Enterprise Eyeballs: Innovative B2B Marketing Stories

Andrew Phelps | Incentive Pilot
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Earn more eyeballs for your business. Discover absurdly innovative strategies and entertaining stories from elite B2B sales, marketing, and business leaders. Presented by: Incentive Pilot Hosted by: Andrew Phelps

  1. The Secret to Partner Success: The Ideal Partner Profile | Tammy Lynne McDonald

    11/22/2022

    The Secret to Partner Success: The Ideal Partner Profile | Tammy Lynne McDonald

    Optimizing business partnerships can bring top-of-the-funnel leads to the bottom. Tammy McDonald, a channel enablement expert, shares her expertise on how to effectively establish and nurture partner relationships Tammy explains how and why enablement is key to partnership success. In this episode: ➤ Key tips on how to avoid common mistakes that kill channel relationships ➤ How to get your IPP (Ideal Partner Profile) right on the first try ➤ Bridge the gap between sales and marketing

    38 min
  2. The Power of Thought Leadership Events for Your Channel | Matt Solomon

    11/08/2022

    The Power of Thought Leadership Events for Your Channel | Matt Solomon

    Get the most out of your virtual event, while getting attention for your business A conversation with Matt Solomon, co-founder of Channel Program, dives into his thought leadership events, which have brought in some top-notch speakers like Magic Johnson and Wayne Gretzky. In this episode: ➤ Vendor sponsorships help get prestigious speakers for your event ➤ Knowing your audience demographics is vital in choosing your speaker ➤ Having an industry leader as a moderator brings diversity to the event panel

    29 min
  3. Incentive Pilot Gives Us Back Our Mondays | Andrew Phelps

    10/25/2022

    Incentive Pilot Gives Us Back Our Mondays | Andrew Phelps

    The world's simplest way to track and reward business outcomes is through gamification. We are flipping the script with this episode as the CEO of Incentive Pilot, Andrew Phelps, takes the guest seat. Andrew tells us how Incentive Pilot will streamline your contest while delivering its promise to consumers and operations - all while saving you time. In this episode: ➤ How gamification is a way to boost sales and track ROI ➤ Three must-have keys for gamification success ➤ Why running a bad incentive program is worse than no program

    25 min
  4. Growing your business through events | Jonathan Kazarian

    10/11/2022

    Growing your business through events | Jonathan Kazarian

    Events are the purest form of human to human connection. Technology is the facilitator of the event that allows people to be people. Accelevents is a next-generation event platform for in-person, virtual, & hybrid events. Founder and CEO, Jonathan Kazarian, tells us about everything from event startup to the constant content and business growth gained after the event. Accelevents has created a culture around customer experience with a response chat support time of 26 seconds! From 2019 - 2020, Accelevents went from $375k in revenue to $3.4 million. Tune in to learn more about this enterprise grade solution. In this episode: ➤ Events can build an ecosystem by being the source of community ➤ Learn the gaps in event tech that can cause failed events by the organizer ➤ Tips on how to vet and prepare your speakers and the importance of doing so

    31 min
  5. Create lasting change by putting ideas into motion | Carla Howard

    09/27/2022

    Create lasting change by putting ideas into motion | Carla Howard

    If an idea can change the way we see a problem, can you imagine what it could do to a problem? Carla Howard, Founder of The Professional Woman’s Mentor, LLC, is a master of change management and alignment. Listen to this powerhouse woman behind some of the most successful change management projects as a Chief Dream Enabler and Change Strategist Consultant. In this episode: ➤ Carla’s passion can help you go from where you are today to where you want to be ➤ Generate more engagement in the b2b world with vulnerability ➤ Carla Howard breaks down her course that helps people “Get Paid From the Stage!”

    42 min
  6. Inbound marketing can help you take your business full circle - from lead to sale | Jen Spencer

    09/13/2022

    Inbound marketing can help you take your business full circle - from lead to sale | Jen Spencer

    Inbound Marketing is probably the best thing you probably never heard of. Smartbug Media is an intelligent inbound marketing company whose CEO, Jen Spencer, reveals the ins and outs of the inbound methodology. Smartbug Media is HubSpot's partner of the year and Klayvio Master Elite. If you are new to inbound marketing, this episode will set you up with a foundation to learn so much more! In this episode: ➤ The role of the inbound marketer is simple - bring visibility to your business using content ➤ The experience factor of Smartbug Media's team of tech, content, and social strategists gives an edge over the client's competitors ➤ How does Smartbug Media fill its funnel? Learn what is needed to make sure a channel partnership is successful

    41 min
  7. Frustrations of the B2B world are laughable | Tim Davidson

    08/30/2022

    Frustrations of the B2B world are laughable | Tim Davidson

    B2B doesn't have to be boring. The Senior Director of Marketing at Directive - The Customer Generation Agency for Software Companies, Tim Davidson, created hilarious videos about the B2B marketing world. Listen to Tim's insights into how powerful and effective humor can be. In this episode: ➤ The science behind edutainment-style content ➤ Learn why Tim is convinced creating content is more valuable than investing in stocks ➤ How creating funny content turns connections to relationships with the value extracted from it

    45 min
  8. Why do smart marketers fail? | Tim Parkin

    08/16/2022

    Why do smart marketers fail? | Tim Parkin

    Market for what your customers expect, not what they want. Tim Parkin, President of Parkin Consulting, is a global marketing advisor. Tim shares his insights on how he transforms chaotic marketing departments into high-performance marketing teams. In this episode: ➤ The journey of how a magician and software engineer became the perfect combination for a marketer ➤ The science behind marketing makes it a process more than a creative art ➤ Why you should get marketing ideas from sales, customer service, even HR

    48 min
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Earn more eyeballs for your business. Discover absurdly innovative strategies and entertaining stories from elite B2B sales, marketing, and business leaders. Presented by: Incentive Pilot Hosted by: Andrew Phelps

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