The Practice Marketing Podcast

Neil Trickett, PT

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?            The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.                       Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.  Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.

  1. Aug 31 ·  Video

    Why Storytelling Matters in PT Marketing: Lessons From a Nationwide PT Practice

    Storytelling can be one of the most powerful tools in PT marketing—but many practices aren’t using the stories they already have to connect with patients, build trust, and stand out online. In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Scott McAfee, Chief Marketing Officer at MovementX, to break down why storytelling matters in PT marketing and how practices can use authentic content to strengthen their brand and grow. We cover: How Scott went from treating patients to leading marketing and growth at MovementXWhy stories can connect with patients more effectively than credentials and servicesWho should be the hero—and who should be the guide—in your PT marketingThe stories most PT practices already have but aren’t tellingSix ways PT practices can strengthen their online presenceWhy authentic photography can outperform stock imagesHow to generate more Google reviews without constantly asking patientsThe minimum effective approach to blogging and website optimizationThe email automation every PT practice should have runningHow storytelling changes when marketing to patients, recruiting PTs, and building referral relationshipsHow marketing a mobile PT company differs from a traditional brick-and-mortar clinicOne marketing experiment that failed—and the lesson it taughtIf you want to move beyond simply listing your services and credentials and start telling stories that build trust and connect with the people you want to reach, this episode offers practical strategies you can put into action. Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net

  2. Jul 27 ·  Video

    The $3 Trillion Industry Your PT Clinic Can Tap Into

    What if your biggest growth opportunity has nothing to do with getting more physical therapy patients? Neil Trickett explains why the most successful PT clinics in 2026 are thinking beyond rehab and building health and wellness brands that unlock new revenue streams. In this episode:  Why the $3 trillion health and wellness industry is a massive opportunity for PT clinic owners  The reimbursement trap that's keeping many practices focused on the wrong growth strategy  Why patients aren't looking for physical therapy, they're looking for better health, movement, and performance  How to identify complementary services like massage therapy, nutrition coaching, sports performance, wellness memberships, and more  Why sports performance and golf programs can create long-term patient relationships and new cash-pay revenue  How recurring wellness services can keep patients engaged long after they finish rehab  The real-world success story of a PT clinic using Google Ads to grow its massage therapy services  One simple question every clinic owner should ask to uncover their next major growth opportunity Ready to grow beyond traditional physical therapy? Practice Promotions helps PT clinics build marketing strategies that attract more patients, expand into new services, and become the go-to health and wellness brand in their community.  Visit PracticePromotions.net to learn more and request pricing.

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About

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?            The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.                       Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.  Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.

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