Choulet is a board-certified concierge, psychiatrist, and nationally recognized expert in sports and performance psychiatry. She’s the founder of Choulet Performance Psychiatry, a boutique private practice helping athletes and executives strengthen their mental resilience and improve their personal and professional well-being. In this episode, Victoria and Dr. Brook discuss the parallels between entrepreneurs and athletes and the importance of mental conditioning for high-achieving women. They also cover thought patterns to avoid as a founder and advice for supporting your nervous system. If you’ve ever experienced burnout as an entrepreneur or struggled with negative thinking patterns that don’t support your growth, this conversation with Dr. Brook will inspire you to adopt new ways of thinking and practical tips for building mental resilience. Whether you’re enjoying a walk in the sunshine or waiting in the school pick-up line, this episode will leave you feeling seen, heard, and empowered to grow your business without wanting to burn it all to the ground. Links Mentioned in Today's Episode: Connect with Dr. Brook on Instagram Visit Dr. Brook’s website Choulet Performance Psychiatry For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    47 min

  5. Apr 22

    174: The Unfiltered Story Behind Building BrandWell

    Text a question to Victoria! What does it actually look like to build a standout brand… while building a life at the same time? In today’s episode, I’m doing something a little different. I’m re-airing a conversation from when I was a guest on At Home with Founders with Jessica Frigon.  We go way beyond the highlight reel. From starting BrandWell as a scrappy side hustle… to growing it into a sought-after, all-female branding agency… to navigating pregnancy, motherhood, and raising three kids under five while leading a business. This is the story behind the brand. We talk about:  What no one tells you about scaling a service-based business  The identity shifts that come with growth (and motherhood)  Building a business that actually supports your life  And how your brand becomes more important as your business evolves If you’ve ever felt like you’re in the messy middle, outgrowing your current version of business, or trying to balance ambition with real life… this one will hit. Follow Victoria at @brandwelldesigns on Instagram.  Follow Jessica at @havenoaksco on Instagram  To work with BrandWell Designs, inquire here.  For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    58 min

  6. Feb 4

    173: The Goal Digger Podcast, Amy Porterfield, and a Season of Strategic Change

    Text a question to Victoria! In this episode, Victoria is jumping in between seasons to unpack two major announcements you might have seen in the online business world: 👉 Jenna Kutcher’s farewell to The Goal Digger Podcast  After nearly a decade and 968 episodes, Jenna shared that she’s pausing the podcast to choose peace, presence, and creative spaciousness over performance.  👉 Amy Porterfield’s announcement about closing Digital Course Academy One of the most iconic online course programs in the creator space will no longer be open for enrollment as Amy leans into what’s next.  These moves are not about failure or burnout, they’re strategic shifts from two leaders who have built brands, not just offers. In today’s short episode, Victoria digs into what these decisions reveal about how people are choosing now, why offer tweaks aren’t enough when your brand isn’t aligned, and how you can build longevity in your own business. She also shares: The broader context shaping online business right nowWhat it means when trusted leaders can walk away from big revenue driversA challenge for you: If one of your signature offers disappeared tomorrow, would your brand still carry its weight?Whether you’re in launch season, in a pivot moment, or just curious about what comes next for female founders, this episode is for you. For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    11 min

  7. 12/31/2025

    172: The Entrepreneurial Advice That Shaped 2025 ft Kelly Stumpe, Jessica Marx, Robyn Spangler, and Keri Ford

    Text a question to Victoria! What better way to close out the year than with the Season 10 finale of The Branding Business School Podcast! After a year filled with powerful conversations and transformational insights, Victoria is wrapping things up with a highlight compilation of the most impactful moments from 2025 — the clips that made us think deeper, build smarter, and lead more intentionally as entrepreneurs stepping into a new year. In this episode, you’ll hear from Kelly Stumpe (The Car Mom) on disrupting industries, Jessica Marx on scaling strategically from 0 to multi-six figures, Robyn Spangler on building authority through vulnerability, and Keri Ford on nervous system support for ambitious founders. We’re also revisiting some of Victoria's most-downloaded episodes, including the one where she’s in the guest seat! Whether you’re launching, scaling to your first $100K, or leading a team and stepping fully into your CEO role, this episode is your permission to pause, reflect, and reset. Let these clips spark inspiration, clarity, and direction as you enter 2026 grounded, confident, and supported. Season 10 may be closing, but while you wait for what's next, dive into the full episodes behind each clip — we will link them below! We’ll see you next year! Happy New Year! Listen to the FULL episodes: Episode 155: How The Car Mom Disrupted the Auto Industry Episode 159: Luxury Branding 101 Episode 161: What It Really Takes to Break $100K, $500K, and $1M Episode 164: How I Built BrandWell Episode 167: How Vulnerability Builds Authority (and a Business) Episode 170: The Cognitive Cost of Always-On Entrepreneurship Work With BrandWell Designs Looking for Brand Clarity? Join The Branding Business School! Follow BrandWell on Instagram For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    48 min

  8. 11/12/2025

    171: Timeless Branding: The Strategy Behind Building a Brand That Works 10 Years from Now

    Text a question to Victoria! If you want your brand to feel aligned, elevated, and something you’re still proud of ten years from now, this episode is your blueprint for building it right. In this episode, Victoria shares how to build a timeless brand—one that evolves with your growth instead of holding you back. You’ll learn how to design a brand with true staying power so you’re not constantly rebranding or blending into what’s trending online. Victoria dives into the real reasons why so many brands age poorly and reveals how to avoid the common mistakes that cause entrepreneurs to outgrow their visual identity too soon. From chasing trends to prioritizing personal taste over strategy, you’ll uncover what separates a brand that simply looks good today from one that builds trust, authority, and recognition for years to come. With relatable stories and practical takeaways, Victoria guides you through how to refine your message, make timeless design decisions, and develop a brand voice that grows with you through every season of business. Because when your brand is rooted in strategy, clarity, and authenticity, you won’t have to chase trends or start over—you’ll show up with confidence, attract the right clients, and build something that truly lasts.  Links Mentioned in Today's Episode Work With BrandWell Designs Looking for Brand Clarity? Join The Branding Business School! Follow BrandWell on Instagram For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

    14 min
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4.9
out of 5
58 Ratings

About

The Branding Business School Podcast is a top-rated business and marketing podcast for women ready to close the gap between how good they are and how they show up online. Because in today’s market, being the best doesn’t matter if you’re not perceived that way. Hosted by Victoria Marcouillier, founder and CEO of BrandWell Designs®, this podcast is where strategy meets real life. You’ll learn how to build a brand that commands higher prices, attracts better-fit clients, and positions you as the obvious choice in your industry. We’re talking about:  Elevating your brand as your business grows  The psychology behind being chosen (not just considered)  Scaling without sacrificing your life  And what it really looks like to build a business while raising a family  Whether you’re in the messy middle, outgrowing your current brand, or stepping into your next level, this podcast will challenge the way you think about branding, positioning, and growth. Because the goal isn’t just to build a successful business. It’s to build one that actually supports your life.

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