Under the Influence with Martin Harvey

Martin Harvey
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Under The Influence is a podcast helping chiropractors help more people and help people more.

  1. 1D AGO

    Tell people what they need. Then give them what they want.

    Most chiropractors have experienced this moment. You assess someone. You know what the best recommendation would be. But something makes you hesitate. Maybe they seem financially stretched. Maybe they’re older with long-standing degeneration. Maybe they just don’t look like a “performance care” person. So you soften the recommendation. Or skip the bigger picture altogether. But that creates a problem. You’ve just removed their ability to choose. In this episode, Martin explains how to handle these conversations without feeling pushy or awkward. You’ll learn: • Why patients don’t actually want chiropractic • How to explain pain, prevention, and performance care clearly • How autonomy statements reduce resistance • How to connect care to what actually matters to people Because patients don’t want care plans. They want to keep doing the things they love. Your job isn’t to push people. Your job is to show them their options. Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 To learn more about Aligned Practice https://insideoutpractices.thinkific.com/products/communities/aligned-practice To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivate Learn more about Daily Visit Communication 2.0 https://insideoutpractices.thinkific.com/courses/daily-visit Email me - martin@insideoutpractices.com

    21 min

  2. MAR 10

    The exit signals: What to say when patients start drifting away

    Every chiropractor knows the signs. Appointments get pushed out. “I’ll check my diary.” “Let’s just see how I go.” They haven’t left. But they’re already walking toward the door. In this episode, Martin breaks down what’s really happening when patients start fading in commitment. Spoiler: it’s not about scheduling. It’s about belief. Specifically: • Pain vs prevention health beliefs • Why people see care as a cost instead of an investment • The mistake chiropractors make when they ignore the early signals • Three simple questions that can shift perspective before patients disappear • How to pre-frame the experience if they do drop out Because retention isn’t about pressure. It’s about helping people see the bigger picture. And sometimes the right question at the right moment can change the entire trajectory. Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 To learn more about Aligned Practice https://insideoutpractices.thinkific.com/products/communities/aligned-practice To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivate Learn more about Daily Visit Communication 2.0 https://insideoutpractices.thinkific.com/courses/daily-visit Email me - martin@insideoutpractices.com

    16 min

  3. FEB 25

    Lessons from Guy Riekeman

    Guy Reikeman passed away this week. If you’ve been around chiropractic long enough, you’ve felt his influence. Palmer. Life. Sherman. Renaissance. Quest. The Octagon. Vitalism. Vision. Video before video was cool. But this episode isn’t a history lesson. It’s a distillation. The ideas that shaped me. The principles that still matter. Inside this episode: • “Thank you for my life, I forgot how big” • Why vision is the real currency of leadership • How to modernise without selling your soul • Why integrity builds trust faster than persuasion • Why communication is a superpower If you never met Guy, this is your introduction. If you did, this is your reminder. Chiropractic is a big idea. Let’s treat it that way. Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 To learn more about Aligned Practice https://insideoutpractices.thinkific.com/products/communities/aligned-practice To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivate Learn more about Daily Visit Communication 2.0 https://insideoutpractices.thinkific.com/courses/daily-visit Email me - martin@insideoutpractices.com

    28 min

  4. FEB 18

    The super simple question that tells you what will motivate them to continue care

    “If I don’t feel bad, I must be fine.” That belief quietly undermines retention, reactivations, and proactive care. In this episode of Under the Influence, Martin unpacks one deceptively simple question that changes everything: “Why now?” When someone has had a problem for weeks… months… sometimes years… Why now? Used well, this question: • Reveals what actually motivated them to act • Exposes their lifestyle values (what they have to do, love to do, or identify with) • Shows you their threshold for action • Gives you the language to communicate prevention and performance in a way that feels personally relevant Martin also breaks down: – Why most patients are “copers” who minimize the size of their problem – How unpacking questions help resize it – Why pacing and tone matter more than the words themselves – How to bridge from pain to prevention to performance without sounding preachy This isn’t about being more persuasive. It’s about being more precise. Ask better questions.Understand deeper motivations.Communicate chiropractic in a way that lands. Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 To learn more about Aligned Practice https://insideoutpractices.thinkific.com/products/communities/aligned-practice To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivate Learn more about Daily Visit Communication 2.0 https://insideoutpractices.thinkific.com/courses/daily-visit Email me - martin@insideoutpractices.com

    20 min

  5. FEB 4

    The Feeling Fallacy

    Most patients believe one simple lie. If I feel fine… I must be fine. Sounds harmless. It’s not. It’s the reason they:• cancel early• disappear when pain settles• only come back when things flare up I call it The Feeling Fallacy. The idea that feelings = function. But pain is a smoke alarm. Not a performance report. And here’s the kicker: Explaining this doesn’t work. More words don’t change beliefs. Experience does. In this episode, I break down how to: • name the “Feeling Fallacy” so patients instantly get it• stop using abstract language like “optimal function”• pre-frame findings before they feel them• use simple tests (ROM, balance, posture) to show deficits, not describe them• turn relapse into a teaching moment that builds long-term buy-in No clever lines. No scripts. No philosophy lectures. Just small framing shifts you can use tomorrow morning that help patients move from: Pain → Prevention → Performance. Because the best time to get adjusted… …is when you already feel good. To learn more about Aligned Practice https://insideoutpractices.thinkific.com/products/communities/aligned-practice Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivate Learn more about Daily Visit Communication 2.0 https://insideoutpractices.thinkific.com/courses/daily-visit Email me - martin@insideoutpractices.com

    22 min

  6. JAN 28

    The Relational Practice Playbook with Dr Vismai Schonfelder

    This week’s episode was recorded in India. Not in practice. Not on Zoom. Dr Vismai Schonfelder and I sat side-by-side after a day serving kids in rural communities and hit record. It turned into less of an interview… and more of a debrief about what actually makes practice work. We cover: Specificity: why generic “stress talks” don’t cut through, but “anxious brain” does Ideal clients: why relevance beats reach Transactional vs relational: how one model feels like pushing a rock uphill The flywheel most chiropractors never build: retention, referrals, reactivations The Cringe Razor: a simple ethical filter for marketing and practice decisions AI vs human touch: why content is getting cheaper… and connection is getting rarer (and more valuable) We also talk about the Nalu giving program and one small intervention that changes outcomes fast: a $10 school uniform. If you’ve felt torn between “grow the business” and “stay true to your values,”… This conversation will help. Learn more about Vismai https://thevismai.com/ To learn more about Aligned Practice https://insideoutpractices.thinkific.com/products/communities/aligned-practice Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivate Learn more about Daily Visit Communication 2.0 https://insideoutpractices.thinkific.com/courses/daily-visit Email me - martin@insideoutpractices.com

    40 min

  7. JAN 21

    Shituation: "I feel like I'm ok to leave it longer"

    When patients feel good, things get weird. John asked a great question in the AP group: after a holiday break, patients came back happy, pain-free, and wanting to stretch out visits. Not because they were disengaging, but because they were doing well. Which is harder to handle than pain. Here’s the problem beneath the problem:Feeling good reinforces Pain logic.Pain logic says: “If I feel fine, I don’t need care.” We break the situation down into five ideas: • Beliefs drive behaviour“I’ve felt fine” isn’t a statement, it’s a worldview. Pain or early Prevention logic. Totally consistent with their experience. • Experience beats explanationPeople trust what they feel more than what we tell them. Feeling good is persuasive. Lectures about prevention aren’t. • Holidays lieDifferent stress. Lower demand. No deadlines. Physiology behaves. The wobble shows up when normal life returns. • Testing changes the frameProgress exams are a better story: function before symptoms. Data before opinion. It shifts the goal from “pain gone” to “everything working.” • Agree to experimentIf they want to push spacing out, make it a trial: tag-testing, clear checkpoints, shared decision-making. Collaboration instead of drift. The bigger idea:Reactivations and spacing aren’t clinical problems, they’re belief problems. If you understand the belief, you don’t have to push, sell, or convince. You just guide To learn more about Aligned Practice https://insideoutpractices.thinkific.com/products/communities/aligned-practice Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivate Learn more about Daily Visit Communication 2.0 https://insideoutpractices.thinkific.com/courses/daily-visit Email me - martin@insideoutpractices.com

    20 min

  8. 12/18/2025

    Why Explaining Chiropractic in Broken Spanish Made Him a Better Chiropractor with Alex Whittingham

    What does modern chiropractic education look like when it’s grounded in philosophy, neurology, and real clinical reps from day one? In this episode of Under the Influence, I’m joined by Alex Whittingham, a final-year chiropractic student at the Barcelona College of Chiropractic and a third-generation chiropractor. We unpack what makes the Barcelona model different: three full years in clinic, early responsibility, and a curriculum that hasn’t drifted away from manual adjusting, innate intelligence, and the concept of subluxation. Alex shares how being forced to communicate in Spanish stripped his explanations back to their essentials, and why that’s helped him avoid one of the biggest traps chiropractors fall into: over-explaining. We explore a brain-based, afferent model of chiropractic care, the idea of the spine as the nervous system’s armour, and why movement matters more than alignment alone. We also talk about the personal side: resisting the family profession, finding purpose on a mission trip in India, and choosing chiropractic not because it was inherited, but because it works. This is a thoughtful conversation about clarity, confidence, and learning to influence one patient at a time. Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 To learn more about Reactivate to Accelerate https://insideoutpractices.thinkific.com/courses/reactivate Learn more about Daily Visit Communication 2.0 https://insideoutpractices.thinkific.com/courses/daily-visit Email me - martin@insideoutpractices.com

    42 min
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Under The Influence is a podcast helping chiropractors help more people and help people more.

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