Unprofessional

Hilary Corna

Hilary Corna, former Toyota executive and process expert, empowers service-based businesses to streamline operations and scale with clarity using the PDCA methodology. Unprofessional is a community-driven podcast for bold leaders seeking actionable strategies, fresh perspectives, and the tools to build streamlined, impactful businesses with purpose.  

  1. 3d ago

    [SOLO] Reflections from EMP Why Growth Starts Feeling Heavier Than It Should

    In this solo episode, Hilary Corna shares reflections after speaking at EMP (a highly competitive, MIT-based program connected to the origins of EO). After dozens of conversations with founders and leadership teams, one theme kept coming up: most companies aren’t struggling because growth stopped—they’re struggling because growth started to feel heavier than it should. Hilary explains the concept of “invisible drag,”why revenue growth can mask operational problems for a long time, and how complexity creates variability → friction → leadership dependency.  To join The Ops Edge Academy waitlist, visit www.HilaryCorna.com or email team@hilarycorna.com TIMESTAMPS [00:50] Back from speaking at EMP (what it is + why it matters) [01:20] Why growth starts feeling heavier than it should [02:25] “Invisible drag” explained (the hidden accumulation) [03:35] Misdiagnosis: “people problem” vs operational maturity gap [04:35] The loop: complexity → variability → friction → dependency [05:05] Why real improvement is lots of small fixes (not one big leap) [07:00] What CEOs really want: leverage + less rescuing [07:30] Operational maturity isn’t control—it’s leadership freedom [08:05] If it feels heavy, you may have outgrown your old way of operating [10:00] A key check: are your processes evolving as fast as complexity/revenue? [11:00] 3 takeaways + questions to reflect on

    14 min
  2. Apr 21

    [SOLO] Why Your Company Only Improves When Things Break

    In this solo episode, Hilary Corna explains why most companies don’t improve until something actually breaks—and how that creates a “firefighting” culture that feels productive, but quietly makes the business fragile. She reframes the problem as a behavior issue (what gets rewarded), not just a process issue, and shares how healthy organizations build momentum by improving while things are still working. Hilary introduces PDCA as a simple habit (not a giant initiative), shows how small improvements compound over time, and closes with a practical challenge you can run this week to build operational “health” instead of constantly managing emergencies. TIMESTAMPS [00:50] The “sting” statement: most companies only improve when something breaks [01:22] The hidden cost: by the time you react, you’ve already paid the price [01:27] What “70% working” looks like (messy handoffs, inconsistency, rework) [02:03] Real consequences: lost clients, lawsuits, damaged social proof [02:32] You’re not alone—and why proactive improvement is the harder (better) path [02:57] The uncomfortable truth: it’s not a process problem, it’s a behavior problem [03:03] How organizations reward firefighting (and ignore prevention) [03:48] When your best people become expert “reactors” instead of system designers [04:13] The ceiling: you can’t scale chaos (more people/meetings won’t fix it) [04:40] What scalable companies do differently: improve when things are working [05:16] PDCA as a simple habit (Plan–Do–Check–Act), not a massive initiative

    8 min
5
out of 5
68 Ratings

About

Hilary Corna, former Toyota executive and process expert, empowers service-based businesses to streamline operations and scale with clarity using the PDCA methodology. Unprofessional is a community-driven podcast for bold leaders seeking actionable strategies, fresh perspectives, and the tools to build streamlined, impactful businesses with purpose.