Peter Lohmann's Podcast

Peter Lohmann
  • 4.6 (20)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

Helping Property Managers Streamline & Grow Their Businesses Peter Lohmann shares candid interviews and actionable insights from top operators, entrepreneurs, and industry experts in property management. Whether you're managing 100 doors or 10,000, this is your playbook for building a smarter, more scalable property management business.

  1. 19H AGO

    How to Fix Your Leasing Funnel: Leads, Fraud & Fees with Vanessa Anderson (CEO at ShowMojo, Tenant Turner, and PropertyTek)

    In this episode, Vanessa Anderson digs into the biggest leasing challenges PMs are facing right now: flat rents, longer days on market, and growing regulatory pressure around fee disclosures. Vanessa shares how ShowMojo & Tenant Turner are helping PMs stay compliant, fight listing fraud, and optimize conversions, even in a soft market. (00:00:00) Intro (00:01:28) Vanessa's early career and real estate background (00:04:16) Transition to institutional ownership and tech (00:11:36) Recent developments and innovations (00:14:23) Sponsor - ShowMojo (00:15:44) Differentiating rental prices via fees (00:17:14) Addressing fraud and security in property management (00:22:54) Leveraging AI and future roadmap (00:30:59) Lead sources and leasing widgets (00:31:28) Sneak peek: latest leasing report (00:32:30) Challenges in the leasing market (00:33:56) Using data to communicate with owners (00:37:08) Regional market insights (00:39:07) Sponsor - ShowMojo & TenantTurner (00:40:40) Future leasing trends (00:53:35) Metrics for property managers (00:56:27) Importance of clear policies (01:01:03) Conclusion and contact information We also get into how AI is (and isn’t) being used in leasing workflows, the surprising market insights from their latest leasing report, and why a clear pet policy might save you 2–3 days on market. If you’re thinking about your tech stack, lead sources, or how to justify pricing with owners, be sure to catch this one. Learn more & connect with me here: ⁠Crane⁠, the private community for property management business owners.⁠My Free PM Newsletter⁠⁠RL Property Management⁠ Learn more and connect with Vanessa here:  Vanessa on LinkedIn - https://www.linkedin.com/in/vanessaanderson/Tenant Turner - https://tenantturner.com/ShowMojo - https://hello.showmojo.com/ Programming note: This episode contains sponsored content.

    1h 3m

  2. 3D AGO

    Property Management News: January 25 - 31, 2026

    Here’s what I’m covering in this one: 00:00:05 — Pure + HRG Merger (40k doors 🤯) The Pure and HRG merger is officially live — and this new combined entity clocks in at 40,000 doors under management. I break down the numbers (or what we can piece together) and explain why this is a big moment for the industry. Spoiler: We need a national PM success story to prove the model works at scale. And it’s really hard to grow while fighting churn at that size. 00:02:22 — Elevate Sales Kickoff Postponed. Originally planned for this month, Elevate’s annual sales kickoff got pushed to March due to weather. If you’ve got salespeople on your team, this one’s worth looking into. New date is March 16–18.00:02:39 — NARPM Capitol Summit Preview. The NARPM Capitol Summit is coming up fast (February 17-19), and I think every property manager should consider going. It’s one of the few places where advocacy and policy work are being done for our industry, not to us. I share why I’ve personally increased my financial support for their efforts.00:03:25 — Peter & The Wolf Returns! Our informal monthly Zoom show is back! Wolfgang Krosky and I are kicking off Season 4 on February 12 at 3pm ET. It’s live, casual, and covers whatever’s on our minds — news, vendor gossip, random hot takes. Always a good time in the chat. 00:05:30 — Data Ownership, APIs & PM Software An interesting video from Divvy Homes co-founder Alex Klarfeld looks at data ownership and API access — and why more industries are starting to fight for their right to access their own data. I connect the dots to what’s happening in PM software (think: AppFolio, Beagle) and why this matters more than ever as AI tools emerge. That's all for this week! Please leave your thoughts in the comments. If you like this format, I’ll keep publishing these short, news-style updates in the NEW Tuesday edition of the newsletter.__Resources for Property Managers & Real Estate Entrepreneurs• Crane – Private PM Owner Community → Join a private network of property management owners and operators: https://joincrane.co/• Free Weekly Newsletter → Property management insights, strategies, and industry updates direct to your inbox: https://peter.beehiiv.com/subscribe• RL Property Management → Learn more about Peter’s company and services in Columbus, Ohio: https://rlpmg.com/__Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions.

    6 min

  3. JAN 22

    ProfitCoach CEO Brad Johnson on Scaling, Selling, and Sharing the Win

    In this episode, I’m joined by Brad Johnson, CEO of ProfitCoach and former GM of Sweyer Property Management. We discuss: (00:00:00) - Intro(00:01:52) - Bradley's journey in property management(00:05:04) - Lessons in leadership and personal growth(00:09:54) - The sale to Roam(00:19:54) - Sponsor - Rentvine(00:20:51) - Life post-sale(00:22:41) - Transition to profit coach(00:35:09) - Sponsor - Crane(00:39:42) - Identifying the right candidate for property management(00:42:24) - The importance of character and integrity(00:44:25) - Creating a sense of ownership in employees(00:46:20) - Innovative compensation strategies(00:50:24) - The value of hands-off leadership(01:00:59) - Profit coach services and future plans(01:04:38) - Live industry benchmarks and financial clarity(01:15:16) - Leveraging data and AI(01:17:29) - Conclusion and contact informationBrad shares how he took a 1,300-door PM company from 20% to 37% margins - all without equity, and without a background in single-family PM. We dig into what it really takes to find (or be) a #2 who operates like an owner, why Dave Sweyer hired Brad with no direct experience, and how a comp structure based entirely on profit margin changed everything. Learn more & connect with me here: ⁠Crane⁠, the private community for property management business owners.⁠My Free PM Newsletter⁠⁠RL Property Management⁠ Learn more and connect with Brad here: ProfitCoachBrad on LinkedIn

    1h 20m

  4. JAN 8

    Inside Evernest’s 20,000-Door Playbook with Matthew Whitaker

    Matthew Whitaker is back! And a lot’s changed since his first appearance. We discuss: (00:01:38) - Introducing season six(00:02:44) - Matt’s background and career(00:07:04) - Dealing with owners(00:20:47) - Sponsor - RentEngine(00:22:41) - Evernest’s tech stack(00:28:03) - Transitioning away from eos(00:33:35) - Dealing with management layer issues(00:40:31) - Sponsor - Crane(00:42:35) - Categories of owners(00:44:05) - Multifamily experiences(00:52:38) - The state of Evernest’s acquisition appetite(01:02:38) - Leadflow realities(01:06:57) - The state of the industry(01:09:41) - Get in touch with MatthewLearn more & connect with me here: ⁠Crane⁠, the private community for property management business owners.⁠My Free PM Newsletter⁠⁠RL Property Management⁠ Learn more and connect with Matthew here: EvernestMatthew on LinkedIn The Evernest Property Management Show Podcast on Apple Today, Evernest manages nearly 20,000 doors across 50+ markets. We dig into how they’re structured, what they’ve learned from buying 17 PM companies in six months (!), and why the “property manager” job title is making a comeback. Matthew breaks down their tech stack, AI experiments, and how they think about scaling operations without sacrificing owner experience. We also talk about churn (especially from mid-sized investors), how valuation multiples have shifted, and what he wishes more property managers understood about communication vs. execution. If you’re rethinking org charts, prepping to sell, or just trying to reduce chaos, this one’s worth your time.

    1h 11m

  5. 12/11/2025

    Inside PetScreening: Growth, Compliance & Pet Issues with Jennifer Stoops

    In this episode, Jennifer Stoops shares how she scaled a PM company to 3,600+ doors before transitioning into her current role as SVP of Industry Relations at PetScreening. We dig into that journey - from building systems and PM pod structures at scale to managing an office with 30 dogs (yes, really). Jennifer explains what most PMs get wrong about pet policies, how unreported pets erode NOI, and why PetScreening has become the “Carfax for pets.” We also cover M&A pitfalls, vendor risk, breed restrictions, and why the portfolio model often breaks past a certain door count. We discuss: (00:02:04) - Jennifer’s background and career(00:11:35) - Incident tracking(00:14:59) - Breed restrictions in insurance policies(00:16:51) - Sponsor - ⁠Crane⁠(00:19:04) - Discrimination by weight and breed(00:20:32) - Americans spending more on pets than kids(00:22:19) - Jennifer’s time at Park Avenue Properties(00:23:47) - How to organize a larger PM company(00:34:11) - Sponsor -⁠ RentEngine⁠(00:36:04) - Multi-market operations(00:50:00) - Advice to PM owners considering selling(00:53:59) - Non-obvious things to improve sales prospects(00:58:24) - Advice for considerations to take seriously in 2025 if you’re looking to acquire other companies(01:01:05) - How to approach an owner when you want to acquire them(01:07:26) - Getting in touch with JenniferLearn more & connect with me here: ⁠Crane⁠, the private community for property management business owners.⁠My Free PM Newsletter⁠⁠RL Property Management⁠ Learn more and connect with Jennifer here:  Jennifer on LinkedInPetScreening

    1h 13m

  6. 12/04/2025

    PM Lawsuits, ICE Subpoenas, & ESA Nightmares with Monica Gilroy

    Monica Gilroy is the founder of the Gilroy Law Firm and a legal powerhouse in the property management space. In this episode, she shares what to do if ICE shows up, how to bulletproof your application process, and why short leases are fine (if your systems are solid). We also dive into lawsuits, insurance gaps, and why you can say no to Section 8 in some markets (if you do it right). If you’ve ever felt legally exposed running your PM biz, this episode brings clarity - and a few fun “ask me how I know” moments. Chapters: (00:00:00) - Intro(00:01:56) - Monica’s background and career(00:04:09) - How PMs can handle ICE enforcement (00:08:09) - Approving renters(00:14:19) - Emotional Support Animals(00:16:00) - Sponsor - CallRail(00:17:18) - Appealing PM laws(00:23:33) - Waiving late fees(00:25:32) - Insurance(00:32:32) - Sponsor - RentEngine(00:34:26) - Putting a non-disparagement clause in a lease(00:43:02) - ADA Website lawsuits(00:48:38) - Section 8 nuances(00:54:31) - What are property managers afraid of that they shouldn’t be, and what are they not thinking about that should worry them?(01:00:41) - Getting in touch with MonicaLearn more & connect with me here: ⁠Crane⁠, the private community for property management business owners.⁠My Free PM Newsletter⁠⁠RL Property Management⁠ Learn more and connect with Monica here:  The Gilroy FirmMonica on LinkedIn

    1h 3m

  7. 11/20/2025

    How AppFolio Thinks About AI, Brand, and Customer Focus with Lisa Horner

    In this episode, I sat down with Lisa Horner, Chief Marketing Officer at AppFolio - LIVE at the AppFolio FUTURE Conference. We talked about what’s actually working in property management marketing today, digging into AI hype vs. real impact, why understanding your customer beats clever tactics, and how to market without sounding like… well, a marketer. Lisa shares how AppFolio stays close to operators (literally - engineers on the tradeshow floor), why branding starts with asking “who are we?” and “what do we care about?”, and how the best marketing campaigns begin with deep empathy and strategic constraints. We also touch on leadership transitions, the role of experimentation, and how business owners can prepare for AI-powered change (without panicking). We discuss: (00:00:00) - Intro(00:01:44) - AI in Property Management(00:06:03) - Marketing Strategies in the AI Era(00:09:17) - Understanding Customer Needs(00:16:31) - Sponsor - PropertyManagement.com(00:20:53) - Leadership and Management Insights(00:30:41) - Reflecting on Personal Beliefs and Values(00:30:53) - The Fear of Defining Your Brand(00:31:33) - Strategic Planning and Constraints(00:32:16) - The Importance of Targeted Marketing(00:33:00) - Sponsor - RentEngine(00:34:54) - The Impact of AI on SEO and Digital Marketing(00:37:47) - Embracing Experimentation in Marketing(00:40:23) - Understanding Your Customer Base(00:46:45) - Balancing Inbound and Outbound Marketing(00:49:15) - Leveraging Technology for Business Growth(00:55:34) - The Role of Marketing Beyond Lead Generation(00:57:21) - Conclusion and Final ThoughtsLearn more and connect with Lisa here:  Lisa on LinkedInAppFolioLearn more & connect with me here: ⁠⁠⁠Crane⁠⁠⁠, the private community for property management business owners.⁠⁠⁠My Free PM Newsletter⁠⁠⁠⁠⁠⁠RL Property Management⁠⁠⁠

    58 min

  8. 11/13/2025

    SBA Loans for Property Managers: What You Need to Know with Jordan Coleman

    In this episode, I’m joined by Jordan Coleman, loan officer at Live Oak Bank - one of the few banks that truly understands property management. We break down how SBA loans can unlock 100% financing for acquisitions, the hidden pitfalls in seller notes, and what lenders really look for in both buyers and sellers. Jordan also shares practical tips for navigating SBA terms, structuring clawbacks, and avoiding red flags (like client concentration risk). We even cover how to refinance a seller note and why time kills deals more often than you think. If you’re considering buying, selling, or just want to understand your options, this episode is packed with insight. Timecodes: (00:00:00) - Intro(00:01:39) - Meet Jordan Coleman from Live Oak Bank(00:01:53) - Understanding Live Oak Bank's unique offerings(00:02:15) - Jordan Coleman's background and role(00:03:21) - Live Oak Bank's industry focus(00:04:45) - Live Oak Bank's property management focus(00:05:55) - Importance of SBA loans and preferred lenders(00:07:22) - Qualifying for an SBA loan(00:08:47) - Live Oak Bank's loan products for property management(00:11:05) - Analyzing buyers and sellers for acquisitions(00:18:37) - Sponsor: PropertyManagement.com(00:20:31) - Loan terms, interest rates, and closing process(00:28:44) - Understanding SBA loan trade-offs(00:29:23) - Pros and cons of SBA loans(00:31:38) - Importance of clawback clauses(00:34:13) - Sponsor: AppFolio(00:35:50) - Navigating SBA lenders(00:38:57) - Pre-qualified buyers and sellers(00:46:23) - Refinancing seller notes(00:48:38) - Horror stories and lessons learned(00:53:44) - Building relationships with lenders(00:54:53) - Conclusion and final thoughts Learn more and connect with Jordan here:  Jordan on LinkedInLive Oak Bank Learn more & connect with me here: ⁠⁠⁠Crane⁠⁠⁠, the private community for property management business owners.⁠⁠⁠My Free PM Newsletter⁠⁠⁠⁠⁠⁠RL Property Management⁠⁠⁠

    56 min
See All (110)

4.6
out of 5
20 Ratings

About

Helping Property Managers Streamline & Grow Their Businesses Peter Lohmann shares candid interviews and actionable insights from top operators, entrepreneurs, and industry experts in property management. Whether you're managing 100 doors or 10,000, this is your playbook for building a smarter, more scalable property management business.

Information

  • Creator
    Peter Lohmann
  • Years Active
    2021 - 2026
  • Episodes
    110
  • Rating
    Clean
  • Copyright
    © Peter Lohmann
  • Show Website
    Peter Lohmann's Podcast

You Might Also Like