The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/

  1. Aug 4

    What Really Matters for Your Google Business Profile (And What Doesn't)

    Your Google Business Profile is one of the most important marketing assets your clinic has, but many clinic owners spend their time focused on the wrong things. In this episode of the Clinic Marketing Podcast, you'll learn what actually matters when it comes to improving your Google Business Profile, what doesn't, and how to build a profile that earns more trust from both Google and potential patients. Episode webpage, blog, and show notes: https://propelyourcompany.com/what-really-matters-for-your-google-business-profile/ Rather than chasing the latest ranking hacks, this episode explains how Google evaluates clinics today, why consistency matters more than big bursts of activity, and how your website, reviews, photos, and Google Business Profile all work together to influence local search and AI-powered search results. You'll also learn why your Google Business Profile is becoming an increasingly important source for AI tools like Google's AI Overviews and ChatGPT when recommending local healthcare providers. In this episode, you'll learn: Why Google is focused on trust, not checklistsThe biggest Google Business Profile mistakes clinic owners makeHow your website and Google Business Profile should reinforce one anotherWhy consistency beats making dozens of updates all at onceWhat Google can learn from your patient reviewsHow often you should add new photos and updatesWhy chasing Google Business Profile "hacks" usually backfiresHow AI search is changing the importance of your Google Business ProfileA simple Google Business Profile checkup you can do todayWhether you're a chiropractor, physical therapist, acupuncturist, dentist, med spa, or another healthcare clinic owner, you'll walk away with practical strategies to strengthen your online presence, improve your local SEO, and position your clinic to be recommended in both traditional and AI-powered search. Ready to improve your clinic's SEO? Join our free SEO Summer School and learn practical strategies to help your clinic get found in Google, Google Maps, and AI search. Visit https://propelyourcompany.com/go to save your spot.  Send in your questions. ❤ We'd love to hear from you! SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search Save your spot: https://propelyourcompany.com/go  A free 5-day online training for clinic owners and their teams August 24–28, 2026 Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available.  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

  2. Jul 28

    AI SEO for Chiropractors: How to Get Recommended in AI Search Before Your Competitors

    AI is changing the way patients find chiropractors, but that doesn't mean traditional SEO is dead. It means the rules are evolving. In this episode, you'll learn what AI Search Optimization really is, how it differs from traditional SEO, and what chiropractors can do today to improve their chances of being recommended by AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, and Grok. We'll cover why authority matters more than ever, the trust signals AI looks for before recommending a clinic, common mistakes chiropractors make with their websites, and practical strategies to help your practice stay visible as search continues to evolve. Whether you're just starting to explore AI search or looking to stay ahead of your competition, this episode will help you prepare your practice for the future of online visibility. Episode webpage and blog post: https://propelyourcompany.com/ai-seo-for-chiropractors/ Send in your questions. ❤ We'd love to hear from you! SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search Save your spot: https://propelyourcompany.com/go  A free 5-day online training for clinic owners and their teams August 24–28, 2026 Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available.  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

  3. Jul 23

    How to Leverage FAQs to Improve Website SEO & AI Search

    In this episode, we break down how frequently asked questions (FAQs) can do more than just save your staff time. When used strategically, FAQs can help your clinic show up in Google search results, improve your local SEO, and even increase your visibility in AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, and more. We talk about why search behavior is shifting toward full questions instead of keywords, how AI platforms use your website content to generate answers, and why answering real patient questions in plain language can give your clinic a competitive edge. You will also learn where FAQs should live on your website, how to write answers that actually help patients and rank, and how to turn everyday questions into blog posts, videos, and other content that keeps working for you long after the conversation ends. If you want a simple, practical way to improve your website, attract more patients, and stay ahead of where search is heading, this episode is a great place to start. Episode page, blog & show notes: https://propelyourcompany.com/faq-seo/ Send in your questions. ❤ We'd love to hear from you! SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search Save your spot: https://propelyourcompany.com/go  A free 5-day online training for clinic owners and their teams August 24–28, 2026 Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available.  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

5
out of 5
5 Ratings

About

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/

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