Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

Crowdfunding Nerds is a practical, behind-the-scenes podcast for creators looking to launch and scale successful crowdfunding campaigns. Since 2019, the Crowdfunding Nerds team has helped creators raise over $40M on Kickstarter and Gamefound while generating more than $100M in ecommerce sales. From pre-launch strategy to post-campaign growth, the show delivers real-world marketing insights, campaign breakdowns, and lessons from both first-time creators and major IPs like Avatar: The Last Airbender, Fallout, Dune, and Star Trek. Whether you're preparing for your first Kickstarter or optimizing your next launch, this podcast helps you do it smarter.

  1. 2d ago

    Making Snap Ships Tactics | Scott Pease | Ep. 289

    What happens when a toy company walks away from your invention? For Scott Pease, it became the opportunity to finally build the game he'd dreamed about from the very beginning. In this episode of Crowdfunding Nerds, Andrew and Sean sit down with former Neversoft director and Snapships co-creator Scott Pease to explore the incredible journey from video game development to toy invention to crowdfunding success. Scott shares lessons learned from working on franchises like Guitar Hero and Tony Hawk's Pro Skater, why scope creep can destroy projects, and how years of iteration eventually led to Snapships Tactics, a customizable space combat game built around creativity and strategic play.  Thank you to our sponsors! https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager - https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: /crowdfundingnerds   Stay Nerdy! Resources: Snapships: https://www.snapshipstactics.com/ Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

    1h 22m
  2. Jun 15

    How to Market Your Kickstarter: Last 48 Hours

    Episode 288 - The final 48 hours of a crowdfunding campaign can feel like a second launch. While many creators focus heavily on launch day, some of the biggest gains happen right before the campaign ends. In this episode, Andrew Lowen and Sean break down how to prepare for those crucial final days, what metrics actually matter, and how to maximize the momentum that Kickstarter and Gamefound naturally create.  They explain why the work you do during the mid-campaign directly impacts your ending, how to think about ad performance beyond simple attribution, and why followers are one of the most important numbers to watch.  Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl Thank you to our sponsors! https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101 https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager - https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate] https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/ Stay Nerdy! Resources: Tabletop Analytics: https://www.tabletopanalytics.com/ Kicktraq - Campaign analytics and tracking platform: https://www.kicktraq.com/ Kickstarter Lessons: https://stonemaiergames.com/kickstarter/ TableTone: https://www.tabletone.app/ Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

    45 min
4.7
out of 5
14 Ratings

About

Crowdfunding Nerds is a practical, behind-the-scenes podcast for creators looking to launch and scale successful crowdfunding campaigns. Since 2019, the Crowdfunding Nerds team has helped creators raise over $40M on Kickstarter and Gamefound while generating more than $100M in ecommerce sales. From pre-launch strategy to post-campaign growth, the show delivers real-world marketing insights, campaign breakdowns, and lessons from both first-time creators and major IPs like Avatar: The Last Airbender, Fallout, Dune, and Star Trek. Whether you're preparing for your first Kickstarter or optimizing your next launch, this podcast helps you do it smarter.

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