For 22 years, Carrie Waible built opportunities for everyone else. She launched campaigns, produced celebrity events, built brands, opened doors, and helped clients get the visibility they deserved. But after decades of advocating for other people, she realized she'd never learned how to do the same for herself. Takin' Care of Lady Business Episode 157 In this episode, Jennifer sits down with Carrie Waible, founder of CW&Co., a full-service creative marketing and production company, to talk about what happens when success no longer feels like enough, why so many women struggle to ask for what they want, and how creating opportunities for yourself can be harder than building a business. Carrie started her company at 26 on the suggestion of a friend and spent the next two decades building a thriving business in New York. But after years of helping clients get the spotlight, she found herself questioning what she wanted next. That question led her to rethink not only her career, but the way she approached ambition, self-advocacy, and the future she was creating for herself. Together, they discuss why asking is a skill most women never practice, how to recognize when you've outgrown a version of your life that still looks successful from the outside, the difference between living inside your strengths versus your gifts, and why staying where you are can be far riskier than trying something new. What you'll learn: Why successful women often struggle to ask for what they want How to recognize when you've outgrown a version of success The difference between living inside your strengths and your gifts Why "not doing it" can become scarier than failure How to create opportunities for yourself after years of creating them for everyone else Highlights: (00:00) Meet Carrie Waible (00:24) Building brands, campaigns, and celebrity events (05:00) Starting a company at 26 with no plan (09:00) When success on paper stopped feeling like enough (11:00) The question that changed everything (17:30) Why asking for help became the turning point (20:30) Living inside your gifts instead of your strengths (23:00) Why staying stagnant became scarier than failure (24:50) What's next for Carrie About Our Guest: Carrie Waible is the founder of CW&Co., a creative marketing and production company specializing in events, campaigns, content, and brand storytelling. For more than two decades, she has helped brands, nonprofits, and public figures build visibility, create meaningful experiences, and connect with audiences. Today, Carrie is entering a new chapter—expanding her work as an on-camera personality, storyteller, and creator while continuing to grow the business she built from the ground up. Her work sits at the intersection of creativity, reinvention, and helping people bring their ideas to life. Carrie Waible’s LinkedIn: https://www.linkedin.com/in/carrie-waible-658b972/ Explore CW&Co.: https://www.cwandco.com/ About Jennifer Justice and The Justice Dept. JJ’s LinkedIn: https://www.linkedin.com/in/jennifer-justice-354a0b99 The Justice Dept: https://www.thejusticedept.com/ JJ’s Instagram: https://www.instagram.com/jenniferjusticel/ Newsletter: https://tkolb-newsletter-a50814.beehiiv.com/ The Justice Dept. is a female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰. If you love what you hear, please subscribe and share with a friend. This is a Lady Business LLC Production.
