The PIO Podcast

Robert Tornabene

The PIO Podcast is a platform for Public Information Officers (PIO's) and Public Affairs Officers (PAO's) in public sector organizations, including Police, Fire, EMS, FEMA, state, local, and federal government organizations. The podcast aims to facilitate learning, growth, and discussion of issues that PIO's/PAO's may encounter within their profession. If you would like to support the podcast and connect with other PIO's/PAO's, please email us at thepiopodcast@gmail.com.

  1. Empathy in Action: Family Liaison Strategies with Moose Mutlow

    1D AGO

    Empathy in Action: Family Liaison Strategies with Moose Mutlow

    Send us Fan Mail Episode Summary: In this episode of the PIO podcast, host Robert welcomes Moose Mutlow, a crisis communication and family liaison trainer, to discuss the intricacies of communicating with families during crises. Moose shares his diverse background, which includes years as a wilderness guide and experience in public information and family liaison roles. He emphasizes the importance of truth and immediacy when communicating with families, contrasting it with the more measured approach often required when dealing with the media. Moose highlights the emotional weight of family communication, noting that it requires a balance between professionalism and empathy, especially in high-stress situations where families are experiencing profound grief. The conversation delves into the operational pressures faced by public information officers (PIOs) and how these can complicate their efforts to support families. Moose discusses the significance of providing families with control over their narratives and the importance of transparency in building trust within the community. He also addresses the concept of secondary harm, the role of silence in communication, and the need for PIOs to prioritize the well-being of families over agency reputation. Throughout the episode, Moose shares practical strategies for effective family communication, emphasizing the need for empathy, honesty, and a human-centered approach in crisis situations. Moose's BIO: Moose Mutlow is an author and crisis-response trainer with extensive experience supporting families after fatalities, disasters, and major incidents. As a Family Liaison Officer, he works with public information officers, law enforcement, and emergency management professionals to strengthen family communication, reduce conflict, and deepen agency credibility during high-stakes events. He is the author of When Accidents Happen, Managing Crisis Communication as a Family Liaison Officer and teaches Family Liaison Officer courses across the country. To Contact Moose www.moosemutlow.com The Fresh Patch Podcast - Where Good Pets Get It. Welcome to the Fresh Patch Podcast where we talk about everything, from dog...Listen on: Apple Podcasts   Support the show Our premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.

    44 min
  2. Mastering Public Safety Communication: Insights from Braden Frame S6 - E11

    MAR 25

    Mastering Public Safety Communication: Insights from Braden Frame S6 - E11

    Send us Fan Mail In this episode of the PIO podcast, Braden Frame, CEO of the Cartographers Group, shares practical strategies for enhancing public safety communication. We explore how leadership, technology, and authenticity shape community trust and organizational success. Key Topics: The importance of trust and transparency in public safety messagingAligning leadership behavior with effective communication strategiesThe evolving landscape of social media and AI risksBuilding strong relationships with media professionalsDeveloping a written crisis communication planMetrics for measuring communication success — focusing on outcomes, not just outputHow to manage corrections and maintain credibility during crisesLong-term strategic planning with content calendarsSkills future PIOs will need, including technology literacy and relationship buildingPractical tips for internal and external stakeholder engagement I built my career on the front lines of public safety as a firefighter and a nationally registered paramedic. On and off the job, I served in crisis response, political action, and labor leadership, learning how to lead decisively when the pressure is highest. A line-of-duty injury in 2020 ended my time in public service, but not my drive. I went on to co-found Reactor Graphs and the Cartographers Group, building a national force in public safety strategy, campaigns, and lobbying, delivering results that strengthen the lives of public servants and the communities they protect. Most recently, I served as the Chief Commercial Officer for Wrap Technologies Inc, a publicly traded company with technology products in public safety, defense, and the rapidly expanding counter-UAS market. I've led marketing teams, product launches, internal and external partnerships, and executive leadership, as well as product R&D, trademark and patent filings, and training across the United States and Canada. I've spent my life making tough calls in environments where trust and clarity matter most. Today, I help mission-driven partners do the same, operating with purpose, precision, and resilience when the outcome truly counts. As an experienced fractional Chief Operating Officer, I am ready to help your executive team lead and deliver with operational support and design for scale and success. www.bradenframe.com The Fresh Patch Podcast - Where Good Pets Get It. Welcome to the Fresh Patch Podcast where we talk about everything, from dog...Listen on: Apple Podcasts   Support the show Our premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.

    53 min
  3. The Alarming Rise of Fentanyl: A Conversation with Brian Townsend, S6 - E9

    MAR 11

    The Alarming Rise of Fentanyl: A Conversation with Brian Townsend, S6 - E9

    Send us Fan Mail Summary: In this episode of the PIO podcast, Robert interviews Brian Townsend, a retired DEA agent and founder of Only2MG, a nonprofit focused on raising awareness about the fentanyl crisis. Brian shares his extensive experience in law enforcement and discusses the alarming rise of fentanyl-related deaths in the United States. He explains the historical context of how fentanyl became prevalent in the drug supply, its integration into other drugs, and the dangers it poses. The conversation emphasizes the need for community engagement, consistent messaging, and a holistic approach to tackling the crisis, including reducing stigma and addressing the root causes of addiction. Brian also highlights the role of organized crime in the fentanyl epidemic and the importance of collaboration between law enforcement and public health sectors to create effective solutions. Brian's Email  Brian's Website  Brian Townsend is a retired Supervisory Special Agent/Resident Agent in Charge with the Drug Enforcement Administration (DEA). Brian proudly served in law enforcement for 28 years; 5 years as a police officer in Joplin, Missouri, and 23 years with the DEA, where he held a variety of assignments with increasing responsibility.  Within the DEA, Brian served in three different formal leadership roles, managing multiple people, programs, and resources. He worked in Corpus Christi, Texas, Little Rock, Arkansas, and Springfield, Missouri, to combat drug trafficking and reduce drug-related crime.  In addition to serving in enforcement operations, Brian was assigned at the DEA Training Academy in Quantico, Virginia. There, Brian managed DEA’s specialized training unit and developed the leadership and development training unit. The leadership and development training unit still serves as the primary resource for leadership development throughout DEA and its extensive workforce of over 10,000 personnel. Currently, Brian serves as a Law Enforcement Training Coordinator for the Mid-States Organized Crime Information Center (MOCIC), a Regional Information Sharing System (RISS) Center supporting law enforcement in nine states (Kansas, Illinois, Iowa, Missouri, Minnesota, Nebraska, North Dakota, South Dakota, and Wisconsin). He is also the founder and principal of Eagle 6 Training, providing speaking, training, and consulting services to organizations worldwide. Brian’s training expertise extends far beyond drug-related topics. He is frequently invited to deliver training and presentations on a wide range of subjects, including leadership development, cryptocurrency investigations, and the dark web. Brian’s diverse training portfolio equips law enforcement and private organizations with the knowledge and skills needed to address both emerging digital threats and organizational challenges.  Most recently, Brian launched Only 2mg Inc. 501(c)(3), where he leverages his extensive experience and knowledge in the field of opioids. Brian is regularly invited to speak to a The Fresh Patch Podcast - Where Good Pets Get It. Welcome to the Fresh Patch Podcast where we talk about everything, from dog...Listen on: Apple Podcasts   Support the show Our premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.

    45 min
  4. S6 - E7: Kevin Mangan - PIO High Springs Fire Dept, High Springs FL

    FEB 25

    S6 - E7: Kevin Mangan - PIO High Springs Fire Dept, High Springs FL

    Send us Fan Mail Summary: In this episode of the PIO podcast, Robert interviews Kevin Mangan, the public information officer for High Springs, Florida. Kevin shares his journey from a volunteer firefighter to a PIO, emphasizing the unique challenges and responsibilities that come with working in a small agency. He discusses the importance of building relationships within the community, managing communications during crises, and the necessity of transparency and trust in a close-knit environment. Kevin highlights how social media has transformed public communication, allowing for real-time updates and engagement with the community, while also addressing the challenges of misinformation and rumor control.  Throughout the conversation, Kevin provides insights into the day-to-day operations of a PIO, including the balance of administrative duties and public outreach. He shares anecdotes about successful community engagement initiatives, such as collaborating with local organizations to effectively disseminate information. The episode concludes with Kevin's advice for new PIOs, emphasizing the importance of networking and maintaining credibility in public communications, and a reminder that mistakes are part of the learning process in this vital role. Kevin’s BIO: Kevin entered the public safety sector in 2004 as a volunteer firefighter and part-time dispatcher in his hometown of Amherst, New Hampshire, before moving to Florida to pursue a career in radio in 2006.   Several years into his "Florida Man" designation, Kevin re-entered the fire service as a volunteer firefighter/PIO in High Springs, Florida, while working as a full-time radio station DJ and operations manager.   The COVID-19 pandemic highlighted the need for consistent, accurate information from local government, prompting the city to hire its first Public Information Officer. Mangan currently serves as the City's PIO and the fire department's PIO and Fire Administration Manager. Kevin's LinkedIn The Fresh Patch Podcast - Where Good Pets Get It. Welcome to the Fresh Patch Podcast where we talk about everything, from dog...Listen on: Apple Podcasts   Support the show Our premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.

    47 min
  5. S6 - E6: Brian Murray - PIO & Deputy Emergency Management Coordinator Harris Cty Tx

    FEB 18

    S6 - E6: Brian Murray - PIO & Deputy Emergency Management Coordinator Harris Cty Tx

    Send us Fan Mail Summary: In this episode, Brian Murray, the Public Information Officer for Harris County, Texas, discusses his dual role in emergency management and public communication. He highlights the unique challenges faced by Harris County, including its large population and diverse threats. The conversation delves into the complexities of emergency alerts, the importance of effective messaging, and the need for community engagement. Brian emphasizes the significance of training for staff and educating the public about alerts, while also addressing the future of communication in an increasingly automated world. Brian's BIO: Brian Murray, MPA, is the Deputy Coordinator for Homeland Security &  Emergency Management and Public Information Officer for the Harris County Office of Homeland Security & Emergency Management (HCOHSEM). Developing the processes and technology for communicating with the public during disasters has been at the center of Murray’s career at HCOHSEM. He helped establish the first physical Regional Joint Information Center at Houston TranStar, and his work in developing “JIC Strike Teams” earned HCOHSEM an Outstanding Emergency Public Information Award from the Emergency Management Association of Texas in 2015. Murray helped lead a workgroup of the Federal Communications Commission’s Communications Security, Reliability and Interoperability Council (CSRIC) IV that paved the way for WEA 2.0 in 2016-2017. Murray is now a full member of CSRIC IX charged with making recommendations to the Commission on the security and development of the Nation’s communications systems in the age of artificial intelligence and the development of 6G technology. The Fresh Patch Podcast - Where Good Pets Get It. Welcome to the Fresh Patch Podcast where we talk about everything, from dog...Listen on: Apple Podcasts   Support the show Our premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.

    37 min
  6. S6 - E5: Brenden Elwood - Vice President of Market Research for CivicPlus

    FEB 11

    S6 - E5: Brenden Elwood - Vice President of Market Research for CivicPlus

    Send us Fan Mail Episode Summary: In this conversation, Brenden Elwood discusses the importance of strategic communication for city council members. He emphasizes the need to understand how residents receive information and to implement multi-modal communication strategies. Elwood highlights the significance of being responsive to residents' needs and the impact of timely communication on building trust. Brenden's BIO: Brenden services as the Vice President of Market Research at CivicPlus. He oversees the company’s resident and local government research to provide actionable insights and data to enhance resident and community engagement through accessible digital solutions that streamline and strengthen government operations. By working with local governments across the country, he has researched the importance of an agency’s digital presence, web accessibility, resident trust and satisfaction, as well as strategies to close these gaps at the local level, utilizing modern and accessible digital solutions. Brenden currently serves on the City Council of North Bend, Washington, where he helps shape local policy with residents at the forefront. The Fresh Patch Podcast - Where Good Pets Get It. Welcome to the Fresh Patch Podcast where we talk about everything, from dog...Listen on: Apple Podcasts   Support the show Our premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.

    51 min
4.9
out of 5
19 Ratings

About

The PIO Podcast is a platform for Public Information Officers (PIO's) and Public Affairs Officers (PAO's) in public sector organizations, including Police, Fire, EMS, FEMA, state, local, and federal government organizations. The podcast aims to facilitate learning, growth, and discussion of issues that PIO's/PAO's may encounter within their profession. If you would like to support the podcast and connect with other PIO's/PAO's, please email us at thepiopodcast@gmail.com.

You Might Also Like