The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape.Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice. From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom.  You’ll get practical tips to help you stay ahead of the curve and outshine your competition. Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services. The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age. Tune in to The Clinic Marketing Podcast, formerly known as Propel Your Practice Podcast, where we simplify online marketing into easy-to-follow steps, empowering you to implement these strategies and achieve real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level. For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together! For more details, visit: https://propelyourcompany.com/ 

  1. 5H AGO

    Why Mobile Healthcare Providers Need a Different SEO Strategy [Propel Playback]

    Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice. Episode webpage and show notes: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! Support the show 🎉 LIVE Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    10 min

  2. 3D AGO

    Multi-Location SEO for Clinics: How to Rank Each Location Without Competing | Scaling Strategies for Growing Healthcare Clinics | Ep. 153

    Adding a second, third, or fourth location changes your SEO fast. This episode breaks down the multi-location upgrade plan that helps clinics rank in each market without creating internal competition, duplicate Google Business Profiles, or thin location pages. You’ll learn what to fix on your website, how to structure location pages and internal links, how to lock down NAP and citations, and a simple 30-day rollout plan for scaling without chaos.  👉 Episode webpage, blog & show notes: https://propelyourcompany.com/multi-location-seo-for-clinics/ 📞Book a discovery call: https://calendly.com/propelyourcompany/discovery-call 📅Watch our free Clinic SEO Workshop now to rank #1 on Google, Google Maps & AI search: https://propelyourcompany.com/register-clinic-seo-workshop/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 LIVE Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    11 min

  3. FEB 19

    Acupuncture SEO Basics: What to Fix First for Better Rankings

    Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator.  Episode webpage: https://propelyourcompany.com/acupuncturist-seo-strategy Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 LIVE Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    11 min

  4. FEB 16

    Voice Search + AI SEO: How Clinics Win the Spoken Patient Query Game | Healthcare SEO | Ep. 152

    Voice search and AI-powered search are changing how patients find clinics in 2026, but the winning strategy is still simple, clear local SEO and content that answers real patient questions. In this episode, you’ll learn how voice and AI queries differ from typed searches, what to update on your website and Google Business Profile, and five practical upgrades to help you show up more often and turn visibility into booked appointments.  Episode Webpage: https://propelyourcompany.com/voice-search/ Live Webinar: Fix Your AI Visibility Blind Spots - https://propelyourcompany.com/fix/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 LIVE Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    12 min

  5. FEB 12

    Therapy Practice SEO: Ranking While Protecting Privacy and Boundaries

    Therapy practices need SEO, but the usual marketing advice can cross privacy and ethics lines fast. This episode breaks down a privacy-first SEO plan that helps you rank locally and in AI-driven search without relying on reviews, testimonials, or client stories. You’ll learn what pages to create, how to structure content for clarity, and how to set boundaries that protect clients, your license, and your peace. Episode webpage: https://propelyourcompany.com/seo-for-therapists/ Book a discovery call: https://calendly.com/propelyourcompany/discovery-call Company website: https://propelyourcompany.com/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 LIVE Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    11 min

  6. FEB 9

    Stop Doing This on Your Clinic Website: What to Delete or Rewrite on Clinic Websites Now | Ep. 151

    Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance.  Episode webpage, checklist, & shownotes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 LIVE Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    14 min

  7. FEB 5

    SEO for Physical Therapists: 3 Steps to Get Found, Get Clicks, and Get Patients [Special Episode]

    Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors.  So, how do you find new patients? Or, should we say: How do new patients find you?  Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Whether you’re a physical therapist new to SEO or have been utilizing it for years, this post will give you invaluable insight into creating a stellar SEO campaign that makes your visitors, Google, and ROI happy.  🎉Grab your FREE Physical Therapy SEO Quickstart Guide We’re going over: What SEO isWhy SEO is crucial to your successThe three pivotal SEO steps every physical therapist needs to takeWhat to know about your Google Business Profile And moreEpisode website and blog post: https://propelyourcompany.com/seo-for-physical-therapists/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 LIVE Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    8 min

  8. FEB 2

    Big Changes Hitting Google Maps: How Clinics Can Win the New "Ask a Question" Game | Ep. 150

    Google is phasing out the classic Q&A section on Google Business Profiles and replacing it with AI-powered "Ask" features in Google Maps, driven by Gemini. For clinic owners, chiropractors, physical therapists, acupuncturists, med spas, and other healthcare providers, this shift means patients now get instant AI-generated answers about your services, insurance, hours, accessibility, and more - pulled from your profile, reviews, website, photos, and beyond. ⚡Episode guide, blog & podcast notes:  https://propelyourcompany.com/google-ai-answers/ If your info isn't clear and consistent, the AI might say "I don't have enough information" or get it wrong - costing you leads to competitors. In this episode of the Clinic Marketing Podcast, Darcy Sullivan from Propel Marketing and Design breaks down: Why the old Q&A vanished and where the new AI "Ask about this place" button is appearing (especially in Google Maps).Why healthcare categories (like many medical clinics) are rolling out unevenly - but the change is coming.Real patient questions clinics face: "Do you take my insurance?", "Same-day appointments?", "Do you treat kids/sciatica/migraines?", "Parking available?", "Wheelchair accessible?"A clinic-specific AI-feeding checklist: GBP basics, categories/services/attributes, strategic photos/videos, review prompts for detailed language, website FAQs, social posts, and more.7-day action plan to audit and optimize your Google Business Profile + website this week.How to monitor AI answers and avoid misinformation risks.Even if the feature hasn't hit your listing yet, building an "AI-ready" info ecosystem is one of the top local SEO moves for clinics right now - boosting visibility in Maps and search. Tune in for practical steps to make sure Google's AI answers questions the right way... your way. Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 LIVE Webinar: Fix Your AI Visibility Blind Spots: 7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    14 min
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About

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape.Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice. From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom.  You’ll get practical tips to help you stay ahead of the curve and outshine your competition. Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services. The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age. Tune in to The Clinic Marketing Podcast, formerly known as Propel Your Practice Podcast, where we simplify online marketing into easy-to-follow steps, empowering you to implement these strategies and achieve real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level. For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together! For more details, visit: https://propelyourcompany.com/ 

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