So you want to be a copywriter with Bernadette Schwerdt

Australian Writers' Centre & Copy School
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Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

  1. COPYWRITER 103: Why smart freelancers are scaling back to earn more (and stay in demand) with Sara Howard

    6D AGO

    COPYWRITER 103: Why smart freelancers are scaling back to earn more (and stay in demand) with Sara Howard

    What if success isn’t about scaling up… but about scaling back? In this episode, Sara Howard shares the real story behind closing her writing agency of 18 years and returning to solo work, on purpose. We discuss what’s happening in the industry right now, why there’s more copywriting work than ever before, why this is the year of the freelancer, and how writers can stay relevant (and in demand) in an AI-dominant world. Sara also reveals her lead generation hack that any copywriter, be it a novice or an old timer, can use to source new clients. What we cover in this episode: Why Sara chose to close a successful agency and go back to solo work. The rise of freelancers and why big agency models are struggling right now. What “slow, intentional growth” actually looks like in practice. The biggest mistake freelancers make with lead generation (and how to fix it). A simple 3-part system to create consistent leads and cash flow. Why referrals alone are risky and what to do instead. The most underrated way to win high-value clients (hint: it’s offline). How one conversation at an event turned into $1M+ in business. What to post on LinkedIn to stay visible without burning out. How to follow up with clients in a way that feels natural, not pushy. Where AI is actually impacting writing (and where it’s not). Why storytelling is becoming the most valuable skill in business. How writers can shift from “content creators” to strategic partners. Smart ways to use AI without losing your voice. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    35 min
  2. COPYWRITER 102: How to use podcasts to become the go-to expert with Anthony Perl

    MAR 8

    COPYWRITER 102: How to use podcasts to become the go-to expert with Anthony Perl

    If you’ve ever thought about starting a podcast but wondered, “What would I even say?”, this episode is for you. Anthony Perl has spent 35 years mastering the art of communication. From building one of 2UE’s highest-rated midnight-to-dawn radio shows to founding Podcasts Done For You, Anthony now helps business owners turn their expertise into influence. In this podcast, we unpack what most people get wrong about podcasting and how to use it strategically to promote your copywriting business, build authority, attract clients, and move from “best kept secret” to go-to expert. If you want to position yourself as the copywriter of choice, charge higher fees and work with higher quality clients, a podcast can do that heavy lifting for you. We explore the difference between being a host and being an expert, why most business podcasts fail before episode 20, and how to use your podcast as a long-term brand-building asset (not a hobby that fizzles out). If you want to share your copywriting wisdom with the world, build a following, become the voice of authority in your sector, and build industry credibility that compounds over time, podcasting is one of the smartest strategic moves you can make. It’s about becoming known before you’re needed – so when a business owner says, “We need a copywriter,” you are the first person they turn to. What we cover: Why most business podcasts fail (and how to avoid becoming part of the 75%). The difference between being a podcast host and positioning yourself as the expert. How podcasting builds authority for your copywriting business and pre-frames your value before you quote your fees. How a podcast helps attract higher-paying clients who already understand your value and trust your expertise. Turn your client success stories into podcasting content that promotes you and your service How to extract your unique stories and insights (even if you think you don’t have any yet). Why over-preparing questions can ruin a podcast conversation. How to use a podcast to generate referrals without ‘selling’. Smart ways to promote your podcast beyond just publishing it. Using your podcast to deepen relationships with existing clients. How podcasting creates speaking, partnership and unexpected growth opportunities. Why fortnightly beats monthly and what episode length really works. The long-term strategy behind becoming iconic in your niche. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    42 min
  3. COPYWRITER 101: How a single mum became a media and entrepreneurial superstar with Boost Juice founder, Janine Allis.

    FEB 15

    COPYWRITER 101: How a single mum became a media and entrepreneurial superstar with Boost Juice founder, Janine Allis.

    Janine Allis isn’t a copywriter, but if you run a copywriting business, or any kind of business, this conversation will resonate. In this episode, Janine talks candidly about what underpins long-term entrepreneurial success: doing the right thing by the business, keeping out the wrong people, learning the hard things you don’t want to do, building a culture and asking the questions others are too afraid to ask. This conversation digs into the realities most founders don’t talk about: the loneliness of leadership  separating friendship from business making tough calls when you’ve hired the wrong person raising your public profile being taken advantage of and turning adversity into advantage why not everyone is cut out to run their own business    why the person you marry will be the most important partner you’ll ever have how to move past ‘feelings’, and focus on responsibility the benefits of having a high profile and how to build a personal brand. For copywriters and content creators building a new business or growing an established business, this episode is for you. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    31 min
  4. COPYWRITER 100: How to optimise your content to get found on ChatGPT with Justin Kabbani.

    JAN 25

    COPYWRITER 100: How to optimise your content to get found on ChatGPT with Justin Kabbani.

    Justin Kabbani is an AI strategist, educator, former agency leader and one of the smartest voices in Australia when it comes to making AI useful. In this conversation, we dive into the real-world side of AI: the failures, the breakthroughs and the new techniques to make using it so much simpler. We explore how to use AI to write better content, get found on ChatGPT, create better prompts and build agent-based systems that automate the jobs you don’t want to do. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    47 min
  5. COPYWRITER 099: How to build a new app and source Australia’s top creative talents to write for it

    12/21/2025

    COPYWRITER 099: How to build a new app and source Australia’s top creative talents to write for it

    In this episode, Lucy Durack, star of Wicked and Legally Blonde, and Elise McCann, star of Mamma Mia and Matilda, talk about how Hey Lemonade grew from two friends swapping pep talks into a motivational app featuring scripts written by some of Australia’s greatest creatives. This episode provides the inside story of how this app got built, funded, written and brought to life by two of Australia’s favourite actresses, each stepping out of their comfort zone to become tech entrepreneurs. We cover: How a moment during COVID sparked the original idea for Hey Lemonade. The writing room process for creating the scripts. Why writing, not technology, sits at the heart of the app. How they found and briefed Australia’s top creatives to write the pep talks. The challenges of writing for an app. The role of humour, empathy, and clarity in mental health writing. Navigating funding, partnerships, and growth whilst retaining the purpose and friendship that underpinned it. If you’re interested in writing purpose-driven content and building a tech product from scratch, this episode is for you. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    54 min
  6. COPYWRITER 098: How to create a one-woman content empire with wellness expert, Nat Kringoudis

    11/23/2025

    COPYWRITER 098: How to create a one-woman content empire with wellness expert, Nat Kringoudis

    Nat Kringoudis is a one-woman media magnate, and her topic is women’s health and wellness. She’s got a podcast, a masterclass, a clinic, an online shop, a series of bestselling books, a popular blog, a slew of brand deals, and she helps thousands of women feel better about themselves. It’s a winning formula that has seen her win a stack of awards and become an influencer with real impact. Today I talk to Nat about how she built her content empire – the successes, the failures, the online love, the online hate, the court case, the stress and how she navigates it all and turns up smiling every day. For content creators, we also do a deep dive into the exact formulas, content plans and cadences she uses to manage her content empire. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    1h 1m
  7. COPYWRITER 097: How to use content to build a cult shoe brand with eCommerce legend Vince Lebon

    11/02/2025

    COPYWRITER 097: How to use content to build a cult shoe brand with eCommerce legend Vince Lebon

    If you haven’t already tried the sneakers from Rollie Nation, you should. They are light as a cloud and as colourful as a piece of art. The founder is Vince Lebon, one of the most innovative entrepreneurs working in Australia right now. With over 20 years of experience and award-winning collaborations with brands like Adidas, Asics, and Foot Locker, Vince has got his finger on the marketing pulse as to what worked in the past, what’s working now and what will work in the future. He got his start selling shoes at the South Melbourne market, and now he’s one of the leading eCommerce brands in Australia. In this episode, we dive into email marketing, customer experience, content creation, brand building, automation, AI, loyalty, and even token-gated commerce – all through the lens of someone who’s been ahead of the curve for decades. What you’ll learn: How Vince turned his passion for shoes into a hugely profitable eCommerce brand. How he sold 3,000 shoes before a single one was made. How to gain a competitive edge by combining an eclectic range of skillsets. Email automation secrets: what Vince did years before others caught on. Why he believes the future of loyalty is blockchain and tokenised access. How he hires his team and tips on how you can hire the best people for you. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    1h 3m
  8. COPYWRITER 096: How to turn online hate into a magnificent memoir with Australia’s leading columnist, Kate Halfpenny.

    10/12/2025

    COPYWRITER 096: How to turn online hate into a magnificent memoir with Australia’s leading columnist, Kate Halfpenny.

    Via her popular weekly column for The Age and Sydney Morning Herald, Kate Halfpenny is known for speaking her mind, having an opinion and sharing it with the public.   And now she’s written a book about her life, marriage, mental health – and the toll her husband’s drinking took on all of it.  You’ll laugh, you’ll cry and you’ll get to hear the inside story of how one column Kate wrote created a maelstrom of fury, which in turn led to the writing of her magnificent memoir Boogie Wonderland. Today I get to talk to Kate about how this book came about, how she dealt with online hate and how her decision to make a sea change from Melbourne's cosy hipster suburb of Collingwood to a sleepy ocean town led to a mid-life reckoning she neither expected nor wanted. What we cover: The surprising column that landed Kate a book deal. Why vulnerability is her greatest storytelling strength. How she handles online hate (including serious threats). Mental health strategies for navigating public backlash. The reality of writing about your own life and the people in it. Tips for pitching stories and landing a column in major publications. How AI is changing the writing business and what Kate’s doing about it. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

    50 min
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4.7
out of 5
9 Ratings

About

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

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