Welcome back to the Mindful Hunter Podcast! In this episode, Jay gives a raw update from the middle of a wild spring bear guiding season — six bears down, two clients still in the field, and some honest reflection on wounding and misses that's worth hearing if you're planning a guided hunt. Then we get into the real reason this episode exists: the official launch of the Forged Base Series Socks. Jay breaks down exactly why he spent a year designing a backcountry hunting sock from scratch — and why, after nearly a decade of using merino-based socks, he came to the conclusion that merino fails in more ways than it succeeds. The three core problems: it doesn't evacuate moisture fast enough, it isn't durable enough for hard daily use, and it loses its shape within a couple of days of a backcountry hunt. He also calls out the lifetime warranty model used by most hunting sock companies, explaining why it's a business strategy built on the assumption that most customers are too lazy to actually claim it — and why he chose to put every dollar into the design instead. You'll get a full breakdown of the six-fabric construction — CoolMax, Reprieve XS cross-sectional polyester, a wool/acrylic blend, polyamide, and spandex — and why each one was placed exactly where it is. Plus, Jay shares the story of iteration number six, the one that was almost perfect before a single seam flaw sent him back to the drawing board days after placing the final production order. 🇺🇸 US CUSTOMERS: Drop shipping is now live through Unknown Munitions in Idaho — no duties, shipping is about 30% cheaper, and you'll get your order faster. 🎁 THE GIVEAWAY: Every $5 spent at Forged in the Backcountry between May 17th and July 17th earns you one entry to win a fully custom, all-expenses-paid guided hunt with Mindful Hunter Outfitting — valued at roughly $10,000. Jay will personally work with the winner to build their dream hunt: Coues deer in Mexico, Black Bear or Mule Deer in BC, Archery Mule Deer in Alberta, or something completely custom. Forged In The Backcountry https://forgedinthebackcountry.com/ Jay Nichol jay@mindfulhunter.com https://www.mindful-reviews.com/ https://www.mindfulhunter.com/ Merch https://www.mindfulhunter.com/shop Newsletter https://www.mindfulhunter.com/contact IG https://www.instagram.com/mindful_hunter/ Podcast https://www.mindfulhunter.com/podcast Free Backcountry Nutrition Guide Free Training Guide For Mountain Hunting https://www.mindfulhunter.com/tools Forged Ultimate Guided Hunt Sweepstakes No purchase required. Contest begins on May 17, 2026, at 12:01 a.m. PST and ends on July 17, 2026, at 11:59 p.m. PST. There is a total of 1 prize available to be won consisting of: (i) A custom guided hunt with Mindful Hunter Outfitting including travel and tip (APR) $$10,000.00 CAD); Skill testing question required. Open only to legal residents of the 50 United States, The District of Columbia, Canada (excluding Quebec), United Kingdom, New Zealand, Finland, France and Switzerland. Odds of winning depend on number of eligible entries received before contest closes. No limit on entries. For full rules and entry details visit: https://forgedinthebackcountry.com/blogs/resources/the-ultimate-custom-guided-hunt-giveaway-open-until-july-17-2026
