Strut It: Bold Visibility through Instagram Marketing

Elizabeth Marberry
  • 5.0 (104)
  • Marketing
  • Updated Weekly

Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media!  I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.

  1. 2d ago

    The Instagram Growth Formula Nobody Talks About (Part 5)

    Send us Fan Mail Today I want to answer the question every entrepreneur quietly asks themselves: can I actually do this? I am introducing you to my Hot Reels graduate, Dani Alvarez. When Dani first joined Hot Reels, she did not know how to make a reel. She was not comfortable on camera. She did not know what a trending audio was, and she seriously questioned whether Instagram was ever going to work for her business. Fast forward one year later: she had grown her audience from around 1,800 to more than 22,000 followers, created multiple viral reels including one with more than 15 million views, and added over $100,000 in revenue to her business. This is not really a story about Instagram. It is a story about what becomes possible when you commit to mastering one skill long enough for it to change not just your marketing, but your confidence, your identity, and your business. What You’ll Learn in This Episode: 09:45 Why commitment is the biggest thing standing between where you are today and where you want to be10:44 Meet Dani Alvarez: beverage burro business owner, homeschool mom, and Hot Reels graduate who grew from 1,800 to 22,000 followers and added $100,000 in revenue in one year15:01 Dani in her own words: what it felt like the first time she got on camera and why she almost cried posting her first reel20:48 The 90-day plateau before the breakthrough: how Dani posted consistently for three months with almost no results before one reel hit six million views24:09 The unexpected opportunity Instagram created: how Dani and a business partner launched an entirely new coaching business for farm and beverage animal owners around the world27:36 How Elizabeth landed a live international TV segment on one of the biggest UK morning shows because a producer found her on Instagram30:28 The series wrap-up: five lessons, five client stories, one invitation Links Mentioned: Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusApply for a private Instagram Breakthrough SessionFree Monetize Your IG GuidePart 1 Ep126: The Truth About Instagram Growth in 2026Part 2 Ep127: Why Your Instagram Content Isn't Turning Followers Into ClientsPart 3 Ep128: The Biggest Instagram Mistake That's Repelling Your Dream ClientsPart 4 Ep129: How to Make Money on Instagram Without Thousands of Followers93: How She Made $100K from Instagram in Under 12 Months with Dani Alvarez (A Hot Reels Success Story)WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  2. Aug 10

    How to Make Money on Instagram Without Thousands of Followers (Part 4)

    Send us Fan Mail If I could wave a magic wand right now and give you one of two things: tomorrow morning you wake up and your Instagram account has 50,000 new followers, or tomorrow morning you wake up with an additional $100,000 in revenue for your business.  Which one would you choose? Today I am sharing two stories that illustrate exactly what I mean, and I am answering the question every business owner is really asking: how does Instagram actually make me money? WHAT YOU'LL LEARN IN THIS EPISODE 06:35 Why you do not need a huge audience to make serious money on Instagram and what actually determines whether followers convert into revenue08:26 Meet Martine: a Pilates studio owner with fewer than 1,000 followers who made $3,000 in a single day from two clients who had been quietly watching her content for months11:18 Meet Amber: a burnout recovery coach and former veterinarian who built a marketing system that turned her Instagram visibility into consistent leads and a $12,000 client15:57 The framework Elizabeth teaches inside Hot Reels: visibility leads to trust, trust leads to action, action leads to revenue21:22 How the $12,000 client found Amber, what the funnel looked like, and why it felt like the easiest sale she had ever made26:27 Why every interaction with your content is a deposit into the trust bank and how that compounds into predictable revenue over time31:05 Why you do not get an award for doing it by yourself and what Amber says about the real value of coaching and implementationCLIENT SUCCESS STORIES Martine Martine owns a Pilates studio in Seattle. When her breakthrough moment happened, she had fewer than 1,000 Instagram followers. No viral video, no influencer status. Just a business owner who consistently showed up and shared content that resonated with her ideal Pilates client. Two potential clients reached out on the same day after quietly watching her content for months. Between those two sales, she generated $3,000 in a single day entirely from her Instagram marketing efforts. Amber Amber is a burnout and stress recovery coach and former veterinarian of 17 years who helps high achievers, creatives, and vet med professionals heal from burnout. When she came to Elizabeth, she was speaking to everyone and seeing no traction. Together they refined her messaging and audience specifically toward veterinarians, built out a masterclass funnel, and Amber closed a $12,000 client from the very first time she ran it. Since recording her podcast interview, she ran a second masterclass that drew over 150 sign-ups. The funnel is working. Links Mentioned: Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusApply for a private Instagram Breakthrough SessionFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  3. Aug 3

    The Biggest Instagram Mistake That's Repelling Your Dream Clients (Part 3)

    Send us Fan Mail Have you ever spent 20 minutes writing the perfect Instagram caption, carefully choosing every word, making sure you sounded knowledgeable, only to post it and hear crickets?  Then five minutes later, someone posts a reel that feels almost ridiculously simple, and somehow it takes off. People are commenting, sharing it, booking with them. And you find yourself wondering: how is that content outperforming mine? Mine is so much more valuable.  After coaching hundreds of entrepreneurs across dozens of industries, I've noticed something fascinating — the people with the most expertise are often the ones who struggle the most to communicate it. Not because they aren't brilliant, but because they've forgotten what it feels like to not know what they know. Today I'm sharing the story of my Hot Reels client Christa Rypins, and the messaging shift that completely changed how she creates content. WHAT YOU'LL LEARN IN THIS EPISODE 07:28 What the "curse of expertise" is and why the more experience you have, the more likely you are to fall into this trap10:55 Why people don't hire the smartest expert. They hire the person who makes them feel understood12:16 Meet Christa Rypins: chronic pain specialist, Hot Reels client, and the messaging shift that changed everything18:23 Why bite-sized educational tips aren't enough and the courage it takes to speak to the problem instead of the solution21:14 Your homework: how to find your next five hooks using the exact words of your ideal client25:45 The client who quietly watched Christa's content for months and what finally made her hire33:27 Three lessons to take away from Christa's story LINKS MENTIONED  Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusFree Monetize Your IG GuideChrista Rypins' WebsiteChrista on Instagram @christarypinsChrista's previous Strut It interview Ep113 WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    The Biggest Instagram Mistake That's Repelling Your Dream Clients (Part 3)

  4. Jul 27

    Why Your Instagram Content Isn't Turning Followers Into Clients (Part 2)

    Send us Fan Mail Have you ever looked at your Instagram and thought — I'm doing everything I'm supposed to do. I'm posting consistently, I'm showing my face, I'm making reels. People even comment that my content is helpful. So why isn't anyone actually converting into a paying client or customer? If that's you, you're not crazy and you're not alone. Today I want to challenge one of the biggest misconceptions floating around the online business world: that if you just create enough content, the sales will eventually come. And today I'm sharing the story of one of my Hot Reels graduates who learned that lesson firsthand. She went from feeling completely defeated by Instagram to getting 7x more reel views and attracting clients directly from her content.  WHAT YOU'LL LEARN IN THIS EPISODE 04:03 Why consistency alone isn't enough and the real reason content isn't converting into clients05:26 The most important question to ask before you film anything: what is the job of this piece of content?08:11 Meet Caroline Hull: podcast strategist, Hot Reels graduate, and someone who had the expertise but couldn't get Instagram to work for her business12:43 Why attention without clarity rarely becomes revenue and the four things your profile must communicate instantly18:43 Caroline's client story: thousands of podcast downloads, zero conversions and the content shift that changed everything21:33 Caroline's Hot Reels results: 7x reel views, increased engagement, and her highest revenue month since her brand pivot24:28 Why a million views on the wrong message produces less revenue than 5,000 views to the right person LINKS MENTIONED Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    Why Your Instagram Content Isn't Turning Followers Into Clients (Part 2)

  5. Jul 20

    The Truth About Instagram Growth in 2026 (Part 1)

    Send us Fan Mail If you posted content consistently for five straight months and your follower count barely moved, would you keep going? Would you keep showing up every week if it felt like nobody was watching? Today I'm sharing the story of one of my Hot Reels clients who did exactly that. She joined my program with about 2,500 followers and a totally dormant account she hadn't posted on for years. She spent the first few months of Hot Reels wondering if any of it was working. By the end of our year together, she grew to more than 70,000 followers. If you've ever felt like you're posting, trying, learning, showing up, and still wondering if Instagram is even worth it anymore for your business, this episode is for you. What You’ll Learn in This Episode: 01:36 What this new 5-part series is all about (real client stories, real strategies, real data)06:34 The yellow pages analogy: why Instagram is the greatest marketing opportunity small business owners have ever had13:41 The mindset that allowed me to post every day for over a year with little to no growth and keep going anyway17:21 Meet Asli Wade: seven-figure Etsy seller, handmade gift creator, and Hot Reels graduate22:27 The truth about what Asli's growth actually looked like — five months of almost nothing28:34 Why the viral reel revealed the foundation she spent months building, not the other way around30:02 Why I cap Hot Reels at 20 business owners and what close-proximity coaching actually changes LINKS MENTIONED SHOP for Heartfelt Personalized Gifts handcrafted by Asli Wade HEREAsli Wade's previous Strut It interview — Ep61Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    The Truth About Instagram Growth in 2026 (Part 1)

  6. Jul 13

    Instagram Growth Secrets Every Business Owner Needs with Michelle Gifford

    Send us Fan Mail I am so excited to bring on one of the leading Instagram strategists for business owners — Michelle Gifford. She helps six and seven-figure brands grow their audience, sell out their offers, and generate real revenue through Instagram. She's also a coach, agency owner, podcast host of The Social Strategist, and a mother of five proving every day that it's possible to build a thriving business without sacrificing what matters most.  When I invited Michelle onto the show, I knew we'd be talking Instagram strategy. What I didn't expect was how deep we'd go into the mindset behind building a successful business on Instagram. Grab your notebook. WHAT YOU'LL LEARN IN THIS EPISODE  03:15 How Michelle went from teaching photography as a business to becoming one of the leading Instagram strategists for six and seven-figure brands05:07 The moment Michelle realized she wasn't growing on Instagram even though she was teaching it, and exactly what she changed07:30 Why sitting on the fence wastes more time and energy than just deciding to go all in08:23 How to use Instagram results as information instead of validation09:22 The two types of Instagram users every business owner needs to recognize and the decision point each of them faces10:19 Why Instagram now rewards the best content creators and why that's actually a gift11:17 The identity mindset shift required when you move from Instagram consumer to Instagram business owner16:20 What's working for organic Instagram growth right now: carousels, reels, and the share rate metric you need to watch18:44 The content test Michelle uses before posting anything: save it, share it, or watch all the way through20:59 How to keep people watching reels all the way through: layered hooks, visual movement, and ruthless editing22:21 How long your reels should actually be and why Michelle uses a "mini skirt" rule23:20 Why not all content has to go viral and how to separate attract, nurture, and sell content30:17 How Michelle runs a business and creates content with five kids, a dog, and two cats35:36 How Michelle uses AI including Claude Co-Work for competitor analysis and Instagram content research39:05 How Claude Co-Work opens a Chrome browser and analyzes Instagram accounts in real time41:00 How Michelle uses AI to automate daily social media news briefings and podcast guest thank-you emails41:52 Michelle's Descript workflow for podcast editingLINKS MENTIONED  Hot Reels (my 12-month Instagram content lab): Michelle Gifford's Website:Michelle on Instagram: The Social Strategist Podcast: Michelle AI (Michelle's custom GPT): WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  7. Jul 6

    7 Ways I Use AI to Market My Business, Save Time, and Increase Revenue (Part 4)

    Send us Fan Mail Today I'm pulling back the curtain and sharing seven ways I've been using AI behind the scenes every single week to market my business, generate leads, increase sales, and save hours of work. Because when I'm learning a new tool or strategy, I don't just want the theory. I want to see how someone is actually using it inside a real business. This is the final episode of our four-part AI series, and it's the most practical one yet. What You’ll Learn in This Episode: 00:44 Series recap — the biggest AI mistakes, using AI without losing your voice, and the AI Thought Partner document from Part 305:18 Way #1: Creating speaker kits and media kits — how Claude designed a 3-page editorial PDF speaker kit in a fraction of the time08:32 Way #2: Reviewing and improving sales pages — how AI acts as a fresh set of eyes to spot blind spots, redundancies, and missed opportunities10:19 Why AI recommendations aren't always right — and why the thought leader seat always stays with you11:15 Way #3: Competitor analysis and positioning — using AI to understand the landscape without copying anyone13:59 Way #4: Repurposing the podcast into multiple marketing assets — how one transcript becomes a newsletter, LinkedIn post, Instagram stories, carousels, hooks, and more16:25 Way #5: Capturing ideas before they disappear — how Elizabeth uses the voice memo function on walks, in the car, and in the shower20:08 Way #6: Speaking proposals and pricing research — using AI to position pitches and research market rates21:55 Way #7: Supporting coaching delivery, client onboarding, and organization26:34 About the live workshop: Build Your AI Thought PartnerLinks Mentioned: Build Your AI Thought Partner WorkshopPart 1 (Ep121): Everyone Has AI. Here's How to Stand Out Anyway. The 3 biggest AI mistakes small business owners make — and the mindset shift that changes everything.Part 2 (Ep122): The 4 Things AI Needs From You Your stories, opinions, client stories, and perspective — the human elements AI can't manufacture.Part 3 (Ep123): The Marketing Asset That Saves Me 10 Hours a Week The 5 categories of the AI Thought Partner document and why it's more valuable than any funnel.WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    7 Ways I Use AI to Market My Business, Save Time, and Increase Revenue (Part 4)

  8. Jun 29

    The Marketing Asset That Saves Me 10 Hours/Week With AI (Part 3)

    Send us Fan Mail Today I'm sharing something that sounds a little boring on paper but has changed everything about how I use AI. It's not a funnel, it's not a sales page, and it's not a complex system. It's a single living document. And it has become one of the most valuable marketing assets I've built in the last two years. If you've ever felt like AI gives you generic, forgettable content, this episode is going to show you exactly why that's happening and what to fix in your strategy moving forward. WHAT YOU'LL LEARN IN THIS EPISODE 04:57 Why I built my AI Thought Partner document — and why it's more valuable than any funnel or sales page I've created06:24 The exhausting mistake most business owners are making with AI: starting from zero every single time07:49 What an AI Thought Partner document actually is — and why it's a living, breathing asset10:00 Category 1: High-level business overview — who you are, what you do, what makes you different11:51 Category 2: Your target audience — what keeps them up at 2am, what they desire, what they fear14:14 Why being a paid user of both Claude and ChatGPT means this document goes everywhere with you14:44 Category 3: Your offers — what you sell, who it's for, what objections people have before buying18:27 Category 4: Your brand voice — why a list of adjectives isn't enough and what to do instead19:24 Category 5: Your stories — your founder story, client wins, lessons learned, and the moments that shaped your perspective21:14 About the live workshop: Build Your AI Thought PartnerLinks Mentioned: Build Your AI Thought Partner WorkshopPart 1 → Ep121: Everyone Has AI. Here's How to Stand Out Anyway.Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberryFree DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberryFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    The Marketing Asset That Saves Me 10 Hours/Week With AI (Part 3)
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Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media!  I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.

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