Creator News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, a

Jeff Sieh
  • 4.9 (14)
  • MARKETING
  • UPDATED WEEKLY

Creator News Live keeps you up-to-date on what's happening in the world of the creator economy! We discuss the latest creator tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.

  1. 2D AGO

    How to Run 2 Side Hustles When You Already Have a Full-Time Job

    Can you really build multiple side hustles while working a full-time corporate job… without completely burning yourself out? This week, we flipped the script and put my usual co-host, Conor Brown, in the guest chair to close out our Side Hustle Secrets series. Conor shares how he built Vacation Kingdoms and grew into a leadership role at Keys to the Castle Travel, all while continuing to work a full-time marketing career. We unpack how his Disney obsession evolved into a real business, the systems and automations that help him juggle multiple roles, and why he believes more creators should stop waiting for permission and start building something of their own. We also get into the mindset shift from employee to solopreneur, how marketers can apply their corporate skills to side hustles, and why consistency matters more than vanity metrics when you’re trying to grow. Key Points:Take what you already know professionally and apply it to your own business Treat side hustles seriously, even if they never become your full-time job Consistency matters more than waiting for perfect content or perfect timing Build systems, templates, and automations early to save time later Marketing funnels matter more than vanity metrics like views or followers You don’t need millions of followers to build a profitable side hustle Teaching others sharpens your own skills and systems No one is coming to “pick you”; you have to create your own opportunities Side hustles work best when they fit into your real life, not an idealized version of it Resources:Vacation KingdomsKeys to the Castle Travel ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    51 min

  2. APR 28

    Side Hustle Secrets: How a Doctor Built a Brand Around Disney World

    Can a niche be too specific… or is that exactly what makes it work? Stephen Cabebe joins the show to share how focusing on one very specific audience, Disney park travelers dealing with pain and fatigue, helped him build a brand that now includes a book, podcast, course, and coaching program. Stephen shares how a painful Walt Disney World trip sparked the idea for Fit for the Magic, combining his background in physical therapy with his love for Disney to help others enjoy pain-free vacations. What started as a simple blog grew into a full content ecosystem, including a book, podcast, course, and coaching, all built step by step alongside a full-time career. We also get into how he creates content that actually connects, from researching real audience pain points to starting everything with a single podcast outline and repurposing from there. He explains how defining his ideal customer in detail made content easier to create, and how he now uses AI to save time without losing his voice. Finally, Stephen shares the mindset shifts that made it all possible, learning to focus his time in different seasons, building confidence in sales, and taking the step to reduce hours at his day job to grow the business further. ---------------------- Key Takeaways Focus on one very specific niche to stand out and make content easier to createStart with one content format, then expand into a blog, book, podcast, etc., over timeDefine your ideal audience in detail so your content speaks to a real personUse real questions and conversations from online communities to guide your contentUse AI to turn your brainstorms into content to save time and stay consistentFocus your time in seasons, prioritizing one major project at a timeDevelop communication and sales skills alongside your expertise Helpful Links! Stephen Cabebe: Website | Podcast | BookStephen's Free Resources: Free Water Refill Station Map and 10 Mistakes That Lead to a Painful Disney TripThe Unsinkable Conor Brown: Website | TikTok | Podcast ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    51 min

  3. APR 16

    Side Hustle Secrets: 20 Years of Turning Livestreams Into Cash

    What does it really take to turn livestreaming into a long-term, sustainable income? In this episode, Tanya Smith shares what she’s learned from over 20 years of building a side hustle, and how livestreaming became a core part of that. She walks through how she went from avoiding the camera entirely to committing to a year-long live video experiment, and how that decision changed everything for her business. We also get into the systems behind her consistency, including how she structures her workflow, uses frameworks like act, automate, and assign, and now layers in AI to speed things up. Along the way, Tanya breaks down what actually drives revenue, why many creators struggle to monetize, and how shifting your mindset around value and pricing can completely change your results. ---------------------- Key TakeawaysTreat your side hustle like a real business before it pays like one Tanya didn’t start with revenue in mind, but things shifted when she saw the impact of her work and realized she could package and sell it.Consistency builds momentum, even when it feels like no one is watching Early on, she questioned whether anyone cared, until people reached out when she missed a livestream, proving the audience was there.Systems are what make scaling possible Her workflow is built around three buckets, act, automate, and assign, applied across pre-production, live delivery, and post-content repurposing.Repurposing is where the real leverage happens Creating the content is only part of the job. The value comes from using that content across multiple formats after the live stream ends.You have to assign value before others will When Tanya shifted from giving everything away for free to charging even a small amount, engagement and results improved immediately.Pricing comes from testing, not guessing There’s no perfect formula. You research, experiment, and adjust based on what your audience is willing to pay.Clear boundaries are critical when working a full-time job She separates corporate work and business completely, no overlap, no conflicts, and full transparency with employers.AI amplifies systems, it doesn’t replace them By documenting her processes first, she was able to use AI tools to generate content, structure shows, and repurpose efficiently.Your path has to be your own One of her biggest lessons, don’t try to copy someone else’s blueprint. Build a business that fits your life, your voice, and your goals. Resources & LinksTanya Smith: Streamlikeaboss.tvPaul Gowder: Paulgowder.comPowWows.com: the leading online community for Native American arts and culture, built over more than 25 years Claude CoworkWhisper FlowJeremy Vest's Niche KingThe Power of Intention by Dr. Wayne DyerJonathan Mast Social Media Examiners: AI Business Society ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    54 min

  4. APR 11

    How to Grow a Side Hustle While Working Full-Time (Without Burning Out)

    If you’ve ever tried to build something on the side while working a full-time job, you know how quickly things can get overwhelming. In this episode, Sean “Tater” Roberson, the creator behind But Mostly Disney, shares how he’s been able to grow his brand while still balancing a full-time career. We get into how he works within the limits of his schedule, how he approaches creating content consistently, and most importantly, about managing expectations.  He shares his take on what growth really looks like when you’re not doing this full-time, and how to keep showing up even when progress feels slow. This is a practical look at building something sustainable without burning yourself out trying to do too much. ---------------------- Key Takeaways You don’t need more time, you need better focusWhen your schedule is tight, clarity matters more than anything. Knowing what to prioritize makes it possible to move forward without feeling overwhelmed.Consistency beats intensity every timeYou don’t have to go all-in for a week and disappear for a month. Smaller, steady efforts are what actually build momentum over time.Progress comes from showing up, not waiting for perfect conditionsThere’s always going to be a reason to wait. The creators who grow are the ones who keep going anyway.Your energy matters as much as your strategyIf your process isn’t sustainable, it won’t last. Building something long-term requires protecting your time and avoiding burnout.A side hustle should support your life, not take it overThe goal isn’t to feel constantly behind. It’s to build something that fits alongside your real-world responsibilities. ---------------------- Check out More from Sean! Youtube | Podcast | Facebook Group ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    56 min

  5. APR 3

    Facebook Monetization Explained: How to Get Paid + $3,000 Bonus (2026 Guide)

    If you’ve been wondering whether Facebook is still worth your time as a creator… this episode answers that pretty clearly. Paul Gowder breaks down exactly how Facebook monetization works right now, including what’s actually paying, what’s changed, and who actually gets those elusive bonuses ($30,000??!) everyone keeps talking about. Topics CoveredHow do you qualify for bonus programs?Do you need a large following to start earning?What type of content performs best right now?What should you actually be checking in your dashboard? Who This Episode Is ForCreators trying to monetize their contentSocial media managers working with clientsSolopreneurs looking for new revenue streamsAnyone who’s been ignoring Facebook and wondering if that’s a mistake ---------------------- Helpful Links!Paul Gowder: Website | Facebook | LinkedIn Paul is also the founder of Powwows.com, one of the most recognized online communities for Native American arts and culture, so check it out! If you want more awesome Facebook insights, you can sign up for his upcoming Facebook Webinar at Jeffsieh.com/facebookunlocked ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    49 min

  6. MAR 27

    AI Can’t Replace This: Why Your Story Matters More Than Ever

    AI can write your captions, generate your images, and even help script your videos. So where does that leave you? That’s exactly what I explored in this episode with Ryan Koral. Ryan has spent years helping creators, filmmakers, and business owners tell better stories. And what came up again and again in our conversation is this simple truth: the thing that actually connects with people is the one thing AI can’t replicate… your story. We talked about why so many creators struggle to share their story, how AI fits into the process without replacing you, and what it really takes to create content that people care about. If you’ve ever felt stuck, unsure what to share, or wondered if your story even matters, this episode is for you. Key TakeawaysYour story isn’t optional; it’s the input AI needs: If you don’t already have content, perspective, or a body of work, AI has nothing real to work from. The better your input, the better the output. Most people skip the hard part, figuring out why they care: Before using AI, you need clarity on your niche, what excites you, and who you serve. That foundational work is what makes your content meaningful. If your content feels generic, it probably is: Copying and pasting AI output without shaping it to your voice leads to content that feels flat and forgettable. People can tell when it’s not really you. Story is the actual strategy, not just content: Storytelling isn’t just a tactic; it is the strategy for showing up, connecting, and serving your audience. You don’t need a “big” story to be valuable: Even small, everyday moments can become meaningful stories. It’s about noticing and sharing them, not waiting for something dramatic. Human nuance is the difference: The small things, how you talk, your phrasing, your personality, are what make content feel real. That’s what builds connection. LinksRyan Koral: Website | Youtube | Podcast | LinkedInCheck out Ryan's Social Proof Workshop Here!Paul Gowder: Website | Powwows.com | Facebook (Join his Facebook Challenge!)Storyworthy by Matthew Dicks ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    52 min

  7. MAR 19

    How Mastermind Groups Help Creators Grow Faster (Live Creator Mastermind)

    What happens when you stop learning alone and start building alongside other creators who actually get it? Business growth, accountability, friendship… the list goes on. That’s exactly what I’ve experienced in my weekly meetings with fellow solopreneurs Paul Gowder, Rich Watts, Jim Fuhs, Kira Pogge Brewka, and Amy Kehs, where we talk through what’s actually working, what’s not, and where we’re stuck in our businesses. And what is this mystical council of creatives called, you may be asking? A mastermind. But instead of just talking about masterminds, this episode is one. You’ll see a real session in action, from sharing wins to working through challenges and giving feedback in real time. If you’ve ever wondered what actually happens inside a mastermind, this gives you a front-row seat. ---------------------- Key TakeawaysYou get clarity you can’t find on your ownWhen you’re too close to your work, it’s easy to stay stuck. A mastermind gives you outside perspective so you can see better options and make decisions faster.Confidence comes from the groupSometimes you don’t need more information, you need someone to say, “you’re good, go do it.” That push helps you move past overthinking and take action.It replaces the isolation of working aloneBeing a creator can feel lonely. A mastermind gives you a space where people understand your world and you don’t have to figure everything out by yourself.Accountability keeps you movingKnowing you’ll report back to the group pushes you to follow through, whether that’s shipping, testing, or deciding.The relationships matter as much as the adviceOver time, it becomes more than business. You build real friendships and ongoing support beyond the weekly calls.Everyone adds valueDifferent experiences and perspectives make the group stronger. You’re not just learning, you’re contributing too. Resources MentionedStoryBrand by Donald MillerSponsor Magnet by Justin MooreHow to Get a Meeting with Anyone by Stu Heinecke Connect With My Friends!Amy Kehs: Website | LinkedInKira Pogge Brewka: Website | LinkedIn | SubstackPaul Gowder: Website | Powwows.com | FacebookRich Watts: Website | A2DPR | FacebookJim Fuhs: Website | LinkedIn | Substack ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    57 min

  8. MAR 12

    10 Books That Changed How We Think About Business and Life

    What books actually change the way you think? In this episode, Conor Brown and I share ten books that have shaped how we approach business, creativity, and life. We each brought our top picks, a mix of fiction and nonfiction, and talked about why these stories and ideas stuck with us long after we finished reading them. From leadership and creativity to storytelling and personal growth, these books have influenced how we make decisions, solve problems, and think about the world around us. If you’re always on the lookout for your next great read, this episode is packed with recommendations. ---------------------- Key Takeaways A good book stays with you: The titles we remember years later are usually the ones that changed how we see something.Fiction can teach powerful lessons: Great stories often reveal insights about people, decisions, and leadership in ways nonfiction can’t.Reading across genres builds better thinking: Mixing fiction and nonfiction exposes you to different ways of solving problems.Ideas compound over time: The more you read, the more connections you start to see between different concepts and disciplines. ---------------------- Books Mentioned in This EpisodeJeff's Nonfiction Book Picks Move, Think, Rest by Natalie NixonWealthy and Well-Known by Rory VadenCreativity, Inc. by Ed Catmull5 Mere Christians by Jordan RaynorTalk Like TED by Carmine Gallo Conor's Nonfiction Book Picks The Obstacle Is the Way by Ryan HolidayThe War of Art by Steven PressfieldDigital Minimalism by Cal NewportIt’s Better to Be Feared by Seth WickershamThe Dynasty by Jeff BenedictA Course Called Ireland by Tom Coyne Jeff's Fiction Book Picks The Lion, the Witch and the Wardrobe by C.S. LewisProject Hail Mary by Andy WeirThe Pendergast Series by Douglas Preston and Lincoln ChildThe Dresden Files by Jim ButcherMidshipman’s Hope by David FeintuchMagic Kingdom for Sale — Sold! by Terry Brooks Conor's Fiction Book Picks Lonesome Dove by Larry McMurtryA Little Life by Hanya YanagiharaDungeon Crawler Carl by Matt DinnimanMistborn by Brandon SandersonRed Rising by Pierce Brown Links The Unsinkable Conor Brown: Website | TikTok | Instagram ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    51 min
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4.9
out of 5
14 Ratings

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Creator News Live keeps you up-to-date on what's happening in the world of the creator economy! We discuss the latest creator tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.

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