The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design
  • 5.0 (5)
  • Marketing
  • Updated Weekly

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/

  1. 16h ago

    How to Optimize Your Social Media Profiles for Local SEO and AI Search

    Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are often checking social media before booking an appointment. In this episode, you'll learn how to optimize your clinic's social media profiles to support local SEO, improve online visibility, and strengthen your presence in AI search results. >> Episode webpage, blog, and show notes: https://propelyourcompany.com/optimize-social-media-profiles-for-local-seo-and-ai-search/ Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training, you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)  ...

  2. 2d ago

    Google Business Profile’s New 4-Day Deadline: What Clinics Need to Know | Important Google Maps Update

    Google may give you just four days to review certain suggested edits to your Google Business Profile. Is your clinic prepared to catch them? Google has clarified how it handles suggested edits to Google Business Profiles, including a four-day window to accept or reject certain changes. If you don't respond, Google may publish the change when it can verify the information through other sources. In this episode, you'll learn what clinic owners need to know about this update, what information could potentially change, why your website matters when Google verifies business information, and what you should be checking regularly. Episode Webpage + Blog Post: https://propelyourcompany.com/google-business-profiles-4-days/ Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training, you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)  ...

  3. Sep 24

    Website Pages That Make Google Send You the Right Patients

    If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients: creating one page per service or condition. You’ll learn: Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search resultsThe exact pages every clinic should have for services and conditionsHow this setup improves patient experience and makes it easier for them to book with youA quick action step to start improving your site todayWhether you’re a chiropractor, physical therapist, med spa, or other healthcare provider, this strategy works—and it’s easier to set up than you think. Episode webpage and blog post: https://propelyourcompany.com/website-pages-that-make-google-send-you-the-right-patients/  Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training, you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)  ...

  4. Sep 22

    The One Hour Q4 SEO Plan For Clinics

    Is your clinic’s SEO ready for Q4 and 2027? Now is the time to review what’s working, find the gaps, and create a focused plan for the final three months of the year. >> Episode webpage and planning guide: https://propelyourcompany.com/q4-seo-plan/ Last year’s Q4 SEO planning episode was one of our most popular, so we’re bringing it back with an updated strategy for 2026. In this episode, you’ll learn how to evaluate your clinic’s visibility across Google Search, Google Maps, and AI-powered search, identify the services and patients you want to prioritize, uncover opportunities on your website and Google Business Profile, and build a realistic 90-day SEO plan. We’ll also cover how to create a smarter content strategy, what to measure beyond Google rankings, and why deciding what you’re not going to work on can be just as important as building your to-do list. Before September ends, block an hour on your calendar, use this episode as your roadmap, and head into Q4 with a clear SEO plan that builds momentum for 2027. Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training, you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)  ...

  5. Sep 17

    Should You Redesign Your Website or Optimize What You Already Have? | Clinic SEO & Website Design

    Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy?  Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here’s how to tell what your clinic actually needs.  Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/ Book a FREE discovery call: https://calendly.com/propelyourcompany/discovery-call Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training, you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)  ...

  6. Sep 15

    How to Know Which Marketing Channels Are Actually Making Your Clinic Money

    Which marketing channels actually bring your clinic patients? Learn simple ways to track Google, ads, SEO, AI, referrals, leads, and revenue. Episode webpage and blog post: https://propelyourcompany.com/marketing-attribution-for-clinics/ When a new patient says, “I found you on Google,” do you know whether they found your clinic through Google Ads, Google Maps, organic search, AI, or somewhere else? In this episode, learn simple ways to get a clearer picture of which marketing channels are actually generating new patients and revenue. We’ll cover better ways to track patient sources, how Google Analytics and Clicky Analytics can help, why leads don’t always equal patients, and how to connect your marketing efforts to real results. You’ll also learn why perfect marketing attribution isn’t necessary. The goal is to gather enough useful information to spot patterns, understand what’s working, and make smarter decisions about where to spend your clinic’s marketing budget. Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training, you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)  ...

  7. Sep 10

    SEO for Physical Therapists: 3 Steps to Get Found, Get Clicks, and Get Patients

    Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors.  So, how do you find new patients? Or, should we say: How do new patients find you?  Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Whether you’re a physical therapist new to SEO or have been utilizing it for years, this post will give you invaluable insight into creating a stellar SEO campaign that makes your visitors, Google, and ROI happy.  🎉Grab your FREE Physical Therapy SEO Quickstart Guide We’re going over: What SEO isWhy SEO is crucial to your successThe three pivotal SEO steps every physical therapist needs to takeWhat to know about your Google Business Profile And moreEpisode website and blog post: https://propelyourcompany.com/seo-for-physical-therapists/ Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training, you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)  ...

  8. Sep 8

    Google Rankings Still Matter, But Are You Measuring Them the Right Way?

    Where does your clinic really rank on Google, and is the ranking you see the same one potential patients see? In this episode, we’re breaking down why healthcare SEO rankings can vary from one search to another, why a single Google search doesn’t tell the whole story, and why ranking movement still matters. Episode webapge & blog: https://propelyourcompany.com/healthcare-google-rankings/ You’ll learn what can cause Google rankings to fluctuate, why local rankings can look different depending on where someone searches, and how to tell whether your clinic’s SEO is actually improving. We’ll also cover the bigger picture beyond rankings, including Google Search Console data, Google Maps visibility, website traffic, calls and appointment requests, plus the growing role of AI-powered search. Whether you’re marketing a chiropractic office, physical therapy practice, acupuncture clinic, med spa, dental practice, therapy practice, or another healthcare clinic, this episode will help you better understand what your Google rankings are really telling you. Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training, you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)  ...

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Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/

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