Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creato

Jeff Sieh
  • 4.9 (14)
  • MARKETING
  • UPDATED WEEKLY

Social Media News Live keeps you up-to-date on what's happening in the world of social media! We discuss the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.

  1. 2D AGO

    10 Books That Changed How We Think About Business and Life

    What books actually change the way you think? In this episode, Conor Brown and I share ten books that have shaped how we approach business, creativity, and life. We each brought our top picks, a mix of fiction and nonfiction, and talked about why these stories and ideas stuck with us long after we finished reading them. From leadership and creativity to storytelling and personal growth, these books have influenced how we make decisions, solve problems, and think about the world around us. If you’re always on the lookout for your next great read, this episode is packed with recommendations. ---------------------- Key Takeaways A good book stays with you: The titles we remember years later are usually the ones that changed how we see something.Fiction can teach powerful lessons: Great stories often reveal insights about people, decisions, and leadership in ways nonfiction can’t.Reading across genres builds better thinking: Mixing fiction and nonfiction exposes you to different ways of solving problems.Ideas compound over time: The more you read, the more connections you start to see between different concepts and disciplines. ---------------------- Books Mentioned in This EpisodeJeff's Nonfiction Book Picks Move, Think, Rest by Natalie NixonWealthy and Well-Known by Rory VadenCreativity, Inc. by Ed Catmull5 Mere Christians by Jordan RaynorTalk Like TED by Carmine Gallo Conor's Nonfiction Book Picks The Obstacle Is the Way by Ryan HolidayThe War of Art by Steven PressfieldDigital Minimalism by Cal NewportIt’s Better to Be Feared by Seth WickershamThe Dynasty by Jeff BenedictA Course Called Ireland by Tom Coyne Jeff's Fiction Book Picks The Lion, the Witch and the Wardrobe by C.S. LewisProject Hail Mary by Andy WeirThe Pendergast Series by Douglas Preston and Lincoln ChildThe Dresden Files by Jim ButcherMidshipman’s Hope by David FeintuchMagic Kingdom for Sale — Sold! by Terry Brooks Conor's Fiction Book Picks Lonesome Dove by Larry McMurtryA Little Life by Hanya YanagiharaDungeon Crawler Carl by Matt DinnimanMistborn by Brandon SandersonRed Rising by Pierce Brown Links The Unsinkable Conor Brown: Website | TikTok | Instagram ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    51 min

  2. MAR 5

    How Creators Monetize Their Content (Without Chasing Every Trend)

    Monetizing content is something a lot of creators talk about, but not everyone actually figures out how to do it without burning out or chasing every new trend that pops up. In this episode, we sit down with Lou Mongello, the creator behind the award-winning WDW Radio podcast, to talk about what sustainable monetization actually looks like when you build a brand around community, trust, and long-term relationships. Lou shares how he transformed a passion project into a thriving business that includes podcasting, live events, memberships, books, and more. Instead of relying on quick wins or platform tricks, Lou focuses on building deep connections with his audience and creating experiences that people genuinely want to be part of. It’s a great reminder that monetization isn’t just about selling something; it’s about creating real value for the people who follow your work. ---------------------- Key TakeawaysCommunity drives monetization: The stronger the relationship with your audience, the easier it is to build products, events, and experiences they want to support.Think long-term, not viral: Sustainable creator businesses come from consistency and trust over time.Focus on serving your audience: The more helpful and genuine you are, the easier monetization becomes.Experiences create deeper connections: Live events, meetups, and shared experiences can become powerful extensions of your content.Your audience will tell you what to build: Pay attention to the questions and feedback your community shares. LinksLou Mongello: www.loumongello.comWDW Radio Podcast: www.wdwradio.comLou's Monetization Workshop: www.loumongello.com/virtual-workshopMomentum Conference: www.loumongello.com/momentumThe Unsinkable Conor Brown: www.vacationkingdoms.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    48 min

  3. FEB 25

    How to Grow an Email Newsletter as a Creator (What Actually Works)

    Everyone says you should build an email list. Fewer people can tell you how to actually grow one. In this episode, we sit down with Chenell Basilio, founder of Growth in Reverse, to talk about what’s really working right now when it comes to newsletter growth. Chenell studies fast-growing newsletters for a living, and what she shares isn’t theory. It’s patterns she sees over and over again across creators who are adding thousands of subscribers without massive audiences. If you’ve been sending emails but not seeing growth, this episode breaks down what actually moves the needle. Key TakeawaysInsanely valuable content comes first: Growth hacks don’t matter if the content isn’t worth sharing. Make something so good people naturally pass it along.Consistency compounds: Regular publishing builds momentum and subscriber trust over time.Collaboration accelerates growth: Commenting, replying to newsletters, and building real relationships opens doors to cross-promotion.Monetize before you feel “ready”: You don’t need a massive list. Even small, targeted audiences can support services, affiliates, or digital products.Don’t rely only on sponsorships: Smaller, niche lists often make more money through offers than through ads.Precision beats volume: Targeted opt-ins and smart welcome sequences improve retention and engagement. LinksChenell Basilio: www.growthinreverse.comConor Brown: www.vacationkingdoms.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    54 min

  4. FEB 19

    Why Most Creators Struggle With Money (And It’s Not a Tax Problem)

    If you’ve ever thought, “I just need to make more money, and everything will be fine,” this episode might surprise you. I sat down with licensed accountant, Ralph Estep Jr. to talk about why most creators struggle financially, and why the issue usually isn’t taxes, write-offs, or some secret loophole they’re missing. Ralph explains that the real challenge for creators is often mindset, structure, and clarity around cash flow. We get into why inconsistent income makes planning harder, why mixing personal and business money creates stress, and how a lack of simple systems can make even good revenue feel chaotic. This conversation isn’t about complicated tax strategies. It’s about discipline, visibility, and building habits that actually support long-term stability. If your income feels unpredictable or you’re constantly wondering where your money went, this episode will help you rethink how you’re managing what you’re already earning, and why financial confidence starts with structure, not spreadsheets. Key TakeawaysMoney problems are rarely just tax problems: Most financial stress comes from unclear systems and inconsistent habits.Creators must treat their work like a business: Separate accounts, intentional budgeting, and tracking matter more than fancy strategies.Irregular income requires proactive planning: When revenue fluctuates, reserves and forecasting become essential.Clarity reduces anxiety: Knowing your numbers removes guesswork and emotional decision-making.Cash flow matters more than revenue totals: Big months don’t help if spending is unstructured.Mindset drives money behavior: Fear, avoidance, and procrastination often cause more damage than tax bills.Financial discipline creates creative freedom: Stability allows creators to focus on growth instead of survival. LinksRalph Estep Jr: www.askralph.comGrab Ralph's Free Money System Guide: www.contentcreatorsaccountant.com/money ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    55 min

  5. FEB 5

    Why Writing a Book Still Matters for Creators (and How AI Changes the Game)

    A lot of creators think writing a book is something you do after you’ve “made it.” In this episode, I sit down with Lauren Vassallo to talk about why that mindset is backwards, and why a book can still be one of the most powerful credibility tools a content creator can have. We get into how books build authority, open doors, and help people take you seriously long before you have a massive audience. Lauren also breaks down how AI is changing the publishing process, not by replacing writers, but by lowering the friction that stops most people from ever starting. We talk about using AI for structure, momentum, and editing support, while keeping your voice, experience, and thinking firmly human. Whether your goal is speaking, consulting, better clients, or simply clarifying your message, this conversation is especially helpful if you’ve been sitting on an idea for years and keep telling yourself you’re “not a writer.” ---------------------- Key TakeawaysYou don’t need to start from scratch: Podcasts, videos, and newsletters can become the foundation of a book.Short books are valid books: Guides, workbooks, and focused niche books absolutely count.Books work best as business tools: They support speaking, partnerships, PR, and higher-level offers.Planning matters more than talent: Clear outlines and realistic timelines prevent stalls.AI reduces friction, not responsibility: Use it to assist, but keep your thinking and voice intact.Writing clarifies your positioning: Many creators sharpen their message just by working through the process. LinksLauren's Podcast: www.publishprosperpodcast.comLulu Publishing: www.lulu.com(Check out all their free resources!) www.lulu.com/resourcesConnect With Lauren On LinkedIn and Instagram! The Unsinkable Conor Brown: www.vacationkingdoms.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    55 min

  6. JAN 31

    Why Great Brands Are Ignored (And How PR Builds Trust Faster Than Marketing)

    If you’ve ever thought, “We’re doing good work… so why is nobody paying attention?” this episode is going to hit close to home. I sat down with Amy Kehs, who’s spent decades helping museums, including the Smithsonian, go from overlooked to deeply loved. And while her background is in museums, everything we talk about applies directly to creators, solopreneurs, and small businesses. We dig into why marketing alone isn’t cutting it anymore, especially in a world where people are overwhelmed with messages all day long. Amy breaks down the real difference between marketing, advertising, and public relations, and why PR builds trust faster because it relies on relationships, credibility, and other people talking about you. We also talk about brand messaging, customer experience, and why being “a hidden gem” is usually a relevance problem, not a visibility problem. This episode is all about creating brand love. Not louder promotion, not more content, but clearer messaging, better experiences, and trust that compounds over time. ---------------------- Key TakeawaysPR builds trust faster than marketing: People believe what others say about you more than what you say about yourself.Being ignored is usually a relevance problem: If people don’t quickly understand why you matter, more promotion won’t help.Clear messaging beats clever messaging: Repeating a simple, consistent message is how brands become memorable.Experience is part of the brand: Websites, emails, and first impressions shape trust long before someone buys.Earned media validates decisions: Third-party mentions reassure people they’re making the right choice.Relationships compound over time: Long-term trust and loyalty outperform short-term attention every time LinksAmy Kehs: www.lovemymuseum.comAmy's FREE Resources: https://www.lovemymuseum.com/resourcesLove My Museum Podcast: www.lovemymuseum.com/podcastThe Unsinkable Conor Brown: www.vacationkingdoms.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    54 min

  7. JAN 26

    Why Creators Are Going More Human in an AI World

    There’s a lot of noise right now about AI replacing creators, automating everything, and turning content into something fast, polished, and forgettable. In this episode, I sit down with Paul Gowder to talk about why the opposite shift is happening, creators are leaning more human, more personal, and more real, not less. Paul has spent decades building community online, long before algorithms and AI tools were part of the conversation. We talk about why raw content is starting to outperform polished feeds, why people are craving connection over perfection, and how things like live video, email, and community spaces are becoming trust signals again. This conversation is about relationships, not reach, and why creators who embrace their full personality, interests, and stories are the ones who will stand out as AI continues to flood the internet with generic content. Key TakeawaysPolished content isn’t the advantage it used to be: Raw, imperfect posts signal that a real human is behind the content.People connect to people, not niches: Sharing parts of your life and interests builds trust faster than one-dimensional posting.Community is not a platform: Your community includes everyone who feels connected to your content, even if they never comment.Live video creates shared experience: Real-time interaction builds deeper bonds than edited content alone.Email is still one of the strongest trust channels: Writing like a person, not a brand, creates real connection.Stories beat surface-level tips: Teaching what something meant to you matters more than explaining how to do it.Doing the “unscalable” work sets you apart: Replying to emails, asking questions, and engaging directly builds loyalty.Creators should stop chasing vanity metrics: Replies, conversations, and feedback are stronger signals than views alone.Offline relationships still matter: Conferences, meetups, and face-to-face interactions strengthen online trust.AI can support creators, but it can’t replace humanity: Personal experience, mistakes, and perspective are irreplaceable. Resources Paul Gowder: www.paulgowder.comOn The Way Community: www.onthewaycommunity.comPowWows.com: www.powwows.com/powwow101 ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    54 min

  8. JAN 24

    How Creators Actually Make Money With Brand Deals, Reviews, and Live Selling

    A lot of content creators talk about monetization, but very few explain what it actually looks like. In this episode, we chat with Billy Thorpe, who’s built a real business around brand deals, shoppable videos, and live selling without relying on a massive audience or viral hits. Billy breaks down why most creators misunderstand brand deals, especially the idea that you need big follower counts to get paid. We dig into what brands really care about: usable content, clear demos, reliability, and why systems matter more than motivation. He also shares how volume, when done with repeatable formats and smart workflows, leads to income that compounds instead of burning you out. We also get into live selling, AI, platform risk, and why “maybe money” from algorithms should never be your only plan. This conversation is a reality check for creators who want to stop guessing and start building something boring, stable, and sustainable… on their own terms. Key TakeawaysBrand deals don’t require big audiences: Brands pay for clear demos, reliable delivery, and usable content, not follower counts.Volume works when systems exist: Burnout comes from chaos, not from publishing more content.Batching removes decision fatigue: Pre-deciding formats and workflows makes consistency easier.Assets matter more than analytics: A portfolio of finished content closes deals faster than pitch decks or dashboards.Live selling scales trust: One-to-many selling builds confidence faster than one-to-one sales.Don’t build on one platform: Algorithms, payouts, and rules change without warning. Diversification protects you.AI should support, not replace you: Use it for structure and clarity, not fake opinions or avatars. ResourcesBilly Thorpe: https://billythorpe.liveBilly's Dealmakers Community is FREE to join right now! Check it out! ---------------------- Check out all the fun things The Unsinkable Conor Brown has going on at: https://www.vacationkingdoms.com/ ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    53 min
See All (239)

4.9
out of 5
14 Ratings

About

Social Media News Live keeps you up-to-date on what's happening in the world of social media! We discuss the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.

Information

You Might Also Like