Marketing Nuggets

Emma Windsor
  • 5.0 (2)
  • Marketing
  • Updated Weekly

A weekly podcast for ambitious marketers who are done playing small. It's the honest, behind-the-scenes version of a marketing career. Twelve years of real stories, the award-winning campaigns that started as disasters, the late-night saves, and the epic fails that taught me the most, with the systems and mindset shifts pulled out so you can actually use them. Every episode sits where the three things that decide how far you go meet: marketing that works, productivity that survives real chaos, and the confidence to back yourself when it counts. Whether you're deep in B2B complexity, chasing B2C creativity, or staring down a week that feels impossible, you'll leave with the pep talk and the practical bit. Wherever you are, from graduate to director, consider me your marketing mentor and biggest cheerleader, here for the real, messy, brilliant truth about building a career you're genuinely proud of. Come for the stories. Stay for the strategies that actually work.

  1. 1d ago

    169: Where Should Your B2B Budget Go? Choosing Media That Actually Works

    Every B2B marketer has stood in front of the same terrifying question: we have this budget... where does it actually go? LinkedIn? Events? Content? PR? Paid search? A bit of everything? (Spoiler: "a bit of everything" is how B2B budgets go to die.) In this episode - a natural follow-on from last week's launch playbook - I'm sharing how I actually make media decisions as a marketing leader. The three questions I ask before any channel earns a single pound, my honest take on the big B2B channels after years of spending real budget on them - LinkedIn, events, email, PR, paid - and the proven-promising-experimental split that stops your budget being spread so thin that nothing works. Fewer channels, done properly, for longer. That's the whole philosophy - and this episode shows you how to choose which ones. Related Episode: 57: Public Relations: The 3 different ways you can add press into your mix no matter your budget Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

  2. Sep 8

    168: The B2B Campaign Playbook Every Marketer Should Steal

    It's campaign season. So today you're getting my actual campaign playbook. Not the theoretical version, not something from a textbook, the exact method I use. You'll get the one page I write before a single asset gets built, the four boxes that tell me honestly whether a campaign is ready or just hopeful. The exercise I run to make sure a campaign sounds like nobody else's in the market, and the statement system underneath it. Why I think your people, not your channels, are your most powerful media, and how to activate them properly. The two-phase structure I use that isn't really two phases at all. And the three numbers I put in front of leadership before launch, so the campaign gets judged on the right thing, at the right time. And a quick word to my B2C marketers, because I can feel some of you reaching for the skip button: don't you dare. Yes, today's examples wear a B2B badge, but it may still inspire you to add something into your next campaign. Stay with me.  Notebook out. Let's go. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

  3. Sep 1

    167: What I Learnt Launching Two Campaigns on the Same Day

    Two campaigns. One launch window. And no, it wasn't a calendar accident. A wider brand campaign, and an extension that slotted into it. Launching one without the other made no sense for the audience. Launching both together made complete sense strategically, and roughly doubled the work. This episode is the how. How I split one team into two mini teams and gave each only what they needed to know. Why I led one campaign and deliberately handed the other to someone else. The connective work I kept for myself: the unified social plan, the channel-by-channel call on what was genuinely launch day and what could follow, and how both campaigns got their moments without tripping over each other. Plus the one rule I set for my own head that kept me sane through all of it. If your plan ever puts two big things close together, and one day it will, this is the operating manual. The Marketer You Already Are - my online course for ambitious marketers is open now and there’s a whole section dedicated to campaign launch day. [Check out more here] or head over to emmawindsor.com and you’ll see it in the nav. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

  4. Aug 25

    166: Stop Winging Your Big Moments: The Four-Layer Confidence Stack

    You spend hours preparing the deck. The data. The talking points. And about four minutes preparing the one thing that actually decides how the moment goes: you. In this episode I'm walking you through the full Confidence Stack - the four-layer preparation framework I use before every moment that matters. A big presentation, a senior leadership meeting, a pitch, a visibility moment. If you heard me apply it to job interviews back in episode 137, this is the complete version for everything else. We're covering the Identity Layer (owning your edge), the Logic Layer (knowing your thinking inside out), the Preparation Layer (removing the unknowns), and the Energy Layer - the one most people skip, and the one that changes everything. You already have the experience. This is how you show up for it. Here's a free checklist version waiting for you [click here to get it] or visit emmawindsor.com/confidence Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

  5. Aug 18

    165: You'll Never Feel Ready - And That's Exactly Why You Should Start

    You've been telling yourself you'll go for it when you feel ready. The bigger role. The hand up in the leadership meeting. The idea you've been sitting on for months. Here's the thing nobody tells you: that feeling isn't coming. Not because there's something wrong with you - because that's not how readiness works. Readiness isn't a prerequisite. It's a product. It shows up after you start, never before. In this episode I'm breaking down where the readiness myth comes from, why it hits capable marketers hardest, and the one question swap that gets you moving this week - not "one day". Plus the evidence exercise I use every time I catch myself waiting for permission from a version of me that feels more prepared. If you've been circling something for months waiting for the moment it feels comfortable, this is your sign that the moment is now. The Marketer You Already Are is officially open - and if it's been on your radar, the early bird pricing won't hang around. Click here to view, or head to emmawindsor.com and you'll see it in the nav. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

  6. Aug 11

    164: Stop Being The Best Kept Secret: The Marketer You Already Are Is Open

    I became Head of Marketing before 30. No roadmap. No one showing me the way. And somewhere between the boardrooms, the global campaigns, and the teams I was building from scratch, I realised there were four things nobody had ever taught me. Four areas I had to figure out fast if I wanted to be the marketer my career deserved, my team needed, and the business was asking for. Confidence. Visibility. Strategic thinking. And protecting the time to do all three. I figured them out the hard way. This course is everything I figured out, so you don't have to. The Marketer You Already Are is open. And in this episode I'm telling you exactly who it's for, what it does, and why I genuinely believe it's the thing that changes everything. Want to learn more about the course and how to snag an early bird price? [click here] Or headover to emmawindsor.com/sign-up to access that way. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

  7. Aug 4

    163: Stop Playing Small in Your Marketing Career - How to Stop Waiting and Start Claiming

    I spent a long time waiting for someone to tell me I was ready. Ready to show up differently. To take on more. To be in the rooms that felt more like me.  The stretch project. The seat at the table that felt more like me. And I kept waiting. And doing great work. And waiting a bit more. Until I realised that nobody was coming. Not because I wasn't ready. But because permission was never theirs to give. This episode names the permission trap specifically: why we wait, what we're actually waiting for, and why nobody is coming to give it to us. Not because we don't deserve it. But because it was never theirs to give. If the word 'yet' lives rent-free in your head - not ready yet, not senior enough yet, not quite there yet, this episode is especially for you.  You don't need more experience, you need to stop operating like the old version of yourself. The Marketer You Already Are is the complete 5-module system that gives ambitious marketing managers the confidence, strategic thinking, and weekly structure to get noticed and own every room they walk into- grab your spot on the waitlist today:  https://www.emmawindsor.com/sign-up Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

  8. Jul 28

    162: The Mid-Year (ish!) Marketing Check-In - 7 Questions to Get Back on Track

    We are seven months into the year. Which means one of two things is true right now. Either you're ahead of where you thought you'd be - which is brilliant and worth pausing to acknowledge. Or something has drifted, slipped, or quietly gone in a different direction to the plan, which is completely normal and also worth pausing to acknowledge. Either way, now is the perfect moment to stop, look up from the execution, and ask yourself the questions that most marketers skip. This episode is your mid-year check-in. Seven questions, an honest conversation, and a clear direction for the next five months. So,  grab yourself a coffee, find a quiet corner, and your favourite notebook and let's dive into this together. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

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Ratings & Reviews

5
out of 5
2 Ratings

About

A weekly podcast for ambitious marketers who are done playing small. It's the honest, behind-the-scenes version of a marketing career. Twelve years of real stories, the award-winning campaigns that started as disasters, the late-night saves, and the epic fails that taught me the most, with the systems and mindset shifts pulled out so you can actually use them. Every episode sits where the three things that decide how far you go meet: marketing that works, productivity that survives real chaos, and the confidence to back yourself when it counts. Whether you're deep in B2B complexity, chasing B2C creativity, or staring down a week that feels impossible, you'll leave with the pep talk and the practical bit. Wherever you are, from graduate to director, consider me your marketing mentor and biggest cheerleader, here for the real, messy, brilliant truth about building a career you're genuinely proud of. Come for the stories. Stay for the strategies that actually work.

Information

  • Creator
    Emma Windsor
  • Years Active
    2021 - 2026
  • Episodes
    167
  • Rating
    Clean
  • Copyright
    © 2026 Marketing Nuggets
  • Show Website
    Marketing Nuggets

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