The Market Authority Show with Stefanie Lugo

Stefanie Lugo
  • 4.8 (25)
  • Investing
  • Updated Bimonthly

Welcome to the show where we enlighten your path to becoming a Market Authority in real estate! Whether you’re just starting out on your real estate journey, or you’ve been around for a while, we’ve got a few tricks up our sleeve that you’ll want in on. Dive in!

  1. Feb 19

    How to Plan Your Month as a Realtor in 2026 [Full Walkthrough]

    Schedule Your Free Real Estate Business Strategy Session NOW: https://go.stefanielugo.com/info Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → Understand how the real estate industry is shifting heading into 2026 → Learn how I’m personally thinking about business in the next market cycle 👉 *PART 1* Goal Setting: https://youtu.be/4tYgWfzz5kk 👉 *PART 2* Daily Planning: https://youtu.be/vQJEqXn6m5c 👉 *PART 3* Weekly Planning: https://youtu.be/55lIBqWPHrg ✨ *Get The Market Authority Planner here:* https://stefanielugo.com/shop If you’re working hard every month but not always sure what actually moved the needle, this video will give you clarity. In this full walkthrough, I’m breaking down my exact monthly planning routine for realtors in 2026 — the same step-by-step system I use in my own business and teach to agents across the U.S. and Canada. You’ll learn how to review your wins, identify what worked (and what didn’t), set meaningful monthly priorities, and map your calendar so you’re running your real estate business with intention instead of reacting to it. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class 📕 TABLE OF CONTENTS 📕 00:00 Why Monthly Planning Matters 01:35 Step 1: Review What Worked 01:50 Step 2: Identify Your Wins 03:20 Step 3: Decide What to Repeat or Remove 04:52 Step 4: Choose 3 Key Accomplishments 05:53 Step 5: Map It on Your Calendar 06:33 Step 6: Schedule Your Next Monthly Review ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these

    9 min

  2. Feb 11

    Weekly Planning That Actually Works for Real Estate Agents

    Schedule Your Free Real Estate Business Strategy Session NOW: https://go.stefanielugo.com/info Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → Understand how the real estate industry is shifting heading into 2026 → Learn how I’m personally thinking about business in the next market cycle 👉 *PART 1* Goal Setting: https://youtu.be/4tYgWfzz5kk ✨ *Get The Market Authority Planner here:* https://stefanielugo.com/shop If you feel focused during the day but still end the week wondering where your time went, this video is for you. In this training, I walk you through my exact weekly planning process for real estate agents—how I decide whether a week is a busy week or a capacity week, how I set metrics instead of random to-do lists, and how I plan client service, prospecting, and content without overworking or reacting every morning. This weekly review takes about 15 minutes and completely changes how your week feels. If your week has been running you instead of the other way around, this will help you take control again. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class 📕 TABLE OF CONTENTS 📕 00:00 – Why Weekly Planning Keeps You Sane 00:53 – When to Plan Your Week 01:54 – Busy Week vs Capacity Week 02:42 – Why Most Agents Plan the Wrong Way 02:59 – The Metrics That Actually Matter 03:52 – Setting Weekly Targets (Not To-Do Lists) 05:06 – Planning Clients, Content & Prospecting 06:06 – Turning Goals Into a Real Schedule 07:51 – Planning Around Life (Not Just Work) 08:45 – Scheduling Non-Negotiables 09:59 – Why Projects Belong on Capacity Weeks 10:26 – How This Stops Overworking 10:59 – How Long Weekly Planning Should Take 11:04 – Getting Help Setting This Up ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 a href="https://www.instagram.com/bryceandstefanie/" rel="noopener noreferrer"...

    12 min

  3. Feb 4

    The Daily Planning System Every Real Estate Agent Needs (Planner Series #2)

    Schedule Your Free Real Estate Business Strategy Session NOW: https://go.stefanielugo.com/info Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → Understand how the real estate industry is shifting heading into 2026 → Learn how I’m personally thinking about business in the next market cycle 👉 *PART 1* Goal Setting: https://youtu.be/4tYgWfzz5kk ✨ *Get The Market Authority Planner here:* https://stefanielugo.com/shop Prospecting Flow Video Mentioned: https://www.youtube.com/watch?v=vrvxgPeUImk If you’re ending most workdays feeling busy but not productive, this video will show you why—and how to fix it. In this episode, I break down the daily planning system I use and teach inside Market Authority to help real estate agents stop reacting all day and start moving their business forward. You’ll learn how to structure your day around just a few high-impact priorities, protect time for marketing and lead generation, and close your day with clarity instead of chaos. This simple shift in how you plan can completely change how your business—and your time—feels. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class 📕 TABLE OF CONTENTS 📕 00:00 – The Real Problem With Most Workdays 00:55 – Rule #1: Stop Planning Too Much 01:45 – Rule #2: Pick Only Three Priorities 02:40 – Rule #3: Plan Before the Day Starts 03:35 – Block #1: Morning Marketing & Prospecting 04:45 – Block #2: Client Work & Appointments 05:45 – Block #3: Admin That Supports Active Deals 06:40 – The End-of-Day Reset (Most Agents Skip This) 07:35 – What a “Successful Day” Actually Looks Like 08:30 – How This System Changes Your Business Over Time 09:15 – What’s Next in the Planning Series ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 a href="https://www.instagram.com/bryceandstefanie/" rel="noopener...

    9 min

  4. Feb 4

    How to Set Goals That Actually Work in Real Estate 2026 (Planner Series #1)

    Schedule Your Free Real Estate Business Strategy Session NOW: https://go.stefanielugo.com/info Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → Understand how the real estate industry is shifting heading into 2026 → Learn how I’m personally thinking about business in the next market cycle If you’ve ever set big goals for your real estate business and felt motivated in January—only to feel overwhelmed, scattered, or behind by spring—this video is for you. In this first episode of my 2026 planning series, I’m breaking down how to set real estate goals that actually work in the real world: goals that create more money, more time, and more peace without adding chaos to your day. You’ll learn why most real estate goals fail, how to use a simple goal-setting framework that connects directly to your daily actions, and how to stop confusing busy projects with real progress. By the end of this video, you’ll know exactly how many goals you should have for 2026 and how to build goals that support both your business and your life. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class 📕 TABLE OF CONTENTS 📕 00:00 — The Core Problem 01:02 — The Common Mistake 02:06 — The Real Purpose of Goals 03:48 — Separating Signal from Noise 05:28 — The Right Number of Goals 06:55 — Turning Goals Into Progress 08:57 — Money, Time, Peace 10:00 — The Bigger Picture 11:14 — Next Steps ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - a href="https://popbyco.com/?ref=thelugos " rel="noopener noreferrer"...

    12 min

  5. Jan 21

    How I’m Thinking About Real Estate Going Into 2026

    Schedule Your Free Real Estate Business Strategy Session NOW: https://go.stefanielugo.com/info Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → Understand how the real estate industry is shifting heading into 2026 → Learn how I’m personally thinking about business in the next market cycle As we head into 2026, the real estate industry is continuing to shift — and the strategies that worked even a few years ago don’t always apply anymore. In this video, I’m sharing how I’m personally thinking about real estate going into the next year, what I’m seeing change across the industry, and where I believe agents should be paying closer attention right now. This isn’t about quick hacks or trends, but about building a business that can actually adapt and last in a different market. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class 📕 TABLE OF CONTENTS 📕 00:00 – Why 2026 Feels Different 01:15 – What’s Changing for Agents Right Now 03:05 – Why Old Approaches Aren’t Working 04:45 – Where Agents Are Finding Traction 06:25 – How I’m Thinking About 2026 07:40 – Final Thoughts ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - a...

    9 min

  6. 11/19/2025

    How to Get 5 Real Estate Leads Fast (Proven System for Agents)

    Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWi Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → Turn quiet contacts into conversations and closings before year-end → Fill your pipeline without buying leads or chasing cold prospects If you’re in “emergency mode” and need to fill your pipeline fast, this video is for you. I’m breaking down the exact system I teach my coaching clients to get 5 real estate leads quickly — without buying leads or chasing cold prospects. You’ll learn the step-by-step process I use inside the Market Authority Academy to turn quiet contacts into conversations and closings before the year ends. Grab your notebook and let’s get to work on your next 5 deals. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK 📕 TABLE OF CONTENTS 📕 00:00 – The Emergency Plan for Agents 00:42 – Why Your Next 5 Deals Are Already in Your Business 01:25 – Step 1: Find Fast Opportunities in Your CRM 02:15 – Step 2: Use the “End of Year” Re-Engagement Script 03:25 – Step 3: Stack Conversations and Create Appointments 04:15 – Step 4: How to Book Consults That Convert 05:00 – Bonus: How to Ask for Referrals Naturally 05:45 – Recap: 4 Steps to Get 5 Deals Fast 06:20 – How to Keep the Momentum Going in 2026 ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet...

    8 min

  7. 11/12/2025

    CRM Secrets Every Real Estate Agent Should Know

    Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWi Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → How to simplify and organize your CRM without overwhelm → The secret to consistent follow-up that feels natural, not forced 👉 Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie If your CRM feels like chaos, you’re not alone — most real estate agents were never taught how to actually organize and use it. In this video, I’m sharing my proven CRM secrets to help you clean up your database, focus on the right contacts, and finally create a simple follow-up system that converts. By the end, you’ll know exactly who belongs in your CRM, who doesn’t, and how to turn relationships into real closings. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK 📕 TABLE OF CONTENTS 📕 00:00 – Intro: Why Your CRM Feels Overwhelming 00:46 – The Real Problem With Most CRMs 02:10 – Who Actually Belongs in Your CRM 04:20 – Who Doesn’t Belong in Your CRM 06:00 – The “Gut Check” Rule for Contacts 07:10 – Simple 3-Bucket CRM System 09:00 – How I Use My CRM Daily 11:00 – Consistency Beats Complexity 12:00 – Free CRM Startup Checklist 13:00 – Final Thoughts & Next Steps ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never...

    11 min

  8. 11/04/2025

    Stop Wasting Time on the Wrong Tasks (Real Talk for Realtors)

    Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWi Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → How to create structure and focus in your daily schedule → Simple shifts to reduce overwhelm and make measurable progress 👉 Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie If you’ve ever caught yourself saying, “I just need more time,” this video is for you. The truth is, you don’t need more hours in the day — you need clearer priorities. In this episode, I’m breaking down the four true priorities every real estate agent should focus on to actually grow their business, create consistency, and finally stop spinning their wheels. If you’re tired of staying “busy” but not seeing results, let’s fix that together. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK 📕 TABLE OF CONTENTS 📕 00:00 – You Don’t Need More Time 01:20 – The Real Problem: Priorities, Not the Clock 02:45 – The Four True Priorities for Agents 04:10 – Priority #1: Attract & Retain Clients 06:40 – Priority #2: Grow Your Brand & Network 09:10 – Priority #3: Manage Your Transactions 12:00 – Priority #4: Optimize Profitability 14:15 – What to Cut From Your Schedule 16:40 – Example Weekly Schedule for Agents 19:00 – Simple Guardrails to Stay Consistent 22:15 – How I Batch Work to Save Hours 25:00 – Free Weekly Planner Download 26:15 – Final Thoughts & Next Steps ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the...

    14 min
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4.8
out of 5
25 Ratings

About

Welcome to the show where we enlighten your path to becoming a Market Authority in real estate! Whether you’re just starting out on your real estate journey, or you’ve been around for a while, we’ve got a few tricks up our sleeve that you’ll want in on. Dive in!

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