The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/

  1. 4d ago

    AI SEO for Chiropractors: How to Get Recommended in AI Search Before Your Competitors

    AI is changing the way patients find chiropractors, but that doesn't mean traditional SEO is dead. It means the rules are evolving. In this episode, you'll learn what AI Search Optimization really is, how it differs from traditional SEO, and what chiropractors can do today to improve their chances of being recommended by AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, and Grok. We'll cover why authority matters more than ever, the trust signals AI looks for before recommending a clinic, common mistakes chiropractors make with their websites, and practical strategies to help your practice stay visible as search continues to evolve. Whether you're just starting to explore AI search or looking to stay ahead of your competition, this episode will help you prepare your practice for the future of online visibility. Episode webpage and blog post: https://propelyourcompany.com/ai-seo-for-chiropractors/ Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***  🎉 FREE EVENT:  SEO Summer School for Clinics Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search 👉Save your spot: https://propelyourcompany.com/seo-summer-school-2026/ A free 5-day online training for clinic owners and their teams August 24–28, 2026 👉Save your spot: https://propelyourcompany.com/seo-summer-school-2026/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram Facebook...

  2. Jul 23

    How to Leverage FAQs to Improve Website SEO & AI Search

    In this episode, we break down how frequently asked questions (FAQs) can do more than just save your staff time. When used strategically, FAQs can help your clinic show up in Google search results, improve your local SEO, and even increase your visibility in AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, and more. We talk about why search behavior is shifting toward full questions instead of keywords, how AI platforms use your website content to generate answers, and why answering real patient questions in plain language can give your clinic a competitive edge. You will also learn where FAQs should live on your website, how to write answers that actually help patients and rank, and how to turn everyday questions into blog posts, videos, and other content that keeps working for you long after the conversation ends. If you want a simple, practical way to improve your website, attract more patients, and stay ahead of where search is heading, this episode is a great place to start. Episode page, blog & show notes: https://propelyourcompany.com/faq-seo/ Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***  🎉 FREE EVENT:  SEO Summer School for Clinics Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search 👉Save your spot: https://propelyourcompany.com/seo-summer-school-2026/ A free 5-day online training for clinic owners and their teams August 24–28, 2026 👉Save your spot: https://propelyourcompany.com/seo-summer-school-2026/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram Facebook...

  3. Jul 21

    Blog Post or Website Page? Stop Guessing and Start Ranking

    On this episode, we'll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.  🌟Episode webpage, blog & show notes: https://propelyourcompany.com/blog-post-or-a-page/ We’ll fill you in on the differences between website pages and your blog topics so you can best determine how to organize your content effectively, making it straightforward so your users and search engines can read your site properly. We’ll go over: What your fixed website pages are used forWhat fixed website pages should be on your site and whyHow your main website pages and sub-pages differWhat your blog posts are used forHow to write a traffic-worthy blog post  Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***  🎉 FREE EVENT:  SEO Summer School for Clinics Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search 👉Save your spot: https://propelyourcompany.com/seo-summer-school-2026/ A free 5-day online training for clinic owners and their teams August 24–28, 2026 👉Save your spot: https://propelyourcompany.com/seo-summer-school-2026/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram Facebook...

  4. Jul 16

    How to Write a Professional Bio That Stands Out [template included]

    Struggling to write a professional bio that truly represents you? On this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition. Darcy shares a step-by-step guide and introduces a free, customizable bio template to help you get started. Tune in to learn what details to include, how to make your bio resonate with your audience, and where to download the template that makes crafting your bio a breeze. 👉 Download the free bio template here: propelyourcompany.com/chiropractic-bio-website-template Grab your guide to improving your website About Us Page here: https://propelyourcompany.com/your-about-us-page/ Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***  🎉 FREE EVENT:  SEO Summer School for Clinics Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search 👉Save your spot: https://propelyourcompany.com/seo-summer-school-2026/ A free 5-day online training for clinic owners and their teams August 24–28, 2026 👉Save your spot: https://propelyourcompany.com/seo-summer-school-2026/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram Facebook...

  5. Jul 14

    StoryBrand Isn't an SEO Strategy (But It Can Be Part of One)

    Whether your website uses the StoryBrand framework, another messaging framework, or simply has strong marketing copy, great messaging alone isn't enough to improve your search rankings. StoryBrand is an excellent framework for creating clear, patient-focused messaging and stronger calls to action, but it wasn't designed to improve your SEO. That's why many clinic owners are surprised when they redesign their website, love the new messaging, and then wonder why their Google rankings, Google Maps visibility, or AI search presence don't improve. In this episode, you'll learn why messaging and SEO solve two different problems, and how combining the two creates a website that's both patient-friendly and search-friendly. We'll cover how to keep the messaging you love while using the language your future patients are actually searching for, organizing your content for Google and AI search platforms like ChatGPT and Gemini, and avoiding common website mistakes that can limit your online visibility. If you're planning a website redesign, updating your content, or simply want more patients to find your clinic online, this episode will help you create a website that's easier for patients to trust and easier for search engines and AI to recommend. Episode Webpage, blog, and show notes: https://propelyourcompany.com/website-messaging-and-seo/ Book a discovery call: https://calendly.com/propelyourcompany/discovery-call Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***  🎉 FREE EVENT:  SEO Summer School for Clinics Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search 👉Save your spot: https://propelyourcompany.com/seo-summer-school-2026/ A free 5-day online training for clinic owners and their teams August 24–28, 2026 👉Save your spot: https://propelyourcompany.com/seo-summer-school-2026/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram Facebook...

  6. Jul 9

    The SEO Strategy Most Clinic Websites Are Missing: Internal Linking

    Looking for an easy way to strengthen your clinic's SEO without constantly creating new content? Internal linking is one of the most overlooked SEO strategies, yet it can have a significant impact on how Google, AI search platforms, and potential patients navigate and understand your website. In this episode, you'll learn why internal links matter, how they improve your website's structure, and simple ways to use them to strengthen your service pages, condition pages, blog posts, and other important content. Episode webpage and show notes: https://propelyourcompany.com/internal-linking/ In this episode, you'll learn: What internal linking is and why it matters for SEOHow internal links help Google and AI search better understand your websiteThe biggest internal linking mistakes clinic websites makeWhich pages should receive the most internal linksSimple strategies you can implement without creating new contentHow internal linking improves both search rankings and the patient experienceWhether you're a chiropractor, physical therapist, dentist, med spa, or another healthcare provider, this episode will show you one of the simplest ways to improve your website's SEO and help patients find the information they need. Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***  🎉 FREE EVENT:  SEO Summer School for Clinics Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search 👉Save your spot: https://propelyourcompany.com/seo-summer-school-2026/ A free 5-day online training for clinic owners and their teams August 24–28, 2026 👉Save your spot: https://propelyourcompany.com/seo-summer-school-2026/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram Facebook...

5
out of 5
5 Ratings

About

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/