The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape.Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice. From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom.  You’ll get practical tips to help you stay ahead of the curve and outshine your competition. Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services. The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age. Tune in to The Clinic Marketing Podcast, formerly known as Propel Your Practice Podcast, where we simplify online marketing into easy-to-follow steps, empowering you to implement these strategies and achieve real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level. For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together! For more details, visit: https://propelyourcompany.com/ 

  1. 2D AGO

    SEO 101: How to Improve Your Clinic’s Online Rankings (and Stay Visible in the Age of AI Search) | Healthcare SEO [Replay] Ep. 144

    When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?” Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do. That’s where SEO — search engine optimization — comes in. And today, SEO looks a little different than it used to. With AI-powered search tools like Google’s AI Overviews, ChatGPT, and xAI’s Grok now summarizing results directly in search, visibility means more than just ranking #1. It’s about making sure your clinic is included in those intelligent, conversational answers that patients trust. Let’s explore how to do that. 👉Episode webpage, blog & show notes: https://propelyourcompany.com/seo-101-improve-your-clinic-rankings/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    13 min

  2. 6D AGO

    Local Healthcare SEO: Why Your Yellow Pages Listing Still Matters for Clinics [Propel Playback]

    Most healthcare clinics focus on Google Business Profile and their website for local SEO, but there’s another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic’s visibility. In this episode, you’ll learn why Yellow Pages hasn’t faded into the past, how it helps strengthen your local SEO, and the simple steps to optimize your listing so it works in your favor. If you want a quick, low-effort way to get found by more patients, this episode shows you how. Episode webpage, blog, and show notes: https://propelyourcompany.com/yellow-pages-local-seo/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    11 min

  3. DEC 15

    Local Link-Building for Clinics: Simple Strategies That Boost Your Google Rankings | Ep. 143

    Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job. You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral partners and community organizations to local media and resource guides, you will walk away with a practical plan you can start using right away. In this episode of The Clinic Marketing Podcast, you will discover how to: Turn existing professional relationships into safe, sustainable linksUse local directories, associations, and community involvement to support local SEOCreate simple content that naturally attracts local linksEvaluate which link opportunities are worth your time and which to skipIf you handle healthcare marketing for a clinic and want more “near me” visibility, stronger rankings, and more of the right patients finding you online, this episode is for you. >> Episode webpage and blog: https://propelyourcompany.com/local-link-building/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    29 min

  4. DEC 11

    Blogging 101: Why you need a blog and what to blog about [Propel Playback]

    In this episode, we break down Blogging 101 for clinics and healthcare practices. You will learn whether your clinic really needs a blog, how often you should publish, how long posts should be, and how to create content that not only attracts visitors but also turns them into new patients. We will cover how to fill content gaps, do simple keyword research, and position your clinic as a trusted authority in your specialty so you can grow your audience and boost your online visibility. Episode Webpage & Show Notes: https://propelyourcompany.com/blogging-101/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    14 min

  5. DEC 8

    Google Analytics Giving You a Headache? Try This Easier Website Traffic Tracker | Ep. 142

    If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more booked appointments. You will hear what Clicky is, how it pairs with GA4, and which six numbers to check each week so your team can spot trends, fix issues fast, and keep your website and marketing moving in the right direction. I also explain how to set Clicky up in just a few minutes and how to turn the data into practical next steps, even if you are not a numbers person. Webpage, blog post, & shownotes: https://propelyourcompany.com/simple-website-traffic-tracker/ >> Get Started with Clicky - https://clicky.com/66422350  We are affiliates for Clicky because we genuinely use and recommend it for clinics. There is a free plan you can start with, and on the episode blog and show notes page, you will find screenshots, step-by-step setup visuals, and more. Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    11 min

  6. DEC 4

    How Local SEO is Different from Traditional SEO: Key Differences You Need to Know [Propel Playback]

    This episode breaks down the difference between traditional SEO and local SEO for clinics and healthcare practices. You will learn how Google decides which clinics to show in search and maps, and what you can do to improve your local visibility so more patients find and choose your practice. • What SEO means for clinics and healthcare providers  • How traditional SEO and local SEO work together for your practice  • Why local intent matters when patients search for care nearby  • How to know if your clinic needs a local SEO strategy  • Key local SEO ranking factors that impact where your clinic shows up  • Practical tips to optimize your Google Business Profile listing  • How local citations and online reviews influence patient visibility and trust 💥 Episode Webpage: https://propelyourcompany.com/local-seo-vs-traditional-seo/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    10 min

  7. DEC 1

    Google’s New Anonymous Reviews: New Problems, Smart Responses for Clinics | Ep 141

    Google’s new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaking privacy rules, and I share copy-and-paste reply templates you can customize for your own clinic so you are never stuck wondering what to say again.  💥💥💥Episode webpage, show notes, and copy-and-paste templates >> https://propelyourcompany.com/google-anonymous-review/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    24 min

  8. NOV 27

    How to Leverage FAQs to Improve Your Website’s SEO & User Experience [Propel Playback]

    FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls. When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients. Episode webpage: How to Leverage FAQs to Improve Your Website’s SEO and User Experience -- https://propelyourcompany.com/faq-seo/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    13 min
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About

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape.Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice. From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom.  You’ll get practical tips to help you stay ahead of the curve and outshine your competition. Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services. The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age. Tune in to The Clinic Marketing Podcast, formerly known as Propel Your Practice Podcast, where we simplify online marketing into easy-to-follow steps, empowering you to implement these strategies and achieve real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level. For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together! For more details, visit: https://propelyourcompany.com/ 

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