Insights as a Service Lightwire

In this episode, Ally Bourke, marketing advisor and founder of The Launch Project, is here with Brendan to discuss the latest marketing trends and techniques for MSPs.

They dive into the nitty-gritty of how to sell something that people don't understand. Discuss the power of storytelling, whether marketing content should be gated or not, and how marketing practices in Australia and New Zealand compare to the rest of the world.

Along the way, they consider the pros and cons of agency vs. in-house marketing for MSPs and provide tips for building your marketing team from scratch.

This episode is packed with valuable insights for MSPs looking to up their marketing game!

In this episode of the Insights as a Service podcast, Brendan is joined by David and Dinesh from the CFO Institute to uncover the secrets of driving business profitability through the role of a CFO. They'll share their experiences in finance and commercial functions and cover topics like the difference between CFOs and accountants when it's the right time to engage a CFO, and strategies for driving enterprise value for MSPs.

In this episode, Nathan Hutchison, Executive Coach from Pax8 is here with Brendan to uncover some of the main obstacles MSPs will face in 2023.

They explore strategies for retaining key staff, understanding existing capacity within your MSP, and how to optimise it.

They also cover the importance of pricing strategies and discuss projects on minimising scope creep.

Get ready for a fascinating conversation with John Milionis, Head of Channels and Alliances for ANZ at Zscaler! This expert in the field is with Brendan to discuss the competitive landscape for MSPs in Australia and New Zealand and the opportunities for growth and success.

Learn about upskilling strategies, the rise of new platforms, SaaS opportunities, the differences between specialist and generalist MSPs, and the future of SD-WAN.

Find out how Zscaler is supporting MSPs with integrated solutions and collaborations.

Hear John's insights on the impact of cyber attacks on cyber security and the significance of Zero Trust.

Chapters:

0:45 The competitive landscape for MSPs in Australia & New Zealand

4:15 How to upskill your team without resources

6:50 Vendors are the new platforms

9:50 The SaaS opportunity for MSPs

14:25 Specialist vs Generalist MSPs

20:30 The future of SD-WAN

26:00 What Zscaler is doing to help MSPs

31:30 Integrated solutions with other vendors

34:30 Have the recent cyber attacks changed perceptions on cyber security?

38:30 What is Zero Trust and how important is it?

Peter Kujawa is the VP, Service Leadership & Technology Service Provider Evangelist with Service Leadership, a Connectwise company. He knows a thing or two about the power of benchmarking and how it can be used to drive operational maturity, and ultimately profitability, in MSPs. He's with us on Insights as a Service this week to tell you how to drive continual improvements in your business

Brendan attended his first course at Harvard Business School last month and gives us his review of the experience in the first episode for 2023. The course, called "Aligning Strategy With Sales", covered off on corporate and sales strategy conception, pricing, distribution methods, recruitment and performance evaluation, marketing methods, and much more. Check out the episode to hear how it went and whether it will suit people in your business.