The Practice Marketing Podcast

Neil Trickett, PT
  • 5.0 (8)
  • Marketing
  • Updated Weekly

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?            The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.                       Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.  Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.

  1. 3d ago ·  Video

    When to Rebrand Your PT Practice! Lessons From PT Owner Andy Sotirokos, PT

    What does it really take to rebrand a growing physical therapy practice — and come out stronger on the other side? In this episode, we sit down with Andrew Sotirokos, owner of Full Strength Physical Therapy, to unpack one of the boldest moves a practice owner can make: changing the name, identity, and brand of a business you've already built.  With 3 locations and 23 staff, Andrew shares what life looked like before the rebrand, what finally pushed him to make the leap, and how he navigated the fears and uncertainties that come with starting over — without actually starting over. We also dig into the marketing engine behind Full Strength's growth, including how Google Ads has driven consistent new patient volume, real ROI, and opportunities Andrew says simply wouldn't have existed without it. Whether you're a PT owner who's outgrown your current brand, curious about paid advertising, or just wondering if the risk of a rebrand is ever really worth it — this conversation delivers honest answers and hard-won perspective. In this episode: Why Andrew decided to rebrand and what the process really looked likeThe fears he had going in — and how he moved through themThe real impact on patient perception, team culture, and referralsHow Google Ads fits into Full Strength's growth strategyThe milestone Andrew says wouldn't have happened without consistent marketing investmentHis advice for PT owners sitting on the fence about a rebrand or paid adsView their new website at FullStrengthPT.Com! Need a new physical therapy website? Check out Practice Promotions' website designs and services at PracticePromotions.Net!

    43 min

  2. Jun 22

    How to Get More ACL & Knee Pain Patients

    Want more ACL tear & knee replacement patients? In this webinar replay, CEO Neil Trickett, PT will share simple marketing tips to attract more knee pain patients! You'll learn how to... Rank for Knee Pain on Google & AISpeak to patients' pain pointsUse Google Ads PPC...and ultimately, fill your clinic with more ACL patients! Practice Promotions is the Physical Therapy Marketing Agency you'll WISH you hired first. Learn more about our services at PracticePromotions.Net!

    40 min

  3. Jun 15

    AI & Copywriting for PTs w/ Matt Goodemote, DPT

    Today, we’re talking to the Director of Copywriting here at Practice Promotions, Matt Goodemote! Matt is a physical therapist and a former practice owner.  At Practice Promotions, Matt and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read.  Today he’ll share how YOU should and SHOULDN’T use AI to write copy for your physical therapy clinic! Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our powerful marketing services!

    43 min

  4. Jun 8

    5 Signs Your PT Website is Holding You Back

    Is your website quietly costing you patients? Before a patient ever calls your clinic, they've already judged you — based on your website. And with AI tools like ChatGPT and Google's AI Overviews now answering patient questions directly, a weak website doesn't just hurt your Google ranking anymore. It makes you invisible entirely. In this episode, we break down the 5 signs your PT website is holding you back: slow load times, poor search visibility, no clear booking path, an outdated design, and copy that talks about you instead of your patients. Each problem is more common than you'd think — and every single one is fixable. If your website was a front desk employee, would you keep them? Tune in to find out. Practice Promotions is the Physical Therapy Marketing Agency you'll WISH you hired first.  We're a Google Ads Premier PartnerOwned by PTs, for PTsOur goal is to get you more booked appointments from your Website, SEO, Google Ads, Social Media, and Email Marketing!Learn more about our services at https://practicepromotions.net/

    17 min

  5. Jun 1

    4 Marketing Ideas to Make Your PT Clinic Feel Human (In the Age of AI)

    Want your clinic to feel warm, personable, and human? Trust online is lower than ever. But there ARE ways to help patients trust you with your marketing -- before they even meet you! In this episode, we're sharing 4 simple but powerful marketing ideas that help your clinic stand out by doing the one thing AI can't — being genuinely human. In this episode: Staff Spotlights — Let patients meet your team before they ever walk through the doorPatient Win Spotlights — Show the transformation, not just the serviceBehind-the-Scenes Content — Pull back the curtain and make your clinic feel familiar and approachableA Monthly Email Newsletter — The most underrated marketing tool in PT, and why your email list is property you ownNeed a new PT website? Want to grow & scale your clinic? Practice Promotions provides powerful website, Google Ads PPC, and patient marketing services. Check out our services at https://practicepromotions.net/!

    17 min

  6. May 25

    The Silent Revenue Leak: Why Most PT Clinics Are Getting Underpaid and Don't Know It

    Most physical therapists are getting underpaid...and you don't even know it! This week, CEO Neil Trickett, PT talks to Andrew Dombek, a physical therapist and the owner of AID PT. Andrew has spent years on the front lines of running an independent clinic and navigating the complexities of insurance reimbursement.  After discovering that PT owners across the country are routinely leaving money on the table through insurance underpayments and unchallenged claim denials, Andrew built Claim Logic OS — a software solution designed to help PT owners identify, recover, and protect the revenue they've already earned.  Today, he’s going to share where PT Owners are losing money due to underpayments – and what you can do about it.  Connect with Andrew on LinkedIn! Want to GROW & scale your physical therapy clinic? Then you need better marketing...and we're the PT Marketing Agency you'll WISH you hired first.  View our PT Marketing Plans, Pricing, and Case Studies at PracticePromotions.Net!

    29 min

  7. May 18

    5 Simple Website Fixes for PTs

    AI is changing how patients find physical therapists — and most PT websites aren't ready. But at Practice Promotions, we've built websites for over 1200 physical therapy clinic locations. Plus, our sites convert over 10% of visitors to clients -- 3-4x the industry average! On this webinar recording, you'll learn...  Simple tweaks to your website and layout that turn more visitors into booked appointmentsThe most common PT website mistakes that drive away new patients (and how to fix them)How to make your website visible to both Google and AI tools like ChatGPTView winning Physical Therapy Website designs at https://practicepromotions.net/!

    46 min

  8. May 11

    7 Marketing Tips to Attract Post-Surgical Patients

    Want more post-surgical rehab patients? Here's how to get them. With outpatient orthopedic surgeries doubling over the past decade and an aging US and Canadian population driving demand for hip and knee replacements, post-surgical rehab is one of the biggest growth opportunities for PT clinics right now. In this episode, we break down 7 actionable strategies to attract more post-op patients — without relying solely on surgeon referrals: Dominate Google search with surgery-specific landing pages and targeted SEORun Google Ads for high-intent keywords like "ACL rehab near me" and "knee replacement PT"Offer prehab content to build trust before patients even have surgeryBuild an email nurture sequence with recovery guides and FAQs to stay top of mindCultivate surgeon referrals with outcome reports and easy referral toolsShowcase real patient outcomes — timelines, case studies, and video testimonialsShare athlete return-to-sport milestones on social media to tell compelling recovery storiesWhether you're targeting post-op orthopedic patients or sports injury rehab, this episode gives you a clear marketing roadmap to grow your clinic. 🎁 Grab the free Post-Surgical Marketing Cheat Sheet at PracticePromotions.net/Downloads

    9 min
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5
out of 5
8 Ratings

About

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?            The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.                       Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.  Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.

Information

  • Creator
    Neil Trickett, PT
  • Years Active
    2021 - 2026
  • Episodes
    181
  • Rating
    Clean
  • Copyright
    © 2026 The Practice Marketing Podcast
  • Show Website
    The Practice Marketing Podcast

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