The Practice Marketing Podcast

Neil Trickett, PT
  • 5.0 (9)
  • Marketing
  • Updated Weekly

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?            The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.                       Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.  Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.

  1. 3d ago ·  Video

    5 Ways for PT Owners to Improve Google Ads Results

    Google Ads can be one of the fastest ways to generate new patient opportunities for your PT clinic, but only when you have the right strategy behind it. In this episode, Neil Trickett, PT and CEO of Practice Promotions, breaks down 5 ways PT owners can improve their Google Ads results and turn more clicks into actual patients. We cover: How much PT clinics should actually spend on Google AdsThe key numbers every clinic owner should trackWhy promoting specific specialties can outperform generic campaignsWhat to look for when choosing a Google Ads agencyWhy asking patients “How did you hear about us?” isn't reliable trackingHow AI Call Intelligence can connect ad spend to booked appointmentsHow to turn Google Ads data into smarter marketing decisionsIf you're investing in Google Ads, or thinking about starting—this episode will help you avoid costly mistakes, improve your campaigns, and generate more new patient opportunities. Want to get better results from your Google Ads? Contact the Practice Promotions team at https://practicepromotions.net/!

  2. Aug 10 ·  Video

    Creating a Stronger Financial Practice in 2026

    Cash flow, reserves, and labor efficiency ratio....most PT owners didn't get into healthcare for this stuff — but it's exactly what separates thriving practices from struggling ones. This episode, we sit down with Eric Miller, Chief Financial Advisor and Co-Owner of Econologics Financial Advisors, who's spent years helping hundreds of healthcare practice owners strengthen their finances and build lasting wealth. We cover: Eric's #1 piece of financial advice for PT ownersWhat financial strength really means for a practiceThe biggest financial challenges owners face in 2026Key metrics every owner should track (including labor efficiency ratio)Common financial mistakes that hurt long-term stabilityHow to improve cash flow and build the right reservesWarning signs of financial trouble — and how to balance growth with stabilityIf you want a healthier, more resilient practice this year, this one's worth your time. Want to get better financial advice for your practice? Contact Eric at https://econologicsfinancialadvisors.com/!

  3. Aug 3 ·  Video

    SEO 101 for PTs

    SEO isn't dead... it's evolving. In this episode, Neil Trickett sits down with Amy Gray, Head of SEO at Practice Promotions, to explain what every physical therapy clinic owner needs to know about getting found online in 2026. In this episode:  What SEO actually is, and why every PT clinic still needs it  How patient search behavior has changed with AI, ChatGPT, and Google AI Overviews  The difference between using AI tools and having a real SEO strategy  The biggest SEO mistakes physical therapy clinics are making today  The most important SEO priorities for attracting more qualified patient leads  Why local SEO is critical for growing your clinic  How long SEO takes to produce results, and what clinic owners should realistically expect  What separates Practice Promotions' SEO strategy from low-cost agencies and AI-only solutions  How to future-proof your clinic's online visibility in the age of AI  Amy's top advice for PT owners who want to dominate Google and AI search Ready to rank higher, get recommended by AI, and attract more patients? Practice Promotions specializes in SEO, websites, Google Ads, and digital marketing exclusively for physical therapy clinics. View our marketing plans and request pricing at PracticePromotions.net!

  4. Jul 27 ·  Video

    The $3 Trillion Industry Your PT Clinic Can Tap Into

    What if your biggest growth opportunity has nothing to do with getting more physical therapy patients? Neil Trickett explains why the most successful PT clinics in 2026 are thinking beyond rehab and building health and wellness brands that unlock new revenue streams. In this episode:  Why the $3 trillion health and wellness industry is a massive opportunity for PT clinic owners  The reimbursement trap that's keeping many practices focused on the wrong growth strategy  Why patients aren't looking for physical therapy, they're looking for better health, movement, and performance  How to identify complementary services like massage therapy, nutrition coaching, sports performance, wellness memberships, and more  Why sports performance and golf programs can create long-term patient relationships and new cash-pay revenue  How recurring wellness services can keep patients engaged long after they finish rehab  The real-world success story of a PT clinic using Google Ads to grow its massage therapy services  One simple question every clinic owner should ask to uncover their next major growth opportunity Ready to grow beyond traditional physical therapy? Practice Promotions helps PT clinics build marketing strategies that attract more patients, expand into new services, and become the go-to health and wellness brand in their community.  Visit PracticePromotions.net to learn more and request pricing.

  5. Jul 20 ·  Video

    Winning with Google Ads for Speech Therapy

    Today on The Practice Marketing Podcast, we're joined by Wendi Stanley, VP of PR & Marketing at Rebound Physical Therapy, to discuss how their practice is using Google Ads and Facebook Ads to grow its speech therapy program and connect more families with the care they need. Rebound, a three-location practice in Topeka, Kansas, has partnered with Practice Promotions since 2018 on everything from Google Ads and websites to patient newsletters and marketing materials.  In this episode:  Why Rebound invested in Google Ads for speech therapy and the opportunity they saw  The biggest marketing challenges speech therapy practices face and how to overcome them  How to create Google Ads that focus on patient outcomes instead of just listing services  How Facebook Ads build trust and awareness before patients even need therapy  Why Google Ads and Facebook Ads work best together, not against each other  What it's like working with Practice Promotions and why ongoing optimization matters  Wendi's advice for speech therapy and rehab practice owners looking to grow through digital marketing Ready to attract more speech therapy patients? Practice Promotions helps rehab practices grow with Google Ads, SEO, high-converting websites, social media, and more. View our Marketing Plans & request pricing at PracticePromotions.Net

  6. Jul 13 ·  Video

    Signs You're Ready for a PT Marketing Agency vs DIY

    Should you handle your PT clinic's marketing yourself, or bring in an agency? Sam Villenave, Director of Sales at Practice Promotions (and former Apple employee), breaks down exactly how to tell. In this episode: The #1 marketing tactic driving results for PT owners in 2026Why solo clinicians are often better off DIY-ing it, and what to focus onClear signs it's time for an agency: 4-6+ providers, a new location, $500K+ in revenue, feeling overwhelmed, or not showing up on GoogleWhy even clinics with an in-house marketing director shouldn't do everything themselvesWhat a real marketing agency should deliver: tracked results, ROI, the fundamentals (website, SEO, ads), and patient marketingHow AI is changing PT marketing, and where it falls shortThe top 3 things holding PT owners back from growth Ready to hire a marketing agency? Practice Promotions is the PT-specific agency you'll WISH you hired first! View our Marketing Plans & request pricing at PracticePromotions.Net!

  7. Jul 6 ·  Video

    The $1,000 Phone Call: What Your Front Desk Is Really Worth

    What is a single new patient phone call really worth? For most clinics, it could represent $1,000 or more in revenue—but only if that opportunity turns into a scheduled evaluation. In this episode, we discuss why marketing is only half of the growth equation. While your website, Google Ads, SEO, and community workshops generate leads, it's your front desk that converts those opportunities into patients. You'll learn: Why marketing generates opportunities—not patient growthThe hidden cost of poor phone conversion ratesWhy buying more leads won't fix a conversion problemHow patients compare clinics before choosing where to scheduleWhy your front desk should be viewed as a growth asset, not just an administrative roleSimple ways to improve the patient experience from the very first phone callBefore investing more in marketing, discover how improving your front desk's conversion process could unlock significant growth already sitting in your pipeline. Need more new patients? Want BETTER marketing that gets you the patients you really want? Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Check out our services at PracticePromotions.Net.

  8. Jun 29 ·  Video

    When to Rebrand Your PT Practice! Lessons From PT Owner Andy Sotirokos, PT

    What does it really take to rebrand a growing physical therapy practice — and come out stronger on the other side? In this episode, we sit down with Andrew Sotirokos, owner of Full Strength Physical Therapy, to unpack one of the boldest moves a practice owner can make: changing the name, identity, and brand of a business you've already built.  With 3 locations and 23 staff, Andrew shares what life looked like before the rebrand, what finally pushed him to make the leap, and how he navigated the fears and uncertainties that come with starting over — without actually starting over. We also dig into the marketing engine behind Full Strength's growth, including how Google Ads has driven consistent new patient volume, real ROI, and opportunities Andrew says simply wouldn't have existed without it. Whether you're a PT owner who's outgrown your current brand, curious about paid advertising, or just wondering if the risk of a rebrand is ever really worth it — this conversation delivers honest answers and hard-won perspective. In this episode: Why Andrew decided to rebrand and what the process really looked likeThe fears he had going in — and how he moved through themThe real impact on patient perception, team culture, and referralsHow Google Ads fits into Full Strength's growth strategyThe milestone Andrew says wouldn't have happened without consistent marketing investmentHis advice for PT owners sitting on the fence about a rebrand or paid adsView their new website at FullStrengthPT.Com! Need a new physical therapy website? Check out Practice Promotions' website designs and services at PracticePromotions.Net!

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5
out of 5
9 Ratings

About

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?            The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.                       Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.  Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets. His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.

Information

  • Creator
    Neil Trickett, PT
  • Years Active
    2021 - 2026
  • Episodes
    188
  • Rating
    Clean
  • Copyright
    © 2026 The Practice Marketing Podcast
  • Show Website
    The Practice Marketing Podcast

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