B2B Marketing Asia

Joe Escobedo

Get the latest and greatest B2B marketing strategies and tips from leaders across Asia.

  1. 10/10/2024

    83) TikTok Commerce: Future Trends + Strategies with General Manager, Global Business Solutions, SEA

    Guest Matty Lin, General Manager, Global Business Solutions, SEA at TikTok Host 1 Christine Hou, Executive Consultant, Virtus Asia Host 2 Jan Harling, CEO, Virtus Asia Production Munguili Sangtam, Creative Director, Virtus Asia Produced by: Joe Escobedo, Escomedia Exploring TikTok's Growth and Commercial Opportunities in Southeast Asia 00:00 Introduction and Guest Introductions 01:15 TikTok's Evolution and Opportunities 01:54 Understanding TikTok's Unique Position 03:04 Growth Opportunities in Asia 05:12 TikTok Shop and Commerce 05:49 Exploration and Shoppertainment 07:26 PACE Framework for Success 09:29 Case Study: Kiehl's Success on TikTok 11:46 Key Performance Indicators and Internal Strategies 16:55 Navigating Budget Constraints and Maximizing ROI 19:34 Cultivating a Diverse Content Ecosystem 26:36 Common Pitfalls and Best Practices 31:28 Conclusion and Final Thoughts

    32 min

  2. 09/20/2023

    82) Revolutionizing Education: Lessons From Hyper Island's Co-founder

    B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Jonathan Briggs, Hyper Island Cofounder Newsletter: https://joeescobedo.substack.com Chapters: 0:00 Reimagining Education 1:08 Problem-Centered Learning 2:23 Identifying Relevant Problems 3:06 Building Relationships 7:05 Scaling Engagement 10:01 Structuring Long-Term Education 11:05 Structuring Short-Term Education 13:08 Favorite Interactive Exercises 16:19 Making Learning Tangible 17:41 Considering Cultural Nuances 18:10 Embracing Learners' Potential 18:27 Setting High Expectations for Learners 18:45 The Power of Taking on Big Tasks 19:04 Fostering Team Development and Safety 19:29 Designing Learning as Professional Problem Solvers 20:00 Using Hypothetical Scenarios for Learning 21:13 Crafting Immersive Learning Experiences 23:03 The Importance of Emotional Engagement 24:13 The Downfall of Microlearning 25:04 Learning Design with Impact in Mind 27:10 Assessing Learning from the Learner's Perspective 28:08 Incorporating Art School Principles in Learning Design 29:06 A Holistic Approach to Assessment and Design

    30 min

  3. 09/20/2023

    81) Performance Marketing Insights: AI, Targeting, & Tracking

    Hosted by Joe Escobedo, CEO of Escomedia Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist Newsletter: https://joeescobedo.substack.com Chapters: 0:00 - Introduction 0:34 - Practical Applications of AI and Chat GPT 2:16 - Example of Rapid Adaptation in Marketing 4:42 - Using Canva's Magic Design Studio 6:06 - Impact of AI on Targeting 7:59 - Analyzing Audience Lists with AI 9:34 - Challenges in Tracking and Reporting 12:00 - Attribution Challenges with Dark Social 13:33 - Final Tips Success 15:56 - Closing Remarks

    18 min

  4. 07/21/2023

    80) The Future of Marketing and the Human Touch

    Joe Escobedo's interview with Brandwatch

    18 min

  5. 07/13/2023

    79) Reinventing the Marketing Playbook: Lessons From The Hospitality Industry

    B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Steen Puggaard, Chief Executive Officer at Pirata Group Newsletter: https://joeescobedo.substack.com

    17 min

  6. 07/13/2023

    78) From Comms Specialist to Rockstar & Standup Comedian: Vlad's Biggest Learnings

    B2B Marketing Asia Podcast Hosted by Joe Escobedo Guest: Vladimir Guevarra, Communications Specialist Newsletter: https://joeescobedo.substack.com

    15 min

  7. 07/13/2023

    77) Mastering Demand Creation: Aligning Sales & Marketing

    B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Arun Cavale, CMO Newsletter: https://joeescobedo.substack.com

    8 min

  8. 06/14/2023

    76) How I Overcame Job Loss & Built a Thriving Company

    B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Jan Harling, CEO of Virtus Asia Consulting Newsletter: https://joeescobedo.substack.com

    15 min
See All (38)

About

Get the latest and greatest B2B marketing strategies and tips from leaders across Asia.

Information

  • Creator
    Joe Escobedo
  • Years Active
    2021 - 2024
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © Joe Escobedo
  • Show Website
    B2B Marketing Asia