The Market Authority Show with Stefanie Lugo

Stefanie Lugo
  • 4.8 (25)
  • Investing
  • Updated Biweekly

Welcome to the show where we enlighten your path to becoming a Market Authority in real estate! Whether you’re just starting out on your real estate journey, or you’ve been around for a while, we’ve got a few tricks up our sleeve that you’ll want in on. Dive in!

  1. 5d ago

    How to Win Every Listing Appointment (The Seller Consultation Process That Actually Works)

    Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info Here's exactly what you'll get in 30 minutes: → A clear picture of what gaps you need to fix in your real estate workflows right now → Honest feedback on what is working in your market right now, and what needs to go → The first steps you can take TODAY, not tomorrow, not next week → The fastest path to closing 2-4 deals per month working 25-30 hours a week 👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit After 12 years in real estate, my husband and I have learned there are plenty of ways to lose a listing appointment, and the ones that win almost never come down to a flashy presentation. In this video, I'm walking you through the exact seller consultation process we use in our business, from the 15-minute discovery call that earns you the right to be in their home, to the pre-listing walkthrough where you open every closet and notice every detail, to the honest market conversation that cuts through the national headlines and shows sellers what's really happening with their specific property. You'll learn why asking questions beats pitching, how to map out next steps so sellers feel calm and informed, how to present the listing agreement as a natural next step instead of a hard close, and how to follow up with one clear action so nothing stalls. If you want to stop feeling pushy or salesy and start leaving every seller more clear and confident than when you walked in, this is the process for you. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class 📕 TABLE OF CONTENTS 📕 00:00 Why Most Agents Lose Listing Appointments 01:58 The Discovery Call 04:50 The Pre-Listing Walkthrough 06:45 The Listing Conversation 08:24 The Honest Market Conversation 09:43 Mapping Out Next Steps 11:13 The Listing Agreement 12:29 Post-Appointment Follow-Up ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible. This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark? ---------------------------------------­------

  2. Sep 23

    The Perfect Buyer Consultation Process For Non-Pushy Realtors (Step by Step)

    Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info Here's exactly what you'll get in 30 minutes: → A clear picture of what gaps you need to fix in your real estate workflows right now → Honest feedback on what is working in your market right now, and what needs to go → The first steps you can take TODAY, not tomorrow, not next week → The fastest path to closing 2-4 deals per month working 25-30 hours a week 👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit I've spent over 12 years building a real estate business on referrals and repeat clients, and if there's one conversation that makes or breaks everything that follows, it's the buyer consultation. In this video I walk through my exact step-by-step process, from the discovery call that uncovers a client's real timeline and motivations, all the way through the consultation itself where I show you how to listen first, reflect back what you heard, and bridge naturally into signing the buyer broker agreement. This isn't about pitching your credentials or rattling off how many homes you've sold. It's about proving you understand exactly what your client needs so the close happens before you ever bring up the paperwork. I also break down what happens after the consultation, including the follow-up cadence that keeps buyers from slipping through the cracks. If you're tired of chasing fence-sitters who were never fully committed in the first place, this process is how you fix that. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class 📕 TABLE OF CONTENTS 📕 00:00 Why the buyer consultation matters 02:49 Step 1: The discovery call 05:20 Step 2: Prepping before they arrive 07:13 Step 3: Listen before you pitch 09:26 Step 4: Bridging to your pitch 13:21 Step 5: Signing the buyer broker agreement 15:02 Step 6: What happens after the consultation 17:01 Final thoughts ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible. This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark? ---------------------------------------­------

  3. Sep 20

    How to Leave Your Real Estate Team & Go Solo

    Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info Here's exactly what you'll get in 30 minutes: → A clear picture of what gaps you need to fix in your real estate workflows right now → Honest feedback on what is working in your market right now, and what needs to go → The first steps you can take TODAY, not tomorrow, not next week → The fastest path to closing 2-4 deals per month working 25-30 hours a week 👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit If you're a real estate agent on a team and you've been thinking about going solo, here's what actually matters before you give notice it's not your savings, it's your pipeline. In this video I walk through how to weigh what you gain versus what you lose by staying, why the number of clients already lined up is the real deciding factor, and the biggest mistake I see agents make once they leave: treating freedom like it means no structure, when really you still have to run your business like a business, systems and all. I work with agents making this exact transition inside Market Authority Academy, and the ones who succeed are the ones who build their lead generation, client experience, and weekly rhythm before they walk away from the team, not after. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class 📕 TABLE OF CONTENTS 📕 00:00 Intro 00:57 Gain vs. Lose: Do the Math 01:12 The Number That Actually Matters 02:58 Building Your Pipeline 03:42 Do the Work Before You Leave 05:57 You're Still Running a Business 06:02 What the Team Was Actually Giving You ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible. This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark? ---------------------------------------­------

  4. Sep 2

    CRM 10 Commandments in Real Estate

    Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info Here's exactly what you'll get in 30 minutes: → A clear picture of what gaps you need to fix in your real estate workflows right now → Honest feedback on what is working in your market right now, and what needs to go → The first steps you can take TODAY, not tomorrow, not next week → The fastest path to closing 2-4 deals per month working 25-30 hours a week 👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit Here's the 10 Commandments of CRM: choose one and stick with it (I ran on a spreadsheet for my first three years and still sold hundreds of thousands in GCI), keep it open and visible so you actually use it, put your whole database in there not just the "good" leads, give everyone a designation so you can sort your list with ease, use smart lists to stay pre-sorted, keep all your communication in one place, keep a backup spreadsheet just in case, delegate it to a VA if you're not a CRM person, be cautious but resourceful if your broker provides your CRM, and remember it's not going to fix your life without the right system behind it. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class 📕 TABLE OF CONTENTS 📕 0:00 Intro 1:22 Choose One 1:51 Keep It Open 2:14 Everyone Goes In 2:55 Give Everyone a Designation 3:32 Use Smart Lists 4:20 It's for Communication 4:55 Keep a Master Spreadsheet 5:02 Delegate If You Hate It 5:41 Broker-Provided CRM 6:10 It Won't Fix Your Life ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible. This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark? ---------------------------------------­------

  5. Aug 26

    I Don't Cold Call, Door Knock, or Buy Leads. Here's How I Get Real Estate Leads Instead

    Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info Here's exactly what you'll get in 30 minutes: → A clear picture of what gaps you need to fix in your real estate workflows right now → Honest feedback on what is working in your market right now, and what needs to go → The first steps you can take TODAY, not tomorrow, not next week → The fastest path to closing 2-4 deals per month working 25-30 hours a week 👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit Cold calling, door knocking, and buying leads aren't the only paths to a thriving real estate business. In this video, I break down the relationship-based, database-driven, referral-focused system I used since 2019 to consistently close 2-4 deals a month while working just 25-30 hours a week. I walk through the marketing plan, the messaging that keeps buyers and sellers off the fence, and the follow-up cadence that turns her database into a steady stream of referrals plus a real agent case study showing what happens when the right follow-up finally clicks. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class 📕 TABLE OF CONTENTS 📕 0:00 – No cold calling, no door knocking 0:34 – Why agents feel like failures without it 1:35 – The referral-driven business model 1:50 – Building a database-driven marketing plan 3:39 – Messaging that keeps clients moving 4:56 – Follow-up that actually converts 6:09 – Real agent case study 7:38 – Why this beats cold calling long-term 9:42 – Final thoughts ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible. This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark? ---------------------------------------­------

  6. Aug 20

    Atomic Habits for Real Estate Agents: 4 Steps to Be More Consistent

    Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info Here's exactly what you'll get in 30 minutes: → A clear picture of what gaps you need to fix in your real estate workflows right now → Honest feedback on what is working in your market right now, and what needs to go → The first steps you can take TODAY, not tomorrow, not next week → The fastest path to closing 2-4 deals per month working 25-30 hours a week 👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit 🖤 Atomic Habits Book: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 Ever set a big real estate goal in January only to hit March with no plan and the same habits blowing you off course? In this video, Stefanie breaks down James Clear's four laws of behavior change from Atomic Habits making it obvious, attractive, easy, and satisfying and shows exactly how to apply each one to your real estate business. From habit-stacking your lead generation around something you already do every day, to starting with a two-minute version of the task instead of an overwhelming two-hour block, to building in small rewards so you don't burn out, this is a practical breakdown of how to stop relying on motivation and start building systems that actually hold your business together. If you've ever felt like you're working hard but still stuck in feast-or-famine months, this framework will show you where the real gap is and how to close it. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class 📕 TABLE OF CONTENTS 📕 00:00 Intro 00:44 The Problem With Goals 01:06 The 4-Step Habit Framework 02:20 Example: Setting Goals Without a System 04:03 The 4 Laws of Behavior Change 04:31 Law 1: Make It Obvious 06:34 Law 2: Make It Attractive 07:09 Law 3: Make It Easy 08:15 Law 4: Make It Satisfying 09:50 Final Thoughts ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible. This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark? ---------------------------------------­------

  7. Aug 12

    We Earn $400K in Real Estate Working 30 Hours a Week (Here's the Exact System)

    Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info Here's exactly what you'll get in 30 minutes: → A clear picture of what gaps you need to fix in your real estate workflows right now → Honest feedback on what is working in your market right now, and what needs to go → The first steps you can take TODAY, not tomorrow, not next week → The fastest path to closing 2-4 deals per month working 25-30 hours a week 👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit I earn $400K a year in real estate GCI working just 25-30 hours a week and in this video, I'm sharing exactly how. After our worst year ever in 2018, my husband Bryce and I rebuilt our business around three simple systems: a zero-effort marketing plan built on referrals and organic Instagram leads, a "million dollar client journey" that keeps clients coming back, and a weekly rhythm that protects our time so we can actually be present with our kids. This is the same framework I teach agents inside the Market Authority Academy. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class 📕 TABLE OF CONTENTS 📕 0:00 Intro 1:53 Their worst year (2018) 4:11 The pivot to referrals 6:27 The 3 systems 7:06 Zero-effort marketing 7:56 Million dollar client journey 9:24 Weekly rhythm 10:58 Why it matters 13:02 Outro ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible. This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark? ---------------------------------------­------

  8. Aug 6

    3 Real Estate Content Ideas That Get Clients, Not Just Followers

    Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info Here's exactly what you'll get in 30 minutes: → A clear picture of what gaps you need to fix in your real estate workflows right now → Honest feedback on what is working in your market right now, and what needs to go → The first steps you can take TODAY, not tomorrow, not next week → The fastest path to closing 2-4 deals per month working 25-30 hours a week 👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit I'm breaking down the exact three types of content I've been creating in my real estate business for almost a decade — the same strategy that's helped me close 2 to 4 deals a month while working only 25 to 30 hours a week, and that I now teach to agents across the US and Canada. In this video I walk through why local MLS updates and market headlines are content goldmines you're probably deleting from your inbox, how I use "intentional scrolling" to swipe and adapt viral hooks from real people who match my ideal client avatar, and why the real questions I get from buyers, sellers, and DMs make up my entire content calendar. This isn't about AI slop or paying for templates — it's the simple, repeatable system that lets me spend 15 to 20 minutes a week planning content that actually sounds human and turns followers into paying clients in 2026. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class 📕 TABLE OF CONTENTS 📕 00:00 Intro 00:38 Free Content Strategy Audit 01:19 The 2026 Content Strategy Overview 02:03 Source #1: Local MLS Updates 03:07 Source #2: Swiping Viral Content 05:28 Source #3: Real Questions From Real People 06:23 Why Pretty Posts Don't Pay 07:11 Book Your Free Strategy Call ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible. This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark? ---------------------------------------­------

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Welcome to the show where we enlighten your path to becoming a Market Authority in real estate! Whether you’re just starting out on your real estate journey, or you’ve been around for a while, we’ve got a few tricks up our sleeve that you’ll want in on. Dive in!

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