Sold Out Offers

Ceels Lockley
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Sold Out Offers is the industry-leading podcast for service provider experts who want to create and sell innovative and in-demand offers that build reputation and revenue on repeat.

  1. 3H AGO

    The One Sales Skill Every Service Provider Needs to Master in 2026

    The space has matured, buyers are more discerning, there’s more noise, and people are taking longer to make decisions. That doesn’t mean sales are impossible, it means your strategy has to evolve. In this episode, I introduce the concept of sales stamina: your ability to keep showing up, repeating your message, regulating your emotions when things feel quiet, and following up like a leader instead of hiding when results aren’t instant. We talk about repetition without shame, emotional regulation when engagement dips, proactive follow-up instead of passive waiting, and staying loyal to your offer ecosystem instead of constantly reinventing it.  If you’ve been ghosting your audience when things feel slow, or secretly hoping your offers will “just call people in,” this episode is your reset. Sales stamina will be your difference-maker in 2026. What You’ll Learn in This Episode Why 2026 feels different (and what’s actually shifting in buyer behaviour) What “sales stamina” means in practice How repetition builds trust in a noisy market Why emotional regulation is now a core sales skill The power of proactive follow-up and closing loops Why sticking to your ecosystem matters more than constantly launching new things "Sales stamina is the difference between the women who disappear when it’s quiet and the women who grow anyway." If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work join my new pricing bootcamp, Rave Your Rates. Rave this way HERE! Step into my festival world... 🎪 Create you own Offer Line Up with my free masterclass 🎪 Pop your name down for my free monthly networking events, The Secret Set 🎪 Explore Dreamium, my offer design program 🎪 Come and say hiiii on Instagram and Threads

    12 min

  2. FEB 17

    How to Increase The Value of Your Offers with my T.E.S.S.A Pricing System

    In this episode, I’m sharing how I think about value now, after years of refining my own pricing and helping dozens of people refine theirs. For a long time, many of us were taught to measure our work in hours and deliverables. But when I zoomed out, I realised my clients weren’t paying for time. They were paying for what changed because of the work, what became easier, what started earning, what stopped feeling heavy. When your pricing doesn’t reflect that wider impact, it creates pressure. You either feel underpaid or you overextend yourself trying to prove your fee. I walk you through the framework I created to solve this — TESSA. It’s the system I’ve used for the last four years to help service providers stop guessing their rates and start pricing in a way that feels grounded and strategic. We look at Time, Energy, Skills, Specialism and Asset value, the five layers that exist in your work whether you’re acknowledging them or not. When you price across all five, the numbers begin to make sense. If pricing has felt like the piece of your business that keeps wobbling, I recorded this for you. I want you to feel proud when you say your price. I want your business to feel expansive rather than draining. And I want you to have a structure that supports you long-term, rather than changing your rates every few months because you’re unsure. What You’ll Learn in This EpisodeWhy pricing based purely on hours keeps you cappedHow clients actually experience valueThe link between undercharging and burnoutWhat I mean by “high energy tax”How your experience and training should shape your pricingWhy specialism increases your perceived valueWhen asset value and ROI should be factored inThe 5-part TESSA framework and how to apply it“When you only price on time, you either undercharge for the depth of your expertise or you overwork to justify the price.” If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work join my new pricing bootcamp, Rave Your Rates. Rave this way HERE! Step into my festival world... 🎪 Create you own Offer Line Up with my free masterclass 🎪 Pop your name down for my free monthly networking events, The Secret Set 🎪 Explore Dreamium, my offer design program 🎪 Come and say hiiii on Instagram and Threads

    14 min

  3. FEB 10

    My Biggest Pricing Mistakes in 16 Years as an Online Service Provider

    In this episode, I’m walking you through the biggest pricing mistakes I’ve made over the last 16 years as a service provider, from hourly rates and undercharging, to scoping disasters, discounts, letting clients dictate the work, and not tracking time (which is honestly one of the most expensive mistakes of all). This is a no-fluff episode, and it’s designed to help you spot where you might be leaking money without realising.  I also share the more subtle mistakes that don’t get talked about enough, like putting your prices up too soon without proof, getting knocked when nobody buys, and then losing your confidence in your offer. Plus, the “exposure” era, where I worked for free more times than I care to admit, thinking it would lead somewhere. Spoiler: it didn’t.  What You’ll Learn in This EpisodeWhy hourly pricing kept me undercharging (and attracting the wrong clients)The scoping mistakes that quietly destroy your profitWhy discounting can damage the perceived value of your workHow not tracking time stops you from knowing what you’re actually earningThe danger of raising your prices too soon without validationWhy working for free “for exposure” rarely pays off"Most pricing mistakes don’t come from being bad at business, they come from being insecure and guessing." If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work, join the waitlist for my new pricing bootcamp, Rave Your Rates, coming 25th February 2026: https://ceels-lockley.myflodesk.com/raveyourrates Step into my festival world... 🎪 Create you own Offer Line Up with my free masterclass 🎪 Pop your name down for my free monthly networking events, The Secret Set 🎪 Explore Dreamium, my offer design program 🎪 Come and say hiiii on Instagram and Threads

    17 min

  4. FEB 3

    How to Make an Extra £5K Every Quarter with a DWY Group Sprint Offer

    In this episode, I walk you through what a sprint offer actually is (and what it’s not), who it works best for, and why it’s such a powerful step for service providers who’ve been doing done-for-you work and want to move into more strategic, scalable offers.  You’ll hear how I designed Parade, my own two-week sales sprint, why clarity of promise matters more than big claims, and how elements like community, structure, accountability, and challenge can massively boost engagement and results. I also talk honestly about what to think through before you run a sprint, such as audience readiness, pricing positioning, logistics, and why support behind the scenes can make or break the experience.  If you want an offer that feels exciting, accessible, and genuinely valuable—both for your clients and your bank balance—this episode will help you decide whether a sprint belongs in your ecosystem, and how to approach it in a way that works.  What You’ll Learn in This EpisodeWhat defines a sprint offer and how it differs from programmesWho sprint offers work best for (and when to wait)Why urgent, focused outcomes sell better than vague promisesThe key components of a successful group sprintHow a sprint can act as a powerful warm-up offer in your ecosystemCommon watch-outs around pricing, logistics, and delivery"Sprint offers sit beautifully in an ecosystem because they create momentum without long-term commitment." Step into my festival world... 🎪 Create you own Offer Line Up with my free masterclass 🎪 Pop your name down for my free monthly networking events, The Secret Set 🎪 Explore Dreamium, my offer design program 🎪 Come and say hiiii on Instagram and Threads

    11 min

  5. JAN 27

    7 Tweaks To Elevate The Value + Urgency of Your Offers In 2026

    We start with desire, because your clients are not buying websites, copy, coaching containers, or audits, they’re buying what comes after those things. I talk about how to move away from selling features and start selling the emotional, identity, and lifestyle shifts your work creates. This alone can completely change how compelling your offer feels. I also dig into why speed, simplicity, and clarity matter so much right now, and how overcomplicating your offer quietly kills urgency. Finally, why underpricing can make an offer feel less valuable, not more and why themed, experiential offers stand out in a sea of samey services.  If your offer has started to feel flat or hard to sell, this episode will help you spot exactly where the energy has leaked and how to bring it back.  What You’ll Learn in This EpisodeWhy people buy desire and impact, not deliverablesHow using your own words (not AI copy) increases trust and urgencyThe role of speed, simplicity, and ease in high-converting offersHow to address objections by naming the cost of not taking actionWhy a clear methodology makes your offer feel safer to buyHow pricing and theming can instantly elevate perceived value"People aren’t buying the thing you sell, they’re buying who they get to be after it works." Step into my festival world... 🎪 Create you own Offer Line Up with my free masterclass 🎪 Pop your name down for my free monthly networking events, The Secret Set 🎪 Explore Dreamium, my offer design program 🎪 Come and say hiiii on Instagram and Threads

    13 min

  6. JAN 20

    How Faith Went From Selling Only Retainers to Creating a $30,000 of Revenue With New Offers Inside Dreamium

    Ever wondered what actually changes when you stop guessing your prices and start backing your expertise? In this episode, you’ll hear Faith Morris share how joining Dreamium in early 2025 transformed the way she saw herself, her business, and her place in her niche.  At the time, Faith was running her ops consultancy on bespoke retainers with a lot of pricing guesswork. Since graduating, she’s generated over $30,000 in revenue from her Dreamium-created offers alone. This conversation—originally recorded for Faith’s Non-Traditional Résumé podcast—dives into what shifted, what challenged her, and the parts of the programme that made the biggest difference to her confidence and results. You're invited to join me on 22nd January at 1pm GMT for a FREE workshop. Save your seat here: https://ceelslockley.co/flops-to-floorfillers Step into my festival world... 🎪 Create you own Offer Line Up with my free masterclass 🎪 Pop your name down for my free monthly networking events, The Secret Set 🎪 Explore Dreamium, my offer design program 🎪 Come and say hiiii on Instagram and Threads

    41 min

  7. JAN 13

    How I Took a Flopped Group Program + Made It Into a £100K Offer

    I share the full behind-the-scenes of what was really going on: the confidence knock, the temptation to start again with something shiny and new, and the uncomfortable realisation that the offer wasn’t broken, it just wasn’t finished yet. This is a very honest look at what it actually takes to develop an offer to a standard you can fully back, rather than abandoning it the moment it feels hard.  You’ll hear exactly what I tweaked over several months—from curriculum and messaging, to pricing strategy, delivery, and the full program experience—and why those changes mattered. I talk about why branding alone won’t save an offer, why beta pricing has a role, and why building something world-class requires time, focus, and a willingness to go into the trenches.  If you’ve been side-eyeing an offer and thinking about binning it for 2026, let this be your sign to pause and consider what it might become with the right tweaks. What You’ll Learn in This EpisodeWhy I almost removed Dreamium from my rebrand entirelyThe difference between a bad offer and an unfinished oneWhat I changed across curriculum, messaging, pricing, and deliveryWhy student experience was the biggest turning pointHow consistency and talking about one offer for 60+ days changed everything"The offers that become signature are the ones you’re brave enough to refine instead of replace." You're invited to join me on 22nd January at 1pm GMT for a FREE workshop. Save your seat here: https://ceelslockley.co/flops-to-floorfillers Step into my festival world... 🎪 Create you own Offer Line Up with my free masterclass 🎪 Pop your name down for my free monthly networking events, The Secret Set 🎪 Explore Dreamium, my offer design program 🎪 Come and say hiiii on Instagram and Threads

    15 min

  8. JAN 6

    Your Offer Strategy Gameplan for 2026

    I talk about why creativity now belongs in every business (yes, even the “dry” ones), and why originality in your voice and messaging matters more than ever. This isn’t about chasing trends or letting AI write your soul out of your copy, it’s about building offers that sound like you, feel human, and stand out because they’re layered with story, theme, and personality. If you’ve been playing it safe, this episode will gently nudge you to be braver.  We also dig into customer lifetime value, because keeping great clients is far easier than constantly chasing new ones. I’ll walk you through why retention, experience, and thoughtful touchpoints across the whole journey are becoming non-negotiable if you want word-of-mouth, repeat work, and real loyalty. This is about creating a world your clients want to stay inside, not just a one-and-done service.  And finally, I’m calling you to double down. One revenue-driving, reputation-building headliner offer. Less creating, more committing. Alongside that, becoming obsessed with feedback, real, honest data that helps you evolve instead of guessing. If 2026 is your year to simplify, specialise, and go all-in on what works, this episode will set the tone.  What You’ll Learn in This EpisodeWhy offers need to become creative experiences, not just professional servicesHow originality in your voice and copy helps you stand out in a noisy marketWhy focusing on customer lifetime value beats chasing new leadsThe power of doubling down on one headliner offer instead of creating moreHow feedback (direct and anonymous) becomes your most valuable growth data"Offers are no longer deliverables for sale. They’re branded experiences and the stakes are higher now." Step into my festival world... 🎪 Create you own Offer Line Up with my free masterclass 🎪 Pop your name down for my free monthly networking events, The Secret Set 🎪 Explore Dreamium, my offer design program 🎪 Come and say hiiii on Instagram and Threads

    15 min
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Trailer

5
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About

Sold Out Offers is the industry-leading podcast for service provider experts who want to create and sell innovative and in-demand offers that build reputation and revenue on repeat.

Information

  • Creator
    Ceels Lockley
  • Years Active
    2021 - 2026
  • Episodes
    202
  • Rating
    Explicit
  • Copyright
    © Sold Out Offers 2025
  • Show Website
    Sold Out Offers

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