The Art of Selling Online Courses

John Ainsworth
  • 4.7 (14)
  • MARKETING
  • UPDATED DAILY

The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

  1. 5D AGO

    1M Sub YouTuber Exposes How to Actually Grow a Channel (Interview with Anna Tyrie)

    Send us a text Anna Tyrie shares the brutal truth about building YouTube channels that actually make money. Forget what the gurus tell you - Anna's been there, done that, and learned the hard way what really works. Her Scouse accent video blew up, but brought in all the wrong people. Meanwhile, her simple singing warmups with zero fancy intros quietly built a business without her even trying. In this conversation, Anna opens up about the YouTube mistakes that nearly derailed her business, w...

    38 min

  2. MAR 14

    If You Write Copy Without Doing This, You're Insane

    Send us a text Join me and our Funnel Strategy Lead Josip Belina as we break down why customer avatars are absolutely critical for anyone selling online courses. Most course creators think they understand their audience - but we've never met a client who didn't learn something surprising when they created a proper customer avatar. You'll discover why guessing what your audience wants is costing you sales, and how to use data-driven research to create messaging that makes prospects feel like y...

    22 min

  3. MAR 7

    How To Go From Zero to $1M/Year With a Facebook Group - with David Denning

    Send us a text In this episode, David Denning reveals how he built a Facebook group with 35,000 insurance agents that generates over $1 million in annual revenue. David shares his journey from zero industry knowledge to building a thriving community, including the critical turning point when he switched from low-ticket offers to high-ticket coaching. Learn the systematic sales approach that achieves 25-40% close rates, how to hit the crucial 1,000-member milestone where groups become s...

    52 min

  4. FEB 27

    How Elite Course Creators Price Differently

    Send us a text In this eye-opening episode, I reveal the pricing strategy that allowed me to generate $1 million annually from an email list of just 1,000 people. Discover why approximately 10% of your audience will gladly pay 10× more for your offerings, and how implementing this approach has helped course creators across diverse niches add hundreds of thousands—even millions—to their revenue. I break down: The "power curve" principle that explains why this strategy works so reliablyReal exa...

    13 min

  5. FEB 20

    How Small Course Creators Double Their Revenue - with Josip Belina

    Send us a text Most course creators think they need to: Create more contentBuild a bigger audienceLaunch new productsRun more adsWork longer hoursBut what if that's all backward? In this episode, I talked with our Funnel Strategy Lead Josip Belina who revealed something surprising: 9 out of 10 course creators already have everything they need to double their revenue. The problem isn't your content or your audience. It's your system. We broke down hundreds of successful email campaigns and dis...

    21 min

  6. FEB 13

    How a Magician Built a 7-Figure YouTube Course Empire - with Oscar Owen

    Send us a text Discover how Oscar Owen transformed from teaching magic tricks on YouTube to building a 7-figure course empire. In this eye-opening interview, Oscar reveals why chasing viral views might be killing your course sales and shares his counterintuitive approach that helped him make nearly the same revenue from a 20K subscriber channel as his 1.4M subscriber channel. Key insights: Why quality views beat viral views for course creatorsHow to convert YouTube viewers into high-ticket cl...

    43 min

  7. FEB 6

    $100K course sales in 30 Days (Complete Breakdown) - With Lindsay McMahon

    Send us a text From slipping sales to hitting $100K in one month - that's what happened when Lindsay McMahon transformed her course business through systematic monthly launches. In this episode, she reveals her journey from random launches to a structured approach with monthly live promos and quarterly flash sales. Lindsay shares how she built All Ears English into a diversified business with online courses, a podcast reaching 200M downloads, premium apps, and corporate partnerships. S...

    37 min

  8. JAN 30

    Dog Trainer to $10k/ month Course Creator - Here’s How

    Send us a text From £1,000 to consistent five-figure months - that's what happened when this dog trainer optimized his online course funnel. In this episode, Mark reveals how he doubled his revenue during Black Friday by implementing a proven funnel system, optimizing his sales page, and crafting high-converting email sequences. You'll discover how Mark built a 5,000+ email list using Instagram and Facebook, his exact tripwire funnel converting at 6%, and his strategy for growing to 500 cust...

    28 min
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    4.7
    out of 5
    14 Ratings

    About

    The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!

    Information

    • Creator
      John Ainsworth
    • Years Active
      2021 - 2025
    • Episodes
      168
    • Rating
      Clean
    • Copyright
      © 2025 The Art of Selling Online Courses
    • Show Website
      The Art of Selling Online Courses

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