Most People Don't... But You Do!

Bart Berkey
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They may not be smarter. They may not be luckier. They simply "Do" things "Most People Don't". Bart Berkey was a global executive for The Ritz-Carlton for 16 years. He wrote a weekly blog for Hotel Magazine about Service Excellence. He wrote a book, Most People Don't (And Why You Should) Weekly talks with hospitality legends, CEOs, & leaders about moments that change something. Their early influences, motivation, and non-negotiable habitual actions they self mandate. If you lead a team, run a property, plan the meetings, or carry your culture on your back, this one is for you.

  1. 3d ago

    #251 You Are One Action Away From The Whole Thing Changing. He Proved It Twice | Mark Pattison, NFL Veteran & Seven Summit Mountaineer

    Mark Pattison was drafted by the Raiders in the seventh round, played five years in the NFL, and will not use the word retired. His words for what happened are that he got kicked out and not let back in. What came next is the part of his story he has told least. For two years he had no purpose and no skill he could name other than catching a football. He was in the University of Washington Hall of Fame. He had been in a locker room with Howie Long, Marcus Allen and Jim Plunkett. When it ended he expected his phone to ring off the hook, and not one person called. He took a job waiting tables at the Chart House, where his old teammates came in to eat, and he lasted six months before he decided he hated it enough to do something else. That decision became the sentence he now builds everything on. Action creates reaction. It carried him into a marketing company, then into twelve years at Sports Illustrated, where the business he built went from number 17 in its category to number 1, and then up the Seven Summits, the highest peak on each continent, which he is the only NFL player ever to complete. In this conversation with Bart Berkey, Mark talks about the freshman year that ended his belief that talent was enough, when he was 181 pounds and could not bench his own weight. He talks about the valleys behind the shiny things, including the one made of a divorce and his father's death. He explains the discipline that got him up Everest and the Matterhorn, which is not looking at the mountain at all, only at the next ten steps. Then Bart asks him what he is most proud of that is not shiny, and Mark answers in one line about his two daughters, and it reframes everything he said before it. In this episode: Stepping into the fear, and his own answer to the question this show is named for Why he says retired is the wrong word 181 pounds, and the freshman year that woke him up Two years without purpose, and the phone that never rang Waiting tables at the Chart House while his old teammates came in Action creates reaction, the sentence he built a second career on Sports Illustrated, from number 17 to number 1 Ten more steps, and why he never looks at the summit The one accomplishment he does not consider shiny The one thing he does that Most People Don't ABOUT MARK PATTISON NFL veteran, and the only NFL player to climb the Seven Summits. Winner of a 2022 Sports Emmy for Best Short Documentary for Searching for the Summit. Author of Finding Your Summit: How to Build Resilience and Faith to Conquer Life's Peaks, and host of the Finding Your Summit podcast. Website: https://markpattisonnfl.com Most People Don't... But YOU Do! is hosted by Bart Berkey, who spent 16 years as a global executive with The Ritz-Carlton and now builds HUMANALITY™, a system for making people feel cared for, valued, seen and heard rather than processed. Listen, subscribe and share: https://www.bartaberkey.com/podcast

  2. Sep 18

    #250 Alive At The Right Time | Caitlin Weis, Ambassador of Cystic Fibrosis

    Caitlin Weis was diagnosed with cystic fibrosis at three months old. She has been admitted to hospital 96 times. For twenty five years almost nobody outside her family knew, because her mother used to walk her out of the room before the talks began so she would not hear how long people thought she had. What makes that strange is that she was never actually hiding. She has been an ambassador for the Cystic Fibrosis Foundation for as long as she can remember. She was five years old selling raffle tickets at their fundraisers, working a room for a cause that was her own life, and saying nothing about herself. In this conversation with Bart Berkey, recorded in Cancun, Caitlin talks about what ended that. Her mentor, a woman who also had cystic fibrosis and who happened to share her name, died in her twenties. Caitlin used to call her for everything. She decided she did not want it to be in vain, so she started speaking. She explains what CF actually is, a genetic disease that affects every organ and that you cannot see from the outside. She talks about being denied a new medication three times because she was in borderline liver failure, about starting a bucket list instead, and about the phone call that changed it. One week after starting the medication she went from 50 percent lung function to over 100 percent. She also says the line the episode turns on. She will most likely never see a cure, and she is okay with that, because the people she is fighting for are the children being born now. In this episode: The invisible backpack, and what she wrote on hers What her mother said instead of you are different Why she says being kind is the cheaper option Two gene therapies that failed, and the third she almost refused 50 percent lung function to over 100 percent in one week The grandmother at a walkathon who had never met anyone with CF over 30 Fighting for a cure she does not expect to use The one thing she does that Most People Don't IF CYSTIC FIBROSIS IS PART OF YOUR LIFE Cystic Fibrosis Foundation: https://www.cff.org CF Foundation Compass, free and confidential help with insurance, costs, care and referrals: 1-844-COMPASS Most People Don't... But YOU Do! is hosted by Bart Berkey, who spent 16 years as a global executive with The Ritz-Carlton and now builds HUMANALITY, a system for making people feel cared for, valued, seen and heard rather than processed. Listen, subscribe and share: https://www.bartaberkey.com/podcast

  3. Sep 10

    #249 The Version of You That Got You Here Cannot Get You There | Josh Zolin, CEO of Windy City Equipment Service

    Josh Zolin was a Hollywood stunt man before he became a CEO. He walked away from the film business, started at the bottom of his father's restaurant equipment company as a field technician on minimum wage, and now runs it as President and CEO of Windy City Equipment. In this conversation with Bart Berkey, Josh explains the thing that made all of it possible. Every level of success he reached required a different version of him to show up, and confronting the old version was the hardest work he has ever done. He talks about why he left the stunt world, and it was not about credit or money. It was that he did not like the person he was becoming in order to succeed. He talks about the ten years he spent in the field, getting up at 4:30 in the morning and working a second job because his father refused to pay him more than minimum wage, and about the line that explains why he stayed: he did not like the work, but he liked who he was when he was working. Then he gets practical. Josh handwrites three notebooks every single day. A wins notebook built on four filters, freedom, presence, impact and love. A universal questions notebook that teaches him how to think. And an excavation notebook, where he writes the hard question, the unfiltered answer, the sentence that starts with "the lie I'm telling myself is," and finally "I am the man who." His claim is simple. Do that for a year and you will not be the same person. He also answers the question the show is named for. Why don't most people do this work? Because they mistake uncertainty for something they need to know, and anxiety comes from two things: what we are uncertain about, and what we feel powerless against. Josh is the author of Blue Is The New White, a case for purpose and real earning in the skilled trades, and the host of Everything They Don't Tell You. Find everything at joshzolin.com. In this episode: The one thing Josh does that Most People Don't Why he left the stunt business, and the moment in the mirror Starting as a technician with no silver spoons and no handouts Why fair and the same are not the same thing in a company culture What it means to give someone your present instead of your attention The three notebooks, and the four parts of every excavation entry Why uncertainty and powerlessness are the recipe for intrusive thoughts Blue Is The New White, and the case for the skilled trades Most People Don't... But YOU Do! is hosted by Bart Berkey, who spent 16 years as a global executive with The Ritz-Carlton and now builds HUMANALITY™, a system for making people feel cared for rather than processed. Listen, subscribe and share: https://www.bartaberkey.com/podcast

  4. Sep 3

    #248 At All Costs. No Matter What. How Ryan Bartlett Built a $100M Brand on Service. | Ryan Bartlett, Co-Founder of True Classic

    SEASON 4, EP. 248 Guest: Ryan Bartlett | Co-Founder & Chairman, True Classic | Los Angeles, California Web: trueclassictees.com LinkedIn: Ryan Bartlett (30,000+ follow EPISODE SUMMARY AND KEY TAKEAWAYS Ryan Bartlett flunked out of Michigan State, went broke trying to make it as a poker pro in Vegas, worked nightclub VIP rooms in Orlando and LA, and then spent a year quietly researching the most saturated, commoditized category in fashion before deciding to shoot his shot. That company is True Classic, now one of the fastest-growing D2C apparel brands in the world. But this episode is not really about T-shirts. It is about what happens when a founder with a service heart builds a company around the belief that the customer experience matters more than the money. Ryan and Bart connect over Ritz Carlton-level service, the Humanality framework, and a story that started with two canceled orders, a TikTok live comment, and ended with five brand new True Classic shirts showing up at Bart's door unannounced. Ryan talks about the parents who believed in him through every pivot, the stepbrother who reminded him of a promise he made at 19 in the Bahamas, the co-founder who ran with the culture from day one, and why he tells his customer service team to throw the 30-day return window out the window. Every time. No exceptions. At all costs. What You Will Walk Away With At all costs means exactly that. Ryan's customer service mantra is simple: the customer needs to have a good experience, period. Even if True Classic loses money on the transaction. The word of mouth from one bad experience costs far more than the refund. His team knows this without being told twice. Ritz Carlton service is not a hospitality concept. It is a business model. Ryan built True Classic's culture around the same standard Bart learned at the Ritz. Surprise and delight. Notice, anticipate, over-deliver. CSAT score of 4.97 at all times. These were not aspirational goals. They were the baseline. Parents who believe in you change everything. Ryan credits his parents more than any business school, course, or mentor. They backed every instrument, every idea, every pivot. That unconditional belief became the confidence that let him walk into the most saturated category in fashion and know he was going to crush it. Most people get into businesses they do not love. Ryan's fill-in-the-blank answer is the throughline of his entire story: most people start businesses for the opportunity, not the passion. And when year two or three gets brutal, the opportunity is not enough to keep you going. The love is what keeps you going. It was never about the T-shirt. It was about giving 6 million guys the confidence to leave the house feeling good about themselves. That was always the North Star. The revenue followed the mission, not the other way around. Optimization never stops. Ryan lives in what he calls optimization mode — constantly scanning for things that are a 7 out of 10 and figuring out how to make them a 10. His next chapter is not another product. It is teaching the next generation of D2C founders how to build and scale a brand using what he actually learned from doing it, not from repackaging other people's advice.

  5. Aug 28

    #247 He crashed two cars at 16. Built a $3 billion company fixing everyone else's | Matt Ebert, CEO and Founder of Crash Champions

    At 16, Matt Ebert wrecked his car twice. The first one was totaled. The second time, he was too afraid to file an insurance claim, certain it would cost him his coverage and with it his newfound freedom to drive. So he found a man in town who worked a day job and fixed cars at night in his garage, and asked to be taught. He has been in collision repair ever since. Today he is the founder and CEO of Crash Champions, with more than 650 locations, 11,000 employees, 60,000 cars repaired every month, and $3 billion in revenue. He calls that 5 percent of his market and says it is nowhere near enough. In this episode, recorded at PodCrash Studios in Chicago, Bart Berkey asks Matt the question this show is built on: what do you do that most people don't? What follows is the conversation most CEO interviews never reach. Kmart clothes and split kids' meals. A paper route that taught him to collect, hold, pay, and keep the difference. One hundred thousand dollars cash advanced on credit cards for four Subway franchises that never made money, and a return to the body shop floor to cover the bills. A mind that has never once treated quitting as an option. Matt is candid about the parts that do not fit on a highlight reel. Why he is most comfortable at the bottom of the rollercoaster and most nervous at the top. Why he still cannot sleep. What the drive has cost his wife and his kids, and why he measures the quality of his time with them rather than the quantity. And why, at Crash Champions, repairing the car is only the ante. The real work is trust, delivered to people on the worst day of their week, across 650 locations he cannot personally stand in. His answer to the closing question is one word longer than you expect, and it reframes everything before it: most people don't get curious enough. Most people fix what is broken and move on. Matt Ebert built a company around leaving things better than he found them. Key takeaways Think bigger than the room you are in. Matt's answer to "what do you do that most people don't" was immediate: he thinks bigger, and he pushes the people around him to do the same. It was not there at 16. It got built. The wreck was the doorway. Two crashes at 16 and a fear of losing his driving freedom sent him into a neighbor's garage to learn collision repair. The problem he was trying to avoid became the career. He is not naturally good at anything, and that is the advantage. "I can't sing, I can't dance, I don't have athletic ability." What he learned instead was that he can figure almost anything out if he reads about it, asks about it, and practices it. Better is the whole business. Landscaping, construction, collision repair, all of it is transformation. "I want people to think their life has been better for having me involved in it." Bart's frame for it: easy to be, but better to become. Learn more at mattebert.com and crashchampion.com Listen to PodCrash with Matt Ebert wherever you get your podcasts Follow Matt: LinkedIn, Instagram @mattebertcc, X @MattEbertCC, Facebook @MattEbertCC

  6. Aug 20

    #246 You Don't Have to Carry It Anymore: Tia Crystal on Healing the Inner Child, Mental Health, and Feeling Safe Again | Guest: Tia Crystal, Author & Founder of Be Wellness Mind

    Episode Summary Some people you meet feel less like new acquaintances and more like a reunion. That's how Bart Berkey describes meeting Tia Crystal — an internationally recognized artist, author, wellness advocate, clinical hypnotherapist, and founder of Be Wellness Mind — whose work has been shown at the United Nations in Geneva. In this warm, wide-ranging conversation, Tia opens up about growing up with severe dyslexia and the self-worth struggles it fed, a message she received at age ten that she wouldn't understand her purpose until forty, and how she became "the living embodiment" of what she now teaches. Key Takeaways You are the success today. Whatever happened before, you go back to old patterns as the empowered adult you already are — not as the wounded child.Safety is the foundation of everything. "If you feel safe inside you, you can do anything." Real change starts by helping your younger self feel safe.Strong is muscle; power is knowing. Strength is effort; power is the quiet certainty of who you already are.Become the observer. ~60,000 thoughts a day, ~90% repetitive, ~80% negative. See a negative thought as a "gremlin" outside you — name the feeling, and it loosens its grip.Stop rereading chapter one. Most people replay the same story to the end, then start it over. It's time to give yourself permission to write a new one.Make peace with worry. You may never delete it — but you can breathe, put your arms around yourself, and lessen its grip instead of numbing it away. Quotable Moments (pull-quotes for the newsletter / social) "Strong is muscle. Power is knowing." "You are the success today, regardless of what happened to you before." "It's time to write a new story. What do you give yourself permission to write?" "The more you run from something, the more it runs after you." "You are the microcosm of the macrocosm. The only way to change the world is to change your little corner of it." Quotable Moments (pull-quotes for the newsletter / social) "Strong is muscle. Power is knowing." "You are the success today, regardless of what happened to you before." "It's time to write a new story. What do you give yourself permission to write?" "The more you run from something, the more it runs after you." "You are the microcosm of the macrocosm. The only way to change the world is to change your little corner of it." Episode Details: Show: Most People Don't… But You Do!Season 4, Episode 246Host: Bart BerkeyGuest: Tia Crystal, Artist, Author, Wellness Advocate, Clinical Hypnotherapist & Founder of Be Wellness MindBook: The Paintbrush (Amazon & Audible)Also: Creator of the animated children's mindfulness series E Me UniConnect: tiacrystal.com · bewellnessmind.com · bewellnesstravel.com

  7. Aug 14

    #245 The Answer Is Always Yes: How Kaye Gitibin built Go Rentals into hospitality on wheels. | Guest: Kaye Gitibin, CEO & Founder of Go Rentals

    Guest: Kaye Gitibin, CEO and Founder of Go RentalsCompany: Go Rentals (elite mobility rental serving private aviation, 300+ locations, the only rental company recognized by the Forbes Travel Guide)Host: Bart BerkeyEpisode details: Season 4, Ep. 245 Thirty years ago, Kaye Gitibin and his brother Habbas started with seven vans and an idea nobody else in the industry was chasing: what if renting a car felt like checking into a five-star hotel? They called it hospitality on wheels. Today, Go Rentals serves private aviation and luxury travelers across more than 300 locations nationwide, it is the only elite car rental company recognized by the Forbes Travel Guide, and it has never spent a single dollar on advertising. Every bit of growth has come from relationships and referrals. In this conversation with host Bart Berkey, Kaye traces his servant heart back to his mother, who rolled out the red carpet for every guest and cooked what the guest wanted rather than what was convenient. He explains why the answer to every legal and ethical guest request is "yes" (yes, his team once bought a Van Cleef bracelet and sourced an orange G-Wagon on request), why he hires for a "hospitality bone" instead of a resume, and how AI can enhance service by anticipating a guest's needs but can never replace the human touch. Kaye and Bart, a 16-year Ritz-Carlton veteran, connect over a shared belief: in an uncertain, increasingly automated world, the companies that win are the ones that make people feel genuinely cared for. It is a masterclass in noticing, anticipating, and over-delivering, and in taking a client from impressed to obsessed. Key Takeaways Service is the product, not the car. Go Rentals hand-picks its vehicles and keeps every car under 15,000 miles, but Kaye is blunt: guests come for the experience, not the vehicle. A $2,000 hotel room and a $125 room both have a bed. The differentiator is always the service around the thing.The answer is always yes. If a request is legal and ethical, the answer at Go Rentals is yes. That single rule turned a surprise Van Cleef bracelet and an orange G-Wagon into legendary surprise-and-delight moments and lifelong fans.You cannot insert a servant heart, so hire for it. Kaye hires for hospitality instinct over experience. Half the interview is how a candidate treats the receptionist and carries themselves in the lobby. Skills can be trained; a servant heart cannot.Notice, anticipate, over-deliver. Remembering a guest likes red M&Ms, warming the seats before arrival, tracking the plane so the car is already waiting. Small anticipations create outsized loyalty. Their slogan: if the guest has to wait for us, the car is complimentary.Relationships beat advertising. In 30 years, Go Rentals has spent nothing on marketing. Growth has come entirely from referrals and from becoming part of guests' lifestyles, not just their travel day. Learn more about Kaye Gitibin at gorentals.com and follow Go Rentals on LinkedIn.

  8. Aug 6

    #244 They Said Surgery Was the Only Option. He Built a Company to Prove Them Wrong | Seth Berge, Regenerative Revival

    Seth Berge spent his 30s being comfortable. Good at making money, better than his friend group, never quite pushing past good enough. Then he hit 40, got around the right rooms, and asked himself a question that changed everything: if other people built something great, why not me? Seth is the founder of two regenerative medicine companies: Regenerative Revival, a concierge in-home stem cell therapy service operating in all 50 states, and Precision Biologics, the distribution and contract manufacturing company behind it. He spent eight and a half years giving over 2,000 dinner seminars educating people about regenerative medicine, built a team of 25, and is now scaling both companies after years of finally deciding to go all in. Bart and Seth go deep on what it actually takes to stop half-assing entrepreneurship, what stem cell therapy is and where it actually comes from, why your 43-year-old stem cells are not as good as a newborn's, and how Seth's entire business model is built around three things most people in his industry skip: education, access, and affordability. Bart uses his own neck surgery and ongoing pain management as a real-time case study, and Seth walks him through exactly what a treatment would look like, what it costs, and why the recovery time is almost nothing compared to surgery. This episode is equal parts mindset conversation and health education, and it delivers on both. What You Will Walk Away With Most people don't go for it. That is the whole problem. Seth spent a decade being comfortable before he realized comfortable was a choice, not a ceiling. The only thing separating him from the entrepreneurs he admired was discipline and experience. One of those he could buy with mentorship. The other he had to earn by showing up. Get in rooms where you are not the smartest person. Seth credits this shift more than any strategy. Paying for coaches, attending David Meltzer events, surrounding himself with people who had done more than him. David Meltzer's line landed hard: be interested, not interesting. Business is a sport. Play it like one. Seth is an ex-athlete who played every sport to win. When he finally brought that same intensity to entrepreneurship, everything changed. He now has 25 people relying on his company. That weight is heavy and motivating at the same time. Your body already knows how to heal. It just needs the right tools. Regenerative medicine is not magic. Stem cells and exosomes from umbilical cord tissue after a C-section birth give the body the youngest, most active healing agents available, ones your own body stopped producing at full capacity decades ago. The science is real, the FDA guidelines are strict, and the results for soft tissue repair are documented. Education, access, and affordability are the three things the industry skips. Most people have heard of stem cell therapy but have no idea what it is, where to get it, or what it costs. Seth built Regenerative Revival around solving all three. Concierge in-home service. All 50 states. Packages starting at $5,000, significantly less than most clinics because Seth controls the manufacturing. The goal is to fix the root cause, not manage the symptom. Cortisone injections mask pain. Surgery replaces parts. Regenerative therapy, at its best, repairs the actual tissue defect so the problem does not come back. One treatment. No brick-and-mortar overhead. A nurse practitioner comes to your home in two to three weeks. Guest: Seth Berge | Founder, Regenerative Revival & Precision Biologics | Minneapolis, MinnesotaWeb: regenerativerevival.com or gutstemcells.comLinkedIn: Seth Berge Learn more about Seth Berge and Regenerative Revival at regenerativerevival.com or gutstemcells.com and connect with Seth Berge on LinkedIn. Most People Don't. But You DO!

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They may not be smarter. They may not be luckier. They simply "Do" things "Most People Don't". Bart Berkey was a global executive for The Ritz-Carlton for 16 years. He wrote a weekly blog for Hotel Magazine about Service Excellence. He wrote a book, Most People Don't (And Why You Should) Weekly talks with hospitality legends, CEOs, & leaders about moments that change something. Their early influences, motivation, and non-negotiable habitual actions they self mandate. If you lead a team, run a property, plan the meetings, or carry your culture on your back, this one is for you.

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