Most People Don't... But You Do!

Bart Berkey

A journey into the extraordinary. Stories of individuals who have gone above and beyond in their lives and careers. Those who defined excellence & achieved remarkable success. Join Bart Berkey, former Global Executive for the Ritz-Carlton as he sits down with influential leaders, innovators, and visionaries to uncover the key decisions, early influences, and acts of kindness that have shaped their paths. From hospitality legends like Horst Schulze, Founder of the Ritz-Carlton to entrepreneurial trailblazers like Kara Goldin, these conversations reveal the insights and lessons that inspire.

  1. MAR 24

    #219: “At birth you’re given a ticket that says ‘Admit one’ — without any instructions. With Blaine Bartlett, CEO of Avatar Resources

    In this deeply philosophical and eye‑opening conversation, Bart sits down with Blaine Bartlett, leadership expert, executive coach, and author, to explore identity, purpose, and what it truly means to live an aligned life. Blaine challenges conventional definitions of success, arguing that most people don’t fail — they drift, slowly losing connection with who they really are. Through powerful insights on relationships, awareness, and internal alignment, he reframes leadership as something that starts within. This episode is a thought‑provoking exploration of how external achievements can pull us away from ourselves — and how awareness is the key to finding our way back. 💡 Major Takeaways / Learnings Drifting is the real danger. Most people don’t consciously choose the wrong path — they slowly lose alignment over time. Success is internal, not external. True success comes from expressing who you are, not achieving external milestones. Identity gets layered over time. Society, expectations, and experiences shape us — but they can also disconnect us from our core self. Everything is a relationship. Your life is shaped by your relationship with work, people, habits, and yourself. Awareness is the path back. The key to realignment is noticing where you’ve drifted and why. External validation creates misalignment. Chasing titles, money, and perception often pulls people further from themselves. Leadership starts within. You can’t lead others effectively if you’re disconnected from yourself. Presence matters more than performance. Being aware and intentional creates deeper impact than simply doing more. 💬 Memorable Quotes “Most people aren’t lost — they’re drifting.” “Success has nothing to do with external things.” “Everything is a relationship.” “We’re given a ticket that says ‘Admit one’ — and no instructions.” “The problem isn’t failure — it’s forgetting who you are.”  Why It Matters / How to Use It This episode is a powerful reset for anyone who feels successful on paper but disconnected in reality. Blaine Bartlett’s perspective challenges listeners to rethink how they define success and encourages a deeper level of self-awareness. Whether you’re leading a team, building a career, or simply trying to live more intentionally, this conversation offers a critical insight: the greatest risk isn’t failure — it’s drifting away from who you truly are. By focusing on awareness, relationships, and internal alignment, listeners can reconnect with purpose and lead more meaningful, grounded lives.

    37 min
  2. MAR 20

    #218: “You Can’t Unsee It: What 1,000 Lives Taught a Narcotics Officer About Humanity with John Cline, retired Cleveland Police Officer and former U.S. Navy Seabee"”

    Bart reconnects with childhood friend John Cline, whose path took him from a small Pennsylvania town to the U.S. Navy and into a 27-year career with the Cleveland Police Department, including years working narcotics during the height of the heroin epidemic. Their conversation moves far beyond resumes and roles. John shares what it was like growing up labeled with a learning disability, only to later realize he simply learned differently. That early challenge became a foundation for resilience, adaptability, and a willingness to keep moving forward when things weren’t clear. His time in the military provided structure, stability, and the first sense of being truly taken care of. It also taught him lessons he wishes he had embraced more fully in the moment - especially the importance of being present and not wasting opportunities. As the conversation shifts into his law enforcement career, John offers an honest look at the realities of working narcotics. He describes the emotional toll of seeing addiction up close, the blurred line between victim and suspect, and the weight of experiences that don’t simply go away when the job ends. Despite the intensity of what he witnessed, John reflects on the importance of empathy, relationships, and doing the job with purpose. He shares moments where small actions made a difference, even when outcomes weren’t always what he hoped for. One of the most powerful themes in the conversation is what John calls the “gray haze” - the uncertainty, pressure, and complexity that can surround life and work. His perspective is simple but impactful: when you can’t see clearly, you keep moving forward anyway, one step at a time. The episode closes with a reminder that aligns perfectly with the spirit of the show: Most people don’t realize one conversation can change someone’s life - but it can. John's book comes out Summer 2026. In the meantime, connect with him: https://www.facebook.com/jaycee5005/about and email him at jcline740@icloud.com to get advance details about the book, "Gray Haze". Most People Don't...But YOU DO!

    54 min
  3. MAR 5

    #217: Most Leaders Talk. The Best Ones Listen, with Matt Marcial, CEO of Public Relations society of America

    In this thoughtful and practical conversation, Bart sits down with Matt Marcial, CEO of the Public Relations Society of America (PRSA), to explore leadership, professional growth, and the power of listening. Matt shares his journey from working the front desk in hospitality to leading one of the world’s largest professional organizations for communicators. Along the way, he reflects on lessons learned from both great and difficult leaders, the importance of business acumen, and why servant leadership remains the most effective leadership model. Matt explains how curiosity, discipline, and a commitment to serving others shaped his career and why the best leaders don’t blame the past; they take ownership of the future. Major Takeaways / Learnings Leadership starts with listening. The ability to truly hear stakeholders is one of the most powerful leadership skills. Career growth comes from curiosity. Matt’s path evolved by continually asking questions and exploring new opportunities. Servant leadership builds stronger organizations. Leaders succeed when they focus on supporting their teams and members. Professional development is a personal responsibility. Individuals must own their own growth and skill development. Business acumen matters in every role. Understanding how organizations operate helps professionals earn a seat at the table. Storytelling drives communication. Authentic, emotional stories connect more effectively than facts alone. Relationships fuel leadership success. Strong professional relationships enable progress and collaboration. Great leaders own inherited challenges. Instead of blaming predecessors, effective leaders take responsibility and improve the system. Memorable Quotes “Leadership starts with listening.” “Professional development is something you have to own yourself.” “Authenticity is the foundation of great storytelling.” “Relationships are what move organizations forward.” “As a leader, you have to take ownership of the challenges you inherit.” “It’s not about you — it’s about the people you serve.” Why It Matters / How to Use ItThis episode offers a practical blueprint for professionals navigating leadership and career growth. Matt Marcial’s journey shows that success doesn’t come from titles alone—it comes from curiosity, discipline, and a commitment to serving others. His perspective reminds leaders that growth requires accountability, humility, and strong relationships. Whether you’re leading a team, building a career, or trying to make a meaningful impact in your organization, this conversation highlights a powerful leadership truth: the best leaders listen first, serve others, and take ownership of the challenges they inherit.

    36 min
  4. FEB 26

    #216: “No Limits, No Barriers: The Baney Family’s Vision for Hospitality” with Curt & Hayden Baney

    Bart sits down with Curt Baney and his son Hayden — the leaders behind Oxford Collection — and what unfolds isn’t just a business story. It’s a story about learning from your dad, building something together, and believing there are no limits. Curt shares how his father started building motels decades ago — and how construction turned into a hospitality brand across the West Coast. Hayden talks about growing up on a ranch, becoming a pilot at a young age, and sitting in his dad’s office every day just listening and learning. They talk about: Why they give away breakfast Why hospitality still needs human connection Why discomfort is part of growth And why they’re still doing this… because it’s fun It’s simple. It’s honest. And it’s a reminder that business is really about people. Major Takeaways Growth feels uncomfortable — but it’s worth it. There aren’t real limits… only the ones we believe in. Family businesses work when there’s trust. Hospitality is about care, not just rooms. You can build something big without losing your values. Memorable Quotes “As long as we’re having fun, we’re going to keep doing it.” “There really is no limitation. You can do it.” “Most people don’t think out of the box.” “It was uncomfortable… but it was worth it.” Why It Matters Because we live in a world that’s becoming more automated and less personal. This episode reminds us that: Relationships still matter. Mentorship matters. Family matters. And doing hard things leads to real growth. It’s not just about hotels.It’s about legacy.

    50 min
  5. FEB 16

    For All The Marbles: #12, Why Most People Don’t Commit to Marketing with Brenton Nickles, CEO & Co-Founder JDS1 Marketing

    In this sharp and practical episode, Bart sits down with Brenton Nickles, founder of JDS1 Marketing, to break down what actually works in modern marketing — and what doesn’t. Brent shares his journey from traditional marketing roles to building his own agency, helping businesses clarify their message, strengthen their brand, and execute consistently. He explains why most marketing efforts fail (lack of strategy, impatience, inconsistency), how attention is earned through value, and why long‑term positioning always beats short‑term tactics. This conversation cuts through the noise and offers a grounded, disciplined approach to marketing that leaders and entrepreneurs can immediately apply. Major Takeaways / Learnings Marketing is not a one‑time campaign — it’s a system. Sustainable growth requires consistency. Clarity beats creativity. If people don’t understand what you do, clever branding won’t save you. Most businesses quit too early. Results compound over time — not overnight. Strategy must come before tactics. Posting content without direction wastes energy. Attention is currency. You earn it by solving real problems, not by being loud. Brand is built through repetition. Showing up consistently builds trust. Measure what matters. Data should inform decisions, not overwhelm them. Positioning determines growth. When you clearly define who you serve and how, momentum follows. Memorable Quotes “Marketing isn’t magic — it’s discipline.” “Clarity always beats clever.” “If you’re not consistent, you’re invisible.” “Strategy first. Tactics second.” “Attention has to be earned.” “You don’t build trust in a week.”  Why It Matters / How to Use It This episode is a reality check for entrepreneurs, leaders, and marketers who want results without the hype. Brent Nickles reinforces that growth doesn’t come from chasing trends — it comes from clarity, discipline, and long‑term commitment. If you’re frustrated by inconsistent results or overwhelmed by marketing options, this conversation offers a practical framework: define your strategy, commit to consistency, measure progress, and play the long game. Success in marketing — like success in leadership — is rarely flashy. It’s built through disciplined repetition and clear positioning. Connect with Brenton over LinkedIn here: https://www.linkedin.com/in/brenton-david-nickles/

    48 min
  6. FEB 11

    #215: “Breaking bread, having a pint” - building culture with Alliants” - with Tristan Gadsby and Gareth Fraser

    In this forward‑thinking conversation, Bart sits down with our newest Alliants friends; Tristan Gadsby (CEO/Co-Founder) and Gareth Fraser (VP of Sales & Marketing Operations), to explore how technology is reshaping customer experience — particularly in hospitality and luxury service environments. What began as a frustration with outdated, fragmented service systems evolved into a mission: create seamless, intelligent platforms that remove friction without removing humanity. Tristan and Gareth share how Alliants partners with some of the world’s most respected brands to unify communication, streamline operations, and elevate the guest experience. This episode dives into AI, messaging, service culture, and why the future of customer experience isn’t louder  it’s smoother. Major Takeaways / Learnings Friction kills loyalty. Modern customers expect seamless communication across every channel. Technology should amplify humanity, not replace it. The goal isn’t automation — it’s better service. Messaging is the new front desk. Guests increasingly prefer digital communication over traditional calls. Unification beats fragmentation. Disconnected systems create chaos for both customers and employees. AI works best behind the scenes. Invisible intelligence supports staff rather than replacing them. Luxury today means effortlessness. The highest standard of service is making complexity feel simple. Operational clarity drives guest satisfaction. Empowered teams deliver better experiences. Innovation requires courage. Challenging traditional service models isn’t comfortable — but it’s necessary. Memorable Quotes: “Technology should feel human.” “Friction is the enemy of loyalty.” “The best service is invisible.” “AI should empower people, not replace them.” “Luxury is about removing effort.” Why It Matters / How to Use It This episode challenges leaders to rethink how technology fits into service. Tristan and Gareth show that innovation isn’t about replacing people — it’s about freeing them to deliver better experiences. Whether you operate in hospitality, lead a customer‑facing team, or are navigating digital transformation, this conversation offers a clear lens: eliminate friction, unify systems, and design experiences that feel effortless. In a world of rising expectations, seamless service isn’t a bonus — it’s the baseline. More about Alliants here: https://www.alliants.com/ Connect with Tristan here: Tristan Gadsby | LinkedInConnect with Gareth Fraser here: Gareth Fraser | LinkedIn

    45 min
  7. FEB 4

    #214 Making the World Seamless; Yesterday, Today, and Tomorrow with Lisa Burch, owner of YTT design solutions

    In this thoughtful and inspiring episode, Bart sits down with Lisa Burch, founder of YTT Design Solutions, a woman‑owned civil and geotechnical engineering firm headquartered in Cedar Rapids, Iowa. Lisa shares her journey from a technically curious kid fascinated by drafting and problem‑solving, to becoming a civil engineer dedicated to building infrastructure that quietly supports everyday life. She opens up about the personal challenges that led her to start her own company, the meaning behind YTT (“Yesterday, Today, Tomorrow”), and why community, stewardship, and long‑term thinking drive every decision she makes. This conversation reveals the unseen work that keeps communities functioning and the mindset required to build something that lasts. Major Takeaways / Learnings Engineering is problem‑solving at scale. Civil engineers use math and science to make communities safer, healthier, and more functional.Great infrastructure is invisible. If it’s done right, people never notice — until something goes wrong.Careers can start with curiosity. Early interests in drafting, Legos, and building often signal engineering potential.Entrepreneurship isn’t always planned. Lisa started her firm during a period of personal upheaval, choosing action over fear.Speed and adaptability matter. Small, nimble organizations can innovate faster than large, rigid ones.Community creates purpose. Lisa’s work is deeply rooted in serving Cedar Rapids and the people who call it home.Trust beats marketing. Long‑term client relationships and word‑of‑mouth fuel sustainable growth.Design for the future. Stewardship means building infrastructure that serves generations, not just today’s needs.Memorable Quotes “Engineering is solving problems.” “If I do my job right, you’ll never know I was there.” “I bury most of my best work underground.” “You can do anything — you just have to take the first step.” “Yesterday, today, and tomorrow guide every decision we make.” “Community is everything.”  Why It Matters / How to Use It This episode highlights the quiet leadership behind the systems we rely on every day. Lisa Burch’s story reminds listeners that meaningful impact doesn’t always come with recognition often, it comes from care, discipline, and long‑term thinking. For entrepreneurs, leaders, and anyone facing uncertainty, her journey shows how resilience, service, and commitment to community can turn challenges into purpose. Whether you’re building a business, raising a family, or shaping a city, this conversation offers a powerful reminder: the work that matters most is often the work no one sees.

    32 min
  8. JAN 30

    " Invisible, Not Invaluable: Being Seen When the World Can’t See Your Struggle; Dr. Eric Fishon Author, Educator, Disability Advocate"

    In this deeply human and inspiring conversation, Bart sits down with Dr. Eric Fishon — author, educator, disability advocate, and nonprofit leader — to explore the lived reality of unseen disabilities and the power of advocacy, empathy, and inclusion. Dr. Eric shares his journey from a successful corporate career in customer experience and organizational culture to discovering his diagnoses of narcolepsy, chronic fatigue, ADHD, anxiety, and depression later in life. What followed was not an ending, but a reinvention. Through his Doctor Disruptor platform, Xtermigator Kids, and his work with the Invisible Disabilities Association, Dr. Eric is helping individuals and families understand that disability is not inabilityand that different is, in fact, beautiful. Major Takeaways / Learnings Unseen disabilities are real — even when others can’t see them. Validation can be life‑changing. Diagnosis brings clarity, not limitation. Knowing what you’re dealing with opens the door to tools, accommodations, and self‑compassion. It’s okay to not be okay. Giving yourself grace is a critical step toward healing and growth. Advocacy often begins with personal struggle. Dr. Eric turned his own challenges into a mission to help others. Accommodations are not special treatment — they’re access. Education and workplaces still have work to do. Helping others creates purpose and fulfillment. Service can be as powerful as medicine. Technology and AI can be equalizers. The right tools help people with limited energy amplify their impact. Disability does not define your ceiling. With support, inclusion, and understanding, potential expands. Memorable Quotes “It’s okay to not be okay.” “Disability is not an inability — it can be your greatest superpower.” “Those letters after your name mean nothing if you’re not helping someone behind you.” “Helping others gives a high no medicine can replace.” “Never forget where you’ve been — and turn around to help someone else get there.”  Why It Matters / How to Use It This episode is a powerful reminder that many of the struggles people carry are invisible, and that empathy, awareness, and inclusion are leadership skills, not extras. Dr. Eric Fishon’s story offers hope to anyone who has felt misunderstood, dismissed, or alone in their challenges. Whether you’re living with an unseen disability, supporting someone who is, or leading a team, this conversation encourages you to ask for help, give grace, and use your experiences to lift others. It’s a call to redefine success, not by what we overcome alone, but by how we help others rise with us.

    41 min

Ratings & Reviews

5
out of 5
17 Ratings

About

A journey into the extraordinary. Stories of individuals who have gone above and beyond in their lives and careers. Those who defined excellence & achieved remarkable success. Join Bart Berkey, former Global Executive for the Ritz-Carlton as he sits down with influential leaders, innovators, and visionaries to uncover the key decisions, early influences, and acts of kindness that have shaped their paths. From hospitality legends like Horst Schulze, Founder of the Ritz-Carlton to entrepreneurial trailblazers like Kara Goldin, these conversations reveal the insights and lessons that inspire.

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