Propel Your Practice Darcy Sullivan

Creating your website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Your website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count. 
Setting up your website right the first time will save you loads of time, money, and energy. Learn all the tips and tricks to make website building go easy. 
We’re going over the following: 
Smart steps to set up your websiteWhy you need Google AnalyticsResources that make website building easier What content should be on your websiteAnd much moreIf you’re a clinic owner preparing to create a website (or even if you think your existing website needs some attention), this podcast will highlight what you need to do. Don’t let your users stray! 
Show Notes:
[00:01:16] Will these tips be useful to me if I already have a website built?[00:02:06] What’s the first step in creating my clinic’s website?  [00:03:08] What kinds of website platforms are there?[00:04:45] What’s hosting, and do I need it?[00:05:17] What are some easier-to-use website platforms? [00:05:49] What are the pros of using WordPress?[00:06:16] What does content for my website consist of?[00:07:08] What do I need Google Analytics for?[00:07:50] Who can help me design my logo or build my site?[00:09:22] What’s a good resource for checking my spelling and grammar? [00:09:50] What are must-have pages I need on my website? [00:11:41] Do you have something that can help me with SEO?[00:13:39] Can I use stock photography?[00:15:43] Should I put videos on my website?Selected links and other resources related to this episode: 
Propel Your Practice PodcastFiverr Upwork WordPress WP Engine Squarespace Wix  Clinic Sites Google Analytics Grammarly  What to put on my homepage  https://depositphotos.com/ How to Plan Picture-Perfect Photoshoot Suggest a topic for an upcoming episode of the Propel Your Practice Podcast Five SEO Secrets to Owning the First Page of Google Propel Your Practice YouTube Channel Let's Stay Connected:
Website Free SEO Training 🎉 Instagram Facebook YouTube

Your website is the face of your clinic for many new and prospective patients. If it’s not giving them what they want, they’ll leave it. Your website must provide several elements to ensure your visitors know who you are and what you offer, stay on the page, find what they’re looking for, and more. 
Does your website currently spark joy in those who visit it? Giving them all they’re looking for easily and quickly? If not, let’s make it happen.


We’re going over the following: 
How Google Analytics can tell you about your website trafficEssential steps to take on your website to ensure your visitors are happyYour website’s video details (not to be overlooked)One great (and easy) way to ensure your website is sparking joyAnd more

If your website isn’t giving visitors the information they’re looking for (and fast), you’re losing patients to your competition. Don’t take for granted that your website is performing at its best. Learn what to do to make it spark joy for those who visit it. Grab your notepad and a seat, and let’s get to learning. 



Show Notes:
[00:01:58] What will Google Analytics tell me about my website traffic?[00:03:07] What needs to be displayed clearly on the homepage of my website?[00:03:40] What are common items that should be easily found on my website?[00:04:33] Why are personalized photos important, and where can I learn how to create that content?[00:06:15] How do I know if my text blocks are too long?[00:07:00] How can I garner a better user experience with my text?[00:07:35] Can I put a video at the top of my page? If so, how do I ensure all my information (such as logo and navigation) is still readable? [00:09:12] Do I need to create transcripts for my videos?[00:10:44] What’s a foolproof way to ensure my website sparks joy for my visitors?[00:11:49] It’s the end of the year; should I complete a website audit?


Selected links and other resources related to this episode: 
Propel Marketing & DesignPropel Your Practice PodcastGoogle Analytics How to Plan Picture-Perfect Photoshoot Suggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected:
Website Free SEO Training 🎉 Instagram Facebook YouTube

Your website should be working for you (getting you the right visitors that turn into patients), so is it? If not, you’re likely leaning more toward hating your site than loving it. We want to help you fix that. 
If you love the way your website looks, but you don’t have access to it, don’t know how to make edits to it, or aren’t getting the traffic you need, then you’re gonna want to pay attention. Your website is a crucial part of your brand identity and, when done right, gives you loads of credibility. 
Let’s get you out of your love-hate relationship with your website. 


We’re going over: 
The best way to ensure you know how to get into your website for those quick editsImportant things you must know how to do on your websiteWhy comparing your website to another isn’t helpfulThings to know prior to adding content to your siteAnd more

Your website should be an evolving piece of your marketing, so it’s vital that you can jump onto it and take action. Understanding why you need a well-working website will help you know how to design it. Grab your notepad and a seat, and let’s get to learning. 

Show Notes:
[00:05:28] I had someone set up my website, and they deal with it. Do I need my login credentials?[00:06:40] After my site is set up, how can I ensure I know how to make small updates to my website right away?[00:06:55] What are some easy things I should know how to do on my website?[00:08:48] What’s the best website platform for my clinic and me? [00:09:40] Which platforms are the most user-friendly and have the best SEO resources? [00:10:02] In addition to my website platform, do I need to do anything else, or does SEO happen automatically? [00:10:30] Why you shouldn’t compare the looks of your website to another’s and what you should do instead[00:11:30]  Common reasons your website branding is off[00:12:00]  What questions should I ask myself when creating website content?  [00:12:35] Why understanding the data provided by Google Analytics important to website creation

Selected links and other resources related to this episode: 
Propel Marketing & DesignPropel Your Practice PodcastGoogle Analytics Suggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected:
Website Free SEO Training 🎉 Instagram Facebook YouTube

SEO is search engine optimization. It’s both an art and a science (if you ask us). SEO is necessary in today’s tech world, as millions of people are searching every day to find businesses that can meet their needs.
When you optimize your website well, you get the attention you want from Google, your users, and your ROI. People must be able to find your clinic online, and if they can, your patient, client, or customer list grows. 


Let’s discuss:
What SEO isWhy SEO is important for the growth of your clinicHow SEO works with paid ads and other marketing strategiesThe cost of SEOAnd more
Understanding why you need an SEO campaign will give you the push you need to create a great one. Grab your notepad and a seat, and let’s get to learning. Hit the link to hear.

Show Notes:
[00:00:42] What is SEO?[00:01:50] What’s the primary source of website traffic? [00:02:19] Why does my clinic need an SEO plan?   [00:02:44] How do I best understand my target audience? [00:03:32] Is an SEO plan expensive? [00:04:07] Will SEO perform better than paid ads?[00:04:50] Can SEO and paid ads work together? [00:06:45] Can SEO get me more patients or clients? [00:08:18] How can I ensure I beat out my competition online?
Selected links and other resources related to this episode: 
Propel Marketing & DesignPropel Your Practice PodcastHow to Use Your Google Business Profile Listing to Generate New LeadsGoogle Analytics Easiest Way to Turn a Video into an SEO-Friendly Blog Post Suggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected:
Website Free SEO Training 🎉 Instagram Facebook YouTube

Your clinic’s website is designed to perform (and if it’s not, it should be). But how do you make that happen? To get to the top of Google, your site needs to have excellent, optimized content, as well as follow some basic website rules.
Let’s help you better understand why your clinic website isn’t ranking, so you can take steps to fix the problems. They’re not overwhelming, so don’t get nervous. A well-working website that gets a higher ranking is closer than you think. 


Here’s what you can expect to take away from this episode on why your clinic website isn’t ranking:
Some SEO best practicesSimple changes you can make to your clinic’s website to help it perform better Why knowing your buyer persona or target audience is so criticalCommon reasons your website isn’t ranking And more

Designing a clinic website is no small task; there are a lot of moving parts. But don’t give up! With a little help, getting those online connections will be a walk in the park, and once you have those, you have a website that’s getting you the ranking you deserve. 


Show Notes:
[00:01:49] I just put my website together; do you have any tips and resources to help? [00:03:02] Do particular website platforms come with SEO features? [00:04:45] Can I copy and paste if I’m creating a new website or switching website platforms? [00:05:42] Do I need to know my target audience before I build my clinic’s website? [00:06:22] What are white hat SEO tactics? [00:07:54] What is SEO exactly? [00:08:57] Should I write general or generic content to attract more people? [00:10:57] What are SEO keywords? [00:17:33] Does my page load speed have anything to do with my website ranking?[00:19:00] Are SEO best practices important, and what are they? [00:20:57] I don’t know how to get quality backlinks to my website.[00:23:33] Will the user experience (UX) help me rank higher on Google? 
Selected links and other resources related to this episode: 
Propel Marketing & DesignPropel Your Practice PodcastHow to Use Your Google Business Profile Listing to Generate New LeadsUltimate SEO Guide  Guide to finding your buyer persona  How to Attract the Right Audience to Your Website & Social MediaLink building for SEO Suggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel Let's Stay Connected:
Website Free SEO Training 🎉 Instagram Facebook YouTube

Your website is the liaison between your potential new patient and your physical location, so you must ensure it’s done well. Part of that is making getting in touch with you as easy as possible. In this episode, we discuss the best things to have on your Contact Us Page, including some nuggets of information you would never have thought to put there!


Here’s what you can expect to take away from this episode on the essential elements of your Contact Us Page:
What MUST be on your Contact Us PageWhat to keep off of your Contact Us PageLinks you can add to the Contact Us Page to make a better user experience How to ensure your users take the actions you’d like them to on your Contact Us PageAnd more


Creating your Contact Us Page is about to get a lot less challenging, so grab a seat and take a listen to the ins and outs of designing a great page that your users will find easy to navigate. Are you ready to learn the Contact Us Page basics? Hit the link, and let’s dive in!


Show Notes:
[00:03:04] Does my Contact Us Page have anything to do with the user experience (UX)? [00:03:51] What info do users want to see on my Contact Us Page? [00:04:50] Can I use a generic Contact Us form on my website? [00:05:26] How do I ensure I get the correct people filling out the Contact Us form?[00:06:08] Can I only offer one form of contact info? [00:06:56] A Contact form seems confusing. Do I need one? [00:07:35] Should I show images of the outside of my office building on my Contact Us Page? [00:09:00] How do I tell my visitors how to get in touch with me? [00:10:00] What are smart ways to help my visitors find my physical location? [00:11:35] What if I DON’T want users to contact me a certain way?[00:12:13] What about my social media channels? [00:13:00] How do I make my Contact Page even more accessible? [00:13:39] What are other ways I can increase my online presence? 
Selected links and other resources related to this episode:
Propel Marketing & DesignPropel Your Practice PodcastDo I Need an About Us Page & What Do I Put on It? What Should I Include on My Homepage? 10 Crucial Pages Every Website Needs to Have 17 Must-Have Features for Your Chiropractic Website Suggest a topic for an upcoming episode of the Propel Your Practice Podcast Free training: Five SEO Secrets to Owning the First Page of Google Without Buying AdsPropel Your Practice YouTube Channel 


Let's Stay Connected:
Website Free SEO Training 🎉 Instagram Facebook YouTube