Unprofessional

Hilary Corna

Hilary Corna, former Toyota executive and process expert, empowers service-based businesses to streamline operations and scale with clarity using the PDCA methodology. Unprofessional is a community-driven podcast for bold leaders seeking actionable strategies, fresh perspectives, and the tools to build streamlined, impactful businesses with purpose.  

  1. Sep 21

    Jim Jacobs, CEO of Focus Insite

    In this episode, Hilary Corna sits down with Jim Jacobs, CEO of Focus Insight and Human Layer AI, to talk about how AI is changing the way companies think about process, scale, and operational efficiency. Jim shares how the EMP program transformed his perspective on growth, helping him rethink his business model, rebuild processes, and identify where AI could create real leverage. Together, Hilary and Jim explore why AI should not be treated as a replacement for people, but as a tool that can augment teams, reduce repetitive work, improve quality, and lower costs when implemented correctly. They also discuss the importance of human judgment, building the right guardrails, using AI to solve real business problems, and why companies can no longer afford to keep operating the way they always have. TIMESTAMPS [00:50] Meet Jim Jacobs, CEO of Focus Insight [01:30] What Focus Insight and Human Layer AI do [02:30] How EMP changed Jim’s perspective on scaling [04:00] Rebuilding the business around AI and process improvement [06:00] Using AI to rethink roles, structure, and workflows [09:40] The risk of using AI without judgment or guardrails [12:20] Solving real process problems with AI [14:30] Focus Insight’s core customers and market research work [15:30] Lessons from process improvement and simplifying the customer experience [18:00] Why organizations are being forced to change faster than ever [21:00] AI as the next major shift in business operations [23:30] The biggest myth about being a CEO [25:00] Where to connect with Jim

  2. Sep 11

    [SOLO] If I’m Not Watching, It Doesn’t Get Done

    In this solo episode, Hilary Corna talks about a common frustration she hears from CEOs: “If I’m not watching, it doesn’t get done.” She explains why this happens when the CEO becomes the invisible operating system of the business, and why relying on memory, check-ins, and personal follow-up creates hidden operational dependency. Hilary breaks down how leaders can move from supervision to true systems by clarifying ownership, defining what “done” means, making status visible, and building escalation into the process. She also shares a practical “vacation test” to help leaders identify where the business still depends on them—and why stronger systems should create freedom, not control. TIMESTAMPS [00:50] “If I’m not watching, it doesn’t get done” [02:00] When the CEO becomes the invisible operating system [04:30] Why memory is not a management system [06:01] A simple exercise to find operational dependencies [07:14] Building follow-up into the process [11:17] The leadership shift from safety net to system builder [13:32] The vacation test: where does the business still depend on you? [15:04] Why dependency becomes a risk as the business matures [16:30] Letting go and building systems that create freedom

  3. Sep 1

    [SOLO] The Risk of Waiting to Change

    In this episode, Hilary Corna explores the risk of waiting too long to define, improve, and train around how work actually gets done. Through a live operational conversation, she discusses how inefficiencies become normalized, why process and culture are deeply connected, and how unclear systems make accountability harder than it needs to be. Hilary also explains why scaling is not solved by simply adding more people, why leaders must hold a clearer operational vision before the team fully understands it, and how documenting workflows can reveal the low-hanging fruit most companies ignore for years. This episode is a practical look at what happens when organizations stop accepting “the way things are” and start building the foundation needed to grow. TIMESTAMPS [00:50] Why waiting to change creates operational frustration [01:51] Building a more autonomous and scalable sales process [02:47] The connection between process, culture, and accountability [05:57] How clarity makes accountability easier [08:05] Reviewing the workflow and identifying what needs to change [19:00] Prioritizing the biggest process gaps [20:13] Refining the RFP and partner/channel flows [45:39] Next steps: sign-off, prioritization, and implementation support [51:35] Why doing this work early prevents bigger problems later

  4. Aug 18

    [SOLO] 5 Operational Trends I’m Watching as We Head Into Q4

    In this solo episode, Hilary Corna shares five operational trends she is seeing as organizations return from summer and prepare for Q4. She explains why teams often come back to too many competing priorities, how unresolved process issues begin to look like people problems, and why growing companies can outpace the systems they rely on. Hilary also discusses the risks of automating inefficient processes with AI, why companies should begin reflecting on the year before January, and the practical steps leaders can take now to finish the year with greater focus and a stronger operating system. TIMESTAMPS [00:50] Returning from vacation and preparing for Q4 [02:09] Trend #1: Everyone is coming back to too much [02:45] Why prioritization matters more than moving faster [04:08] Trend #2: Process problems are starting to look like people problems [05:00] Questions to uncover the real source of operational friction [05:39] Trend #3: Growth has outpaced the company’s operating system [06:36] Identifying processes that haven’t kept up with growth [06:56] Trend #4: AI is exposing bad processes [07:52] Simplify before you automate [08:44] Trend #5: Learn from the year before January [09:29] Using PDCA to reflect, refine, and improve [10:27] Five actions leaders should take right now [10:59] Why doing a few things well beats trying to do everything [11:32] Closing + upcoming programs and resources

  5. Jul 20

    Mashup of Best Episodes of 2026 So Far!

    In this special mashup episode, Hilary Corna brings together some of the strongest moments from the podcast so far in 2026. The episode highlights key themes around proactive leadership, continuous improvement, operational maturity, and the hidden ways companies normalize inefficiency. From avoiding a “wait and see” culture to stopping the habit of rewarding firefighting, Hilary shares practical reminders for leaders who want to build healthier systems, reduce chaos, and create teams that improve before things break. To join The Ops Edge Academy waitlist, visit www.HilaryCorna.com or email team@hilarycorna.com TIMESTAMPS [00:50] Avoiding a “wait and see” culture [02:20] The hidden cost of waiting too long to improve [02:49] Three ways to build a more proactive culture [04:23] Why companies wait until something breaks [05:38] Stop rewarding firefighting [07:07] Why you can’t scale chaos [07:40] Improving while things are still working [08:27] When continuous improvement becomes corporate theater [09:33] The difference between looking like you’re improving and actually improving [11:30] Why employees lose trust in new initiatives [12:35] Real continuous improvement is consistent, not flashy [13:17] Most businesses don’t have a talent problem — they have a system problem [14:28] The three stages of organizational maturity [16:26] Why variability creates chaos [17:11] Three starting points for creating more clarity [18:06] How small process issues become company culture [19:23] Challenging “the way we’ve always done things”

  6. Jun 27

    Meghan Freed, CEO of FreedMarcroft

    In this episode, Hilary sits down with Meghan Freed, CEO of FreedMarcroft, a Connecticut-based family and divorce law firm. They discuss the myth that entrepreneurship creates instant freedom, why employees should not be expected to “think like owners,” and how small operational issues can quietly become part of a company’s culture. From Toyota’s “Stop the Line” principle to the importance of surfacing problems early, this conversation is full of practical insights for leaders building teams, systems, and healthier workplaces. To join The Ops Edge Academy waitlist, visit www.HilaryCorna.com or email team@hilarycorna.com TIMESTAMPS [01:34] From practicing law to starting a firm [06:00] Learning how to run a business—not just practice law [11:53] Scaling the firm and building a pipeline for new lawyers [15:20] The myth that entrepreneurship creates immediate freedom [17:49] Why employees should not be asked to “think like owners” [20:23] Toyota’s “Stop the Line” principle and valuing employee time [24:09] How inefficiency becomes normal in company culture [26:31] Psychological safety, problem-solving, and “golden eggs” [29:40] Workarounds, process debt, and imperfect technology [35:31] “Happiness Matters”: Meghan’s leadership philosophy [38:39] Where to connect with Meghan

  7. Jun 16

    [SOLO] From Japan to Toyota The Childhood Story That Led Me to Kaizen

    In this solo episode, Hilary Corna shares the personal story behind her passion for Japanese culture, process improvement, and Toyota. She reflects on how childhood curiosity, studying Japanese, taking a leap to work abroad, and eventually joining Toyota in Singapore shaped the work she still does today. Hilary also shares why she left Toyota, how her first book came to life, and why she still feels called to help organizations improve after nearly two decades. To join The Ops Edge Academy waitlist, visit www.HilaryCorna.com or email team@hilarycorna.com TIMESTAMPS [00:50] Hilary's origin story [04:30] Studying abroad in Japan and making meaningful connections [08:40] Moving to Singapore with no job and betting on herself [10:40] Landing multiple offers — and finally Toyota [14:20] Bringing Kaizen and PDCA from manufacturing to dealerships [18:10] How childhood curiosity turned into a lifelong calling [19:20] Why Hilary eventually left Toyota [21:50] Why the work still feels meaningful today

  8. Jun 5

    [SOLO] Reflections from EMP Why Growth Starts Feeling Heavier Than It Should

    In this solo episode, Hilary Corna shares reflections after speaking at EMP (a highly competitive, MIT-based program connected to the origins of EO). After dozens of conversations with founders and leadership teams, one theme kept coming up: most companies aren’t struggling because growth stopped—they’re struggling because growth started to feel heavier than it should. Hilary explains the concept of “invisible drag,”why revenue growth can mask operational problems for a long time, and how complexity creates variability → friction → leadership dependency.  To join The Ops Edge Academy waitlist, visit www.HilaryCorna.com or email team@hilarycorna.com TIMESTAMPS [00:50] Back from speaking at EMP (what it is + why it matters) [01:20] Why growth starts feeling heavier than it should [02:25] “Invisible drag” explained (the hidden accumulation) [03:35] Misdiagnosis: “people problem” vs operational maturity gap [04:35] The loop: complexity → variability → friction → dependency [05:05] Why real improvement is lots of small fixes (not one big leap) [07:00] What CEOs really want: leverage + less rescuing [07:30] Operational maturity isn’t control—it’s leadership freedom [08:05] If it feels heavy, you may have outgrown your old way of operating [10:00] A key check: are your processes evolving as fast as complexity/revenue? [11:00] 3 takeaways + questions to reflect on

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About

Hilary Corna, former Toyota executive and process expert, empowers service-based businesses to streamline operations and scale with clarity using the PDCA methodology. Unprofessional is a community-driven podcast for bold leaders seeking actionable strategies, fresh perspectives, and the tools to build streamlined, impactful businesses with purpose.  

Information

  • Creator
    Hilary Corna
  • Years Active
    2021 - 2026
  • Episodes
    159
  • Rating
    Clean
  • Copyright
    © 2026 Unprofessional
  • Show Website
    Unprofessional

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