Soul Leaders® Podcast with Mills Gray

Mills Gray, Business Strategist
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Welcome to Soul Leaders, the go-to podcast for service based businesses, coaches, creators and business owners that want to get more confident in their digital marketing and selling. I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again. Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story". You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go!

  1. 12H AGO

    S7 E8 From Tea Room Manager to Business Coach: The Real Talk on Pricing, Grief & Rebuilding with Tara Punter

    This week I'm joined by the brilliant Tara Punter from The Thriving Business Woman, and we have a proper good old chinwag. Tara went from managing a tea room to becoming a business coach — and it all started with a random conversation and a blog about retraining racehorses. She's a real "say yes and figure it out" kind of person, and she gets brutally honest about the stuff most coaches won't touch — like going from 25K months during COVID to 2K months after grief hit, and navigating the "shouldn't I be further along by now?" spiral. This one's a proper deep dive. Topics covered on From Tea Room Manager to Business Coach: How a chance conversation in a tea room sparked a 10-year career The evolution of pricing: from £75 coaching sessions to £750 (and why she dropped her prices too) Going from 25K months to 2K months — and what it really takes to rebuild Why "say yes and figure it out" has been her biggest business philosophy The mindset loop that still gets her: "I should be further along by now" Morning routines, NLP and why mindset unlocks everything strategy can't Why those big cash months during COVID actually came with a calendar she hated Let's Connect Come find me on Instagram @mills_grayTara's Instagram: @thethrivingbusinesswomanTara's website: https://thethrivingbusinesswoman.comJoin 10x your launches free challenge!: https://mailchi.mp/thethrivingbusinesswoman/10x-your-launches If this resonated — especially the honest stuff about rebuilding after a tough time — share it on your Stories and tag us both. We'd love to hear from you. Mentioned in this episode: 10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop! 10Minute Workshop AD

    37 min

  2. FEB 12

    S7 E7 The Psychology Behind Why People Buy with CJ from Vibing Social

    This week I'm joined by the brilliant CJ from Vibing Social and honestly, this one's a treat. CJ is a Meta ads strategist with a background in psychology who works predominantly with product-based businesses — so if you sell actual physical products, this one's for you! We're diving into why people really buy, the biggest myths around ad spend, and that time CJ burnt out working with a brand founded by a member of the Royal Family. Plus we bonded over guinea pigs in South America, so there's that. Topics covered on The Psychology Behind Why People Buy: Why understanding human behaviour matters more than understanding the algorithm The biggest myth about ad spend — you can start on £10 a day Why CJ spends two weeks doing audience research before a single ad goes live Creative testing: why your visuals are now doing the targeting and Facebook rewards variety Stop sending people to your homepage — get them as close to the buy button as possible The Royal Family client that led to total burnout and zero boundaries How AI is already changing advertising for big brands — and what it means for smaller businesses CJ's client results: from 20K months to nearly 100K months in three years Let's Connect Come find me on Instagram @mills_grayCJ's Instagram: @vibingsocial_Join the community: Facebook group Mind Your MindsetWebsite: www.millsgray.com Resources mentioned: Meta ads membership from Vibing Social (£97/month) https://linkin.bio/vibingsocial_/ If you're a product business owner who's been sitting on the fence about ads — share this one with your business bestie. Tag us both! Mentioned in this episode: 10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop! 10Minute Workshop AD

    45 min

  3. FEB 5

    S7 E6 Stop Winging It: Big Picture Planning That Actually Works

    Grab your coffee and settle in. Today I'm sharing the exact planning approach that's transformed how I run my business - and how my clients go from constant firefighting to actually having their weekends back. If you're either stuck in endless planning mode or exhausted from constant reaction, this episode will change how you think about strategy. Key Topics Covered: The two planning traps: zoomed out so far nothing gets done, or zoomed in so tight you're constantly firefightingMy three-layer planning approach: Big Picture → Quarterly → WeeklyWhy every quarter shouldn't be a launch quarter (capacity matters!)Using astrology and intuition alongside business strategyReal client story: How strategic planning got her weekends back in 3 months Want the audit questions emailed? https://millsgray.kartra.com/page/podcastaudit Let's Connect Come find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you! For the full show notes and more resources head over to https://www.millsgray.com/stop-winging-it-big-picture-planning-that-actually-works/ Mentioned in this episode: 10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop! 10Minute Workshop AD

    21 min

  4. JAN 29

    S7 E5 Depth Isn't a Trend - It's Just Good Business

    Grab your coffee because I'm getting real with you today about something that's been labeled as the "big trend" for 2026 - depth. Spoiler alert: depth isn't new, it's just what actually works when you're building a sustainable business. I'm diving into why clients are done with shallow solutions, what Amy Porterfield's pivot really means (hint: maybe she's just bored), and how depth shows up differently across various business models. If you've been feeling the pressure to constantly add more to your offers or wondering why surface-level tactics aren't working anymore, this episode is for you. Key Topics CoveredIn this behind-the-scenes look at what's really shifting in the online business world, I explore: Why depth has always worked (and why it's suddenly being called a "trend")The Amy Porterfield digital course pivot - what it does and doesn't meanHow 2020's online explosion created unsustainable business models that are finally collapsingWhat depth actually is versus what people think it isHow to create depth across different business models - one-to-one, memberships, group programs, and hybridsThe transformation versus information framework that changes everything Your Depth AuditDownload from https://millsgray.kartra.com/page/podcastaudit and complete. Let's Connect Come find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you! For the full show notes and more resources head over to www.millsgray.com/depth-isnt-a-trend-its-just-good-business Mentioned in this episode: 10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop! 10Minute Workshop AD

    24 min

  5. JAN 22

    S7 E4 Why Your 10K Months Don't Actually Mean Sh*t (If You Can't Repeat Them)

    Grab your coffee because today we're talking about predictable income. Not chasing bigger goals - knowing what the f**k is coming in each month so you can actually plan and breathe. If you've ever hit a big cash month and then felt sick two weeks later because you have no idea where the next clients are coming from, this one's for you. Key Topics CoveredWhy hitting 10K once doesn't create safety - predictability doesThe difference between revenue goals and predictable income (one creates calm, the other creates pressure)My practical cashflow strategy using Starling bank "spaces" to turn paid-in-full into monthly recurring revenueThe three reasons successful business owners have all-over-the-place income (spoiler: it's structural, not motivational)What predictability actually looks like in real terms Let's Connect Come find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you! For the full show notes and more resources head over to www.millsgray.com/why-your-10k-months-dont-actually-mean-sht-if-you-cant-repeat-them/ Mentioned in this episode: 10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop! 10Minute Workshop AD

    17 min

  6. JAN 15

    S7 E3 The Truth About Hustle Culture: When Hard Work Works (And When It Doesn't) with Faye Jacobs

    Grab your coffee and settle in for this one! I'm sitting down face-to-face with Faye Jacobs - yes, actually across the desk from me, which is a first for Soul Leaders. We're diving into one of the most controversial topics in the coaching world: hustle culture. You've heard me talk about burnout and boundaries, but Faye? She's a proud hustler. And before you roll your eyes, this conversation might just shift how you think about hard work, ambition, and what it actually takes to build something extraordinary. If you've been wondering whether you need to hustle harder or slow down, this episode will help you figure out what's right for YOU. Key Topics CoveredIn this honest, no-BS conversation, we explore: The difference between being a hustler vs. burning out in hustle cultureWhy extraordinary results require extraordinary effort (and what that actually means)Leadership lessons: managing vs. leading your teamThe ChatGPT trap and losing your authentic voiceBuilding a business model that fits YOUR personality, not someone else's Let's Connect Come find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you! Find Faye on Instagram: @thefayejacobs Check out her website (link in her bio) Book a free call - yes, she actually means it, and yes, she genuinely loves these conversations For the full show notes and more resources head over to www.millsgray.com/the-truth-about-hustle-culture-when-hard-work-works-and-when-it-doesnt-with-faye-jacobs/ Mentioned in this episode: 10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop! 10Minute Workshop AD

    43 min

  7. JAN 8

    S7 E2 Stop Adding More Shit: The Stop, Keep, Start Framework for 2026

    Welcome to Season 7 of Soul Leaders! We're kicking off 2026 with something different - not another bloody goal-setting episode, but a proper strategic framework that'll stop you from burning out by March. Here's what happens every January: You finish your break feeling pumped and alive, creativity flowing, and suddenly you're planning new offers, more content, more f*****g everything. Then March rolls around and you're wondering why nothing's working. Today we're doing bigger picture thinking with my Stop, Keep, Start framework - and yes, we're doing it in that order for a very specific reason. Let's Connect Come find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you! Or join my Facebook group Mind Your Mindset. For the full show notes and more resources head over to www.millsgray.com/stop-adding-more-shit-the-stop-keep-start-framework-for-2026/ Mentioned in this episode: 10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop! 10Minute Workshop AD

    17 min

  8. JAN 1

    S7 E1 The Real Client Transformations: What Actually Happened Last Year

    Grab your coffee and settle in because today's episode is a bit different. Instead of doing the typical "here's what happened in my business" year-end wrap-up, I'm pulling back the curtain on what actually happened with my clients this year. Real transformations, real numbers, real results. If you've been wondering whether coaching actually works or what's possible when you stop winging it and get proper structure in place, this one's for you. Let's Connect Come find me on Instagram @mills_gray and share your thoughts. I love hearing how these episodes land with you! For the full show notes and more resources head over to https://www.millsgray.com/the-real-client-transformations-what-actually-happened-last-year/ Mentioned in this episode: 10 Minute Workshop Stop starting from zero every month. Map your next 6 months in the workshop! 10Minute Workshop AD

    23 min
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Welcome to Soul Leaders, the go-to podcast for service based businesses, coaches, creators and business owners that want to get more confident in their digital marketing and selling. I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again. Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story". You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go!

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