The Practice Marketing Podcast

Neil Trickett, PT
  • 5.0 (9)
  • Marketing
  • Updated Weekly

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?            The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.                       Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.  Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.

  1. 6d ago ·  Video

    Why Is Physical Therapy Still Operating Like It Did 30+ Years Ago?

    Why is physical therapy still operating like it did 30+ years ago? In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Alex Bendersky, Head of Clinical Innovation at WebPT, to discuss why the physical therapy industry has been slower to evolve than many other industries and what needs to change. With more than 23 years of experience spanning clinical practice, rehabilitation operations, digital health, product strategy, and healthcare technology, Alex brings a unique perspective on the intersection of clinical care and innovation. Together, Neil and Alex explore how technology, AI, and modern workflows could reshape the way PT clinics operate — while keeping the human side of patient care at the center. We cover: Why physical therapy is still operating in many ways like it did 30+ years agoThe outdated processes and workflows that are still common in PT clinics todayWhy healthcare and physical therapy have been slower to adopt and integrate new technologyWhether the real challenge is a lack of technology or trying to fit new technology into outdated clinical workflowsWhat clinicians actually want from technology and where current solutions fall shortHow AI could genuinely improve physical therapy beyond the hypeHow technology and AI can support clinicians without replacing the human side of healthcareWhat the PT clinic of the future could look like over the next 5–10 yearsWhat needs to change across technology, education, leadership, reimbursement, and mindsetHow PT owners and clinicians can prepare for the next decade of technology and innovationAlex's advice for PT professionals looking to embrace change and build more modern practicesIf you're a PT owner, clinician, or healthcare leader wondering what the future of physical therapy will look like, this episode will give you valuable insights into the technology, workflows, and mindset shifts that could shape the next generation of rehab therapy. Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at Practice Promotions!

  2. Sep 21 ·  Video

    From One Clinic to Six: The Lessons Nobody Teaches You About Growth

    Your PT clinic is growing, but are you prepared for what it takes to scale from one location to six? In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Brian Hartz, CEO and Founder of HARTZ Physical Therapy, to discuss how he grew his independent practice from a single clinic to six locations across Lancaster County, Pennsylvania. With 25 years of experience as a practice owner, Brian shares the lessons he learned along the way, the challenges nobody prepares you for, and what he wishes he had known before expanding. We cover: How HARTZ Physical Therapy grew from one clinic to six locationsHow to identify new markets and decide when it's time to open another clinicThe biggest differences between running one clinic and managing a multi-location practiceWhy PT owners need to transition from thinking like a clinician to thinking like a CEOHow to delegate responsibilities, build trust, and develop a strong leadership teamHow marketing strategies need to evolve as your practice expands to multiple locationsHow to maintain a consistent company culture and patient experience across different clinicsThe mistakes, setbacks, and growing pains that shaped Brian's approach to running his businessWhat PT owners often underestimate about the financial, operational, and personal demands of expansionWhat you should have in place before opening your second clinicIf you're a PT owner thinking about expanding your practice, this episode will give you valuable insights into the realities of multi-location growth, the challenges to prepare for, and the lessons that can help you build a stronger, more sustainable business. Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/!

  3. Sep 14 ·  Video

    Rank #1 on ChatGPT, Google, & AI Search: What PT Owners Need to Know About AI Search in Q3 2026

    Patients are changing the way they search for healthcare—and increasingly, they’re turning to ChatGPT, Gemini, Google AI Overviews, and other AI search tools to find answers, compare providers, and discover local physical therapy clinics. In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Amy G, Head of SEO at Practice Promotions, to break down what the rise of AI search means for PT clinics and what owners need to do to stay visible as search continues to evolve. We cover: How patient search behavior is changing with ChatGPT, Gemini, and Google AI OverviewsWhy AI search is changing the way patients discover and evaluate PT clinicsWhy local SEO is more important than ever for growing your clinicWhat Google’s evolving search landscape means for physical therapy practicesHow traditional SEO and AI search optimization work togetherWhat PT clinics need to do to improve their visibility across Google and AI platformsHow to future-proof your clinic’s online presence as AI continues to transform searchWhat Practice Promotions is doing to help 1,200+ PT clinic locations stay competitive in the changing search landscapeThe key steps PT owners can take now to make sure their clinic gets found by the patients looking for themIf you want to understand how AI is changing healthcare search—and what your PT clinic can do to stay visible on ChatGPT, Google, and AI Search—this episode will give you the insights and strategies you need to stay ahead. Want to grow your PT clinic with smarter digital marketing? Contact the Practice Promotions team at https://practicepromotions.net/

  4. Sep 7 ·  Video

    Introducing the Spry x Practice Promotions Integration

    Your PT clinic already has valuable patient data, but are you using it to drive growth? In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Brij Bhuptani, CEO and Co-Founder of Spry Healthcare, to discuss the new Spry × Practice Promotions integration and how connecting your EMR with your marketing can help PT clinics improve patient retention, reactivation, and growth. We cover: Why PT clinics often struggle to turn patient data into marketing opportunitiesHow your EMR can become a growth asset—not just a clinical documentation toolWhat the new Spry × Practice Promotions integration does and how it worksHow patient data like last visit, last eval, total visits, and gender can power targeted campaignsHow automated campaigns can help reactivate patients and improve retentionWhy securely connecting patient data matters for privacy, security, and complianceWhat Phase II of the integration means for website lead capture and new patient intakeWhat PT owners using—or considering—Spry should know about the partnershipIf you want to get more value from the patient data your practice already collects and connect your clinical and marketing systems more effectively, this episode will show you what’s possible. Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/!

  5. Aug 31 ·  Video

    Why Storytelling Matters in PT Marketing: Lessons From a Nationwide PT Practice

    Storytelling can be one of the most powerful tools in PT marketing—but many practices aren’t using the stories they already have to connect with patients, build trust, and stand out online. In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Scott McAfee, Chief Marketing Officer at MovementX, to break down why storytelling matters in PT marketing and how practices can use authentic content to strengthen their brand and grow. We cover: How Scott went from treating patients to leading marketing and growth at MovementXWhy stories can connect with patients more effectively than credentials and servicesWho should be the hero—and who should be the guide—in your PT marketingThe stories most PT practices already have but aren’t tellingSix ways PT practices can strengthen their online presenceWhy authentic photography can outperform stock imagesHow to generate more Google reviews without constantly asking patientsThe minimum effective approach to blogging and website optimizationThe email automation every PT practice should have runningHow storytelling changes when marketing to patients, recruiting PTs, and building referral relationshipsHow marketing a mobile PT company differs from a traditional brick-and-mortar clinicOne marketing experiment that failed—and the lesson it taughtIf you want to move beyond simply listing your services and credentials and start telling stories that build trust and connect with the people you want to reach, this episode offers practical strategies you can put into action. Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net

  6. Aug 24 ·  Video

    Social Media 101 for PTs

    Social media can be a powerful way for PT clinics to increase visibility, build trust in their community, and ultimately attract more new patients—but only when you have the right strategy behind it. In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down Social Media 101 for PTs and the key strategies clinic owners need to grow their practice through social media. We cover: How to optimize your social media profiles for searchWhy social media is becoming a search engineHow Google Business Profile can support local visibilityWhy video and storytelling are essential for engaging contentHow to showcase your staff and patient success storiesHow often PT clinics should post—and how to batch contentHow UTM tracking can measure which posts drive website trafficThe difference between PR, marketing, and salesIf you want to stop posting just to stay active and start using social media to support real practice growth, this episode will give you a clear strategy to get started. Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/!

  7. Aug 17 ·  Video

    5 Ways for PT Owners to Improve Google Ads Results

    Google Ads can be one of the fastest ways to generate new patient opportunities for your PT clinic, but only when you have the right strategy behind it. In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down 5 ways PT owners can improve their Google Ads results and turn more clicks into actual patients. We cover: How much PT clinics should actually spend on Google AdsThe key numbers every clinic owner should trackWhy promoting specific specialties can outperform generic campaignsWhat to look for when choosing a Google Ads agencyWhy asking patients “How did you hear about us?” isn't reliable trackingHow AI Call Intelligence can connect ad spend to booked appointmentsHow to turn Google Ads data into smarter marketing decisionsIf you're investing in Google Ads, or thinking about starting—this episode will help you avoid costly mistakes, improve your campaigns, and generate more new patient opportunities. Want to get better results from your Google Ads? Contact the Practice Promotions team at https://practicepromotions.net/!

  8. Aug 10 ·  Video

    Creating a Stronger Financial Practice in 2026

    Cash flow, reserves, and labor efficiency ratio....most PT owners didn't get into healthcare for this stuff — but it's exactly what separates thriving practices from struggling ones. This episode, we sit down with Eric Miller, Chief Financial Advisor and Co-Owner of Econologics Financial Advisors, who's spent years helping hundreds of healthcare practice owners strengthen their finances and build lasting wealth. We cover: Eric's #1 piece of financial advice for PT ownersWhat financial strength really means for a practiceThe biggest financial challenges owners face in 2026Key metrics every owner should track (including labor efficiency ratio)Common financial mistakes that hurt long-term stabilityHow to improve cash flow and build the right reservesWarning signs of financial trouble — and how to balance growth with stabilityIf you want a healthier, more resilient practice this year, this one's worth your time. Want to get better financial advice for your practice? Contact Eric at https://econologicsfinancialadvisors.com/!

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About

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?            The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.                       Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.  Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.

Information

  • Creator
    Neil Trickett, PT
  • Years Active
    2021 - 2026
  • Episodes
    194
  • Rating
    Clean
  • Copyright
    © 2026 The Practice Marketing Podcast
  • Show Website
    The Practice Marketing Podcast

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