Business of Advice

Cody Foster

If there's a topic that can help you become a better business owner, we'll tackle it on The Business of Advice podcast. Join innovative thought leaders, bestselling authors and revolutionary executives for chats that will inspire, challenge and stretch you.

  1. Oct 22

    Ep. 129 - Donald Miller: Make the Client the Hero

    Most advisors are losing prospects because their message takes too much effort to understand. Donald Miller, bestselling author and CEO of StoryBrand and Business Made Simple, gives you a simpler way to explain what you do and why it matters. He'll share how financial advisors can clarify their message, fix their marketing, grow through referrals and create stronger relationships. If your marketing isn't bringing in the clients you want, this conversation will show you why and what to say instead.  You'll learn how to:  Explain what you do so clearly that prospects get it in seconds  Make clients the hero of the story so they see you as the guide they need  Ask for referrals in a way that feels natural and gets people talking about you  Learn More About StoryBrand at StoryBrand.com  Clarify your message so clients finally listen. StoryBrand's workshops and resources help advisors and business owners cut through the noise and build marketing that brings in clients.  Start Building Your StoryBrand  Clarify your message, make the client the hero and build a marketing plan that actually brings in clients. These books give advisors and business owners a proven, step-by-step framework for communicating value in a way that gets heard:  "Building a StoryBrand 2.0"  Learn how to cut through the noise by positioning yourself as the guide with the fully updated edition of the StoryBrand framework. Includes new tools to help you create messaging clients remember and repeat.  "Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business"  Take your StoryBrand message and turn it into a clear, practical marketing plan that moves prospects to action.  Grow Your Business Skills at BusinessMadeSimple.com  Become a sharper leader and run a stronger business. Business Made Simple gives advisors and business owners practical training from Donald Miller on leadership, marketing and growth that you can put to work right away.  Try StoryBrand AI  Write clear marketing copy faster without the generic AI sound. Built on more than 100 pages of custom prompts from Donald Miller, StoryBrand AI helps advisors and business owners create messaging that makes the client the hero and gets results.

    Ep. 129 - Donald Miller: Make the Client the Hero

  2. Oct 8

    Ep. 128 – Chase Koch: Build a Business That Outlasts You

    If your firm depends on you alone, it won't scale. Chase Koch, EVP of Origination and Partnerships at Koch Inc. and founder of Koch Disruptive Technologies, explains how to change that. In this episode, he shares the leadership principles, hiring philosophies and succession strategies that help businesses last — and how financial advisors can build a firm that scales beyond them. You'll learn: ·      Why every founder faces a reckoning — are you a builder or an operator, and what happens when you don't admit the difference ·      Why and how you should disrupt your business before the market does it for you ·      How you can build a culture where people know what to do without being told Buy "Becoming a Principle-Driven Leader" by Charles and Chase Koch Whether you run a global enterprise or a growing advisory practice, the 41 principles in this book offer a practical framework for making better decisions, building stronger teams and leading with clarity. It's a guide for anyone who wants to create lasting value — not just short-term results. Put principles into practice with the free Principle Companion app. Use the Principle Companion app to apply principle-driven thinking to the real decisions you make every day. Available on the Apple App Store and Google Play. Want to make a bigger difference? Visit Stand Together to learn how it unites partners and communities to expand opportunity and solve tough problems from the ground up. Learn more at standtogether.org.

    Ep. 128 – Chase Koch: Build a Business That Outlasts You

  3. Sep 24

    Ep. 127 – Morgan Housel: The Psychology Behind Spending

    Your clients spent 40 years mastering saving. But nobody taught them how to spend. That is one of the biggest values you can bring your clients. Morgan Housel, bestselling author of "The Psychology of Money," "Same as Ever" and "The Art of Spending Money," breaks down the emotional barriers that keep retirees from using what they've worked so hard to accumulate. He explains why spending feels so unnatural after a lifetime of watching net worth climb, and why the numbers alone never tell the full story. In this episode, you'll learn: ·      Why "Enough" Is Relative: Expectations grow faster than net worth, so a client with $10 million can feel more strained than someone living happily on Social Security. ·      How Spending Can Reshape Identity: Big lifestyle upgrades often become a burden. As Housel notes, quoting Harvey Firestone on the mansion trap, "There's no going back except as a broken man." ·      Why Purpose Beats Boredom: Removing work without replacing it with a chosen struggle leads to restlessness. Connect with Morgan: MorganHousel.com – Visit Morgan Housel's website to explore his latest thinking on the psychology of money. It's a practical resource for advisors looking to sharpen how they talk with clients about spending.

    Ep. 127 – Morgan Housel: The Psychology Behind Spending

  4. Sep 10

    Ep. 126 - Advisory Practice Blueprint: Scale Your Financial Practice Into a Real Business

    This is it. The final episode of the Advisory Practice Blueprint series is here, and it brings the entire framework together. Guest host Cory Swain, president of AE Labs, sits down with Cody Foster, co-founder of Advisors Excel, to reveal how the top advisors turn an owner-dependent practice into a business that compounds for decades. You'll learn from the leader behind one of the most influential organizations serving financial advisors, as he lays out how to stop putting out fires and start building something that keeps growing year after year. In this episode, learn: • When to stay in the lead sales seat and what to delegate first as you scale • The promotion-backfill strategy that gets workflows documented without making your team feel replaceable ·       • How to redesign the first 90 days of client onboarding to beat buyer's remorse and earn more referrals Buy "Unreasonable Hospitality" by Will Guidara Buy "Never Lose a Customer Again" by Joey Coleman Great advisors don't just deliver good service — they design moments that build trust, reduce doubt and turn clients into advocates. Read these books to improve onboarding, personalize the client journey and build a business that grows through loyalty and referrals. Buy "The Five Types of Wealth" by Sahil Bloom Most advisors spend their careers chasing bigger numbers, only to look up one day and wonder what it all added up to. This framework challenges you to define what a thriving practice actually looks like when you factor in your time, relationships and sense of purpose. Don't just ask how much your business is worth. Ask what it's for. Grab the "Office Secret Shopper Guide" and see your office the way a prospect does. From parking, signage and your lobby to how your front desk answers the phone, this walkthrough helps you spot the small first impressions that shape big decisions. Get "The Advisory Practice Blueprint" and start building with purpose. Building a practice that's ready for what's ahead doesn't happen by accident — it takes a plan. "The Advisory Practice Blueprint" gives advisors a clear framework for positioning their business to capture the opportunity in front of them. Opt-In here: https://join.advisorsexcel.com/business-of-advice-opt-in-page Want to talk through where your business can go over the next decade? Book a call with Advisors Excel at sales@advisorsexcel.com.

    Ep. 126 - Advisory Practice Blueprint: Scale Your Financial Practice Into a Real Business

  5. Sep 3

    Ep. 125 – Advisory Practice Blueprint: Simplify Your Sales Process to Scale Faster

    Most advisory practices don't have a growth problem — they have a sales and marketing problem. In the second episode of our three-part Advisory Practice Blueprint series, guest host Cory Swain, president of AE Labs, interviews Cody Foster, co-founder of Advisors Excel, to pull back the curtain on what drives practice growth. After two decades working alongside the most successful advisors in the country, Cody knows what separates a thriving, scalable practice from one that's stuck — and it comes down to how you sell, how you market and whether your business can run without you. In this episode, you'll learn: ·      How one team removed 10 steps from their sales process and went on to bring in $800M in new assets ·      Why human connection and client events are becoming the highest-ROI marketing strategies for advisors ·      How AI is helping advisors identify the blind spots in their own conversations and coach their teams faster than ever Buy "To Sell Is Human" by Daniel Pink and rethink the way you approach growth. Great advisors don't just market well — they know how to influence, communicate and guide people toward better decisions. A valuable read for anyone looking to improve conversations, build trust and grow with intention.   Get "The Advisory Practice Blueprint" and start building with purpose: https://join.advisorsexcel.com/business-of-advice-opt-in-page Building a practice that's ready for what's ahead doesn't happen by accident — it takes a plan. "The Advisory Practice Blueprint" gives advisors a clear framework for positioning their business to capture the opportunity in front of them.   Want to talk through where your business can go over the next decade? Book a call with Advisors Excel at sales@advisorsexcel.com.

    Ep. 125 – Advisory Practice Blueprint: Simplify Your Sales Process to Scale Faster

  6. Aug 27

    Ep. 124 – Advisory Practice Blueprint: The Next Decade Belongs to Financial Advisors

    $50 trillion is about to change hands in what's being called the greatest wealth transfer in history. In the first episode of our three-part Advisory Practice Blueprint series, Cory Swain, president of AE Labs, flips the script and interviews Cody Foster, co-founder of Advisors Excel. Together, they'll discuss why the next decade may hand advisors more opportunity than ever before. In this episode, you'll learn about: ·      The $50 trillion wealth transfer now underway, and how to turn this opportunity into lasting growth ·      How one advisor grew from $50M to $350M in annual new assets after a single mindset shift ·      Why independence will be a financial advisor's superpower in the coming years Grab a copy of "The Compound Effect" by Darren Hardy and start stacking wins. A practical read for advisors who want big results from small, repeatable habits. This book breaks down how consistent daily choices drive lasting growth in your practice and your life. Get "The Advisory Practice Blueprint" and start building with purpose. Building a practice that's ready for what's ahead doesn't happen by accident — it takes a plan. "The Advisory Practice Blueprint" gives advisors a clear framework for positioning their business to capture the opportunity in front of them. Want to talk through where your business can go over the next decade? Book a call with Advisors Excel at sales@advisorsexcel.com.

    Ep. 124 – Advisory Practice Blueprint: The Next Decade Belongs to Financial Advisors

  7. May 21

    Ep. 123 – Dr. Benjamin Hardy: Scale Your Business 10x

    Dr. Benjamin Hardy, organizational psychologist and author of "10x Is Easier Than 2x," explains the science behind scaling a business. In this episode of The Business of Advice with Cody Foster podcast, Benjamin breaks down the mindset shifts, business frameworks and leadership decisions that help owners scale faster. You'll learn: ·      Why a true 10x goal forces you to make better decisions than a safe 2x target ·      Why considering "who, not how," is critical for delegation and scaling your business ·      How The Scaling Framework™ helps businesses grow faster If you want to grow your business, simplify your strategy and stop getting stuck in the gap between where you are and where you want to be, this conversation is packed with insight. Want to scale your business 10x in three years or less? Scaling.com – Reach out to Benjamin and his team and get the strategies, systems and support to help turn your vision into a reality, pushing your business far beyond what you thought possible.

    Ep. 123 – Dr. Benjamin Hardy: Scale Your Business 10x

  8. May 7

    Ep. 122 Ben Sullivan: Turn Market Volatility into Opportunity

    Market swings aren't a sign of a failing plan — they're your greatest opportunity to prove your value and grow your firm. In this episode of The Business of Advice with Cody Foster podcast, AE Wealth Management Chief Investment Officer Ben Sullivan reveals how top advisors use market uncertainty as an advantage. If you want to elevate your service model and start attracting more high net worth clients, this episode can help. You'll learn how to: ·      Use the Three P's: Align your people, process and product to attract and serve high net worth families. ·      "Own the Bus": Use this powerful analogy to explain the massive tax and control benefits of direct indexing. ·      Leverage Needs vs. Wants: Navigate the mindset shift to move toward managing more wealth and delivering on complex expectations. Connect with the AE Wealth Management team: AEWealthManagement.com — Get in contact with a team that can help you turn market volatility into client confidence and build enduring relationships with high net worth families.

    Ep. 122 Ben Sullivan: Turn Market Volatility into Opportunity
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4.9
out of 5
116 Ratings

About

If there's a topic that can help you become a better business owner, we'll tackle it on The Business of Advice podcast. Join innovative thought leaders, bestselling authors and revolutionary executives for chats that will inspire, challenge and stretch you.

Information

  • Creator
    Cody Foster
  • Years Active
    2021 - 2026
  • Episodes
    129
  • Rating
    Clean
  • Copyright
    © Cody Foster
  • Show Website
    Business of Advice

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