Fractional CMO Show

Casey Stanton
  • 4.8 (20)
  • MARKETING
  • UPDATED WEEKLY
Fractional CMO Show

Marketers of the world! Why do we work hard to solve small problems? Why do we reinvent ourselves and our clients over and over, and why are we giving away marketing strategy for free? With advancements in AI, we’re all seeing the marketing department shrink from the bottom-up and companies need YOU to serve them as their Fractional Chief Marketing Officer. It’s time to solve bigger problems and bring home bigger paychecks. It’s time to create the lifestyle we deserve, and to make a greater impact. This is the Fractional CMO Show and I’m Casey Stanton. Join me as we explore this growing industry and learn to Solve Bigger Problems as marketing leaders The Fractional CMO Show is sponsored by CMOx, the number one company to teach you how to attract, convert and serve high-paying Fractional CMO clients on your terms.

  1. 6D AGO

    Concreteness: Delivering world-class outcomes as a Fractional CMO (without being an expert in all the tools and platforms)

    Struggling to stay ahead as a fractional CMO? Casey breaks down the power of concreteness—why understanding how things actually work makes you a stronger, more resilient marketing leader. Learn how to go beyond abstraction, delegate effectively, and solve bigger problems that drive real impact. From APIs and CRMs to building a high-value team, this episode is packed with insights to help you level up and lead with confidence. Here’s what we talked about:    The importance of concreteness vs. abstraction Delegating everything except leadership How to spot-check technical work without being an expert Avoiding reliance on a single platform (e.g., HubSpot) Focusing on strategy, not execution Hiring the right people and holding them accountable Simplifying marketing for better results 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

    34 min
  2. Group Coaching Call Inside the Free Fractional CMO Community on Facebook

    FEB 25

    Group Coaching Call Inside the Free Fractional CMO Community on Facebook

    In this episode of The Fractional CMO Show, Casey Stanton dives into the realities of charging premium rates as a fractional CMO. Inspired by a recent discussion in the CMOX Accelerator group, Casey explores the mindset, strategies, and client selection process necessary to command high-ticket retainers. He is joined by multiple guests who share their journeys in transitioning from agency work to fractional CMO roles, overcoming pricing objections, and finding the right clients willing to pay $8,000+ per month. Whether you're new to the fractional CMO model or looking to scale your business, this episode will provide actionable insights to help you charge what you're worth and work with high-value clients. Here’s what we talked about:    Why premium clients exist and how to position yourself to attract them Understanding which industries can sustain high marketing budgets How ad spend and overall marketing investment correlate with your fees Shifting from execution-based services to strategic leadership Real-life case studies of marketers successfully making the leap The value of helping businesses build internal marketing teams vs. relying on agencies Closing high-ticket deals by positioning yourself as a problem solver   🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game!   Connect with Casey Stanton: Website: https://caseystanton.com/ LinkedIn: https://www.linkedin.com/in/caseystanton

    1h 15m
  3. How to Shrink a Full Time Marketing Role into a Fractional CMO Size Engagement

    FEB 18

    How to Shrink a Full Time Marketing Role into a Fractional CMO Size Engagement

    Struggling with time management as a fractional CMO? Casey tackles the essential mindset shift to streamline your work, increase efficiency, and maximize your impact. Learn how to set clear boundaries, structure your clients into manageable frameworks, and build a scalable, high-value fractional CMO career. If you're ready to work smarter, not harder, this episode is packed with insights to help you take control and thrive. Here’s what we talked about:    Overcoming time drain with clients Setting boundaries and structure Quarterly planning for leadership Using scorecards to track key metrics Evaluating vendors effectively The power of SOPs for scaling Managing CEO expectations Enforcing personal boundaries 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!  🤝 Join the Fractional CMO Community 🤝   Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.   👉 CMOx.com/community   Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

    39 min

  4. FEB 11

    Should You Commit to Becoming a Fractional CMO?

    Casey shares a mindset shift crucial for long-term success, emphasizing commitment over quick pivots. Learn how to establish yourself as a leader, navigate challenges, and build a sustainable, high-paying fractional CMO career. If you're ready to go all in, embrace the highs and lows, and unlock your true potential, this episode is packed with advice to help you succeed. Here’s what we talked about:    AI’s impact on marketing Rising value of fractional CMOs Commitment as the key to success Choose a niche that excites you Resilience through challenges Longevity lessons from industry leaders The “I’m here for it” mindset 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!    🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

    24 min

  5. FEB 4

    How to Transition from Marketer to Fractional CMO

    Casey discusses the shift from marketer to fractional Chief Marketing Officer. He unpacks the 'why' behind the transition, explores the freedom and opportunities this career path offers, and provides  steps to help you elevate your career. Learn how to define your value, land high-paying clients, and solve bigger problems—all while creating the lifestyle you deserve. If you're ready to embrace leadership, sharpen your focus, and unlock your potential, this episode is packed with insights to help you succeed as a fractional CMO. Here’s what we talked about:    The importance of understanding your "why" Selling marketing strategy and leadership, not implementation Ideal client profiles as a fractional CMO The power of making offers and overcoming fear of rejection Delegation and focusing on big problems as a leader Practicing future prediction as a fractional CMO Essential mindset shifts for fractional success 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!    🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  Connect with Casey Stanton:  LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

    30 min
  6. Reinvent Your Mindset to Lead and Succeed as a Fractional CMO

    JAN 28

    Reinvent Your Mindset to Lead and Succeed as a Fractional CMO

    Casey goes into the powerful role belief systems play in success as a fractional CMO. He explores how limiting beliefs—whether self-imposed or adopted from others—can hold you back. Learn why taking risks is essential, how to align your mindset with your goals, and how to build a thriving fractional CMO practice. If you're ready to tackle bigger problems, deliver greater impact, and unlock your full potential as a marketing leader, this episode is packed with insights to help you get there. Here’s what we talked about:    Beliefs shape actions and outcomes. Challenging limiting, imposed beliefs. Taking risks to achieve growth and rewards. Persistently following up with potential clients. Building a supportive and aligned community. Resolving conflicts between competing beliefs. Trusting your current skills while improving. Actively pursuing opportunities and challenging doubts. 🌟 Take the First Step Toward Growth with CMOx 🌟    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.    📅 Schedule your call today:  👉 CMOx.com/call    We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!    🎙️ Stay Ahead with the Fractional CMO Show 🎙️    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!    👉 CMOx.com/podcast    Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:    👉 FractionalCMOShow.com    Subscribe today and start leveling up your marketing game!  Connect with Casey Stanton:    LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/

    35 min

  7. JAN 23

    What is a Fractional CMO and what do they do?

    In this episode, Casey unpacks what it means to be a fractional CMO, the responsibilities of this pivotal role, and why it's the ideal path for marketing leaders ready to tackle bigger problems and deliver impactful results. Whether you're curious about strategy versus execution, building a marketing team, or creating a thriving fractional CMO practice, this episode offers actionable insights to help you lead confidently and succeed in this exciting career path.    Here’s what we talked about:  ●        The key responsibilities of a fractional CMO ●        Focusing on high-impact activities instead of day-to-day execution ●        Building in-house marketing expertise to increase client value ●        Choosing ideal clients who can afford and benefit from fractional CMOs ●        Managing 3-5 clients for sustainable workload and income ●        Leveraging AI tools for efficiency in strategy and operations ●        The increasing demand for fractional CMOs ●        Pathways to grow income and scale impact    🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game!   Connect with Casey Stanton:  Website: https://caseystanton.com/ LinkedIn: https://www.linkedin.com/in/caseystanton

    31 min
  8. I'm Back! Why Now is the BEST TIME to be a Fractional CMO

    JAN 15

    I'm Back! Why Now is the BEST TIME to be a Fractional CMO

    Casey Stanton kicks off Season 2 of the Fractional CMO Show with an exciting update on his journey since the last episode in 2023. From personal milestones like buying a historic home to professional advancements such as launching CTOx, Casey shares why now is the perfect time to embrace the role of a fractional CMO. Discover how AI is reshaping marketing departments, why leadership remains critical, and how fractional CMOs can secure high-paying, fulfilling roles while solving bigger problems. Get ready to learn, grow, and thrive in the evolving marketing landscape. Here’s what we talked about:   Life! What I've been up to... My latest book "Find Your CMO" Launch of CTOx and the dynamic opportunities in fractional CTO roles Shrinking marketing departments and the rise of AI-driven tasks Why leadership and strategic vision will always require human oversight Predictions for the role of AI in the future of marketing Focusing on leadership and strategy rather than execution Building lasting client relationships and pricing services appropriately Avoiding the “agency trap” and maintaining high profit margins Subscribe to the podcast so you don't miss an episode!   If you'd like me to answer your question on an upcoming episode, share your question at: https://cmox.co/podcast

    33 min
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Trailer

4.8
out of 5
20 Ratings

About

Marketers of the world! Why do we work hard to solve small problems? Why do we reinvent ourselves and our clients over and over, and why are we giving away marketing strategy for free? With advancements in AI, we’re all seeing the marketing department shrink from the bottom-up and companies need YOU to serve them as their Fractional Chief Marketing Officer. It’s time to solve bigger problems and bring home bigger paychecks. It’s time to create the lifestyle we deserve, and to make a greater impact. This is the Fractional CMO Show and I’m Casey Stanton. Join me as we explore this growing industry and learn to Solve Bigger Problems as marketing leaders The Fractional CMO Show is sponsored by CMOx, the number one company to teach you how to attract, convert and serve high-paying Fractional CMO clients on your terms.

Information

  • Creator
    Casey Stanton
  • Years Active
    2021 - 2025
  • Episodes
    88
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Fractional CMO Show

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