Yoga Biz Champ with Michael Jay

Michael Jay
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Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success.What You'll Gain:- Insightful Conversations:  Listen in as I chat with dynamic yoga studio owners and top industry experts, sharing their journeys, strategies, and secrets to success.- Practical Advice: Each episode is packed with actionable tips and practical steps tailored to help both budding and seasoned studio owners flourish- Real-World Success Stories: Be inspired by real-life examples of yoga studios that have transformed challenges into triumphs.My Approach:As your host, I blend direct, fair, and humor-infused coaching to demystify the complexities of running a yoga business. My style is about being in the trenches with you, offering guidance that's relatable and effective.Why Listen?- Experience & Expertise: Leverage my 14+ years of experience in running and selling a profitable yoga studio and my proven track record as a yoga business consultant.- Diverse Topics: From branding and marketing to pricing and sustainable growth, we cover the A-Z of yoga business management.- Join a community of like-minded individuals passionate about turning their yoga dreams into profitable realities.By tuning into the Yoga Biz Champ podcast, you'll gain the knowledge, inspiration, and confidence to navigate the yoga business landscape successfully. Whether you're starting out or scaling up, these conversations will be your roadmap to becoming the next Yoga Biz Champ in your community https://yogabizchamp.link/podlink

  1. 16H AGO

    Buying & Selling a Yoga Studio in 2026 - with Mitch MgGinley

    Text me Your email for my Booking Link What is a community Yoga Studio actually worth in 2026? In this episode, I sit down again with Mitch to break down what’s really happening in the buying and selling market right now — no fluff, no myths. We talk valuation, clean accounting, leadership structure, the impact of ClassPass, and why community-driven studios continue to hold strong resale value when they’re built properly. If you own a community Yoga Studio and assume selling is too hard or not possible, this episode will challenge that thinking. In This Episode: • Why community Yoga Studios often outperform trend-based concepts in resale • The biggest mistakes that quietly kill deals • Why owner-dependency lowers valuation • How retention directly impacts what your studio is worth • When to start planning your exit — even if you’re not selling anytime soon A Quote from Mitch: “Wrap your business in a pretty bow — clean books, strong systems, real leadership — and you create options.” Connect with Mitch: BOOK VIA MY DIRECT LINK TO MITCH: https://yogabizchamp.link/bfb Website https://boutiquefitnessbroker.com/ Instagram: https://www.instagram.com/mitch_mcginley/ LinkedIn: https://www.linkedin.com/in/mitchmcginley/ If you want help strengthening your community Yoga Studio — or preparing it for an eventual exit — book a free strategy call at: https://www.yogabizchamp.com/book Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink

    43 min

  2. FEB 9

    The First 90 Days of a Yoga Student: Where Retention Really Begins

    Text me Your email for my Booking Link “Retention doesn’t begin at six months. Retention begins in the first three weeks of a student’s journey, and it’s built quietly, class by class, in the first 90 days.” It begins the moment a new student walks into your community Yoga Studio for the first time. In this episode, Michael Jay breaks down what’s really happening during the first 90 days of a student’s journey—and why this period quietly determines whether someone becomes part of your studio’s community or drifts away before the habit forms. Drawing on real studio experience and industry insight, this episode explores the psychology of new students, the common points where studios unintentionally lose people, and the practical systems that help students stay consistent long enough to truly feel connected to a Yoga Studio community. You’ll also hear what typically happens between months three and six, why attendance patterns matter more than most owners realize, and how small, consistent actions inside a community Yoga Studio often matter more than big marketing campaigns. This episode is especially valuable for studio owners who want to build a strong, steady community Yoga Studio—one where students don’t just attend classes, but feel like they belong. In this episode, you’ll learn: * Why the first three weeks are the most fragile part of a student’s journey * What should be happening in the first 90 days to help habits form * How automation and follow-up messages can support students without feeling robotic * Why teachers and culture are the foundation of a strong community Yoga Studio * What happens between months three and six—and how to prevent the silent drop-off * Practical steps any Yoga Studio can implement immediately to improve retention and build community Resources & Links Book a consultation with Michael Jay: https://www.yogabizchamp.com/book Free resources for Yoga Studio owners:  https://www.yogabizchamp.com/ Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink

    44 min

  3. JAN 26

    The Star Trek Moment: Why the Screen is Dead & How Your Studio Wins in 2026

    Text me Your email for my Booking Link "In 2026, Google is not a library. Google is a Concierge. And a Concierge doesn't send people to a ghost town." If you’ve been feeling overwhelmed by the endless "to-do" list of Instagram algorithms, SEO keywords, and content funnels—stop. The game is about to change entirely. In this deep-dive "thinking" episode, we explore the massive shift happening in 2026: the move from Screens to Ambient Computing. With Apple and Google partnering on a new AI-powered Siri, and rumors of camera-equipped AirPods and Jony Ive’s new "iPhone of AI," the way students find your studio is shifting from "Search and Click" to "Look and Ask." We break down exactly what this "Star Trek Moment" means for your business, why "Perfection" is now a red flag on social media, and give you a specific 2026 Playbook to future-proof your studio today. In This Episode, You Will Learn: • The "Star Trek" Shift: Why we are moving from a "Library" economy (searching for answers) to a "Concierge" economy (asking for answers). • The Apple + Google Signal: What the historic partnership between these two giants means for your local SEO (and why Siri is about to get a PhD). • Hardware Rumors: The inside scoop on "Project B798" (AirPods with cameras) and the Ray-Ban Meta glasses—and how they will "read" your physical studio signage. • The "Ghost Town" Penalty: Why Google’s new AI hates static websites and how to prove to the algorithm that your business is alive. • The Anti-Aesthetic: Why Adam Mosseri (Head of Instagram) says "Shares" are the new "Likes," and why low-fidelity, messy video is crushing polished ads. • The "Audio Audit": A simple test to see if your website is ready for the Voice AI era. Resources & Links Mentioned https://www.businessconnect.apple.com – Claim your location on Apple Maps immediately. https://www.businesss.google.com – Where you need to post your "Weekly Photo Dump." Tool: Check your website Schema at https://www.Schema.org Free Strategy Call with Michael  https://www.yogabizchamp.com/book Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink

    28 min

  4. JAN 12

    Burnout Is Not the Business Model: Building a Sustainable Yoga Studio Community

    Text me Your email for my Booking Link In this Season 6 kickoff episode, Michael sits down with Aurielle Vendemmia, founder of True Moon Yoga & Fitness, for a powerful conversation about what it really takes to build a sustainable, thriving Yoga Studio community. Aurielle shares her 20-year journey from opening studios out of survival, to running five locations, to intentionally scaling back to one boutique Yoga Studio built around nervous system regulation, clear leadership, and deep community connection. This episode is for Yoga Studio owners who want to create a business that supports both their students and their own life — while building a loyal, committed community that actually sticks around. In This Episode, You’ll Learn • How Aurielle opened her first Yoga Studio without a business plan • Why running multiple studios led to burnout — and how she rebuilt with intention • How a serious accident reshaped her approach to movement and leadership • Why nervous system regulation matters for long-term community trust • How consistent class structure creates safety for students and teachers • What sustainable staffing and delegation really look like • How to use data instead of emotion to design a Yoga Studio schedule • Marketing strategies that attract the right students into your community • Why not being “for everyone” builds a stronger Yoga Studio Quote from the Episode “Burnout is not a badge of honor. If your business only works when you’re exhausted, it’s not actually working — it’s extracting from you.” About Aurielle Vendemmia Aurielle Vendemmia is the founder of True Moon Yoga & Fitness, a boutique heated Yoga Studio that blends yoga, strength training, Pilates-inspired movement, and nervous-system-aware teaching. After opening her first studio in 2007 and eventually running five locations, she intentionally returned to one Yoga Studio so she could create a space rooted in consistency, boundaries, and long-term community sustainability for both students and teachers. Connect with Aurielle Website: https://www.truemoonyoga.com Instagram: @emilyauriellevendemmia Resources for Yoga Studio Owners • Free Yoga Studio Business Plan • 2026 Yoga Studio Planning Calendar • On-Demand Webinar Recordings  https://www.yogabizchamp.com Free Strategy Call with Michael  https://www.yogabizchamp.com/book Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink

    50 min

  5. 12/31/2025

    Year-End Reflections + The 5 Things I’d Focus on in a Yoga Studio Right Now

    Text me Your email for my Booking Link “You don’t need to do more to grow your Community Yoga Studio. You need to do the right things with more clarity.” In this year end episode Michael covers: The 5 things he’d focus on as a Community Yoga Studio owner: Team leadership and stepping fully into the owner role / Aligning your class schedule with real audience data / Getting out from behind Canva posts and showing up with raw, human content / Building community partnerships beyond social media / Why marketing automations are now essentialThe future direction of the Yoga Biz Champ podcastGratitude to podcast editor Suzen and sponsors OfferingTree, The Sales Arms, and Boutique Fitness BrokersLinks & Resources Free Yoga Studio tools and resources: 👉 https://www.yogabizchamp.com Watch the video version on YouTube: 👉 Search Yoga Biz Champ Support the Podcast If this or any episode helped you, please: Share it with another Yoga Studio ownerLeave a review on this podcast platform (please)Recommend the show when studio ownership comes upFREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink

    21 min

  6. 12/22/2025

    How Aly Purchased, Rebranded and Grew Summit Sol Yoga & Wellness

    Text me Your email for my Booking Link “You can have multiple income streams and run a thriving Yoga Studio — as long as you have a plan and a team aligned with your values.” – Aly, Summit Sol Yoga & Wellness I sit down with Aly from Summit Sol Yoga & Wellness in Dillon, Colorado — a studio owner who brings a rare blend of executive leadership, yoga philosophy, and grounded business strategy into everything she does. Aly didn’t walk away from her career in healthcare technology. She expanded her life. She found yoga during a period of anxiety, traveled to India to study it, and eventually stepped into studio ownership with intention, clarity, and a real business plan. Within three months of buying her studio, she rebranded it, aligned her team around new values, elevated the customer experience, and built a studio that became profitable in year one. Inside this conversation, we get into: • What it’s really like to take over an existing Yoga Studio • Rebranding fast — without losing the community • Leading a team you didn’t hire and setting new expectations • Building systems, KPIs, and processes that keep the business stable • How technology supports growth • Creating seasonal programming that feels aligned and sustainable • How to balance multiple income streams without burning out Aly brings a powerful reminder that yoga and leadership can coexist beautifully — and that a Yoga Studio becomes profitable when there’s a vision, a structure, and a willingness to step fully into ownership. Her story is honest, refreshing, and full of insight for any Yoga Studio owner who wants to grow with confidence instead of chaos. summitsolwellness.com 📅 Want support in your Yoga Studio? If your classes aren’t as busy as they should be… If you’re just covering costs… If new students aren’t coming in consistently… Or if you simply want someone in your corner who gets the business side of running a Yoga Studio — Let’s talk. Book a free strategy call with me at: yogabizchamp.com/book Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink

    1h 9m

  7. 12/08/2025

    From Lineage to Leadership: Vani’s Journey Purchasing a Legacy Yoga Studio

    Text me Your email for my Booking Link “If you get irritated with every little scratch, how are you going to cross the jungle?” – Vani In this episode I’m sitting down with someone incredibly special — one of my long-time coaching clients and a true Yoga Studio success story, Vani Shukla, owner of Yoga Spirit Studios in Adelaide, Australia. I’ve worked with Vani for over three and a half years, and I’ve watched her go from navigating the chaos of buying a legacy studio after COVID… to becoming a confident, grounded studio leader with a brand, schedule, team, and community that finally aligns with who she really is. If you’re a teacher dreaming of owning a Yoga Studio — or you’ve taken over an existing one and you’re still figuring out how to make it yours — Vani’s journey is going to feel honest, relatable, and incredibly inspiring. I’m so excited to share her story with you. We cover: – Yoga as part of daily life growing up in India – Four years of formal yoga + yoga therapy study before she ever taught – Moving to Australia and the “meant to be” moment she found Yoga Spirit – What it’s really like to buy an existing Yoga Studio post-COVID – Team dynamics, member expectations, and making bold decisions – Rebranding slowly and intentionally once the foundations were strong – Balancing traditional lineage with a modern Western yoga market – How mentoring helped Vani gain clarity, confidence, and direction Links Mentioned: Yoga Spirit Studios – Adelaide and 2026 India Yoga & Ayurveda Retreats https://www.yogaspirit.com.au Yoga Spirit on Instagram https://www.instagram.com/yogaspiritadelaide Vani’s personal Instagram https://www.instagram.com/yogasadhanawithvani Connect with Michael / Yoga Biz Champ Free strategy call for Yoga Studio Owners 👉 https://www.yogabizchamp.com/book Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink

    59 min

  8. 11/24/2025

    How Easy Tiger Yoga Grew Fast with Connection & Intelligent Sequencing

    Text me Your email for my Booking Link “We built this studio by staying intentional with our teaching, our sequencing, and our community — one relationship at a time.” — Sam Megraw In this episode, I’m joined by Sam Megraw, the co-owner of Easy Tiger Yoga KC, a fast-growing Yoga Studio in Kansas City built on thoughtful sequencing, strong partnerships, and a real commitment to community. Sam shares how she went from teaching to running a thriving two-studio operation — and how listening to this podcast helped shape her founders presale before she even opened. We talk about what actually matters when you’re launching or growing a Yoga Studio: great teaching, consistency, simple systems, and serving the people right in front of you. In This Episode We Cover: • Sam’s journey from teacher to studio owner • The early days of Easy Tiger Yoga and how they grew quickly •  Why intelligent sequencing has become their signature • How Sam and her partner Emily balance strengths to lead the studio • What makes a truly great yoga teacher in 2025– Building community through personal connection, names, and follow-up • How thoughtful onboarding sets students up for long-term success • Why authenticity and patience matter more than hype– Sam’s current plans for studio growth and teacher development Connect With Easy Tiger Yoga KC: Website: https://www.easytigeryogakc.com Instagram: https://www.instagram.com/easytigeryogakc Work With Michael Jay – Yoga Biz Champ I’m opening December appointments for studio owners who want to start a 6-month Start-A-Studio or Grow-A-Studio coaching package in January. If you want 2026 to feel strategic, supported, and profitable — this is your window. 👉 Book your strategy call: https://www.yogabizchamp.com/book 👉 Grab free studio resources: https://www.yogabizchamp.com Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINK https://yogabizchamp.link/podlink

    50 min
See All (81)

4.9
out of 5
15 Ratings

About

Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success.What You'll Gain:- Insightful Conversations:  Listen in as I chat with dynamic yoga studio owners and top industry experts, sharing their journeys, strategies, and secrets to success.- Practical Advice: Each episode is packed with actionable tips and practical steps tailored to help both budding and seasoned studio owners flourish- Real-World Success Stories: Be inspired by real-life examples of yoga studios that have transformed challenges into triumphs.My Approach:As your host, I blend direct, fair, and humor-infused coaching to demystify the complexities of running a yoga business. My style is about being in the trenches with you, offering guidance that's relatable and effective.Why Listen?- Experience & Expertise: Leverage my 14+ years of experience in running and selling a profitable yoga studio and my proven track record as a yoga business consultant.- Diverse Topics: From branding and marketing to pricing and sustainable growth, we cover the A-Z of yoga business management.- Join a community of like-minded individuals passionate about turning their yoga dreams into profitable realities.By tuning into the Yoga Biz Champ podcast, you'll gain the knowledge, inspiration, and confidence to navigate the yoga business landscape successfully. Whether you're starting out or scaling up, these conversations will be your roadmap to becoming the next Yoga Biz Champ in your community https://yogabizchamp.link/podlink

Information

  • Creator
    Michael Jay
  • Years Active
    2021 - 2026
  • Episodes
    81
  • Rating
    Clean
  • Copyright
    © 2026 Yoga Biz Champ with Michael Jay
  • Show Website
    Yoga Biz Champ with Michael Jay

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