The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/

  1. 15H AGO

    Google Maps Rankings Explained: What Really Moves You Up | Local SEO for Clinics | Ep. 159

    Discover how Google Maps rankings work, including AI-driven changes, and what your clinic can do to improve visibility and get found more often. If you’ve ever searched for your clinic on Google and wondered why other businesses are showing up ahead of you in the map results, you’re not alone. A lot of clinic owners assume rankings are random or that the business with the most reviews automatically wins. But that’s not how Google Maps works. Google is actually using a very specific set of factors to decide who shows up first. Once you understand those factors, you can start making strategic changes that improve your visibility. Episode Webpage: https://propelyourcompany.com/google-maps-ranking-factors/ Our SEO & Website Services: https://propelyourcompany.com/seo-website-design-for-clinics/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    13 min
  2. 5D AGO

    If SEO isn't working for you, let's find out why [Propel Playback]

    Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one. You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile to improving your keyword targeting and refreshing old pages, you’ll get a clear action plan to attract more qualified patient leads and rank higher in search. If your website isn’t driving new appointments or your SEO results feel stuck, this episode will help you pinpoint what’s broken and how to get back on track. Episode Webpage: https://propelyourcompany.com/seo-red-flags Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    19 min
  3. MAR 31

    Service vs Condition Pages: How Patients Search and What Google and AI Actually Want | ep. 158

    Are you focusing on service pages or condition pages on your clinic website and still not seeing the rankings or patient inquiries you expected? In this episode, we break down how patients actually search online and why your website may not be aligned with that behavior. You’ll learn the difference between service pages and condition pages, how they work together, and why having both is essential if you want to improve your visibility in Google and AI-driven search. We also dive into one of the biggest mistakes clinics make when creating content, how your pages may be competing with each other without you realizing it, and where blog posts fit into your overall strategy. If your website isn’t performing the way it should, this episode will help you start identifying what’s missing and what to do differently. Episode webpage: https://propelyourcompany.com/service-vs-condition-pages-seo/  Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    16 min
  4. MAR 26

    SEO Made Simple: How to Attract More Patients on Google and AI Searches [Propel Playback]

    If you’ve ever wondered how to actually improve your position in Google, get more website traffic, or show up in AI-powered search results, this episode breaks it down in a simple, actionable way. Search is evolving fast. It is no longer just about ranking on Google. Clinics now need to show up in Google Maps, AI Overviews, and even tools like ChatGPT that pull from real websites. In this episode, you’ll learn how to build a strong SEO foundation that helps you get found, build trust, and attract the right patients consistently. Episode webpage: https://propelyourcompany.com/seo-101-improve-your-clinic-rankings/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    13 min
  5. MAR 24

    Your Clinic’s Q2 SEO Plan: What to Focus on Before the Quarter Starts | Ep. 157

    If you want more visibility in Google, more website traffic, and better leads in Q2, it starts with having a clear SEO plan before the quarter gets underway. This episode walks through how clinic owners can review what happened in Q1, identify what is actually working, and create a focused plan for Q2 that drives real results. You will learn how to choose the right SEO priorities, improve your most important website pages, strengthen your Google Business Profile, and create content that aligns with how people are searching right now. It also covers common mistakes to avoid, how to stay consistent without overwhelming yourself, and what metrics to track so you know your SEO is actually working. If you are ready to stop guessing and start making strategic SEO improvements, this episode will help you map out your next steps. Epside webpage, blog, & show notes: https://propelyourcompany.com/q2-seo-plan/ Book a discovery call: https://calendly.com/propelyourcompany/discovery-call  Free SEO training: https://propelyourcompany.com/register-clinic-seo-workshop/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    11 min
  6. MAR 19

    Want Better Patients From Google? Start With These Website Pages [Propel Playback]

    If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition. You’ll learn: Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search resultsThe exact pages every clinic should have for services and conditionsHow this setup improves patient experience and makes it easier for them to book with youA quick action step to start improving your site todayWhether you’re a chiropractor, physical therapist, med spa, or other healthcare provider, this strategy works—and it’s easier to set up than you think. Episode webpage and blog post: https://propelyourcompany.com/website-pages-that-make-google-send-you-the-right-patients/  Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    12 min
  7. MAR 16

    How Different Generations Use AI vs Google to Find Clinics | Ep. 156

    AI tools like ChatGPT are changing how people research health questions online, but patients are not all using AI the same way. In this episode, we explore how different generations use and trust AI tools compared to Google search when looking for healthcare information and local clinics. Learn how younger and older patients search differently, why Google Maps and reviews still play a major role in choosing a provider, and what these trends mean for your clinic’s SEO, website content, and online visibility. Episode webpage, blog & show notes: https://propelyourcompany.com/ai-vs-google-for-clinics/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    8 min
  8. MAR 12

    Local Link-Building for Clinics: Simple Strategies That Boost Your Google Rankings [Propel Playback]

    Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job. You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral partners and community organizations to local media and resource guides, you will walk away with a practical plan you can start using right away. In this episode of The Clinic Marketing Podcast, you will discover how to: Turn existing professional relationships into safe, sustainable linksUse local directories, associations, and community involvement to support local SEOCreate simple content that naturally attracts local linksEvaluate which link opportunities are worth your time and which to skipIf you handle healthcare marketing for a clinic and want more “near me” visibility, stronger rankings, and more of the right patients finding you online, this episode is for you. >> Episode webpage and blog: https://propelyourcompany.com/local-link-building/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    29 min
5
out of 5
5 Ratings

About

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/

You Might Also Like